Professional Documents
Culture Documents
DEVELOPMENT
DEPARTMENT OF AGRICULTURAL EDUCATION
EXECUTIVE CERTIFICATE IN AGRICULTURAL BUSINESS MANAGEMENT
ZNQF level 4
Authors:
Maruza Joshua: Vice Principal: MSc Food Security & Sustainable Agriculture (Policy), BSc Hon
Agriculture (Economics), Dip in Agriculture, Mlezu Agricultural College
Chavhundura Arnold: Lecturer: BSc. (Hons) Degree in Agribusiness Management; National
Diploma in Agriculture; Post Agriculture Diploma in Education: Kushinga Phikelela
Agricultural college.
Reviewed by:
Maruza Joshua: Vice Principal: MSc Food Security & Sustainable Agriculture (Policy), BSc Hon
Agriculture (Economics), Dip in Agriculture, Mlezu Agricultural College
Chavhundura Arnold: Lecturer: BSc. (Hons) Degree in Agribusiness Management; National
Diploma in Agriculture; Post Agriculture Diploma in Education: Kushinga Phikelela
Agricultural college.
December 2022
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Module overview
This module presents the principles of Design, Monitoring and Evaluation in an agriculture set
up. M&E is a critical element of development projects as it provides the information needed to
make decisions for management, improve the efficiency and effectiveness of the interventions
and satisfy accountability requirements. This module will give you an understanding of the most
common processes, tools, techniques, and theories that are necessary to monitor and evaluate an
agricultural project. It examines the defining characteristics of monitoring and evaluation
techniques, and introduces the you to a variety of project management techniques that can be
applied in a development project context.
Module Objectives
● To explain the principles, objectives and processes of project monitoring and evaluation.
● To provide guidelines on the principal requirements of a successful project monitoring
and evaluation system.
● To highlight results-based monitoring and evaluation and the key steps for
implementation.
● To set out the key principles for developing indicators.
● To provide sufficient understanding of the role of monitoring and evaluation in rural
development, to be able to judge the effectiveness of existing project M&E systems, and
the appropriateness of proposed project M&E designs.
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● Key performance indicators in agriculture
● Main steps in monitoring and evaluation
1. True or false?
Monitoring is useful for identifying problems early within the progress of a project.
Impact assessment can be considered to be a type of evaluation.
Evaluation can only be carried out at the mid-way point and end of a project.
2. List ten complementary roles that monitoring and evaluation can play – five for
monitoring and five for evaluation.
3. In your own words, state the difference between ‘monitoring’ and evaluation’.
4. From what you have learnt from the unit, what are the key ‘tips’ that you would share
with somebody just drawing up a plan for project monitoring and evaluation.
5. What are four main key reasons for conducting project M&E?
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Unit 1
Introduction
This unit introduces you to M & E by explaining the nature and purposes of project monitoring
and evaluation, and the differences between these two complementary but distinct activities. This
unit explains the nature and purposes of project monitoring and evaluation (M&E), and the
differences between these two complementary but distinct activities. It discusses what can go
wrong with project M&E systems and sets out a framework of concepts and principles that can
aid the design and implementation of effective project M&E. In doing so it provides the core of a
‘guidance manual’ or ‘handbook’ for professional work in this field. How to plan and implement
a project M&E system is explained in some detail through a review of the main steps and
approaches required. The role of participation in M&E design and implementation is considered,
and the unit concludes with a discussion of how to create a learning environment for project
managers and for project implementation.
Learning Outcomes
What is M&E?
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Important Tips
● Be strategic and prioritise. Our M&E systems can provide vast amounts of rich
information and potential for learning, but we often do not have the absorptive capacity
to take it all in. We need to make deliberate choices about what learning can contribute
most to our development objectives and what data will support us in that effort.
● Focus on openness. If you are experiencing barriers to learning from your M&E systems,
take a step back and assess where the roadblock lies. It could be a problem with the M&E
system itself, or it might arise from a challenge elsewhere in your processes (e.g.,
decision-making protocols). The strongest learning happens when there is openness to
talking about challenges and unexpected outcomes at all levels, including with
implementing partners and other stakeholders.
● Accountability and learning go together. You don’t have to choose between
accountability and learning—they go hand in hand. Develop your M&E efforts to support
these complementary objectives.
