INDIA CODING SALES PITCH

Introduce yourself as “Academic Counselor”

Introduce WHJR
One of the Pioneer of Coding classes in India with 2.5L+ students, 8Cr+ classes, 4.8+ average rating of Teachers
(rated by students) Part of Byju’s - One of the World’s largest Edtech; Sponsor of Indian cricket team and Official
Sponsors of Qatar 2022 FIFA world cup

Build Rapport - Understand parent/child & develop link to Coding

● Take trial feedback from Teacher before calling the parent.

Give trial feedback to student - Say child is bright, show importance of 3 Hats:
○ Strong concentration
○ Creativity in solving class exercise
○ Showing great persistency in not giving up until the problem is solved

● Speak about trial class activity (“Which activity did you enjoy the most”); Appreciate the kid’s effort and
mention the background of game ( made using Blockly, Python/Java etc.,)
● Understand child’s interest, aspirations (what does she/he want to become) and parent background (IT,
non IT etc.,), intent for trial class booking
● Ask if parent has any queries before starting the pitch

Establish importance of coding - brush through if parent knows this

● What is Coding - Coding is a way to communicate with computers. Whenever you hear App, Website,
Software, Hardware, Technology - you are dealing with some form of Code.
● Coding is everywhere - Food, Shopping, Education, Finance → Coding is like learning English in the 90’s;
Start early to move your child ahead of the pack.

WHJr - USPs

● Learning Coding requires expert guidance - WHJr’s method of teaching is unparalleled

● Private Batch - Personalized Learning from teacher + Peer-to-Peer
● Critical for your child to get access to the best teachers in the country. (Monitor growth of your child -
PTM, Quizzes, Report cards, Group Assignments, and more!)
● World-class, Outcome-focused Curriculum
● Outcome-based learnings;
i. Publish an App on Play Store after just 6-8 months!
ii. Advanced Coding with Spacetech in 9-12 months!
iii. Artificial Intelligence + Code a Space Satellite 18-24 months!
 ● Certifications and much more!
● Learning outcomes are ensured via our 18-24 month experience, comprehensive course - customized to
child age!
● Broadly, 3 key modules of 45-50 classes each
1. Module 1: Core Logic concepts like Loops, Sequences + Basic Game & App Development
2. Module 2: Front-end i.e. App design, User Experience (UI/UX)
3. Module 3: Backend e.g. Databases, API Integration; Advanced concepts like AI/ML, Spacetech -
this module is where it all comes together
● Partnership with Global leaders like Minecraft, Roblox, NASA and excellent programs like 18 Under 18,
Code a Satellite
● Code a satellite - Just like space scientists kid will be able to send his/her codes on the satellite, kid can
receive images and sensor data from the Satellite and use this to build apps [More Programs detailed
below]
● Brand - Pioneer of Coding classes in India with 2.5L+ students, 8Cr+ classes, 4.8+ average rating of
Teachers (rated by students); Part of Byju’s - world’s largest edtech

Build Urgency - Message to parent is “Enroll Now”

● Interactive Self Learning Content:

● Limited batches of choice (matching age, weekday/weekend) - And filling very fast. Request to lock
immediately!
● If you don't purchase now, you’d have to purchase with website pricing later on!
Price will increase. E.g. same-day enrollment will give you an x% discount.
● Refund for unused credits - We value the trust our customers place in us, and that's why we have a refund
policy, for the valid unused credits on a pro-rata basis. If the refund is requested we process the same
within 7-10 working days
<For SMs> : Although we can convey that this is a secure investment for the parent to generate
payment, communicating about "same day return" or "refund within 24 hours" is against the SOP and
also ZTP. It is our duty to explain the refund process; further detailing that BFS/ WHJr takes about 7 to
10 working days to complete the refund process.
● Code a Satellite (Already live): Only children who complete 125 classes by April next year, will have a
CHANCE to code a live satellite
● Limited teacher slots (for Solo Class only)

Statements that have an impact (Keep Handy)

