6s sao1z07 “Tre nghigm Marketing cn ban MO ESSV TRAC NGHIEM MARKETING CAN BAN (Chung 1: BAN CHAT CCA MARKETING ‘Ci bl tinct: Ch | pong ning obit 1 Neti ne Ding tc ng inv ap ma 2. ondang cb a i i cho 2 yng eb sp So ‘hg do dane qd 1 Sy ih ch hing 1 Gi ee tng ton in gi (nid Thech of ou 5. dm martinha axa ch ng gu a dg 8 ‘anche sn pis tug Da og ob Den el fg yl cing naht ‘oa dng eo 4. bing {Mtr atin hing 2 bt gg ngbi 1 sae bun bg 2 st og kad aha Ba hang bo py ot Nake ‘A Marhdng hs g9m ct hg! dg ba hing, 5 Mong ma cn co ng tw hay lu i eb: i Stop Niece 6 Spitting cs Ke ing a ng ng ok he ve Bb sua ngui i ding vd ph © Sosdnh gon git ng vas ho tie cas phn. bd moa a0 page vn is ESSV bibendum co ing) ean ia eM ee ig ve ho le i bo i I Cini no dy bie dng lt i Ke dar he i Chae ade ging ba eho Kick ing te apn ol an nn dane cm hi 4 neh hich Bch aboutolank 196s sao1z07 “Tre nghigm Marketing cn ban MO ESSV Min dag chip ho Ro ci mpi cho hin) san ia «Mi i ining vg ga ch i bs i gp 5. Cini nto ty in dng ne) io dark he i bang Mak Chinen ing cha ck Ming shins np an the, [nich hn dane cn sx phim hy sin su cho Kick Ca pico aay vid vo cn pm 8 dag it, yet pm n hin dpe nes an phim 8 ion «Doan ang, yp wang egal ey nh a Theo quan dim Marking th rg cin don hi ‘Topagpeus eg sus vi ngs Sn spss ph Tap hp nut mn ing ce owe oe Sipe ete meng in dh eh ot 10. Tiong ee sin dl yk sno Weg pi nd sin king heen log? Singh Dickow Bin king 1, Quan dn ho tng nut dang wo eh sine in eget go Bh te hit vy oun og lint tang acing ng i sin hs, saad Sis tioe 12. Qua di a bing dpe va ans mah ira nen dg oy n 1 Hage dpe uae hae Hing ho nhc sb eit {dng hod mee he nhc ty ESSV 15, Teo gua ib Mareting dp ics, gud Mktg cn Ph cin cl mag cnt ato yc nk sc Mukti? 1 Mach ha dash nip & Sveum cca ng ou Sing e Posto cae aboutolank 2086s sao1z07 “Tre nghigm Marketing cn ban MO ESSV 15, Theo gua hb Marais do ic 8 gun Masts ce phan cman Hocanh to iy cn chink sch Maen? 2 Mus ik cis duc ap Sing © Pica at ot Boao 14. Tr no gain Marketing cho ng oh gy a pi at isan gu iu ding mung aia ny 8 bd age HEL ‘Sng op oni {Que digs sae (Quin itm sn phim (Quan ibn hi ine ean dim Marketing 15. Quine Mating gn che Sg ie (1) Pin cb ec oy trem, (2) Tm ip chien age Maree) hin oan ne Tine tubes ae, Hoye di chaoee wah Marking) ‘nse tg en kn ace host na Mike "inh tying tong qu ah by Pater) RMawa EOWA Danae King hu ao dg Cicero ding bye? 1 Meng cee cl sa bing ae eo 2 Clete pt ot habe bing ch ps lim Making 5. Mago ea gu og hy 2: Nh hs King fhm aon dich Ang ec ‘Sings ab dae one Sto anh ht as sm guy 20 ia ing cho gay Wie ‘6 ua ie snp rity ch a me ang ‘tg ch hogs i tn pcr he dp ne ‘Sore pin pt tin, dbl hag ch 1.Quan diem 8 ting eng an ing quae Sc Marketing ESSV oop qua ej Murketing dc ng i pas qn (CHUONG 2:1 THONG THONG TIN VA NGHIEN CUU MARKETING 1 ui chon: Con | nye dng ae {fase lain