● Build collaboration around M&E. Generating buy-in from relevant stakeholders
(including different offices in USAID, implementing partners, host government, and
other donors) early and often can improve our ability to adapt based on learning
generated by our M&E systems. pen conversations about the findings of our monitoring
and evaluation efforts can build trust and provide a foundation for stronger collaboration.
● Timeliness matters. Timely M&E activities can go a long way to informing key decision-
making. Plan your M&E activities so that you have the relevant information in time and
current to make critical decisions.
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Figure 1: Pest management M &E
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targeted results that can be attributed to the programme/project intervention, or the analysis of
inputs and activities to determine their contribution to results.
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Unit summary
Monitoring and Evaluation implemented properly can bring better outcomes from the
stakeholder and better return on investment. A better end to end monitoring and evaluation
platform can bring better results outlined in this article.
Unit 2
Introduction
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This unit will give you an understanding of the most common processes, tools, techniques, and
theories that are necessary to monitor and evaluate an agricultural project. It examines the
defining characteristics of good indicators, and introduces you to a variety of key performance
indicators that can be applied in an agricultural context. Indicators are an essential component of
any effective M&E (monitoring and evaluation) system.
Learning outcomes
● Track the performance of works that are undertaken during the development of an
adaptation plan.
● Track pre-identified risk thresholds/trigger levels which identify when adaptation actions
should be undertaken
● Determine the effectiveness of planned output and outcomes from adaptation actions.
Efficiency is the extent to which the inputs (funds, expertise, time, etc.) were converted to
outputs economically.
Types of Indicators
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Examples of Quantitative Indicators can be:
● The number of goats vaccinated
● The weight of fish harvested
● Number of breakages
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Performance indicators on a farm
Characteristics of KPIs:
● Quantitative: They can be presented in form of numbers.
● Practical: They integrate well with present farm processes.
● Directional: They help to determine if a farm is getting better.
● Actionable: They can be put into practice to effect desired change.
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programs are unprofitable and if you should close them down. Knowing how you’re spending
your time and whether it’s generating significant revenue is worth knowing. Sometimes it’s not
worth engaging in particular activities because the marginal benefit to your business is minor.
Similarly, you may find that there are some aspects of your enterprise where you’re dedicating
too little labour, and it’s coming back to bite you. For instance, you may have decreased the time
you spend on animal hygiene which may have led to a decrease in livestock quality and issues
with disease.
While the total number of agricultural KPIs is too extensive to list here, it’s worth looking at a
few examples of the types of metrics that the industry likes to monitor, if it does.
Some of the KPIs that should be considered in the agricultural sector are:
● The yield of stock. Agricultural businesses have a limited supply of resources,
● Wages to revenue. Ideally, you want to generate more revenue per dollar spent on salaries
compared to your competitors.
● Feed and water consumption. Feed and water are significant and costly farm inputs.
● Irrigated farming land
● Pesticides consumption
● Cost per hire
● On-farm trials and demonstrations
● Area of land cultivated
● Cost of harvesting
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● Cows managed per person employed
Soil indicators
● Soil organic matter content.
● Soil erosion per acre of cropland.
● Area of land affected by soil erosion and salinity.
Wetlands Indicators
● Acres of natural and restored wetlands.
● Size and distribution of significant wetlands.
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● Unit production time
● Energy costs per unit of production
● Energy used per unit of production
● Input waste materials
● Production per day
Crop calendar
The Crop Calendar is a tool that provides timely information about seeds to promote local crop
production. It contains information on planting, sowing and harvesting periods of locally adapted
crops in specific agro-ecological zones. It also provides information on the sowing rates of seed
and planting material and the main agricultural practices. This tool supports farmers and
agriculture extentionists across the world in taking appropriate decisions on crops and their
sowing period, respecting the agro-ecological dimension. It also provides a solid base for
emergency planning of the rehabilitation of farming systems after disasters.
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Video for vegetable planting calendar
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Vaccination calendar video
Tractor operating schedule
Manufacturers are continually improving the design of tractors to make them safer. However,
they are unable, as yet, to build in mechanisms which recognize unsafe conditions. Tractor
operators who know their machine and are aware of the hazards which may occur, are better
equipped to avoid a tractor mishap.
