1. Part A slide Pack...................................................................................................................

3
PART B Report (2639 words)..................................................................................................17
Executive summary.................................................................................................................17
2.0 THEME B Challenge - Employees hiring, training, and engagement..................................18
2.1 Recruitment process..........................................................................................................18
2.2 Training and Engagement.................................................................................................18
2.3 Recommendations for Employees hiring, training, and engagement...................................19
3.0 Theme C Challenge – Operational Problem (1090 words)..................................................21
3.1 Shift of Supply chain..........................................................................................................21
3.2 Limited menu....................................................................................................................21
3.3 Delivery and warehousing..................................................................................................22
3.4 Technical Problems...........................................................................................................22
3.5 Operational problems recommendations............................................................................23
Conclusion comments..............................................................................................................24
References..............................................................................................................................25
 1. Part A slide Pack

This presentation slide-pack provides a summary of my client company, a list of the

organization's major HR issues, and an analysis of one central theme. a problem
that is having an impact on the organization's workplace and offers suggestions
on how the problem could be solved.
I briefly describe KFC UK, one of the most well-known fast-food chain restaurants,
in my client company background.

Their mission is to raise and sustain the standard of the fast-food sector while
capturing the fast-food market. Even though KFC has consistently won Britain's Top
Employer for three years running, it has also been named one of the best
organisations in the UK. In terms of employee performance, it is now experiencing
some problems.

In the presentation, I discuss the key challenges that HR will face over the next five
years and the crucial role that organisational culture plays in shaping how HR
operates today. I close by offering suggestions for how my client might improve its
organisational culture and how doing so would increase the effectiveness of its
firm.
Amid the Great Depression, Harland Sanders, a businessman from Corbin,
Kentucky, started selling fried chicken from a small roadside stand. In 1952, the first
"Kentucky Fried Chicken" franchise opened its doors in Utah thanks to Sanders'
recognition of the potential of the restaurant franchising idea. By threatening the
hamburger's long-held monopoly on the fast-food market, KFC popularised chicken
and diversified the sector.

Sanders, who was getting older, was overwhelmed by the company's fast
development, so in 1964 he sold it to a group of investors headed by John Y.
Brown, Jr., and Jack C. Massey.

By the middle of the 1960s, KFC had opened restaurants in the UK, Mexico, and
Jamaica, making it one of the first fast food businesses to go global.

On the company website, it is said that KFC has 30,000 outlets and is available in
110 different countries and territories.
This graph depicts the rising number of KFC restaurants that opened globally

between 2010 and 2022, which came to a total of 26.9 thousand. (Statista 2023)

One of the most recognisable fast food restaurant brands in the world is KFC thanks

to its international growth. Nevertheless, despite its strong year-over-year

performance, it fell short of other market-leading QSR businesses.

The pre-tax profit for KFC UK increased from £56 million to £59 million between

November 30, 2015, and December 4, 2016, on sales that increased from £465

million to £480 million.

The current anticipated yearly income for KFC UK and Ireland is $2.8B. In the UK

and Ireland, KFC UK and its franchisees operate hundreds of restaurants. According

to the company's financial statements, its average personnel count for the time

period climbed by 2.7% to 8,648.

In the UK, restaurant chain patrons' brand recognition, usage, favourability, loyalty,
and buzz are depicted in this graph for the year 2022.
In the UK, 97% of restaurant chain consumers are aware with the KFC brand. The
notion of assisted brand identification was used to conduct the poll, displaying
respondents both the business's written name and emblem.
KFC is used by 51% of UK clients of restaurant chains overall. 53% of those who are
familiar with the brand, or 97%, actually use it.
An estimated 34% of patrons of a UK restaurant chain in August 2022 had heard of
KFC via recent media coverage, social media posts, or advertising.
 Recruitment and Retention - KFC's HR must find effective strategies to draw in a
wide pool of employment candidates to meet future difficulties. The KFC franchise is
in the fast-food business, which has a low staff retention rate due to rapid employee
turnover. This is a serious obstacle for KFC's HR department.
Training of employee - Maintaining consistent training across all sites and regions is
challenging due to KFC's global presence in various nations and cultures. Another
challenge for KFC is incorporating developing technology and trends.
Career management - Understanding that fast-paced occupations are for bright
people and not a method to create a career is Kentucky Fried Chicken's main issue
with staff management. Such emotions can easily result in a lack of resources for
employees inside the organisation and decreased enthusiasm to develop their work
at KFC.
The common views, values, and presumptions inside an organisation make up the
complex system known as organisational culture.