to sah naien i Ming? Cie pone ube) eS bik x 8 aboutolank 3286s sao1z07 “Tre nghigm Marketing cn ban MO ESSV srg ia Mating db cng i ag gu tm ech og (CHUONG 2:1 THONG THONG TIN VA NGHIBN CU MARKETING TEC cn Cg | pang sng ae {soe trong qu nna cou Mtg? pGchmeer imamate ye Lip ke oo ghee cbf eae ea gts (Ss) Tha po ie 2. Se ish hp ig xg bt ip thon one ge nh hin co Maret Perea (Tamra anc nd nahin {Cyd iu ou ola Maing b xem x, A Dilek te Leite eats Dave tip aud gus ep tone = Rg eho dig. 4:Ciu wo tong cS stu sty ly diag abit Ai obi vb nein Masia . . e Neha cou Makatng aa th kl ci pi i eh png ties. 8 Coed sei ch mtb bien ce ti cho ‘Abie cn Marketing cd pha bag ln hom se i gh cf <4 Nh qu Mating coi nia cu Marketing inh eng tomer quykt anh S.C ad the pata pec nee: {Ben too doh nhgp 8 Began duns eatiep Cher mang be ng doa eh {4 Thi 3 6. Nite cia Mating abn ye le ‘Manel nine hing md ing Marking vi chink sich ‘Markting ci dank nahi. Thm aip nde mgt eng no as © Biches ea pin phi cow bow {LD sada tata 6 gic ban BEL phone athe kh ng ch ean mbit {DB ie so i 61 ge hgh ong ce hh at aboutolank 4796s sao1z07 “Tre nghigm Marketing cn ban MO 4 Man lng hng bmi ong Marketing vik chinh ich ‘Marketing cin dank ni. ‘thins ao moe rg no © Bld chee a pin ph cot: a {1 DE dg ian pn ica bm ‘Bilin pong ph Ko tog tea oan hip ee ee oye Quant 8 Thorsen Dib phone vn Lone Cb mi ze ty nt (Eng Qn Be pr 9g cust gp ha inc dase Ta ci ah eo han dame Bo chy co ton {Rise cp ang I vig x 19 8 a han om 10, Teng ic cick i taping visa dy, cht cod acy cao hia thine thu ge bie nb ‘Phong bing ta ‘thin bing chin 1, Chupho sn ly a ing ki woah png lagu ia hook sng vi qua si (tn? Tn tn pt hme he hss in thu doge mid hen din tee Ciinipnesnceton 12. Ce hog a Marengo og cae pc ine ag in sn dash abi, 250 BS Thing Ua tie cur ech ns ap <4 Thong ge img ng cing ng Thing a ae cv qa a ae 13. Chun ee phone as dan day sa wong bg aboutolank 5286s sao1z07 aboutolank “Tre nghigm Marketing cn ban MO ‘Thing ih bio ca ask Thing dairies cho eh cane cpt “Thing ye gm nea ine do. 12. Clube phon i chon doe on tong big ‘teh bs th one bi? hci tatme S-COTbE I eh Bldg cu bl as, chal eae, 1M. Tab ing ae ae rng ade Icing a gio Shnketing * SAVESaE tat meta ghia ce. vn phe cn. “indi npg ora mg i pen ora vn gun De tit een cv pn cow va gu a king pn ing 1s, wate ei co ans yt do bX ade 25% cab natn cu db dang phone ip nin eu lo Cone ‘Se phaong pip gh cu sn dy? Pg ep hs Che en Bi se iy ing hay mit? 1 Ne tu Mktg cg ch ght cu tae 21 DE ht lp in fy en nn ch bn Mktg bot {edo coih yea Enis Gast cksgnk nh Maen seb eget Binh a ey. 3 ing eu dys aia co Markt Wag ch bi 4. Te opie pg chp nt a hi a ‘Bitgee abt gu Sch micac y e b hp He rc phama phip hing vin lp sh : ERG toda ning iin Rd i 1. Mat ce Kha bec a ta ae ch 8 due cig bh de ‘long em di th ch nk Ke gd mgt ‘mang sinh sb dinh sinh ch Mog