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Gioi Thieu
Gioi Thieu
METHODOLOGY
Ø Research Methodology
Research = Re + Search
(Sekaran & Bougie, Research Methods for Business, 7th edition, 2016)
Bussiness Research
(Sekaran & Bougie, Research Methods for Business, 7th edition, 2016)
Why do Business Research?
Elements of Business Research
The Scientific
Method
Contributes to
Business Decision
Making Through
Research
Important functions:
Ø Concepts are the foundation ofcommunication.
Without a set of agreed concepts, meaningful
communication is impossible.
Ø Concepts introduce a perspective – a way of
looking at the empirical world.
Ø Concepts are means of classification and
generalization.
Ø Concepts serve as components of theories (models)
and thus of explanations and predictions.
(Ghauri et al., Research methods in buniness studies, 2020)
What is good research?
Ø Voluntary participation.
Ø Faithful participation
Ø Honesty
Ø Privacy
Research proposal:
Ø defines the problem,
Ø outlines the researcher’s approach and methods,
Ø specifies the project’s deliverables, and
Ø includes a budget and time frame for completion.
(Hair, J. F., Essentials of Business Research Methods, 2020)
Research Proposal
1. A working title.
2. Background of the study.
3. The problem statement:
a. The purpose of the study
b. Research questions.
4. The scope of the study.
5. The relevance of the study.
6. The research design, offering details on:
a. Type of study – exploratory and descriptive
b. Data collection methods
Research Proposal
(Sekaran & Bougie, Research Methods for Business, 7th edition, 2016)
Research Proposal
(Saunders et al., Research Methods for Business Students, 8th edition, 2019)
Case study