KFC's vision statement is brief and direct. This indicates that the business did not
convey its perspective and attitude to the public and important stakeholders
through lengthy conversations and discussions.

The KFC management is aware of how crucial it is to convey the company's basic
principles so that every employee can embrace them and adjust their behaviour
accordingly. But employees don't believe they have a chance to influence or
participate in workplace culture.

'HR leaders should discover methods to engage temporary workers while

making employees feel as if they are a part of the organisation.
Working for KFC has several advantages since they offer flexibility in their shift
times, which is great for high school students. The worker could choose between the
morning and night shifts. The workers may easily switch their shift to another day
and won't be penalised if they need to cancel

The worker will be given paid time off (PTO) and vacation after one year of
employment. Most workers receive only 37–40 hours of paid vacation each year.

Employees are given one complimentary meal every shift from the restaurant. On
the property, they have to eat it. The typical shift is four hours long, so if an employee
works a whole day, they can receive up to two meals.

Employee benefits will include a discount in addition to free lunches. For food goods
purchased from the store, a 50% discount is included.

Following a six-month probationary period, KFC employees are eligible for an

incentive programme. A typical yearly benefit of $2,185 is intended for participants in
the programme.
According to polls, the main problem the majority of KFC employees face is the
absence of safety precautions. The likelihood that this employee worry will have a
negative effect on KFC's productivity is the highest. Long work hours are another
issue that worries the staff at KFC.
Most of the KFC UK locations were out of chicken in February 2018. These shops
had to close because the firm that owned them sold fried chicken. The alteration of
the transportation contract was the root cause of these issues. Bidvest Logistics was
the previous carrier for KFC UK; now it is DHL. This massively impacted the working
hours of the Employees of the KFC UK outlets which led in major disruptions in
wages and job leaving decisions.
To manage social media campaigns In response, KFC published full-page
newspaper adverts that featured a chicken bucket with the KFC emblem transposed
to read "FCK."
Many alleged that there is no dental or health insurance available to crew members.
They only gave full benefits, health insurance, and dental insurance for managers
and other work designations.
Some workers such as; captains, assistant managers, and customer service agents
claim they receive paid time off. However, cashiers, fast restaurant workers, and
some shift supervisors and supervisory roles typically do not receive offers.
The lack of sick leave for employees at KFC is one of its main disadvantages. If they
are ill, they must use their accrued PTO days from the year.
KFC does not offer maternity leave, thus a worker who is expecting a kid cannot rely
on that benefit. An employee who is pregnant will not be granted time off for doctor's
appointments or schedule changes either. Due to this most of the employees go
against the policies.
 Some workers claim that after a year of employment with the corporation, they
are not entitled to paid time off. Cashiers, fast restaurant workers, and some
shift supervisors and supervisory roles typically do not receive offers.
However, team captains, assistant managers, and customer service agents
claim they receive paid time off.
 The lack of sick leave for employees at KFC is one of its main disadvantages.
If they are ill, they must use their accrued PTO days from the year.
 KFC does not offer maternity leave, thus a worker who is expecting a kid
cannot rely on that benefit. Anyone working below a general manager often
isn't eligible for maternity leave. An employee who is pregnant will not be
granted time off for doctor's appointments or schedule changes either. Due to
this most of the employees go against the policies.
The analysis revealed that KFC had not given its staff any safety precautions. The
management may secure the safety of the employees and, it should enhance their
performance on the job by putting accident prevention measures and other safety
standards into place in the workplace.
Always having a backup plan would help KFC deal with situations like these in the
future. KFC also had to deal with a gravy supply issue immediately following this
catastrophe. KFC shouldn't rely on any new businesses without first understanding
their workload.
KFC must improve how they hire its staff. Hiring a huge group of team members all
at once would always be dangerous. Supply chain management must always be
updated.
According to the statistics, most of the employees thought the leadership methods
used by the UK branch of KFC were subpar or insufficient. I would advise my
customer to improve these crucial elements by integrating fresh cultural practices.

