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ARTICLE 2

PEST ANALYSIS OF NESTLE: HOW POLITICS AND


SOCIAL CULTURE AFFECT ITS GROWTH

This article would clear three main questions about nestle, which are:
 Why Nestlé moved production from Britain to Poland?
 What caused a massive profit to increase the last year?
 Why people are boycotting the company over controversial news?
Because pest framework helps companies to understand and solve political economical
sociological and technological issues.

About Nestle

POLITICAL FACTORS: THE COMPANY’S ABILITY TO IMPACT THE


GOVERNMENT
Multinational firms like nestle have greater impact of political issues to their production and
operation which can wipe out any company but at the same time such multinational companies
affect the government of countries where they exit.

For example: the Brexit situation (the division of British people) threatens the
livelihood of production and food workers as well as interrupt the US supply chain
and Europe is an important market for nestle production and profit. So, they moved
nestle production from Britain to Poland.
ECONOMIC FACTORS: A SURPRISING INCREASE OF PROFITS AFTER A
SLOW YEAR

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