Entrepreneurship 2. Entrepreneurship decreases poverty.

3. It creates opportunities, ensures social

Module 1: week 1 justice, instills confidence and stimulates the
economy.
4. Entrepreneurship improves productivity.
Overview of Entrepreneurship
5. Entrepreneurs create jobs.
6. Entrepreneurs innovate.
Entrepreneurship- The act of creating a
7. Entrepreneurs create innovation and
business or businesses while building and
social change.
scaling it to generate a profit
8. Entrepreneurs give to society.
- An important driver of economic
growth and innovation.
Relevance of Entrepreneurship to SHS
Students
Entrepreneur- A person who sets up a
1. To prepare students for livelihood even
business with the aim to make a profit and
before college.
creates a new business, bearing most of the
2. Entrepreneurship education aids students
risks and enjoying most of the rewards.
from all socioeconomic backgrounds to
think outside the box and nurture
Entrepreneurship in the Philippines
unconventional talents and skills.
(Batalla, V. (2011) many entrepreneurial
3. Entrepreneurship develops their initiative
development-training programs rest on such
and helps them to be more creative and
assumptions
self-confident in whatever they undertake
- food processing, property
and to act in a socially responsible way.
development, and trade (including
4. It exposes students to numerous
shopping malls)
opportunities to learn how to think critically
● Zobel family (Ayala)
and analyze the pieces on the board.
● the Lopez clan
5. Being aware of all the important factors
● Lucio Tan
and seeing how they affect each other is the
● Henry Sy
foundation of a smart decision-making
● John Gokongwei
process.
● Alfonso Yuchengco
6. Students have to be exposed to
● Eduardo Cojuangco Jr.
real-world examples and learn from their
● Jose Yao Campos (Unilab Group
own experience.
of Companies)
7. Entrepreneurship education requires
● George Ty (Metrobank)
students to be innovative, creative and
● Mariano Que (Mercury Drug)
collaborative with others.
● Tony Tan-Caktiong (Jollibee)
8. Entrepreneurship education provides
budding entrepreneurs with the skills and
knowledge to come up with business ideas
Relevance of Entrepreneurship to SHS
and develop their own ventures.
Students

Importance of Entrepreneurship
1. Entrepreneurship generates new wealth
in an economy.
Module 2: week 2 - 3
Entrepreneurship as a Career
Entrepreneurial Job Opportunity
1. Sales Person- This refers to a person
who works on sales. This person has
excellent marketing strategies to
persuade customers.
2. Mid-level Management- This career
converts an idea into execution.
3. Business Advisor- identify problems
and fix them. They have the training that
helps identify things that others may not
pick up on.
4. Research and Development- they are
able to understand business concepts,
procedures and practices.
5. Teacher- the teacher can teach them the
benefit of math in business, history to
innovation, and literature to persuasive
writing.
6. Recruiter- they are able to choose what
type of person is needed to fulfill a position.
7. Business Reporter- can write articles
can understand the field and concepts and
can use their knowledge to make business
section much more interesting and telling.
1. Small Entrepreneurial Manager- can
manage the operation of business and
apply several entrepreneurial knowledge.
2. Management Analyst- they provide
analytical services to companies to
coordinate projects efficiently and
effectively.
Entrepreneurial Traits
Common traits of successful entrepreneurs
are as follows:
1. Risk Taker- have a risk tolerance. They
are willing to do things that involve danger
in order to achieve the goal.
2. Innovative- they can create
innovative products according to changing
demands of the market.
3. Creativity- an entrepreneur can develop
new ideas and to discover new ways of
looking at problems and opportunities.
4. Problem Solving skills- take a problem
as a challenge and put in their best
in finding out the most appropriate solution
for the same.
5. Self-confidence- they believe in their
ability and ideas even they face rejection
along their way.
6. Optimistic- Successful entrepreneurs
are always showing hope for the future.
7. Planner- develop future course of action
keeping in mind the goals to be realized.
Developing realistic plan can ensure proper
execution for attaining their goals.
8. With clear vision- they can create a big
picture the purpose, goals and market
position of the business, can do strategic
planning.
9. Patience- believed that they can change
the world. There’s an excitement and belief
in what they are doing that gets them
through the hard times.
Module 3: week 4 - 5
Recognize a Potential Market:
Analyze market needs
New Product/Services Idea Generation
New Product Sources
7. The Consumer- Understand the needs
and wants of the people who are going to
patronize the product.
8. The established Products and
Services in the Market- monitoring the
existing products and services in the
market place could help your product idea
generation become even more credible in
what product/service to offer in the market.
9. The Distribution Channels- It will help
you suggest and market new product
10.The Government (Government
Regulations)- Records from the Patent
office can give you idea what to offer in the
market
11.Research and Development Research-
it will help you understand the needs of the
market.
Ways of Generating New Product/Service
1. Focus Group Discussion- good way for
generating and screening ideas and
concepts. It will teach entrepreneur to be
more creative in developing what
product/service to offer.
2. Brainstorming- If the entrepreneurs
have an area where he/she can focus on,
the effective development of idea can occur.
3. Problem Inventory Analysis- has weak
points in the market. Identifying those
products/services will lead you to business
opportunity.
SWOT Analysis Tool
tool that entrepreneurs can use to help
them decide what is the most suitable
business idea they could introduce in the
market.
Internal Factors
2. Strengths- specific positive aspects
which will give your proposed business an
advantage over similar business ventures
and the competitors.
3. Weaknesses- are the things that your
business will not do as well as other
businesses.
External Factors
2. Opportunities- are on-going potential
developments that will be good for your
business.
3. Threats- are events that may negatively
affect your business.
Target Market Identification- the
specific group of people you want to reach
with your marketing message.
A marketer is one who is responsible in
defining the target market.

Survey of Market Size- to recognize a

potential market for a particular product

Competitors- very important to the success

or failure of a new business.