KFC UK may improve itself by assessing the working circumstances for employees
by implementing these suggestions. This will help KFC UK expand its understanding
of the workplace.

The HR staff at KFC must create successful retention plans that put emphasis on
employee happiness, growth, and engagement. For employees to develop and rise
within the business, it may also entail offering continual training and development
opportunities.
Reference List
• McFadden,C. (2023). The History of KFC: Their Past and the Tech Building
Their Future. https://interestingengineering.com/culture/the-history-of-kfc-
their-past-and-the-tech-building-their-future
• Growjo.com (2023). KFC UK and Ireland Revenue and Competitors.
https://growjo.com/company/KFC_UK_and_Ireland
• Kilgannon, L. (2017). SALES CLOSE ON £500M AT KFC’S UK OPERATION.
https://www.insidermedia.com/news/south-east/sales-close-on-500m-at-kfcs-
uk-operation
• Priday, R. (2018). The inside story of the great KFC chicken shortage of 2018.
https://www.wired.co.uk/article/kfc-chicken-crisis-shortage-supply-chain-
logistics-experts
• Carrol, N. (2022). KFC UK sales fall as inflation crisis bites.
https://www.marketingweek.com/kfc-uk-sales-fall-inflation/
• Humphreys, S. (2023). why the right way forward is important to KFC.
https://www.nfuonline.com/updates-and-information/pip-2022-23-why-the-
right-way-forward-is-important-to-kfc
• Humphreys, S. (2023). why the right way forward is important to KFC.
https://www.nfuonline.com/updates-and-information/pip-2022-23-why-the-
right-way-forward-is-important-to-kfc
• Reed.co.uk (2023). Working at KFC UK and Ireland.
https://www.reed.co.uk/company-profile/kfc-uk-and-ireland-496
• Pathiaki, K. (2017). KFC fined £1m for health and safety offences.
https://www.thecaterer.com/news/restaurant/kfc-fined-1m-for-health-and-
safety-offences
• Statista (2023). Number of Kentucky Fried Chicken restaurants worldwide
from 2010 to 2022. https://www.statista.com/statistics/256793/kfc-restaurants-
worldwide-by-geographic-region/
• Statista (2023). KFC brand awareness, usage, popularity, loyalty, and buzz
among restaurant chain customers in the UK in 2022.
https://www.statista.com/forecasts/1335595/kfc-restaurant-chains-brand-
profile-in-the-uk
• Rainey,K. (2018). Okay, KFC’s Ad About Its Chicken Shortage Is Pretty Great.
https://www.grubstreet.com/2018/02/kfc-apologizes-for-uk-chicken-shortage-
with-fkc-we-are-sorry-ad.html
• Robinson, A. (2019). We went behind the scenes at a Kent KFC and found
out how their chicken is really made.
https://www.kentlive.news/whats-on/food-drink/went-behind-scenes-kent-kfc-
3054723
All Regards
 PART B Report (2639 words)

Executive summary

I have created a study to assess the impact of two more HR problems that I predict
will affect KFC uk's workplace over the next five years after submitting my
presentation slide-pack on organizational culture to the strategic leadership team.
These new subjects include

1. Employees hiring, training, and engagement. (Theme B)

Any firm or organization must successfully manage its human resources if it is to

flourish commercially. The fast food sector presents its own special issues when it
comes to managing human resources. For more than 90 years, Kentucky Fried
Chicken (KFC) has satiated people's appetites all across the world (KFC, 2023).
Despite KFC's success, the HR management staff had several difficulties while
resolving employee disputes. The administration of employees, particularly by KFC's
HR management staff, proved to be a significant issue (Circlebizz, 2021).

