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    Kodak Spring Summer 1973 Promotion Catalog

    Uploaded by

    Cat Wing

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
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    of 34
    KODAK FUN SAVER Movie Outfit ‘A complete prepackaged shootand- show home movie outfit... featuring the new XL10 Movie Camera for mov- ies without movie lights - . . and there's an 82% advertising bonus for fast sales action. Kodak announces for the first time for your customers. a complete pre- packaged movie camera/movie pro: Jector outfit—an appealing kit that offers extra values to the firsttime purchaser or the customer who wants one-package convenience. T! Fun SavER Movie Outfit features. a kooak XL1O Movie Camera—for mov Teswithout movie lights—and @ Konak Insrauavic® M10 Movie Projector—for showing both super & and 8mm fms. Plus all these FUN Saver Movie Outfit accessories: « Attractive Naugahyde fabric camera cerrying case with adjustable strap, ining, and a font pocket for exta fim ‘of Kooax ExracnnoMe 160 Movie Filey (Type A) ‘alkaline bstares 1 400-oot take-up reel 1S A"Better Movie in Minutes” book 1 Selfetanding proview screen with 84 x 6Y:inch aluminum surface and wood-grin outer covering 1 Kooax Movie Album—a ibrary-styie album holds twelve 50-oot reels of ‘ther super 8 or rom processed fm ‘© Complete, eesy:toreed instruction manual for camora and projector 1 Anew sling feature from Kodak isthe handsome molded air-cushion potyethylene storage case (© CAT. No, 151 4223 In the past, the Kooax Movie FunSet (product bonus) and Kooak SuiLe ‘Saver Kit (early order bonus) offered you limited-time merchandising sup Port for these special packages. And now .... to help you achieve fast sales action there's an 8% advertising al- owance applying to all purchases of the Kooak FUN Saver Movie Outfit, during its availabilty plus the KooaK XLIO Movie Camera and KODAK Instanaric M10 Movie Projector If purchased as separate items. Kodak Will offer “"Movie 10" advertising bonus certificates at 8% of the low net billing price for these qualitying Products. All certificates may be re: ‘deemed for cash after you have dem- ‘onstrated that you have placed quali fied advertising for any of the thre ‘qualified Kodak products in qualified media, In addition to the ready-to-display, molded case, there's a FuN ‘Saver Promotion Kit (A10-140) available from your Regional Marketing and Distribution Center. This pointof-sale kit. is shipped when requested at no charge with your order for FUN ‘Saver Movie Outfits. Kooax Youne Awenica ‘Camera Bag Promotion '¢ 47-1006 CAT. No, 150 3564 + Ausilable in tree diferent Colors: tn of each color per master earton HT nx BY" wx Die" d (epproximate bag size) + Sides and bottom padded with Poiyfoam sheet and fleece + Extarior of high quality Nawgehye material + Designed to accommodate any Kooak intamatic® Camera, fir, and 3 sleeve of flasheubes ar magicubes ‘Also enclosed in each master carton of bags are the following pro: ‘motional Items: selling sheet, counter card, instructional sheet fon how to use Youn Awenica materials, two radio spots, two ad Kooax Stock Record Book—A handy way to inventory your stock of Kodak products + ZLSBA. ful set of printed inventory blanks with separators (0 binder) $3.00 + 21-598 set of blank pages (no binder)~$.75 + 21.59C binder only (00 contents)~$1.30 (Orde all Kooak Stock Record Book Materials from: Eastman Kodak Company, Advertising Distibution—Dept. 454, Rochester, New York 14650, repros. This promotion kit is packed one each with each master carton of 30 Youne AMenicn Camera Bags. ‘The Youna Auenica Camera Bags are available in a master car ‘ton of 30, 10 of each color in each carton, from the Regional Marketing and Distribution Centers at $60 per master carton. FINANCIAL PLANNING Your Kodak Credit Department is ready and willing to supply you with information and guidance in this vital area of your business. INFORMATION—Cold facts about your business are supplied in ‘the form of valuable booklets; titles such as “The Importance of Record Keeping and Financial Control," “The Break-Even Point,” Cash Forecasting,” and “Selling On Time!” GUIDANCE—At your request, your Regional Credit Supervisor or Regional Credit Manager can provide you with help such as ‘an analysis of your year-end financial statement. Our credit people have confidential information on hundreds of photo- ‘graphic dealers like yourself and are probably familiar with the kind of financial problems you may be facing. For Information and Guidance For a prompt and helpful response just call or write to your credit contacts in your Regional Marketing and Distribution Center. Insert this catalog with your KODAK PRICE CATALOG! @@eeeee@e@@6ee0 GED @ee@ee@ee ee c ( CATALOG CONTENTS IMPORTANT ORDERING INFORMATION: (Those it All items listed in this catalog unless otherwise noted are available from: ‘Advertising Distribution, Dept. 454, Eastman Kodak Company, 343 State Street, Rochester, New York 14650. sms noted in red and designated with an * following the item are available from your Regional Distribution Centers. See addresses below.) For prompt service use the convenient order cards in the back of this catalog. ADVERTISING AND PLANNING MATERIALS koDaK [ADVERTISING DEALER DISPLAYS ‘AIDS MERCHANDISING INFORMATIONAL AND FINISHER. Stent. $*e¢6e666t 8 & & Game © 6 © © 8 8 8) ‘Advertising Specialty Program "Name Droppers"......24 Raclo Tapes. 2s Kodak Nowspaper Advertising Service Mens. 25 TV spot Commercials 5 Kodak Sail Space Ad Mat Assortment 25 Financial Planning/ Guidance 2 National Kodak Advertising 25 Marketing Edveation Center Back Cover Newspaper Advertising Programs 25 Store Planning a Radio Serpt Materials, 25 Store Planning Portfolio 2 DEALER SIGNS AND DISPLAYS Deluxe Display Service 5 Iluminated Displays 6 Hanging Signs 4 Phata Genter Identifieation Signs a luminated Clock ° Revolving Camera Display a Signs and Decals 4 STORE MERCHANDISING AIDS ‘Ad Specaty Program "Name Droppers! ea Literature Racks 820,21 ‘Aveing Film Banner 4 Photo Center Identification Materials 942 Camera Pedestal, Movie 7 Pop-art Lamp 9 Demonetretion Cartridges 7 Publications Merchancisers 20,21 Demonstration Side Sete Drapery, els iaana 3 PRODUCT MERCHANDISERS Film Bulletin Boars ° Carded Counter Merchenalsers 10 Film Counter Mat 7 Carded Film Merchendisers. 