PRIORITIZATION

FRAMEWORK

Part 6 of Strategy Series, a 10-part series

Content: Shyvee Shi

Infographic: VisualPortfolios.com
 What are some great prioritization
frameworks and factors to consider to
ensure you’re tackling the needle-moving
work and not just “snacking” on the
marginal work?

At the simplest, you could do a cost/benefit

analysis.
BENEFITS
 Importance vs.
Satisfaction

Focus on the needs that are important

to the users but are not yet well
satisfied by the current solutions
available.

Content: Shyvee Shi Infographic: VisualPortfolios.com

 Size of
User Benefit

Can you quantify the value ($ saved,

time saved) for the user?

Content: Shyvee Shi Infographic: VisualPortfolios.com

 Reach
(# Users Benefited)

What % of the user base will be

benefited? Do a quick
back-of-the-envelope calculation based
on the estimated traffic to the new
feature to verify impact.

Content: Shyvee Shi Infographic: VisualPortfolios.com

 Type of Users
Who Benefit

Who will benefit primarily from this

feature?
The core users or the non-target
users?
How important are the users who
benefit?

Content: Shyvee Shi Infographic: VisualPortfolios.com

 Completeness of
Use Case

Satisfying a use case completely is

significantly more valuable than doing
just okay for many use cases.

Content: Shyvee Shi Infographic: VisualPortfolios.com

 Size of
Business Benefit

How much money is it estimated to

bring in?
Will it cut down on support costs?
Does it help complete a marketing
story?

Content: Shyvee Shi Infographic: VisualPortfolios.com

 Size of
Internal Benefit

Will it reduce future dev cost?

Will it improve team morale?
Will it help the team learn something
important and help with other
initiatives?

Content: Shyvee Shi Infographic: VisualPortfolios.com

 Vision
Alignment

Will this lay the groundwork and drive

progress towards long-term vision?

Content: Shyvee Shi Infographic: VisualPortfolios.com

 Risk /
Certainty of Success

Is this a venture bet?

Have the hypotheses been well
validated?
What is our confidence to deliver the
expected impact?

Content: Shyvee Shi Infographic: VisualPortfolios.com

COST & CONSTRAINTS
 Level
of Effort

How much effort across

eng/design/product/research (in terms
of estimated number days or weeks)
will it take to complete?

Content: Shyvee Shi Infographic: VisualPortfolios.com

 Team Capacity
and Skills

Do we have the right people with the

right skills to do this work well? Or
some ramp up time needs to be
factored in?

Content: Shyvee Shi Infographic: VisualPortfolios.com

 Cross-team
Dependency

Are there other work that need to be

done first?
What can be done at the same time?

Content: Shyvee Shi Infographic: VisualPortfolios.com

 Confidence
in Estimates

How likely is it that this work could be

much more costly than planned?
Are there significant unknowns and/or
dependencies?

Content: Shyvee Shi Infographic: VisualPortfolios.com

 Perishable
Opportunities

Is this a time-restricted opportunity

that if you don’t launch it before a
certain date, the impact will be
significantly less?

Content: Shyvee Shi Infographic: VisualPortfolios.com

 Other
Risks

Could this work introduce security,

scalability, performance, or brand risk?
For very complex projects, it may be
worthwhile to conduct a pre-mortem to
outline the various areas where things
could go wrong.

Content: Shyvee Shi Infographic: VisualPortfolios.com