2. Operational Problems (Theme C)

The supply chain issue caused KFC outlets all around the UK to run out of chicken.
The cause of this was due to multiple problems in their supply chain. Bidvest, is a UK
based food logistical company that is partnered with other popular fast food chains.
Bidvest Logistics was KFC’s previous logistical partner. Additionally, KFC may want
to take into account the recommended solutions, such as educating DHL before
accepting contracts, in order to prevent the supply chain problems. There will also be
advice on how KFC can prevent operational issues from arising in the first place.
These suggestions will assist KFC and its supply chain in their efforts to foresee
potential operational dangers and to improve customer service in order to enhance
the company's image.
 2.0 THEME B Challenge - Employees hiring, training, and engagement.

(1029 words)

2.1 Recruitment process

Every HR department values the need to identify fresh talent. But it creates new
difficulties for the fast food sector. The skilled labor force in this field is well-known.
When trying to recruit prospective applicants, the KFC team encountered many
obstacles. Responding to market rivalry, the surge of picky job searchers, and the
requirement for precise information are all examples of this (Burea, 2022).

The HR management team at KFC must find effective strategies for luring diverse
candidates in light of upcoming problems (UOM, 2018). The best approaches may
be to advertise employment on social media and online, or more lately, to cooperate
with surrounding colleges to draw students and graduates. In order to recruit
qualified individuals, HRM can also offer advantages to workers such allowances,
flexible work schedules, and recommendations (UOM, 2018). The recruiting process
is a crucial component of hiring. The human resource management team at KFC is
responsible for making sure the hiring procedure is efficient, equitable, and inclusive.

It involves checking job descriptions and requirements to make sure they are
pertinent and inclusive. Additionally, the human resource management should
investigate the workers' backgrounds to ensure that they adhere to the established
standards in full. The retention of personnel should be a priority for human resources
departments in businesses. Similar importance is given to personnel management
and retention. It reduces the expense of hiring new employees and improves job
productivity (Sprockets, 2023). However, in the fast food sector, where there is a high
rate of staff turnover, employee retention is low, and this is true of the KFC franchise.
The HR staff at KFC faces a serious obstacle as a result.
 2.2 Training and Engagement

Despite having a robust staff training program, KFC faces significant challenges in
maintaining consistency in the quality of training (Dynamic, 2019). It is challenging to
provide consistent training across all sites and regions given KFC's global presence
in several distinct nations and cultures. Another challenge for KFC is incorporating
changing trends and technology. To stay up with market innovations and software
upgrades, the fast-food business must improve its training program (Maze, 2018).
This endowment is time-consuming and expensive since it requires in-depth
research and strong financial backing.

For every business, including KFC, employee engagement is a critical component of

human resource management. It speaks to the degree of dedication and motivation
workers have for their jobs and for their company. Employees that are engaged are
more productive, more satisfied with their jobs, and more likely to stick with the
organization. When it comes to staff engagement, KFC, however, confronts a
number of difficulties (Dynamic, 2019). The high turnover rate in the fast food sector
is one of the main issues KFC has with employee engagement. Fast-food
employment is frequently regarded as transient and low-skilled, which causes
significant turnover rates. Because of the significant turnover, which may lower
employee engagement, employees may not feel vested in the business or
organization (HRMARS, 2018).

Another issue that may not appeal as much to the younger generation is how each
individual perceives the sector. The typical working conditions in fast food
restaurants include low pay, long hours, and monotonous labor. It could be difficult to
find and keep motivated young staff given this image. Offering professional
development chances to staff is another difficulty the KFC business is having. Lack
of a defined career path deters employees from sticking with the organization or
investing in their job (Dynamic, 2019).

