Professional Documents
Culture Documents
ABC Company
ABC Company
02 OUR TEAM
04 CONCEPT IN BUSINESS
05 VALUES
06 STRATEGIES
ABOUT US
We are a team of passionate and creative individuals dedicated to helping businesses thrive in the
digital age.We offer superior Social Media marketing solutions to strengthen your brand’s
performance in digital space.
We believe that social media is not just a platform for connecting with your audience; it's a powerful
tool for building brand awareness, driving engagement, and ultimately boosting your bottom line. We
are committed to delivering innovative, results-driven solutions that help you stand out in the digital
crowd.
Our team of seasoned experts has a deep understanding of the social media landscape. We stay
ahead of the curve, continually adapting to new trends and algorithms to provide you with the
latest and most effective strategies.
Ready to make your mark in the digital world? Whether you're a small startup or a well-established
enterprise, we've got the expertise and passion to take your social media marketing to the next level.
OUR TEAM
Komal Kumari
Social Media Manager
The social media manager, or social media team lead, thinks about the audience first and the
brand second. This person is intimately familiar with their existing fan base, as well as the type
of people the brand aspires to reach. They stay on top of newsworthy trending topics and the
industry at large to determine how to best tailor content to their target audience. The social
media manager knows that the more value the audience receives, the more engagement the
brand will create, which in turn increases overall brand awareness and reach. Sachin Kumar
Content Creator
Content creators are the people who make your website and social media come alive. They’re responsible for creating
content across your digital channels. Content creators can create various materials, ranging from blogs, news reports,
and videos to podcasts, social media posts, and TikToks. And with the average person now spending almost 7 hours
per day online—and more than half of that time on social media—the importance of getting content right has never
been greater. With the explosion of social channels, larger companies might even choose to have a dedicated creator
for each social channel, especially for creator-heavy platforms like TikTok and YouTube.
Pardeshi Raza
Interactive Art Director
When creative asset needs arise, such as graphics and videos, the social media team turns to the interactive
art director. Art directors can operate independently or lead a team of graphic designers to create
compelling imagery to visually communicate key messages. This person often has web development skills,
used to navigate the increasingly technical aspects that often come with social media development or
integration with other web properties.
Himanshi Pal
Social Data Analyst
The social media team analyst is charged with extracting insights from data and analytics pertaining to owned
channels and the competitive landscape across the board. This person provides the team with valuable
information about what is working well while also citing areas for improvement. The analyst owns the
measurement program for the social media initiative, establishing benchmarks and tracking success over time.
This specialist produces regular reports for social and executive leadership team review and awareness.
Muniba Zakir
Paid Social Media Specialist
With organic reach dwindling on most social platforms, the role of a paid social media specialist
complements the content creation efforts of the digital team. The paid media specialist has a clear
understanding of how each ad network functions, what types of campaigns excel on those platforms, the
budget necessary to accomplish your goals, and the metrics to measure advertising ROI. The paid media
specialist works with the copywriter and graphic designers to build advertising campaigns that contribute to
the overall business goal.
GOALS AND OBJECTIVES
Objective n° 1 Objective n° 2 Objective n° 3
Content Creation: To Campaign Management: To create and manage Client Satisfaction: To
create high-quality and social media campaigns that can include maintain strong
engaging content for the promotions, contests, giveaways, and other relationships with clients
clients' social media strategies to achieve specific marketing by delivering on their
platforms. This content objectives. objectives, communicating
can include text, images, effectively, and adapting
videos, graphics, and to their needs and
more. feedback.
CONCEPT OF BUISNESS
Develop a social media strategy that aligns with your overall business goals and
targets the right audience.
Create engaging and informative content for social media, such as blog posts,
articles, infographics, videos, and images