VICTORY CHRISTIAN INTERNATIONAL SCHOOL

Grade 12 - Senior High School

Business Plan and Proposal Presentation Guidelines

A. WRITING A BUSINESS PLAN

Business Plan Format:

Font - Times New Roman
Font size - 12
Line Spacing - 1.5
Margin - 1"
Paragraph Format – align left, justify

Objectives:
1. Propose and draft an outline of the plan for a chosen entrepreneurial activity.
2. Compile a business portfolio of the documents that will serve as a guide in the business implementation.

What is a Business Plan?

● A document containing the basic business idea and the related considerations in starting a new
business.
● A “model” of what you want for your business.
● An entrepreneur’s road map for success and should be written in ways that can be translated into a
successful enterprise.

Components of a Business Plan:

Cover Page – includes business name, address, contact number and date

Table of Contents

I. Executive Summary

“A condensed abstract of the business plan used to spark the reader’s interest in the business plan used to spark
the reader’s interest in the business and to highlight crucial information” (Hatten, 1997). It includes company
information, market opportunity and financial data. It is written or prepared last.

II. Mission, Vision and Core Values

Mission Statement - explains the organization's reason for existence. It defines the company’s objectives and its
approach to reach those objectives.

E.g. Human Nature Mission: Being faithful stewards of our God-given talents and natural resources, we will give the
best of ourselves to urgently and sustainably build a global company which will showcase the best of the Philippines
and uplift all our people, especially the poor through providing affordable, quality, natural products.

Vision Statement - defines the desired future position of the business. It includes future plans for the product
and for the company.

E.g. Human Nature Vision: We will be the gold standard of a globally successful enterprise with a heart that will
embolden all businesses to better serve society.

Core values - supports the vision, mission, and reflects what your company values. It includes the company’s
principles, beliefs, or philosophy.

E.g.Human Nature Core Values:

FAITH IN ACTION - It is faith that drives us as a company. Faith led us to build Human Nature and it is faith that
continues to embolden us to build a global company that will uplift all people, especially the poor.
BAYANIHAN - We are one family that joyfully supports each other. As we strive to work together, we strengthen
each other and the bonds that link the Human Nature bayanihan chain.
 INTEGRITY - We keep our commitments. We courageously uphold honesty and truthfulness in all our dealings.
EXCELLENCE - We believe we can be the best in the world. We constantly strive towards improvement and
innovation every day.
STEWARDSHIP - We recognize that everyone and everything is a gift from God. We seek to bring out the greatness
inherent in each one.
PADUGO - We build hope for others when we put their interests above our own. We seek to serve rather than be
served.
COMPASSION - We will always be there for those in need - to give, to guide and to grow. Walang Iwanan.

III. The Enterprise – includes the general description of the business and states who you are and what you
plan to do. It’s an introduction of why you’re in business, why you’re different, what you have going for you,
and why you’re a good bet if you’re asking for an investment. It also includes the following:
● Structure of your business (ex. sole proprietorship, general partnership, limited liability company, or
corporation).
Sole Proprietorship: Someone who owns an unincorporated by themselves
Partnership: Here two or more persons join to create and sustain a business while contributing some form of money, property,
and skill while being directly impacted by the profit or loss of the business Corporation: This structure enables prospective
shareholders to exchange money and/or property in exchange for capital stock.
Limited Liability Company (LLC): This is a state-authorized business structure that falls under state specific regulations that is
composed of members, who are the owners.
● The date your business was established
● The nature of your business (what are you selling? what industry are you in?) Background information
on your business or its history (present your company logo with a short description)
● The team (who are your management team? what are their strengths?)

IV. Opportunity Analysis & Research

Target market – description of the market and market segment. It includes their demographics, characteristics,
buying capacity, needs, wants & preferences. Data should be from market research results.
SWOT Analysis – show your SWOT and analysis or plan of action. State the Unique Selling Proposition of
your business as part of your plan of action.

Sample USP format: (Your Business name/brand) is the (competitive industry/category) that (provides these benefits, or
points of difference) to (audience/target market). Microsoft is the U.S. software producer that provides affordable computer
solutions to American businesses.

V. Marketing Plan – Analysis of the possible position and opportunities of the business planned in the present
market.

● Product/Service – Description of product, its benefits and features. It answers the following questions:
What does the customer want from the service or product?
How will the customer use it?
What features must the product have to meet the customer’s needs?
Are you creating features that are not needed by the client?
What’s the name of the product? Does it have a catchy name?
Will the customers have choices? What are the sizes or colors/flavors available?
What does the product look like?
● Pricing – Description of the pricing strategy that you will use. It can be a combination of 2 or more
pricing strategies. (Reference: https://open.lib.umn.edu/principlesmarketing/chapter/15-3-pricing-strategies/) ●
Promotion – Description of how the product will be promoted. This will state your promotional
strategies (advertising, special offers, endorsement, user trials or free tasting, free gifts, etc). ● Place –
Description of location and product distribution plan. Position and distribute the product in a place that
is accessible to potential buyers.

VI. Management and Operations – The skeleton or frame around which the people, schedule and tasks are
divided accordingly.
● Organizational Plan
● Roles & Responsibilities

VII. Production Plan – An analysis of the projected needs for manufacturing the proposed products or offering
the proposed services.
● Location
● Production Process
● Recipe (if food); Procedure (if non-food)
● Production schedule
● List of raw materials
 ● List of equipment
● Waste disposal

VIII. Financial Plan - Covers the financial requirements of the proposed business idea. It includes costing and
pricing, summary of expenses, projection of income and profit, and budget preparations.

● Costing & Pricing

● Income Statement Projections
● Cash Flow Projections
● Balance Sheet Projections
● Sources and Uses of Capital

IX. Appendices

● Promotional Materials
● Market Survey Results

B. BUSINESS PROPOSAL PRESENTATION

Details:
Who: Grade 12 SHS students under DepEd-VCIS
What: Business Proposal Presentation & Exposition
When: 1. Submission:

Business Plan Draft Proposal- 2nd-3rd week of Sem 1/ 2nd-3rd week after the day of enrollment

Chapters 1-3- 2nd week of the 2nd month of Sem 1/2nd week of the 2nd month after the day of enrollment

Chapters 4-6 -2nd week of the 5th month of Sem 1/2nd week of the 5th month after the day of enrollment

Chapters 7-9 -2nd week of the 9th month, Sem 2

Panel Presentation- 1st week of the 10th month, Sem 2

On the paper presentation, 10 minutes will be given to each student to present the paper and another 5 minutes
for Question and Answer.

Note Pre-oral presentation - Complete Business Plan and Powerpoint Summary Presentation (6th week of Grade
12, 2nd Semester to Learning Advisor)

Criteria for Panelists:

Criteria Description Points

Innovativeness The business idea is new, original and unique. The business is independent - not a franchise 30%
or not an expansion of an existing business.

Relevant The business must be relevant, and must answer or meet a need of a community / society 30%
(local/global)

Profitability The business idea is projected to be financially viable and lawful 30%

Presentation The presenter is able to pitch-in the business with confidence 10%

Total Points 100%