2.3 Recommendations for Employees hiring, training, and engagement

An effective HRM strategy that prioritizes employee engagement, growth, and

happiness must be prioritized by the companies to address these issues.
Additionally, KFC should embrace cutting-edge technology and collaborate with
nearby colleges and universities to increase staff training and create qualified
workers as this is essential to the company's growth.

1. The HRM team at KFC must create successful retention strategies that put
emphasis on employee engagement, growth, and happiness in order to meet
this issue. To assist employees in developing and moving up the corporate
ladder, it may also involve offering continual training and development
opportunities (Sprockets, 2023). HRM might also put in place employee
recognition programs that honor and reward exceptional employee work and
accomplishments.Workplace culture is another important factor in employee
retention (Gilbert, 2022). The HRM team of KFC is responsible for ensuring a
friendly, welcoming, and happy working environment. It involves setting up a
workplace that values feedback, cooperation, and open communication.
Finally, HRM may give staff members chances to take part in corporate
gatherings and activities that foster camaraderie and socializing.

2. By incorporating contemporary technology and online training tools, KFC may

improve its employee training program to handle these issues (Maze, 2018).
Online training is more flexible and cost-effective since it allows for easy
access to training resources by employees. To make training more interesting
and interactive for employees, KFC may also use interactive platforms and
mobile apps. Additionally, KFC could collaborate with nearby colleges and
universities to provide specific training courses that adhere to the standards
and values of the business. It aids KFC in finding and keeping talented
workers who are familiar with the fast food sector.

3. To solve these issues and boost employee engagement at the same time,
Kentucky Fried Chicken can implement a number of strategies or initiatives. A
competitive package with benefits like health insurance, paid time off, and
retirement plans is one of the numerous solutions. Good personnel who are
driven to stay with the firm can be attracted and kept with its assistance
(Shrm, 2022).The second answer is to give workers chances for professional
advancement. To assist employees develop new abilities and succeed in their
careers, KFC can offer training, mentoring, and career possibilities. Employee
 commitment to work may be increased by using this strategy, which can
inspire and instill a feeling of ownership in them (How now, 2022).

4. Maintaining a positive workplace culture is another way Kentucky Fried

Chicken human resource managers can engage employees. This might entail
promoting work-life balance, fostering a feeling of community and
camaraderie among employees, and praising hard work (How now, 2022). By
making these steps, the workplace may become more engaging for workers
and help them stay.

3.0 Theme C Challenge – Operational Problem (1090 words)

3.1 Shift of Supply chain

The operational issue that KFC was having was caused by its supply chain. On
February 17, 2018, KFC said that its outlets were short of chicken because DHL,
one of its new delivery partners, was experiencing "teething problems." When
KFC introduced new delivery contracts to DHL in order to replace Bidvest
Logistics, the latter "was struggling to cope with supplying 900" (Allen and Allen,
2018) KFC restaurants. As a result, KFC was forced to close more than "500 KFC
stores" (Evening Standard, 2018), which resulted in angry KFC patrons who
turned up at closed KFC locations. As a result, the consumer posted grievances
on Twitter, Facebook, and Instagram. As the negative remarks on social media
became worse, KFC's image suffered and the firm ran out of chicken in the UK.
2018's Evening Standard

3.2 Limited menu

Additionally, the restricted menus that were ; the KFC locations that were open
continued to generate issues within the KFC restaurants as customers and KFC
staff clashed over the menu. A study claims that KFC made a terrible error by
hiring DHL despite labor union representatives warning the company that doing
so would be disastrous given DHL's inexperience in the food distribution industry.
 In 2018 (Supply Management), A brief supply gap caused by DHL, KFC's new
logistics partner, led to the company's operating problem. DHL distributes
packages internationally and has a global supply network in more than 200
nations. DHL is under criticism because it lacks distribution skills for fresh meat
while dealing with a fast food chain. In comparison to KFC's previous logistics,
Bidvest has greater expertise supplying busy fast food chains with fresh food.
Additional well-known fast food chains served by Bidvest Logistics include Pizza
Hut, Burger King, Pizza Express, and more.