10 camera, Projector Counter Mat 9 Gravity Feed Film Dispenser n Finishing Order File Box 2 Honeycomb Film Dispenser n Giant Film Cartons 7 Photo Center Counter Cabinet n PACKAGED PROMOTIONS PROMOTION BUILDERS Fun Saver Promotion Kit B Balloons a8 ‘Young America Camera Bag Promation 2 (Camera Special Outt Display 16 -naiversary Kit Packaged Promotion 4 Carving Gases a5 rand: Opening Promation i 13 Coin Bank 16 Kooax Canousts Projector Packaged Promotion 13 (Customer Service Pamphlets Merchandicers..... 20,21 Koon Film Promotion Kit 13 Fim Vendor's Kit v7 Passport fo Pleture-Taking Promation 14 General Sale Materials 18,19 Honest to Goodnoss Sales Promotion 2 Photo Albums 118,39 Ingpection Service and Checkup for Insrawac Cameras Kobax Print Frames 15 Packaged Promation 14 ‘Print Photo Cube 15 “trate Stopper” Promotion Kit 16 Seling Aids, Movie, Stil 1619 Kooax CaRoUse1 Custom H Projector Promotion Kit. 32 "Special Ofer” Materials 7 ‘Ye Olde Camera Traden Salo Packaged Promation 12 Trade-in Materials 18 Most Wanted Books Promotion Kit 20 TruckLoad, Jet Load Steamers 38 Kopak insraatc Camera Loan or Rental Kit 13 PHOTO INFORMATION BOOKS MERCHANDISERS. 20, 21 Loca Events Stufers, Counter Card, Steamers... 30 Enlargement Promotion [AUDIOVISUAL PROGRAMS 22,23 Extra Prints Promotion 27 Photofinishing Prometion Materials & PHOTOFINISHING PROMOTIONS AND Se 2 ee coe Photofinishing Service items. «.- 29 Displays, streamers 2629 Photo-Greeting Promotion Meterals & Prints from-Sides Promotional Materials a Merchandising Ads 28 [REGIONAL DISTRIBUTION CENTERS ADDRESSES LOCAL PROMOTIONAL MARKETS Eastern Region, 1187 Ridge Rd West, Rochester, N.Y. 14550 Parla eiiee pepatee siesta zi Hawalian Region, P.O. Box 17007, Honolulu, Hawall 96817 Midwestern Region, 1901 West 22nd St Oak Brook, ilinois 60521 New York City Region, 1334 York Avenue, New York, N.Y. 10021 Pacife Northern Reelon, P.O. Box 3145, San Francisco, Calf. 94119 Pacife Southern Region, 12100 Rivera Rd. Whither, Cali 90606 ‘Southeastern Region, P.O, Box 1938, Atlanta, Ga, 30201, Southwesten Region, 2860 Forest Lane, Dale, Texas 75234 MARKETS LOCAL PROMOTIONAL Use these friendly reminders to let the public know oo are there! 1, 6-13 Kooax Fiber Optics Film Sign 1 16 wx 1124" hx 544" d (overal) + foot cord with switch ‘longi amp + case constructed of sturdy sheet metal fand durable molded materials + comes with hanging hardware for versatile installation + maunted paste feet for countertop use + $10.00 each 12, A6.0838 Kooax Film Hanging Sign with Bracket + 1B"x 28" + doublesiéed + furnished with bracket and masonry 1. 86:13 KooAk Fiber Optics Film Sign ano luminatin nthe esling message and changin ant saaiaedl pater nth wordKObRK" compine toma thi ne Sign aa! etonton-gettng tafe stopper. The sign design provide for easy instalation im incow,suepende from fhe celing, on if ou chose, ona showcase or counter op ‘A6-883A Kooax Film Flange Sign + same as above excopt it has a flange for wall mounting ine ofa brackst + not illustrated + $1.95 each 3. A6-330 KoDax Seller's Insignia Decal * printed both sides on viny! + 10"x7%4" + one tree, 25¢ each in quantity ‘4. AB-921 Kooax Film Wobbler * white opaque polystyrene with adhesive Sponge tape +64" x10" + ane free, 105 each in quantity 5. A6-14 Kooax See-Thru Door Spot + aA" haw. * printed on one side in red, black, and ‘yellow + pressure-sensitve label can be applied to Sour door, showcase, or windows + available free In reasonable quantities We sell Kodak 6. A6-711 Kooax Film Decal * strong graphic design promotes sale of Kodak fim anni? ne sided with pressue-senstve {chesve backing ~your pictures deserve the best + one tree, 25¢ each in quantity 77. A9-393 Kooax Fim Awning Banner 7] adr e io" on + plastccosted paper with metal grommets + one free, 80 each In quantity 4 a a a ee a ee Seeeeeeeeee Gwe e€©eeeeeee 6 © 1973 Distribution 5 siggy Display Kits ‘These displays are part ofthe 1973 sea. sonal picture taking dsplay service (or ‘ordering Information regarding the an ual program, write Dept. 458). After filing" annual" orders, adcitiona! quan. ‘ies may be avalable at $1.00 for cach hit tvee or more at §.75 each. Pease order through Advertsing Distribution, Dept. 454 Spring and Summer 1973 Spring/Summer Deluxe Window Display ‘Yu get all the materials needed: + motion displays + pedestals or platforms + background and flooring materials Renewal is automatic unless otherwise Ratified. Five seasonal cisplays-—biled at $85 or each spay at time of shipmert. ‘Minimum window size song, 18" seep, 5 high. Your Kodek Deluxe Window Display Service gives you five great deploys @ year + Spring + Winter ‘summer + Christmas Fall Each display will arive wel before the actual sling season Begin. (Order the Deluxe Window Display Service ‘rom Eastman Kodak Company, Display Department, 343 State St, Rochester, New York 14650 ‘511.27 Kooax Spring Distributor Service Genter Display This colorful 28” x38" dimensional Aisplay wil be distbuted in Moreh automatically to al annual order Subscribers n the 1973 program. 3. AB-7 Koonx Summer Distributor Service Center Diepay® Promotes pictur taking and Kodak film. 41073 Kooax Summer Gis pletured in ful color, approximately 28 inches by ‘38 inches. A component in the 11-30 Distributor Summer Ki ‘M28 Kooax Summer Distributor Side Garde (not ilustrated here) Promotes pituretaking and Kodak pocket Instamatie cameras. In ful exon, pproximataly 9 inches by 12 Inches ‘eompanent inthe A1I-30 Distibutor Sommer Kit ‘84-29 Kooax Summer Distributor ‘Side Card® (not lustrated here) Promotes summer movie-making and Kodak Xt movie cameras. Fall colon, ‘approximately 9 Inches by 12 inches ‘Reomponentin the ALI-30 Distributor Summer Kit. 6.901 1973 Konak Summer Git® (epic iysteated here) This tradition ite size favorite wil be featured in the Distributor Summer Pieture-Toking Display Package... plus inthe Program 1 (Photo Deparnent) and Program 2 (Window) annual services Minvatur-sze Summer Gi counter cards ‘wll alo be shipped ‘Ar filing annual orders, ational ‘through Advertsing Distribution, Dept. 454. Pee cet \— - KODAK INSTAMATIC® Cameras Display ‘COLOR PROCESSING By KODAK Display we" COLOR PROCESSING DISPLAY Featuring KODAK Film 1, A6:15 Koosx Colorama Iuminator(episcas A622) +53 wx27i4" hx5%"d “overal + 44x 1844" (dieing area) ‘easy instalation on was and showeases + hinged front permits easy means of changing transparencies + simulated wood fish ‘our 48” uorescent tubes (inctudeo) + one transparency furnished (Gee AE 18 below feo AG-18 subscribers iy (see below) + $100.00 each 2. AG-I7A Showcase Base for Colors iuminetor + 38° high + metal with cubber foot + $15.00 each 3. A6-17 Portable Base for CCoiorama Illuminator +714" high * black metal with white rubbertire casters + $25.00 