II.

Consider one of your recent purchases and Briefly explain how you
went through each stage of the consumer buying decision process to
make the purchase.
In the consumer buying decision process, consumers typically go
through five stages:

• Problem Recognition: Identifying a need or a problem that can be

solved through a purchase.
• Information Search: Seeking information about available options
and evaluating alternatives.
• Evaluation of Alternatives: Comparing different products or brands
based on various criteria.
• Purchase Decision: Making the final decision to buy a specific
product or brand.
• Post-Purchase Evaluation: Assessing satisfaction and determining
whether the purchase met expectations.

Example: Consider purchasing a new smartphone. The process might

involve recognizing the need for an upgraded device, researching
different models, comparing features, making a decision based on
preferences and budget, and finally, evaluating satisfaction after using
the smartphone.