ph in ms &. Sind da con ma i hy ie mi 8 ae fp ha a. 5 ‘hing sshd. TOA a ghee ye coi ing ph yp ho ge xe doh ho ton heh tn ng nia eu. (CHUONG 3: MOL TRUONG MARKETING {Soler Seg peetera et 6296s sao1z07 aboutolank “Tre nghigm Marketing cn ban MO 8, Ssh yo mu un hy al km 8 ip sho ‘things digs. Miva hie cou doy o dng pa yp wa a ob hge redo tot the eh in ng in ce CCHIVONG 3: MOI TRUONG MARKETING TEC ya cpa: Ch | ous de 1 gah 1 rang eye sn dy, ou a tee ae dag Marketing vm cds ep? Cie rang gan Masking bite Sa ta 2 Moi wong Mktg vs dupe Nhs Bi abe yu sa dy, Soin Terabe ng iu dng. 5. Thong ee tong su dy a gn dy ve te DG ha ek © Naw ange cing non di 4. wk bag hay hab 5, ic im ov uy i sin din chee khng Hh ve hoa Cad nai acing 15° Cat toon bo wd tg cid ph «Smo qusa i ince ce tba bal ang doeoh nin hg do 6. Van hs i mit yo quan wong wong Marsing ia ‘cm Kho sn phim mio King ches Ge ane ys 80 Id bah iu cing eo AR ag ga ing na tee ce eo mid i tong di. “1 Milde Macktng a tas nich ape dint abl is 4 Mivdptop ela aa aie tn a ee 1 Map op in wig ne hinge si pe. 7286s sao1z07 “Tre nghigm Marketing cn ban MO ‘.Némciema lam Mackin ia chin oa in mare {rn piecing wh go in ac ol hv a ps che se ney cing eo mig him tong Mol mug Meckling ea fda dip eb ape dint gis Mgnt ia nh hin io em ot ae Mii open cng ne ng es sa pe. Mottp np cs kang hin er got eal cap do. ‘id bm oltre. ieee cet in ht di salar, . {Lp nn 6 dork php yc aco 8 hm cn ‘oss bi, 9. Ki pn teh ni sung tog aah abi ah pee sb ‘ty de Ca ob ngy epi idan ei Sth nant i pee ol nl (etd diay ol ra ac 44 Dadn mah vi guy co cs dob aghip Tied im man elm ys, carn aco 10, Tong cc ys, yu non te pym cia mi ing sda ho Sip mb te gan 1 Cad temo inc. Goche ce mrteh hah ‘hay ci gay ms i ce 1, Koi Markings phim én tj aig. yb av ya Asin gan ong shat ge Thm sa dn rng pide caste Sn {1K te dg bin dn og ce Marks 12. cq wank ca ag dha Clear et ces in de 6 «kbs wn sheng Vie tem 6 th ans an ren tha op Cyaan nang in 1g on fe pst pam, ‘© cpt ede wa, 13. Chet ci man ng es vc ha gu tra tn ae 8 i sain vdue ge chee ue dupe gol wobag aboutolank 8296s sao1z07 aboutolank “Tre nghigm Marketing cn ban MO Cake pon cle iad ph, a ts em 13. Cleese antig hv vy co gal eh lau ie Muy in 8 Qube? © Cong mahi. teveine © 1 es sn yd ay it. 1. Nhe heh trang hah hang eco ied Siete im ne $Sitenmggh ofc miring imd ca dom nbn i ‘ ‘ Sittontesie nals obnine iets Mactn SSSA atin a Mating ac ce mde ‘ince dean ahi. ‘enka dah thing ge oH hj mgm tia whinge auc de 1. Ca it Ha a pa hg ae gv yh Tope ee ep deta, ca bash song cng a pee 5 Ahlch hing cng dg rem nh it phn rong mal ring. ‘he dgln abu bn thie nban bt thy lp hack hing np (CHUONG 4: HANH VIMUA CUA KHACH HANG Tia cg Ca | pase sng a {Tog ee ypu diy, uo kg pr ia lang conning ha pt est Chih 2.01 in ya bing xi ding ney Ivy chad B sod at Teme ety Lavatie eeae 5 catch gb am