each 4. £6.18 Trans Coiorams continuing basi ony) + new transparency automatically {ent every fe months unt! Canceled by subscriber ch transparency $25.00 Billed t ime of shipment 5. A6:127V Vertical “Transparency Set + for AG-127 Transparency Tiuminator used vertically + 26rwxa0"h + sat of tho transparencies on past Order items 5, 6 7, Steraddreseos bev. Dress up your store interior with Light up your store with these permanent fixtures + automatic service once a year nti cancelled by subscriber 3750 {46-1274 Horizontal ‘Transparency Set + same as 6-127 excopt designed forR6-127 Transparency IMuminator used horizontally 6. A6:127 Transparency Mminator + 24" wie 30" hx6" 6 + can be used hotizontaly oF verily + plastic and metal construction + gray and gold styling + three 24inch deluxe coo! white lamps + hardware for wall mounting fraished + ayallable only to subscribers (f A6-127V oF AGI127H ‘Transparency Service ‘512.50 each 7. AGAZTE Folding Easel ‘Yor AG-127 Transparency Mluminator + 14" hxc 10" wx 12" 6 + provides support whan Fiuminator is used In free standing postion + $1.00 each 8. AG717 Set of Eight 10° x10" {Utho Goler Transparencies + for use with photofinishing ‘counters es pctures in iustration form + customer furnishes glass for spay front + $5.00 perset + order from Regi Display Departments (Gee addresses below) 4 from Advertising Distribution—Dept. 454. nd & from Regional Display Departments ony. | KODAK ILLUMINATED DISPLAYS For addtional Southeastern Region Inormation=- P.O. Box 1938 contact your Alana, Georgia 30301 Regional Display 4 southwestern Region Representa 200 Forest Lane Dallas, Texas 75294 ‘ Micwestern Region 1901 West 22nd Street (ak Brook, lines 60521, = Pacific Sou 12100 Rivera Ros Witter California 90606 «Pacific Northern Region P.O. Bor 3145, Sen France, Calfrnia 94119 1 New York city Region 1534 York avenue [New York, New York 10021 «Eastern Region 1187 Ridge Road West, Rochester, New York 14615 a See eeeueeueeeGeeeeeeeeee © Remind. demonstrate... sell! ‘Ausitable trom Advertising Distribution—Dopt. 454, SUIDE SETS 1, 77-15 Kooax PetureTaking ‘Demonstration Slide Set + 40 slides of general plture taking situations + $8.00 per set 17-4 Kooae Products Slide Set +53 slides showing Kodak products for vwineow, counter, and projector ‘demonstrations + $6.50 per set 227-48 Kooax Products Revision Slide Set + contains sides of all new Kooax istawaic {Cameras and Projectors to update existing Z7side sets + $1.00 per set 2, Z7.110 110 Product Demonstration Shee Set + 20 slides, representative ofthe format Droduced bya Kooak Pocket InstaNaTC Gamera + for use in the new Kooks Pocket Canouse. Projectors only + $4.00 por set '3. ©B-1 Koose Instauaric Movie Camera Demonstration Crticge + reusable arti for "open drop in “Shoot” demonstrations + 50: each 44. ©8.19 Kooax Instauanc Movie Camera Pedestal + base approximately 314° wx534" 4 + designed to support palm-size movie tamerss with pistol grip extended + molded plastic construction + $1.00 per set of 3 (from Dept. 458) or tree fn request with sn order of si oF more ‘assorted Instawanc Cameras (Regional Merkating ond Distribution Centers). ‘5. A6-70 Kooax Film Counter Mat 112" 1084" 1 molded robber construction + 50¢ each 6. Giant Kooax Film Cartons * A6-326 KoossnmoweX 110 EractitoweX 110 (combination) + 46-327 Kooncouon 1110. Venti Pan 110 (combination) + A671. Kooucinowe 11135 + 26-462 Venous Pan 126 Konacotor x 126 (combination) + R663 Exncunowex 126 KoaucnroneX 126 (combination) + 06-212 Kooacurowe II super 8 110629. Enrachnowe 160 super 8 + free, In reasonable quantities 7. ZTAAR Kooak inszasarc Movie Comera/ Projector Demonstration Film + 50 feet + shows use end operation of super 8 Kodak Cameras and projectors + $3.00 each 8. 27-16 Kooax insranaric Movie Projector Crtrdge Demonstration Fin + Asize (oft) + transparent shell 0 view mechanical operation approximately 20 feet of super 8 film, ‘hows operation and several seanics + $3.00 each Photo Department Identification Signs WE SELL FaLM CAMERAS 6323 16324 1. A6923; A634; 6-328 Photo Department Identifestion Signs + allsigns are durable, ghtweight, ena measure 3434" 1314" intended for indoor use only and can be tung from the cling or walt mounts vallable free when quested with an order $300.00 or more net valve of Kodak famerae, projectors, and/or fm (rom Regional Marketing and Disvibution Centers). May also be purchased fr $18.00 from Dept. 454 2. A6:329 Store/Photofnisher Identification Hanging Panel + for use with the above Photo Department + measures 18°%514" + block secaoned imprint in one color + $5.00 each with imprint—minimurm order oF 10 panels 3. A6-252 Kooak Literature Display Panel ‘Supplied with an assortment of iterature 1 aoigh x 3914" + clea to accept 16 AB-745 Literature rats (uppiied) + chain for wall hanging su + black with aluminum frame + $7.50 each 4, AB-745 Kooax Literature Pockets + 4%" x64" ear, polystyrene construction aaly mounted on walls, pegboards, wallease dviers + set of & pockets, $1.00 '. 06:28 and €6.23P Counter Top {Uterature Dispenser sD nc LD" we BY (ith erature) 1 89¢ each, nonimprinted iterature on stil {nd movie products included, in price oF non price version. Specify C623 or C623P (Gre). (From Dept 454) romadvting Dstitan—Det 484, | SSeS eeoeeeee © Gwe e€eeee ee 6 6 GC rhe acne Ree 11. A6-2 Kooax Film Bulletin Board 143g" we AB? hx Ia molded paste construction ‘full assortment of clip-on letters in two sizes Pia includes) + $3.28 each 2, A6:322 Kooak lluminated Clock + 16" diameter 1 spun aluminum housing + $15.00 each | 3. A7-444 Kooax Lamp * 20" high * table or wall mount (brackets included) + $10.00 each | 4. A650 Seller's Insignia Drapery Material ' five hemmed panels, each pane! 45" wx! + material to cover 8x 10" wall, window, orexhibit + overall pattern in black, gay, and gold ‘einst antique white catn background + fameproot ChnowsruN and rayon fabric + $40.00 44a. AG-50A Seller's Insignia Drapery Material bulk yardage, 45° wide + $250 per yard '. Kooax Carded Film Floor Merchandiser jor merchandisers adapt anywhere 58" hx 19" wx12"d holds 100 rolls of carded lim 1 Unit shipped with appropriate seasonal header Winter (96:35) Easter (A655) Summer (A545) Holiday (Thanksgiving and Christmas—A6-46) + packed one ta carton valable a no charge in reasonable ‘Guantiies {6 Kooax Stil and Movie Product Counter Mat approx. 