Unit summary
Indicators are only one component of monitoring and evaluation. Care must be taken in
designing monitoring programs and in using the results to undertake evaluation. Further detail
on these important aspects is provided in monitoring and evaluation. Good indicators provide
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good information – i.e. accurate information, useful information, critical information – on
performance, achievement and accountability. More precisely, good indicators are quantitative
metrics that provide information to monitor performance, measure achievement and determine
accountability. They provide basic information on the past, present and possible future course of
an activity, programme and/or behaviour.
Unit 3
Introduction
This unit has been developed to help you to acquire the skills in producing and implementing an
M & E system. You will be exposed to procedures used to design instruments needed to collect
M & E data, setting project base lines up to implementation of the M & E system you will have
created. Just enough information on baselines is provided to assist you in the task of producing a
M & E system. A wider reading on this area may help you to understand this concept better.
Learning Outcomes
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Step 1: Conduct an M & E system audit
This is an assessment of the organisation’s readiness to implement an M & E system. You should
check the following:
● Adequacy of funding
● Adequacy of staffing
● Responsiveness of tools, guidelines and procedures to strategies.
● Weakness and Strengths of the organisational structure, etc.
Step 2: Take corrective action on the weaknesses
When you have identified the weakness or elements of the monitoring and evaluation system that
should be there but aren’t, there is need to take deliberate efforts to solve those issues.
Step 3: Agreeing on outcomes to monitor and evaluate
There is need to set up key performance indicators to monitor and evaluate before
implementation of the project. These are usually found in Logical Framework.
Step 4: Developing M & E tools
These are instruments used when developing M & E activities, just like a builder or a
woodworker uses tools to fulfil their functions. These tools should be well aligned to the project
plan. In M & E we have three broad stages of activities which are planning, monitoring and
evaluation.
M & E tools are in two types which are Planning tools and data collection tools.
❖ Planning tools
Used to plan the interventions that we are going to fulfil and they are two vis: Problem and
solution approach and Logical Framework Analysis.
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Step 6: M & E system plotting
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Figure 5: An overview of the M & E system
An M & E system refers to all indicators, tools and processes that you will use to measure if the
programme has been implemented according to plan (monitoring) and is having desired results
(evaluation).
Know your program
Before you start work on the M&E system it’s important that you understand as much as possible
about the program itself. You need to know:
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Choose your indicators
● decide which indicators you will use to measure the success of your program.
✔ indicators should cover each level of your program – outputs, outcomes and goals.
✔ there can be more than one indicator for each level, although you should try to keep
the total number of indicators manageable.
● try to involve as many people as possible to get different perspectives.
Each indicator should be:
● Directly related to the output, outcome or goal listed on the problem tree or logical
framework.
● Something that you can measure accurately using either qualitative or quantitative
methods, and your available resources.
● If possible, a standard indicator that is commonly used for this type of program. Using
standard indicators can be better because they are already well defined, there are tools
available to measure them, and you will be able to compare your results to other projects
programs or national statistics.
● Something that will be useful for decision making to improve the program. There is no
point measuring an indicator if the results won’t make any difference to your decisions.
Define how your indicators will be measured
● Once you have chosen your indicators you need to write a definition for each one. The
definition describes exactly how the indicator is calculated. If you don’t have definitions
there is a serious risk that indicators might be calculated differently at different times,
which means the results can’t be compared.
● After writing the definition of each indicator, you also need to identify how the data will
be collected, the frequency (monthly, quarterly, annually, etc.), which tool will be used,
where it will be reported, and how quality control will be managed.
● It’s a good idea to put all this information in one table for each indicator. An example of
program indicators is shown below.
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Tool Milk record sheets.
Frequency At each milking session
Responsible Milk man
The individual milk yield for each cow will be recorded on a weekly
progress report submitted by the section manager who in turn combine the
Reporting list to come up with a full list of cows and their milk yields. This will be
used to calculate the average score for all dairy cows at the farm. The
average score will be included in the report for the general manager
submitted every month who will in turn include a half yearly average score
for the farm owner.
All milkman will attend a one-day training course on how to complete the
milk record sheets. To verify the accuracy of the milk yields submitted by
Quality the milk man the Section Manager will randomly select a number of cows
Control every month to audit. This audit will involve taking a recording of milk
yield of all the cows selected at the farm and comparing the results to the
average seven-day milk yields of the selected cows and to results submitted
by the milkman for each cow.
