7 Steps to getting started with SEO:

1. Research your keywords – can take up to 1 day

a. Identify your ideal audience
i. What words your audience will use to describe your product/service
ii. How relevant these keywords to their day-to-day life
iii. What pain points will your product/service solve
iv. What keywords would your customers use to describe what sets you apart from
your competition
b. Look at your competition
i. Search and see who appears at the top
c. Define your business goals
i. Have a keyword associated with each goal
ii. Google ads keywords planner
iii. KW (keyword) finder
iv. “Searches related to” and “people also ask” at the bottom of google page
2. Incorporate keywords into page content
3. Avoid duplicate content
a. You can recycle – not copy and paste
4. Showcase reviews and testimonials.
5. Back-linking: Getting other websites to link to your website /blogs
a. Guest Blogging opportunities for marketing purposes
6. Measure success
a. Google analytics
7. Don’t play tricks