1636" wx 1144" 8 plastic laminated with no-sip back sts features end benefits beneath product iusraton + one each fee per retail outlet (66-19 Kooax Insrauarie Movie Camera Counter Mat 66:27 Kooax instanaric Movie Projector ‘Counter Mat {810.1210 Kooar XL Movie Camera and Exrncnnowe 160 Movie Film Counter Mat [410-1200 Kooax Pocket nstanaric Counter Mat "Revesing C6190 and C637 ‘Aallable from Advertising Distbution—Dept. 454. 3 Add extra sales with these Kodak Merchandisers for self service_. :S="=" eo Dy |B ae 2, 1.789 “Otter to Process Envelope + designed tobe attached to the Back of carded fm - «has photofinshes ore senvce to outlets : Pence. Setng cases fm e « taqutst speci order form 7598 fom Dont 48% Rochester or ask your Rodak sales reprecentabve + minimum order 5,000—prepaid + customized imprinting of name and ishing charges below pee per 1,000 prepaid '5,000 to 24,000, $20.50 £25:000 to 43,000 $19.50 0,000 to 99,000 $19.00 100,000 and over $18.50 3. AG-325A Self Service Photo Center (without write-up desk) + 7A nx 36" w x22" &: dump bin depth—5" {this new nit features a woodgrain back and Sccommadates 6 rows oF prong hooks (54 8" Doge) and incorporates a 5" ump bin area + Sdaitlonal row of 9 prong hooks included with the unit) can replace tne dump bin area + use Photo Center header an Unitas shoven {header sig ie of molded paste material Incorporating seller’ Insignia embossed symbol ani letering $15.00 each ransportation prepa) ‘4. £6325 SelfService Photo Conter (ith writeup desk) + write-up desk=18" hx 14” we7" a {overall dimensions aro the same a8 M6325 1 request spacial order form A7-6 trom sing istribtion, Deparment 454 lw 46 weeks for delivery of unit wth Imprinted pane + Tte 5 unite~$38.00 each; 6 or more units— $30.00 each (wansporation prepaid) 5. A6-285 Koon Carded Film Merchandicer® (Gegboara) + 2arxa" 1 attaches to pegboard or flush mounts to tristing surtaces, ‘charge when ordered with 20 rolls, (6. R6-124 KooAx Carded Flim Merchandiser = 24°26" (wth fi) three 6-peg brackets included 1 tres of extra charge when order tof Kodak carded fim or $3.50 fm order. CAT. No 109" 4010, 7. 66-149 Counter Support for AG-126 erehandize = 77x17" base ‘ree. CAT. No. 109 7898. [AG-125 Cash Register Support for A624 Merehanalser™ + 10° 18" base ‘free. CAT. No-108 4051 9. 46-126 Candy Rack Support fr AG-126 Merehencl + 20" ehrome rods ‘ee. CAT. No. 109 4077, Tonicumnsemt — tAitecm mea sinet NasuREMarMtet 49" neT90 Konay Garded Fm Counter Merchandiser 34" nx 16" wx 16" [Seccachan Niguel ane revolving sand °hucllable from Retional Marketing and Distribution Centers only. {fee of extra charge when ordered with 60 rolls {1 Kadek crc fm or $9.50 oach tho ‘fim order. CAT. No. 1027342 ch without 10 SS &@e © GmeeeeeeeTeTed¢it SSeS FSS FS Add extra sales with these Kodak Display/Dispenser Items for assisted service 4, 6.701 Koosx Revolving Camera Display Case 4s 234g" he zr wai2"d + constructed of rch black and ear molded plastic accom tmodates five cameras + uminate eispay of si and + lockable rar door provides added securty lable fom Regional |, A6-134 Kooax Photo Canter Counter + 1814" he 124" wx Ord + molded clear plastic construction fr film ‘and/or camoras + accepts additional units for stacking + foe of extra charge when ordered with 62 rals of Kodak lm or $3.50 each without film order CAT. No. 102 0045 $5400 or more Cameras. May also be purchased {or $30.00. CAT. No. 147 2323 ‘A633 Kooax Pocket Insrauanic Camera Motion Dieplay Case + 16" diameter by 21” high + constructed of rch black, 6 nd yellow plastic with clear plaete model tabs ocommodates al pocket + Ilyminated motion display can also be used to feature Xoone Tnetauan"X" Comeras 4, A6-251 Kooax Honeycomb Film Center* + 28 nx A7" wx 414" d (without sign) + walnut grin berboard construction + stands both horizontally and vertically {ign fe elther way) + ltiple unite can be etipped together + free of extra charge with an order of {60 rll of Kodak tm, or $2.00 each, (Car. No. 140° 4789 + lockable rear door proves stided security $25.00 each; a Pocket instauaric 20 Gamers Outfit included with tach uni at no adtiona charge. CcxT. No. 150° 2628 '5. AG-331 Konak Gravity eed Film Dispenser, Model + replaces model AG-286 + 25 hx 28" wx7"d + constructed of rgd plastic material + accommodates approximately 220 rolls of fim + channel dividers inserted from front to rear, llow Simper setup + twopiece clear plastic panel allows restocking from top and bottom without removing entre window 357 fm box withdrawal rom each channel lable from Regional Merating and Distribution Centers FREE with an order for 400 rolls of Kodak fm. May slso be purchased for $30.00. CAT. No. 41 8896 Dictrbution Centers only. rT Packaged Promotions with Punch .Use ‘em anytime of the Year 1. Turn “Goodness” Into Gold _10°107 "Honest To Goodness Sale” Pra Apertect way to promote one or Paced Prometon= Wi all of the still and movie. ae UY) cameras in your Kodak lineup. Oe ner gates . Bolt withthe year round (oes e-(al| ustomer appeal provided by «promo fen ate, ! thisnononsense’Honest To, shttsuips eto) Goodness Sale” promotion This exmern at notcn cards Sne's great for attracting the ener Sttentionofoldsters, youngsters. Se oorouucton poo Endthowintetweesmanone, Syne ihorememberswhen theword wre “ai reaiymenn SaLgr | "ae tt ag We sve you everthing that’s Siu bisioutn Cntere whan an Iisoded tomate yourstorethe order placed orKowak "Honost To Goodness Sale” Atecmote sl camer. center ot your commun. Cnr No ton 90a 2. Bringin the Old, Ring Out A034 “Ye Olde Camera Tradein perl Sut PaciagedPomtion This new “Ye Olde Camera sSoeneris Tratein Sale” promotion is ‘window ear pecially geared tooost sales + Tcountereard ‘Stew Koon Pocket nerauaric + Latreaner Cameras angtineyou chooses radioapate fouselt. Prospective camera Carapre pots Buyersfind hs promotion hard "RAMI toresist...moneyforanyld rc unbers nding for Camera, egardiess ot condition, Slur scar emanne foword the purchase ofa Pocket Carerss ana Koon Pocket, Ineravare Camera or Out. Farmaane Gamera You choose tne Pocket + avaiable without charg fom Inerauare Cameras or Outfits” Aderung Dnrbaton, you want to feature, and set an Dept. 454. Overall trade. value. We back you up with the most complete, fun, trade-in promotion ever. 3. A10-141 Kopax Canouset Custom H Projectors, Promotion Kit® Designed to promote and assist in demonstrating the deluxe features of the new models. + Carousel tray topper + window streamer “thre ten feature cards 4 repro + radio spots 1 available without charge from Regional Marketing and Distribution Contes when an orders placed for Kooax (Ganouse. Custom H Projectors. CAT. No. 150 2707 12 See Sees S&S S&S Ge Seeeeeeee 6 it 1, Backs Carouset Projector Sales ‘colorful promotion that puts your projectors in