is xy As ed ‘ee i ttn an ts agg 9296s sao1z07 aboutolank “Tre nghigm Marketing cn ban MO ‘hing int api Dn ch a ch to evo ea hee Abney ili Tange Moy ni tng thing dep ‘hing Gt buch re 4. Khimge ces bing ia ci thing hua ape ‘hengh cna inh gus nh nba hae 6 2 Bt loud ba ee eRipmée chen lead Link his choo 5: hii "ng co" due id Hanh mang tin inh ang ‘ninatu sind {Tac ch sh oa i ene 4g 8 ine i i cn phi ce ng nal hg an a i ag _&. Tim kim sin phim khie thay th¢ cho sin phim via mas trong, aii Tinta i cso inn ca ou ei {LIB Thond nad tng pn SIRES ta et ae {etapa obey gh uh 7g toa Mason, ab ca cna asp seo Sa ano, due tn wong, a, yoda ie thigh eh ao ing 5. Misgub in he andi cine he ng din gaye elk ‘Sig eta ngs Ke de oil Newt eae ‘Ne nt none Naw Wl wo nto i ne mt hing Et 10286s sao1z07 “Tre nghigm Marketing cn ban MO 5 Meng mi ie gan din cna he dng in gan el ‘ing Ga pbs de poll Naval gre ainh ‘Ne nk ane 9-Thphap ie quan ai ho nd ac Raich hing Ea Che tet nn 1 Cae eate nag nek ‘nk ih han ia. 10.7 ah pa, ga mi con agi dg sie guns aan ‘im Rib ng gun dil we nn am Ninh iim © Qanm nin tab hn Aretha ik vn a ew ng he ei ma tid og ad plo. hing hep ng, in is Lhe ni none Rink ‘Sima nso din. <4 Rie ding gin chy nghip hon 12. habe tg cng og co a shang i vo cong gt ‘naga bg va chon Kaen ve cha hg sin pdm, ds Job Seen Ninh Ted) bit King ao de 13. Tg i dog sn kid hg tn, gu i ding habe nb ye at quan tong cho ish dg mo 2S chekie Be cts 5 Tease a Ds ching Thame mCi shin Pha tae i ig ng ao tha ah ca hon, 1 Thong a a, ‘Thin th then tine sin hm. aboutolank n1n96s sao1z07 “Tre nghigm Marketing cn ban MO 14, Anh hang ca poi wv pa ching og ic gy nh ma ig: Pha tage a if ng mo hs aca on Thoda ab a Thug ha then ne sin phi. ‘Tinie te agi tong eg Tg he pao ching ng vo eg an, 15. Thong ic ca say, lo hing ng so sw he na sn vige oa Bing cin uo ppv vie ms ig cn ng ding ‘lice? Sb loymg ng mit hon, Qu i i 0 0a ch bog vi cane ‘Giga et hc {aan te ing ih og i gg {2 NEgel tinplate taheig ee ts ul ape ng nr ic sb npn, ty ny Se cs a (quisrnh mua hing. ‘Ect anys ph hg ch bagi xg uu cu vb ste ‘© Quinn mashing in neti sits ng dope hic ng hk ne panting cia, 5 Nehd nhl ce md new n ang dntinhcheca sdnphm. aeons TORS ela tng tring ok od he cs phn mt aoe don cn 7 Pod hee hn in 8 od nh {Dok man hing cc dean itp hing avo ni om cho ‘fe vig min ge b ahng eo 0s 1H: Nh tha he slp mh mh gla hefng san hm nh hc, 1. con: Chon 1 pg nga | Maskting me spi ge Se nk he ade a, Cig vk no gen ty Kd ph ton se td, Di th ee Shum he hg Marketing Mix coh tng ne Ph hi stn pn Latciga Bf asime ye Ua aboutolank 127086s sao1z07 aboutolank “Tre nghigm Marketing cn ban MO 1 cane Cu hen i ng 1. Mktg ea pi gee ah hs $ ee, Cig vf ao lye nd dt diy Wig ph Ht tog ee te. Bid a om Soom hone hg Marketing Mix cho tring me tise Pin dog one a Phdechiestn phim Teach me me a 2a doarhnpiépX