Methodology

Objective OF the study

1.To measure the relative importance of branding, packaging, and labelling for
the consumers.
2.To know the role played by branding, packaging, and labelling.
3.To identify the different types of brands, packaging, and labelling.
4.To make a comparative study about different types of brands in the market.

Methodology:
In the current study I have collected data through primary sources and
secondary sources.

Primary sources:
Primary data has been used by me in the form of Questionnaire and
Observation, which are the two basic methods of collecting primary data. Self-
structured questionnaire is used to collect data and questionnaire was
distributed to 30 customers.

Secondary sources:
These sources contain data which has already been published or compiled for
another purpose of study. Internet, newspapers, journals, and books are the
secondary source used for my project.

Limitations
This study is based on data collection. So, all the limitation associated with
sampling concept will affect the study.
1. The study was conducted on a limited sample. So, the conclusion derived
from it may not be very definite.
2. Due to the shortage of time it is not able to collect and analyse the
information with similar product and firms.
3. Lack of cooperation by some respondents to the questionnaire and lack of
knowledge of some respondents to the questionnaire the derived is not very
definite.
However, all efforts have been taken to make the study appropriate.
 Graphs:
A recent survey was conducted between the top 5 famous chocolate brand for
finding the number of people preferred for each brand.

A recent survey was conducted between the top 5 famous chocolate brand for
finding the number of people the find the packaging of each brand attractive.
 My product conclusion

The Snickers chocolate project culminates in resounding success, showcasing

meticulous research, innovative design, and efficient execution. Its integration
of premium ingredients, consumer-centric packaging, and strategic marketing
amplified its appeal, capturing diverse markets globally. The project's seamless
collaboration across departments and adherence to timelines underscore its
operational excellence. Market uptake surpassed expectations, solidifying
Snickers' position as a market leader, fostering brand loyalty, and yielding
substantial revenue growth. This triumph underscores the efficacy of
comprehensive planning, consumer-focused strategies, and agile adaptability,
affirming the project's significance within the confectionery landscape.