the spotlight. Entices pros- ects to “'step right up" for bargains ‘and free slide show demonstrations. A natural at circus or carnival time. ‘810-83 Koowx Canouses Projector Side Show Packaged Promotion® + set of interlr, window, and door posters, ‘esol card + twocoluran x fveinh ad mat + set of sx price tags + accordion old series of six panels + ring crow for arouse Slide Tray + radio spots, Instruction sheet + available without charge if requested from gional Mark Witham order for Koonx Canouse. Projectors. CAT. No. 148 8487, 2, Stimulates Film Buyers low, wall and Point-of-Purchase attention-getters remind customers that YOU sell the best film. [A10.91 Kooax Film Promotion Kit® + Kodak fm decal + Jumbo 36" x 36° well or window streamer + 36" x 24" horizontal window benner + plant Kodak 126 ze flim dummy earton + to Kodak fim wobbls—attach to halve, cash registers, or any surface with fchesive tab avaliable feo when requested with an order for Kodak fm from Regional Marketing and Distribution Centers. CAT. No. 148.2371 | ea A) Mi |S ‘Attention Photo Desk ‘3. Supports New Store Openings Opens your new store with a bang, while promoting a general sale of Kodak products. Features taffc-bullding Customer contest, with a good supply of all materials. ‘810-77 Grand Opening Packaged Promotion + window streamers + overthewire hangers + display and contest ballot box + contest postors + contest entry forms + Totter to prizewinners + promotion ides and instruction shost 4, 410-49 Konak Instauanie Camera Loan or Rental Kit Includes durable, molded plaque shown at left with interchangeable inserts. for either camera loan or rental use. Available at no charge. Kit consists of: + Plaque 1034" wx" + 10 inventory contol envelopes + sample rental/loan tnt card + order form for addtional tent cards + tp sheet \When planning sales of Kodak products in the ear future, consider these complete pack: [ges for your Sales promotions. "avilable from Regional Marketing and Distribution Centers only. ‘Avallable rom Advertising Distibution—Dept. 458 13 Packaged Promotions to Add Zip to Sales and Occasions '5, Backs Your Store's Anniversary Helps celebrate what's yours alone— your anniversary! No sharing this sale of Kodak merchandise with any competition Comes with builtin customer attractions of a special contest and free giveaways. ‘$10.22 Store Anniversary Packaged Promotion + counter cards, streams, overthe-wire hangers + spocalpitureguossing contest featuring Photographs fram historemaking events + complete promotion plan + $8.00 each 6. Promotes Vacation and Travel Work with local travel agents and airine offices to attract potential customers, Your passports can offer a camera check- up, film special, camera rental, or other ‘services that wil appeal to the traveler. ‘510.96 “Passport To Peture-Takine” ‘Travel Prometion Kt + 10 “Passports To icture-Taking.” including Specal Ofer Coupons counter ear ve shelf at proofs, radio spots, and envelope stuffers + tro in reasonable quantity ‘tention Phato Dealers 7. ids Camera and Accessory Sales Free Camera Check-up and Cleaning” promotion brings older Instawaric, Cameras (and owners) right to your sales counter. Ofters more opportunities to talk trade, sell film and accessories. ‘810-76 Inspection Serves and Checkup for ‘Kobax insrauaric Cemeras Packaged Promation ‘camera checkup toolkit + ad repro proofs + counter card + radio spots + window streamer + promotion ideas + window decals + $5.00 each + inspection and checkup Instruction shoot 8, Motivates Film and Processing Sales ‘Tratfic grabbing signs identi store as the "stopping center” for film ‘and processing. ‘A10-81 “Traffic Stopper" Promotion Kit + Set of eight signs that can be hung strung. lr used as streamers windows or on walls. Radio spots and ad repro proots to. + 754 por kt ‘STOPPING THE FUN ‘When planning sales of Kodak products inthe hear future, consider these complete pack tes for your sales promotions. SS 8&8 & & Gpeeeeeeeeses6ct Ses 8S Ss FS Create Special Outfits to Move More Merchandise Offer your customers hard‘to-resist More customer value, without big cuts deals to your profit ‘Assemble your own assortment of By ordering in quantity, you can get all Kodak cameras or projectors into spe- your outtit items at low net prices. Of cial outfits, and offer them at special course, the larger the quantity, the discount prices. Include film, photo greater the discount you have to work books, and other appealing items such _with. See your Kodak sales representa- {8 a gadget bag or print cube (shown _tve, and ask for more ideas on how you below) to round out your package. can put together and promote your ‘own special outfits. “Available from Regional Marketing and Distribution Centers oly ‘Available from Advertsing DistributionDept. 454. 1, A7-33/A7-34 Kooax Print Frames * promotes picture taking *wo-poce plastic frames (Print Holdar and Base) holds 126 size prints (A738) and 110 siz prints (A728) teach holds two photographs individually pa che in cartons of 250 + allable at $45.00 per master ease of 250, GADGET BAGS 2. A719 Koon + et hx st we2 + Poiyfoam padded sheet, with fleece ining + high-quality Naugahye material exterior ‘camera Pouch Case 4d * noncorrosve brass zipper and shoulder strap + $64.00 per ease of 40. CAT. No. 102 3860 3. A7-50S Kooax AlLPurpose Camera Bag— XL Type" + GT xo we4Ig"a + expanded vinyl outer cover + nylon teleot inner lining + brass plated snaplock 1 designed for movie or sil cameras, le, ‘and accessories + $67.00 per ease of 20. CAT. No. 180 0479 4. 47-240 Koon + ast hxTI4 Camera Caddy, Smal wx 3i4" d © similar to larger A7-241, + $86.00 per ease of 40. CAT. No, 102 0080 5. A7-491 KooaK Camera Pouch Pockatinsrauane ‘Case + 614" WxS"wx1%" + eatytouse batt nookon + shoulder strap + designed to fit any Kooax Pocket InsaNaC ‘Camera pls one rollot lim and one magicube + Poiyfoam pada {high quality Naugahyde material exterior led sheet, with ining + $50.00 per case of 40. CAT. No. 107 7031 6. 