6 Monthly Programme
Reports
Survey Reports
Monthly Activity reports
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Survey questionnaires
The illustration in Table 3 is a ‘M&E System’ template that goes beyond just giving more insight
into the Logical Framework. This template touches on how data will be stored, the learning
mechanisms and other practical issues.
Table 4: Example 2.
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Indicators:
(the selection, collection and use of indicators)
Baseline Information:
(the collection, use and analysis of information that shows the situation at
the beginning of a piece of work in order to compare progress at a later
date)
Tools:
The different mechanisms that are used for recording, generating and
analyzing information, ranging from straightforward techniques such as
interviews and observations to more complex methodologies such as Most
Significant Change (MSC) and outcome mapping.
Participation:
(who will participate, in different M&E processes, how and why)
Information discipline:
(the use of evaluations, impact assessments, appraisals, assessments,
situational analysis, research studies, and other disciplines. This area is
concerned with how and when these exercises are carried out, and how
they are linked.)
The use and analysis of Data:
(how information is used for different purposes at different levels of an
organization)
Reports:
(the range of reports generated at different levels of an organization from
simple reports outlining activities, undertaken through to more complex
analysis reports.)
Source: Simister (2009)
Once you have completed all the previous steps you need to write up everything in one document.
This document is often called the M&E plan, but it can also be called the M&E procedures,
M&E standard operating procedures (SOP), or M&E system documentation. Regardless of the
name the content is usually similar.
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regularly and frequently, such as the number of cases affected by the emergency. Key
information can be presented in table format with statistics for each relevant indicator and shared
among all partners in the emergency coordination cell. Graphs and charts can be used to present
data in a visual way and quickly see trends over time. Qualitative information about possible
rumours, misinformation and at-risk behaviours is also important for shaping the communication
response, and careful attention must be given to preparing this information in culturally sensitive
ways.
The dissemination plan describes how and to whom the data will be disseminated. Questions to
consider when establishing a dissemination plan include:
● How often will the monitoring data be shared with partners, stakeholders and audiences?
● How will the M&E data be used to inform staff and stakeholders about the progress and
success of the communication response?
● How will the M&E data be used to inform the necessary adjustments to stay on track of
the program goal?
● How will the M&E data be used to improve program effectiveness?
The M&E plan should include a plan both for internal dissemination among partners and for
external dissemination among other stakeholders. The internal dissemination plan is particularly
important during an emergency as this enables monitoring of how the situation is evolving and
supports collaboration and coordination of activities among partners. Especially in the initial
phases of an emergency, internal dissemination of M&E information among response partners
should occur at least on a weekly basis.
Some information may need to be shared more frequently, and both the frequency and in what
form it is shared should be agreed upon in partnership with relevant stakeholders from the onset.
As the emergency stabilizes, the frequency of information sharing may reduce; however, it
should still happen on a regular basis as this can also act as an early warning system should the
situation change. Post-emergency, evaluation data will be disseminated internally and externally
among stakeholders and donors to highlight successes, lessons learned and promising practices.
For both internal and external dissemination, involving affected communities through a
participatory approach is recommended. Keeping communities informed of progress and
providing them with feedback on the successes, challenges and areas of improvement of the
emergency response has several important functions, including:
● Increasing accountability and building trust among communities
● Promoting community ownership of activities and long-term changes
● Supporting community engagement
● Aiding the healing process and supporting communities to rebuild post-emergency
Once you have developed your M&E objectives, you can assess whether they are SMART and to
identify how to improve them
Unit Summary
The unit has prepared you in the process of coming up with a Monitoring and Evaluation System
for a project. In doing so, you have been exposed to vital skills of selecting appropriate indicators
for measuring project success and the designing of instruments needed to collect data used in the
planning and designing of the M&E system.
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Module summary
The module was designed to equip you with relevant skills needed to design a M&E system for a
project. All effort was made in the use of agriculture related videos, M & E system diagrams,
tables and other areas. Such learning materials were selected to enhance your understanding of
concepts therefore we urge you to study them carefully.
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References:
How to design a monitoring and evaluation framework for a policy research project
(2016), Tiina Pasanen and Louise Shaxson
Developing M&E Systems for Complex Organisations: A Methodology (2009), Nigel
Simister
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