Zhong ch tanh rong wt pit me ‘sty gg bo a a: Dona gig X: 80.0000 Deal np Y la in dash hi Ys os Kodagu no ding 5, Syme a de hing Ht ey ba ae pin din aie Timi Hiab 4 theo koi dopa hwo 1 “Dog hn en i ‘Sphin ng nn 96 mp ap ang Me ea Make Thine oss ito 5. Marketing ob ph it Din An dc opi guy din host ag og it doen ‘hier ae KE chon ak Mating Mix co cag fa 90 ‘tiers oo B.C im ig dou sda et Coen gp eng mate Seok ce fide én, Theda tia hc sudy the hi uh on ye dig STi anip ‘© Chu ea cue bg i a, 1 ig nt om hg so 139286s sao1z07 aboutolank “Tre nghigm Marketing cn ban MO 1 Mareing pg: 2 Mang in oe bom hing ang 1 DS hp tm is ace Bao isthe al mf doa th tsb ong nh tig Se diame the be iawn “Mit dash phic ying En kik oa ‘mits phim mo ee nh eu Knog dig abit a cba 2 Ch ge Meng pin © Coa pe Making Khong pa ie {1 Ce epitaph 9 i uu dd cin isle Marketing kingpin bi Git hitm high. Capp cnmrnk He it BAe ik pa hp v6 hong dar mpi btn cb 8 nga ie d@we eWeek ian 10, id ipo sa yg i 8 he i ing ih sd hp dita mtn bg? Mae ng rng Gus nc ng onan Phat nga esa ou php ‘4h conh ranch 1, Nata ne ch ng a gw sa phn den aah agin dp dng ad oe 2 Marking hg pha hers Naren pn se Marketing ipo bie ape mio cig ge, 12. Vj tics pn ej rade ne ad tha nh quan orca, Siena hang Newb se ut Nib 13. do hip gu nh qu bing He ic oun hi ‘ren thn shpat she i i nei pn Nag (had nai a doa pity tg a Maecng Secs Bt les 14296s sao1z07 “Tre nghigm Marketing cn ban MO spon 13. Nba donb ngip usd dah qua ab be i be dn ‘ncn thie shpat 9 te en rn a ph Ng a ‘ia conga doa pip tp bn Ming Dalim tet in peur, = Kg no dig. 14. uti eng ng Bn pin bit he don wang. ee mit ‘ny vi oon hob hj rag ia ing te KE hg ‘Marketing i hoo eg i dpe gh Mien et Marking mc Makes Gr ng os pen {Marne pin oon is dn, 15. Tong ting io tin sinner Roe 20 cin ng Ba Hoe KTKT <6 ST gon 3 Ai pl en, Dp be KIT a ye ‘in bb ct tg am rg” Cl my oo tue coe 1 utah dim dn koh ia gag viene ob sine Dish hah ink csc eo oid Kang cee dase 1. eh sa dy ding ay? 1. Pi diya woo ath cubs he in gw ak ican 6 he is abu cu ging nhas ot lo sin phn mo ae 2 nn don rng oh pip doa ep iy me i cane fish Mastin poh vito tog tag {Maney dt ln ar ck in pda dng ang cp cho ‘a nm thing ch je dah rang Ke . mea 7 a 5: ern mit him hin ha oth i i. 1 Cine eg a tt dn dod, ‘The den Manet pt i une eg doa a hip uno tp dane Markt ins pi i §. Dh sreing in gunn in phim dae phn ping iy dh toga hing rk tot Mees elon ot sibs Mrs mucin. TO Vie ph gn hi rns ave hg is lng ihc th sem aboutolank 15296s sao1z07 aboutolank “Tre nghigm Marketing cn ban MO 8. Baht swing itn qua vg sin ph de pio piv amg iy a ng eine Ii te eset Maas muesan pe doe evbe due ye ig beg ich ci ag eh theo dy bln ito mo 1. cg: Ca peng ing ae 1a pln ts a Mics atc te 4QnO 2 hem ott en tn tk tt ak ne 16296s sao1z07 aboutolank “Tre nghigm Marketing cn ban MO |. Cheha: Cg phase ing ae 1S