47-962 Kooux Sti Camera Mini Bag + BIg" hx3%4 wx2%4" d + Poiyfoam pase ‘high-quality Naugahyde material exterior fd sheet, with ining 1 designed for Kodak Instamatic stil cameras Sind slave of asheubes or magleubes + $38.00 per case of 40. CAT. No. 103 5393 PRINT CUBE 7. M9904 Kooax Four Print Cube Display ‘one automatically shipped with each oder for cubes + fre in reasona ble quantity 18, K3.994 Kooax Four-Print Cube Stufer + amtx6 + fron reasonable quantities without Imprint. $1.50 ‘per 1,000 with name and Ofer imprint. Minimum ipa ‘quantity 1,000, 1. AT-931 KODAK Four int Cube + 3A" hxSI4 wx3Ke"d + $80.00 per ase of 500 15 Merchandise the special camera outfits you sell more effectively by communi ‘ating directly with your best potentia! prospects. Use the following items where ‘they can easily be seen—on display counters, in processing envelopes, in direct mailings-to create customer Interest and more sales. eta ey 16 Promote Your Special Outfits Directly to Prime Prospects COIN BANK 9. AB-254 Kooax IstaMATe Comera Coin Bank + $5.00 per eate of 25 (Minimum order 25) 10, 43-497 Kooax Insrauaic Comera Coin nk Stator 1 34'xe + tre in reasonable quantities without Imprint, $1.50 per thousand with offer and name imprint + minima Imprint—1,000 11, A2:962 Kooak instanane Come Out stutter + 3" x6" 1 anilable foe only wth “special offs imprint 12, A3-365 Kooax Stil Produet Special ‘Out Sttter 131A" xe 1 aallable free ony with “special off Imprint 13. 3-961 Konax Movie Gamera Special ute st say" xe lable free only wth “special oer” Imprint Special ‘tention Photo Dealers: ‘When planning sales of Kodak products inthe hear future, consider these items for Your Sales promotions 15 ‘Aallablo from Advertising Distribution—Dept. 454. 14, 43-366 Kooax Movie Product Special ‘Outtt stutter s3y'xe" + available tree only with “special oer” Imprint 16, A6-334 Kooax Special Out Display for Inevauamie"" Cameras and Recessories + 21g" ne 114" w (at base) 10" 1 ree in reasonable quantities 17, A6-335 Kooax Special Outfit Display for Pocket Insrawame Cameras and Aecessories £1994" hea" wx6"d + tree in reasonable quantities « Gm 6&6 6&6 6 6 © 6G G &6©6666 6 6 6 G Attention Getters That Add Sell to Your Sales ‘OTHER PROMOTION BUILDERS 2, A669 Fm vendors 1, A9.69 “Special Offer” Streamer : 39, tray that holds 175 ceesin, {ols of escorted tn + free, 10¢ each in quantity (no imprinting) + comes with neck strap and protective cover g__ap.a78 Giant Special Sale S + one feo, 5¢ each in quantity ant Special Sale Streamer (Go Kodak imprinting avaliable although + $4.00 per kit papa space s proved) 4 A6-156 Display Cartons (for promotional 3 Mang eonstructlon 2. A6-301 Mass Kooak Instawarc X18 Color Purposes only) + $3.00 eseh (no imprinting availabe) et repay + 0x126size only + 216" hx 164" wx 82" 4 + fre in reasonable quantities 1 fre in reasonable quantities leodlan< (/ | Ghia When you purchase a Kodak Instamatic CAMERA, 1 Lange imprint area cals direc attention to your special eal BLATT apa VW Fun way to ste up more direct sa Ing events —wherover fm can be Special Sale Kodalk cameras Jeont banners quicky identify your special sles. ‘ullble rom Advertising Distribution Dept. 458, l v 7. 7-232 Projection Reaoracnezn® ‘9. R3.48B Kooax Photo Album Sttfer 12, U.922 Kooax Pocket instauane Camera $40" x 40" screen + aigtx6 Balloons 1 $5.25 per carton of 6 + fre in reasonable quantities without ‘$14.50 assorted packet of 500 CAT. No. 109 8288 Imprint $1.80 per thousand with offer and Ininimam quantiy-500 8. 3.786 Kooax Photo Albums® Seamer 13, A9-250 Giant Jet-Load Sale Streamer * posttype binder 970 Trade-in Reward Streamer axaer 2x20" 1 rommeted ving! constraction ‘holds upto 48 pictures, 38 size, n six clear plastic sleaves| free, 5¢ each in quantity (o0 Imprinting) + $3.00 each (no imprinting) + $2.15 each: $1.90 each in case of 10 11, 7-390 Kooax Pop-Art Cooler Bag 14, A9-249 Glant Truck-Loed Sale Streamer petnirnonred hx 12" wx8"d tore 44" 4.788 Packet of Six Refill Leaves (with osts)* x hot and col items + grommeted vinyl construction + $1.25 per packet + ving eonstveton 1 $2.00 each (no Imprinting) CAT. No. 146 2423 + $7.50/case of 3 sama camera 10 GIANT JET LOAD SALE sl ae SAVE NOW on Kodak cameras and projectors 3 13 ideal for sltiqudating “come tne or as promotion Subst b ins our spel eamere outs SAVE NOW ON Kodak cameras and TRUCK LOAD], projectors ‘tention Photo Dealers When planning sles of Kodak products in the 14 | near foture, consider these fers for your ‘lant indooroutdoortraffestoppers add emphasis to your thles promotions ‘oqualy big sales of cameras and projectors “Available from Regional Marketing and Distribution Centers ony. ‘Avaliable from Advertising Distribution—Dept. 454. 18. *©e¢6e6e6666 6 © GHD 6 6 6 6 6 6 © © GC Promote Picture Taking and Saving... IDEAL FOR SELF-LIQUIDATING “COME-ONS” OR AS PROMOTION- BOOSTING ADDITIONS TO YOUR SPECIAL CAMERA OUTFITS NEW HARD-COVER BOOKS HELP BUILD FILM AND PROCESSING SALES ‘There are three new hard-cover books from Kodak, and at least ‘one of them is sure to appeal to every one of your customers. How to Make Good Pictures (AW-1H) is a basic book on general pleture-taking. Home Movies Made Easy (AW-2H) will appeal to the beginning movie-maker or the movie buf. The Here's How Book of Photography (AE-100) will turn advanced photographers on to new photographic techniques. These books will help your customers take better pictures and movies. And remember . . . customers Who take good pictures take more pictures, which means increas AWAH How to Make Good Pltures.© Kodak's alltime bestlling plturetak Ing book: A complete nendbook on the {Undementals of plcturetaking for the for good alc “han 400 lus UWations in its 192 pages. List price $4.98, (CAT. Ho. 150 0263. Quantity Net Each 4. $3.30 524 ‘237 2599) 24a 100:998* ts8 1000 or more’ 173 FREE STUFFERS TO HELP PROMOTE BOOKS + stutflers draw attention to and help sell books + with imprinting, stutfers advertise your store + with or wthout imprinting + $1.00 for imprinting; minimum quantity 50 plete movie gude for super 8 and mm ‘amera owners. It covers techniques for making movies both outdoors ana Indoors fd has tps on taking. editing, and show: ing movies. Contains 128 pages with al most 300 solorpetures. List pice $4.95. CAT. No. 1500289 sean fy mt ican Kedok Compony, Rechsur, New York 14630 ing film and processing business for you “The books themselves can be profitbuilders for you. Take 2 Jook at the list prices and compare them with the price you pay when you order a larger quantity. Books have always been a lar profit item because they're one of the few products that aren't discounted to the consumer, and with the special discount struc: ture on these new hard-cover books your store can profit even ‘more than before. Place a large-quentity order to take advantage Of the low price. Order from your Regional Marketing Center [AE-100 The Here's How Book of Photog- raphy." A compilation ofthe firsts books Inthe popular "Here's How" series. Com tins many new ideas and techniques for the advanced photographer. Includes 39 Sriclee with mare than 400 color p= tures in'294 "pages. List price $9.95. (CAT. No. 104 2136 Quantity Not Each 1 $6.63 524 537 2559) 437 iooa99* 20 98 41,000 or more 348, To + stuffers FREE in reasonable quantities, rey Apa AS Tone sell “oheip sal Tone set, ye Hares How How to Make Home Movies Beck of Photography Good Pictures Wade Easy 5 5. Li Index to Kodak Information ITEMS TO HELP PROMOTE BOOK SALES 4. 