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idiom meaning example

Ahead of the pack To be more successful than If we want to stay ahead of the
the competition pack, we’ll have to increase
our marketing budget.
Back to square one To start something over again To make this software finally
because a previous attempt work, we have to go back to
failed square one.
Ballpark number/figure A very inexact estimate To give you a ballpark figure,
how much the border wall to
Mexico is going to cost, I’d
say about 30 million dollars.
Big picture Everything that is involved Working on all these details,
with a particular situation we have lost sight of the big
picture.
By the book To do things exactly We told our auditors that we
according to the rules or the do everything by the book.
law
Corner the market To dominate a particular Amazon more or less corners
market the online retailing market.
Cut-throat Very intense, aggressive, and Competition in the food
merciless competition retailing business is cut-throat.
Easy come, easy go Something gained easily is I lost 500 Euros in a poker
also lost easily game last night, but that’s life
– easy come, easy go.
Game plan A strategy or plan for What is our game plan for
achieving success dealing with our new
competitor?
Get down to business Stop making small talk and Now that everyone’s here,
start talking about serious let’s get down to business and
business topics start with the presentation.
Get something off the ground To start something (e.g. a Now that we have finished the
project or a business) planning phase, we’re eager
the get the project off the
ground.
Go down the drain Something is wasted or lost All our efforts in entering this
new market went down the
drain.
Go the extra mile To do more than what people To give our customers the best
expect shopping experience, we go
the extra mile.
Hands are tied Not being free to behave in I’d love to help you, but my
the way that you would like hands are tied.
In a nutshell Using as few words as In a nutshell, we will run out
possible of cash in three months time.
In full swing At a stage when the level of Construction of our new
activity is at its highest production site is in full swing
now.
In the driver’s seat To be in charge or in control Being offered the position of
of a situation managing director, I’ll soon
be in the driver’s seat.
Keep one’s eye on the ball To give something one’s full We should not diversify our
attention and to not lose focus product offering too much, but
rather keep our eyes on the
ball.
Learn the ropes Learn the basics of something I’m learning the ropes in my
(e.g. a job) new position.
Long shot Something that has a very low Winning the lottery is a long
probability of happening shot.
No-brainer Something that is really Making money working for an
obvious or easy investment bank is a no-
brainer.
No strings attached Something is given without They will let you try the
involving special demands or product for free with no
limits strings attached.
Not going to fly Something isn’t expected to This product is definitely not
work out going to fly.
On the same page To be in agreement about Let’s go over the contract
something details once more to make
sure we’re on the same page.
Out in the open Something that is public Our financials our out in the
knowledge and not secret open anyway.
anymore
Put all one’s eggs in one To rely on only one thing to It’s not smart to invest in
basket bring success American tech stocks only
and put all one’s eggs in one
basket.
Put the cart before the horse To do or think about things in Trying to find an investor
the wrong order without having a business
plan is like putting the cart
before the horse.
Raise the bar To set standards or The iPhone raised the bar for
expectations higher smartphone makers.
Red tape Official rules and processes The new law is going to create
that seem excessive and a lot of red tape.
unnecessary
Rock the boat To do or say something that Don’t rock the boat until the
will upset people or cause negotiations are finished.
problems
Safe bet Something that is certain to It’s a safe bet that computer
happen processor speed will more
than triple within the next 10
years.
Same boat To be in the same difficult None of us has any money
situation as someone else left, so we’re all in the same
boat.
See eye to eye To agree with somebody My boss doesn’t see eye to
eye with me about our
marketing campaign.
See something through To continue until something is I want to see this project
finished through before taking on
another one.
Sever ties To end a relationship We had to sever ties with
several suppliers due to poor
product quality.
Shoot something down To reject something (e.g. an You shouldn’t shoot down
idea or a proposal) your co-workers ideas during
a brainstorming session.
Smooth sailing A situation where success is Once our largest competitor
achieved without difficulties went out of business, it was
smooth sailing.
Stand one’s ground To not change one’s opinion They tried to cut my travel
or position budget, but I stood my
ground.
Take the bull by the horns To directly confront a difficult My mid-level managers
situation in a brave and constantly delayed projects, so
determined way I took the bull by the horns
and fired several of them.
Talk someone into something To convince someone to do I was reluctant to redesign our
something website, but my employees
talked me into it.
Talk someone out of To convince someone not to We wanted to take on more
something do something debt, but our CFO talked us
out of it.
The elephant in the room An obvious problem or We should have discussed our
controversial issue that no one pending litigation, but no one
wants to discuss. wanted to talk about the
elephant in the room.
Think outside the box To think of creative, Our current approach will get
unconventional solutions us nowhere. We have to think
instead of common ones. outside the box.
Time’s up Time for something or I think his time’s up as the
someone has ended. CEO.
Touch base To make contact with I will touch base with you
someone. later today.
Twist someone’s arm To convince someone to do My boss thought the budget
something that he or she does was a little high, so I had to
not want to do. twist his arm to get him to
agree to it.
Up in the air Something is undecided or Our international expansion
uncertain plan is still up in the air.
Uphill battle Something that is difficult to Gaining market share in this
achieve because of obstacles country will be an uphill battle
and difficulties due to tough competition.
Upper hand To have more power than Due to my experience, I had
anyone else and so have the upper had in the argument.
control
Word of mouth Something is given or done by Many local stores rely on
people talking about word of mouth to get new
something or telling people customers.
about something

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