WELCOME

To My
presentation
 Presentation On:
 Case 1:How is strategic management illustrated by this case story?
Case 2:How might SWOT analysis be helpful to Inditex executives? To Zara store managers?
Case 3:What competitive advantage do you think Zara is pursuing? How does it exploit
competitive
advantage
Case 4:Do you think Zara’s success is due to external or internal factors or both?
Case 5:What strategic implications does Zara’s move into online retailing have? (Hint: think
in terms of
resources and capabilities)

 Submitted by
 Name: Ajoy Shil Submitted to

Name: Dr. Md. Shamsul Arifin
Student ID: 21MGT019
Associate Professor
 Department of Management Studies Department of Management Studies,BSMRSTU
 Case Summary
The main problem in this case revolves around how Zara can sustain
and enhance its competitive edge in the fast-fashion industry. As
competitors strive to match Zara's speed, the company faces the
challenge of maintaining its unique ability to swiftly bring new
designs from concept to store. Additionally, Zara needs to
strategically navigate its expansion into online retailing while
ensuring continued success in a rapidly evolving fashion landscape.
Balancing innovation, operational efficiency, and market
responsiveness is crucial for Zara to stay ahead of the competition
and sustain its leadership position.
Case 1: How is strategic management illustrated by this case story?

Strategic management is demonstrated in the case through

Zara's approach to fast fashion, emphasizing quick turnaround
times, adaptability to trends, and a focus on market
understanding and technology. The company's ability to align
its operations, from design to distribution, reflects a strategic
approach.
Case 2: How might SWOT analysis be helpful to Inditex
executives? To Zara store managers?

SWOT analysis can assist Inditex executives in identifying internal

strengths (like quick turnaround) and weaknesses, as well as
external opportunities (global expansion) and threats. Zara store
managers can benefit by leveraging strengths, addressing
weaknesses, exploiting opportunities, and mitigating threats at the
store level.
Case 3: What competitive advantage do you think Zara is
pursuing? How does it exploit competitive advantage?

Zara's competitive advantage lies in its fast fashion model,

reducing design-to-store time to two weeks. This speed allows
Zara to respond quickly to changing fashion trends, staying
ahead of competitors. The company exploits this advantage
through efficient supply chain management, just-in-time
production, and constant monitoring of sales data.
Case 4: Do you think Zara's success is due to external
or internal factors or both? Explain.

Zara's success is a result of a combination of internal factors,

such as its innovative business model, efficient supply chain,
and technology utilization, and external factors like the
demand for fast fashion. The company's ability to adapt to both
internal and external dynamics contributes to its success.
Case 5: What strategic implications does Zara's move into
online retailing have? (Hint: Think in terms of resources
and capabilities.)

Zara's move into online retailing expands its market reach

and aligns with changing consumer behavior. This strategic
shift requires the development of new capabilities in e-
commerce and logistics. The company needs to leverage
its existing resources efficiently while building the
technological and logistical capacities required for
successful online operations. It also opens avenues for
increased sales and global expansion.
THANK YOU