43:75 Kooax Photo Information Book List «+ a great sale. builder for your Koon Photo information Books «+ describes a complet ist of Kodak books for the amateur and advanced ‘amateur photographer « Solorulyilustrate, an impressive igveaway for eustomers + $1.00 for desler impriting: minimum ‘quantity 50 + FREE In reasonable quantities, Kooax Customer Service Pamphlets ‘The git that keeps on giving "ecuipment business for you! Kooax Customer Serve Pamphlets prov ‘your customers ask you. These publications ‘gain and again to buy fm, photofn shi 20 ‘and helps to create more film, photofinishing, and ‘or you. You'll see peopia you've given Kootx Customer Service Pamphlets to back in your store ‘and more advanced photo equipment. These publ- ations help people take better pictures, and people who take good pictues take more pictures. ‘Use the orde form tucked into this eatalg to order Kopax Customer Service Pamphlets + 38:page booklet listing more than 780 Kodak books, pamphlets, and guides, ‘on all phases of photography «+ invaluable guide forall advanced ‘amateur, professional, and scientific ‘hotogrsphers + fain customer goodwill by giving this \aluable index away + ran a promotion and offer the Index. free wth a quantity purchase Index will generate more book Business for you because twill alert ‘Sustomer to the many books fvalable through your store + 110 99 copies, 8¢ each; 100 or more copies, 4¢ each + $1100 for dester imprinted abels Fegarless of quantity, minimum ‘quantity 100, {6 A9-399 Kooux Books Make Great Gis ‘Anylime Streamer + 10°30" 1 put this colorful, attractive streamer in Your window, on yout wall or pillar + FREE In reasonable quantities Se \stribution—Dept. 454, ‘Aallable from Advertising D »9e2999939399 4m 9399399399999 Use Kodak audiovisual programs as traffic builders Kodak makes available to you a wide selection of exciting slide and movie programs that promote travel, hobbies and, of course, picture-taking. And all these programs are free for you to borrow. ‘Attract new customers to your store by showing these programs to locel ‘community groups, Or, just set up a projector and run them in your window. They're great ways to pick up extra sales this season, for the photo hobbyist THE STORY BEHIND FILM (16mm movie~19 minutes) [A tour of the film manufacturing plant at Kodak Park, The movie shows the process of film manufacture from raw materials, chemical mixing, testing, packaging, and on to the photo counter. Close-ups show how “Sliver, wood, and gelatin become film, and how film's many uses affect BASIC MOVIE-MAKING (26mm movie—19 minutes) ‘An easy-tounderstand film thet shows how to make good home movies. Directed toward young and youngat-heart amateur movie-makers, the film explains by comparison the proper ways ‘of zooming, when and when not to pan, and the value of camera ‘Steadiness. In simple, nontechnical language, the beginner learns. how to visually tell a tory and happily improve the quality of his BEHIND YOUR SNAPSHOT (46mm movie—12 minutes) ‘The word "Kodak" on the back of snapshots represents the many echnical skils that go into the manufacturing of Kodak photo: Brephic papers, This film shows how photographic paper is made a peginning with trees and proceeding through wood pulp, paper ‘and emulsion making, coating, testing, and final packaging 22 nna nthrtithagie th oe Ba 2» EE lUrhelCUcrlCUlCclClCUCclllCetlUcreDllek 66666 6 SG GC GC 6 ee & GD for the traveler LEGACY FILM SERIES C Four new 16mm films on our nation’s outstanding national parks now join our selection of programs for loan. In each of these 30-minute color movies, the glittering jewels that are these parks shine through to show them as a special "Logacy” to the people of the United States. Borrow one or mare of these beautiful lms soon and learn a litte more about “these gifts from nature and the past that belong to all ofus.” Here are the “Legacy” films available: ‘ACADIA NATIONAL PARK (Maine) ‘YELLOWSTONE NATIONAL PARK (Wyoming) OLYMPIC NATIONAL PARK (Wastiington) ARCHES NATIONAL PARK (Utah) HOLLAND . . . A GARDEN OF PICTURES (Glides and tape~30 minutes) This is a story about photographing flowers and about how your customers can improve their garden pictures wherever {hey live or travel. The story's location is Holland and features spectacular Dutch floral customs, marketplaces, parades, and bulb felds. Filled with photo tips, it's ideal picture:taking mot vation for travelers and for garden club members. FUN & PICTURES IN THE ‘SOUTHERN HIGHLANDS (26mm movie~24 minutes) photo tour of the southern ‘Appalachian chain, one of the most popular’ regions for vacation autotouring in the country. Some of the film's highlights include ‘Tennessee's Lookout Moun: tain, a reconstructed Indian village and the town of Old Salem in North Carolina, ‘and Virginia's Luray Cav- fers. 1's an enjoyable film Gepicting these enchanting hills—a paradise for your customers and their cam: BETTER TRAVEL PICTURES (Glides and tape— ‘32 minutes) Teach your customers how to produce exciting-to-see travelogues by showing them helpful hints for better travel pictures. Covering fa: mous picture-taking areas in New England, Virginia, Wyoming, California, “and Colorado, it’s just right for anyone who is planning @ vacation tip Plan Your Programs NOW! To be sure you receive your program on the date you prefer, order New Catalog Kodak offers more than 60 Customer Service pro: 666 @ 6 6 4 to 6 weeks in advance. These programs are as close to you as your nearest mailbox, at no charge, except for return postage and {grams consisting of either slides, movies, or print Sets described in the new free catalog, AT-1 YOUR PROGRAMS FROM KODAK Order this catalog from Dept. 841, 23 The Kodak Name Droppers [3 NAME DROPPING FOR FUN AND PROFIT Me] =| KI Stim Lighter — — | EK2 Money Cip 3 Pen Marker EK6 Pen With nite Natal Ren EXT Labolette EB Key Tee, 9,36” Snap Rule EK10 Pocket Protector Ea - El 'EK12 Thermometer KIS Rein Bonnet 12K Change Purse KIS Cote Mug E16, 7" Balloon > Sa ct EIB Sewing Ki 'EKI9 Key Chain Light £EK20 Reverse Top emo Key Holder \ £X22 Spalding EK23 Gol Tee Pack EK25 Auto Tissue X26 Watchband. Gait Bals Dispenser Calendar/Key FD ‘There's probably not a customer in the world who will turn down a free Foe we gift. That's why giveaways work where other advertising methods ‘These items NOT available from sometimes fail. Sowhy not take this chance to drop your name in every Kodak. For more details and order: aes ieee iiepilioemateril ing information on the NAME DROP- cus eeteia tes ave Noe PERS, write to Dept. 454 for bro- Continuous use of inexpensive giveaways builds goodwill for your chure A3971. store, boosts traffic, and can increase your sales. ‘All “Name Droppers” will be made up with Eastman Kodak Com- ‘And don't forget the role giveaways should play in your special ise eae ee promotions, grand openings, and anniversaries. Who can resista sale Sea eae cs igtin Gos RTE that's advertised with bright balloons? Higher-quality giveaways for advertising message. imprint can be offered as incentives for buying a sale item, or as special copy wl aot be honored. for your customers and friends. 