● <Child Name> will never ask you to play a game on your mobile. He/She will create their own games
● As per feedback from one of the parents “1 Hour of WhiteHat Jr= 8 hours of School.”
● Given <Kid Name> is a 3-HAT kid, I expect <him/her> to do as well as <Give name of child in success story
e.g. Garvit Sood> well, if not better.
● As a gesture of good-will, we are willing to give you XXX;
Top 10 Objections - Entire Table will be updated after PPT is made.
Objection
Need time to Decide - Want to discuss
with family / Decision Maker not on call
/ Going on Vacation
Course is Expensive
Child is too young to learn Coding /
Curriculum is complex
Child is already very busy - School
restarting / Tutions / Extra Curriculars;
Child has a lot of screen time/ Has exam
Child already learning Coding in school -
then why WHJR
Didn’t like Trial experience / Not
interested
Response
● Probe to understand the reason for buying time
● Try to get the decision makers on Con call (Build urgency)
● Price will increase / Discount/offer will expire in xx today
● Small Private Batch is filling fast (Weekend/Weekday batch)-10k trial every
day.
● There is high demand for coders - Coding is everywhere fashion to finance .
Ex:- Amazon, Myntra, Swiggy, Zomato, Gpay etc
● My Coder colleague with similar experience earns 2.5x more i.e ~Rs. 25 LPA
● Monthly cost of Rs.2500-3500 is as low as 2 movies & outing with entire
family
● As per NASA research 98% children achieve peak creative expression at age
5! Ex:- Picking up new language is easier for kids
● Coding is the new English
● Future is only about coding, earlier kid starts, the better it is. Ex: Elon
● Time commitment is small: 1- 2 hours per week of classes
● Age-based curriculum
● Coding is a stress buster and improves logical thinking ,concentration,
creativity & persistence
● Instead of child playing games or watching TV, they can create their own
games
● Prioritise now, as they will be even more busy later.
● Time commitment is very small: Only 1- 2 hours per week of classes;
● Coding is best taught in smaller groups; WHJR Small Private Batch - 4 to 6
kids
● 2.5L+ students from more than 30 countries trust us
● All of our teachers are INTEL certified with a selection ratio of 7 out of 1000.
● Our curriculum is outcomes focussed by publishing apps,games and
certificates. Ex:- Code a satellite, Spacetech
● Probe more what in trial they did not like for Eg Teacher , Tech issue,
curriculum
● Some kids initially may not find coding interested. Later, get very interested
after few (12) classes Eg : Hiranya Rajani - sign language, settling in school
● Teacher has given 3 hats which shows kid is creative
● Refund Policy for valid unused credits
Why should I choose WHJR?
Isn’t WHJR known for 1:1? Why Private
Batch?
How will my kid get personalized
attention?
● Whitehat Jr + Tynker is world’s largest coding platform in the world
● Brand - Pioneer of Coding, 2.5L+ students, 8Cr+ classes, 4.8+ average rating
of Teachers; Part of Byju’s - world’s largest edtech
● All of our teachers are INTEL certified with a selection ratio of 7 out of 1000.
● Collaborative and peer to peer learning. Batch of 6 students.
● Tynker Self learning Module of Game design, web design, animation &
robotics 1 year subscription worth Rs.12,999/- free.70+ module, 5000
activities,60mn user
● Our internal data suggests that kids have better learning rhythm in small
groups of 4-5 students.
● Private Batch has advantages like Kids in Pvt Batches delivered better
projects as they collaborated, brain stormed & worked together.
● Outcome is best
● 1 free cover up class once in a month worth Rs. 1050/- per class
● Batch selection option Weekday/Weekend batches
● Private Batch has advantages like Collaboration Projects & Peer-to-Peer
learning.
● We are not creating a batch of 25 kids. Only 4-5 students per class
● Coding can’t be taught in big groups. We personalize it.
● In Case of doubts students can avail 1 one on one catch up class worth
Rs.1050/- for free once in a month.