Group

Members

Course Code RMGT4133

Subject Contemporary Issues in Business

Lecturer Asst. Prof. Nor Khalidah Binti Abu

Date 8 October 2023

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 TABLE OF CONTENT

No. Description Pages

1 Answer for Question A 2

2 Answer for Question B 2

3 Answer for Question C

4 References

1. Answer for Question A

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Why do you think McDonald failed in the Philippines?

With more than 37,000 restaurants in 120 countries, the chain dominates pretty much every market it
chooses to enter. But in the Philippines, where McDonald's has been trying and failing for nearly 40 years to
be No. 1, a local chain is giving McDonald's a run for its money is Jollibee. Jollibee is the reason why
McDonald's can't win the top spot in the Philippines. McDonald's and Burger King have both been
struggling in the Philippines because of local rival Jollibee, and now the Filipino fast-food chain is making a
play for the American market.

2. Answer for Question B

How did Jollibee beat a huge corporation like McDonald's in the Philippines? Give 3 answers to
Jollibee strategies used

Reference

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1. MacKenzie Sigalos @ KENZIESIGALOS, Ashley Turner @ASHLEY_MTURNER Why this local
brand is beating McDonald’s in the Philippines https://www.cnbc.com/2018/11/20/jollibee-mcdonalds-
philippines-smashburger-burger- King.html#:~:text=With%20more%20than
%2037%2C000%20restaurants,run%20for%20its%20money%3A%20Jollibee.

2.