24 6666 6 GiB 6G 666 6 6 C6 CCC 666 6 6 he has to Every time a customer sees or hears a ad of you! KODAK NATIONAL AND LOCAL ADVERTISING NATIONALLY . . . 1973 consumer theme swing: Kodak's advertising will continue to work hard for you in 1973, with @ host of network and spot TV ‘messages... local and national radio commercials ‘ads in mass magazines such as Reader's Digest land TV Guide plus selective publications such as ‘Sports Illustrated and National Geographic . . Newspaper ads in the top 50 markets . . . Outdoor 30-sheet posters in Southern California, San Fran- isco/Oakland, Boston, Detroit, and Fiorida plus transit posters in New York, Chicago, Philadelphia, {and Washington. Kodak commercials will appear in a series of major TV programs including, Mary Tyler 0 action Moore, Doris Day, Ironside, The Waltons, Carol ‘Burnett, The Wonderful World of Color, and several top rated movies. Kodak lines—still and movie cameras and projectors, film and general picture:taking—will be featured. Themes for each major product category will be used to communicate each product's indi- Vidual benefits. Remember: The most effective way to make our national advertising sell for you is to repeat the Kodak theme and product benefits in your own local ads. LOCALLY . ..a complete supply of dealer advertising aids NEWSPAPER Increase your advertising. ‘A complete catalog and assortment of ad building. materials to meet your local needs. ‘A handy catalog/gulde to all the newspaper adver: tising materials you will need to run complete ads. Featured are product illustrations and ads, product promotions, seasonal promotions, picturetaking {and service oriented materials identifying your store as @ place to buy Kodak products. ‘This catalog/uide available free on request along with the complete assortment of ad-bullding mate: flals listed above from Eastman Kodak Company, Department MX, 343 Stato Street, Rochester, New York 14650. Be sure to Indicate your need for repros, ad mats, or glossies.. - Inerease your bust ‘A seasonal reminder to your customers . ‘¢ Spring/Summer Small Space Ad Assortment Handy and economical to use a “drop-in” ad any- where throughout the paper. Ads feature complete headline, product illustration, and short body copy; ‘you simply add your name and address. These Small space ads serve as a constant reminder to your customers to shop at your store for all their photographic needs. RADIO Reach your customers through a sound medium. Kodak has two exciting “Hot Spot" radio packages designed to help you sell your store . .. using the fastest growing advertising medium today—radio. ‘¢ A3-236 Spring/Summer Radio Tape Program ‘A complete package program of professional com mercial spots produced with top-flight talent and ‘musicians. Commercials are 30 and 60 seconds in Tength and feature your store's personalized mes: sage for one-half the total time. Make sure your message is heard this year—order the Radio Hot Spots from Kodak, ‘© A3-235 Spring/Summer Live Seript Program ‘Approximately 25 prepared scripts for you to fill in your own store name and location. Or have your local D.J. write your own commercial based on the Ideas included in these scripts, These scripts cover popular equipment, films, finishing, and the many other services customers find in your store. This program can be one of your most valuable mer ‘handising tools. ‘+ A3-2358 PA In-Store Announcements ‘Adaptation of our “live” Radio Script Program spe- cifically designed for public address announce ments--ask your Kodak Sales Representative for this assortment. TELEVISION ‘Advertise the ease of picture- taking by showing it © 1V-73 Spring/Summer TV Spot Program (Available June 1, 1973) ‘Almost daily, Kodak Is advertising its products on ‘national TV and you can use these same national commercials. adapted for local television in your market to represent your store. Two different com: ‘mercials, both 30 and 60 second, feature integral trailers with a dramatic musical’ background for ‘your own local messages. Try showing your cus- Yomers what you have to offer—and make your messages personalized. Tell your customers how easy itis to take pictures and then show them ‘demonstrate your products. See your local TV sta- tion for their latest spot package buy information— ‘and move ahead of the competition with TV adver. {ising for your store today. For further information on both the radio and TV packages, watch for our information folder for this ‘Season's broadcast advertising material 25 Big Pictures are Big Business! ENLARGE YOUR SALES PICTURE BY PROMOTING COLOR Enlargements in 1973 4. M4997 Great Enlargements Counter Card + 12x 18" full-color display 120 back and pocket fr NESS) 2. 49-402 Great Color Enlargement meee Trmprint Streamer ESSAY 4+ 18°36" full color + spsce for imprinting your special, offer and frm name “+ minimum Imprint quantity is 50 + 25¢ each with or without imprint 3, A3-1017 Color Enlargement Coupon Card 1 TP 344" fl color + printed on card stock: perforated oupon + minimum order 1,000 + $3.50 per 1,000 with or without imprint 4. 42-1016 Color Enlargement Stuter| + 314" 314" on glossy cardstock + resembles actual square color print + your eniargement offer and/or ame imprinted on beck + minimum order 2,000 + $2.50 per 1,000 with or Without print 5. 1.727 Enlargement Double Pocket Datvery Envelope + 6m"? + envelope has perorated ordering coupon on oversized fap + space provided under ap for ining + minimum order 1,000—prepaid ble with or without imprint add $2.00 per 3,000 to pricos Below for imprinting a ooo 200.728 g Prony ener 35 ore lee ed $8 =3 eens ane Eiarcaiens |

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