ime 2 gene Moy ns Mie ek date 2.06 sem xt it sin pin dh 5 pd, Die ato wong che ie i hg pron dp as 1 Simphim a ind © Sin pb xg ‘Neto cheat 5. Vig ato, he iu sing cho tng pl ci aah aby he ‘das ° Chap png it ca gos 8 ‘iene pl que co Ki ng pn ng Honig cin a ppt oan HSE cine 4 sn phn mAh ma hk hing a sah ch me. Bh ‘dag doo pot sin ph: {Mun theo ach ie cits deoavel tee, 4 sirdvg bai ty. 5. Bun sa yc thy to i hoe bt wong ug ick doa Che hg cen ng pe wr ney cg oi, SE eeih ipl eae ate bon tr ghd, i ‘ian glyph ip nn Anh nhc deonh nif i nhin hf hing ha Cap go ng va ifn 8 es Ua eg Ho Boog ig ga 6.1 hia snp hi ee sheng pe one Senshiobi SoReal bit Sree i 6 mess ip ome Si hl hun pln ao digo Taya 17286s sao1z07 aboutolank “Tre nghigm Marketing cn ban MO 1 anh lng ia dank nhit hing gm hn mi i chip. SPER So i ie an phy Due: Vie it us cn ms dg on sat) = Tie ba ing 8. Bao gi 6 mb 2 Bio ygsua per 5 hash rem in hn 9. Wig ng phi li Qube mang cnn pe 8 i ons ole ch sing th eb Hao be Sng ing Vit Na a ‘Lim gam hi phi ahi av ta si plan Gi chp Maegan pa ot “4 Limtdg dank i pi. 10.7 ding tn ee ga! doya oes eu sgn a pe 1 Tray, od ig ng 59 te 2 Tange, ao os en 11 Tog mit ho Wi ng oa mit sn pm, i dog msn phn ae aban re ung va lain ng es ae Shioo tna eTangsrnine Say thot 12. ing vif no wong kc ng vif se yh hm Marking Git ngyen Reming cao ci gop {Tope thins mn ad ch ng cing. Dah gi i hp it ee ink phan ph idaiepbnionoe ne 1G sin ib hm i bi nn vo thn pd in pn inh sin suit dive gle Stuns Mieerlonvy 14. Cito in pho ong ce cng din i sng “fy cat egg cb ape do abu Dag eh ac 1D ti anh ash nae 1 Che say hay {Cas aha Marketing pinch hin nhng ich in phim cheung | 18286s sao1z07 aboutolank “Tre nghigm Marketing cn ban MO 14. Cito in phi ong cng inh hing igs dos ae ga Alc = DA tana Kick hang dati, 1 5. ie diag na iu ding ni cho cic sn pom aye sa {itis caaoahigpa im dea os ps eins in Sige tang ng yack dt stn pln ah ip io hin, sa ih yobs i. i toh pi do dash agp hing oe i aie {Clay a of ae sn phn i doh gi min ‘ese a hi Thing tami esc hi i dh, doen reno thing ch hia wb on in hae pin pm vip tow ci oe kn onan id Maro, st en mang sp pS ore ‘im mn tn vt og, ih ing, ao ish i, {Dwngels dicate Sthaingebehes dering Le cb ty cg cat amg ch ng ie tana Tite tng du ta én cfc nh Markting phim ohn nbn ch sn phim he hing Dea E nbs Sg rath wing hu ph ne gn an 19296s sao1z07 “Tre nghigm Marketing cn ban MO RSE rib teh Rnoegeglras ee aeaa 2h nha cv gen ch hy a ap ng i 1 go, ‘Lesbo a. hg lng don th i pd ng ln Dlg ‘Eating gah nse She & coping ke £ feengn thot co gine it 5. ne dash agit gp Eh Khe do ca waa gy gt oe do ss clu tag thay Co qu dag thas Mp dng oun ‘abi nto dies ‘Cia dio i pia Dini veenke heme ue he hs {ye nn ing pp 4. wong cle sau dy og av jag de quy cal on {Bung el sinh rng cg I ng cu ca pis. 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