3.3 Delivery and warehousing

In addition to having trouble getting the chicken delivered, Metro UK claimed that
DHL was having trouble finding lorry drivers for their company. When the on-duty
lorry drivers attempted to transport a significant quantity of goods to their distributors,
they became caught in traffic, which caused the incorrect goods to be delivered to
the incorrect outlets. Unfortunately, KFC decided to approve the deal with DHL
before realizing that they might shift their food supply chain. Since DHL lacks
expertise in the food supply chain, KFC restaurants were unable to obtain fresh
chicken for a few days, and other KFC locations had to wait weeks. The difficulty with
the supply chain was also brought on by DHL's access to just one warehouse in
Rugby, which was a serious challenge for them because they lacked the room for
their goods. Additionally, the distance between the one warehouse and certain KFC
locations meant that supplies of chicken were delayed when cars were trapped in
traffic. When compared to KFC's previous logistics, Bidvest had more than six
warehouses, which made it simpler for them to supply KFC with their goods in a
more organized manner.

3.4 Technical Problems

In addition, the supply chain was impacted due to DHL's need to swiftly adapt to a
new software system supplied by a third party called QSL. According to "technology
analyst Chris Green," who made this claim, DHL was unable to get the proper data
from KFC's order because it was unfamiliar with how to utilize the new software. Due
to unclear communication between the two parties, this resulted in DHL making
errors on KFC chicken orders, which produced an issue for KFC's supply chain.

3.5 Operational problems recommendations

1. Even though KFC dealt with the issue, it is crucial that it never arises again in
the future. Due to KFC's ignorance of DHL, there was a problem with the KFC
supply chain. KFC ought to have done its research on DHL's experience and
how it would impact the fast food chain before any contracts were accepted.
KFC need to have used a different strategy to address the supply chain issue.
For instance, it is advised that KFC managers spend more money on
educating their logistical partners since doing so would assist the distributors
understand what they are doing and what KFC wants them to do. Regarding
DHL, orders would not have been misplaced if KFC had instructed DHL on
how to utilize the new software system. Which would have resulted in
consumers being served at KFC locations with chicken that was delivered on
schedule. Additionally, training will assist DHL in learning more about KFC and
determining how quickly KFC desires their chicken to be delivered. DHL will
become more organized as a result, and it will be ready to recruit additional
delivery drivers to deliver to KFC locations.
2. Successful fast food restaurants like McDonalds have spent an entire day
training various logistical partners on how to show delivery drivers where to
deposit supplies and how to confirm orders. Due to this, McDonald's was able
to prevent supply chain issues and ensure that its vendors knew how they
wanted their deliveries to be made. The KFC manager could also think about
setting up trials with DHL. For instance, KFC may test delivery times for seven
days to see how quickly DHL can provide chicken to UK KFC locations.
Additionally, the testing will allow KFC to see if DHL can rapidly adjust to the
new software.
3. It is crucial that KFC management be more conscious of the fact that there
are more than 850 locations in the UK and that delivering fresh meat to every
KFC location throughout the UK won't always be possible from a single DHL
warehouse. Therefore, because there is only one warehouse, this issue has
resulted in deliveries being delivered late or not at all because delivery trucks
 are backed up in traffic. In order for the items to be dispatched more quickly,
managers must choose a new logistics provider with additional warehouses. If
KFC wants to keep DHL as their partner in distribution, they might think about
having DHL deliver to KFC restaurants that are within 10 miles of their
warehouse and looking for new sources of local chicken suppliers that are
within 10 miles of other KFC stores. This will prevent delivery drivers from
getting stuck in traffic. Additionally, it will relieve some of the strain on a single
source. In connection with this, having additional logistical partners has
proven successful for McDonald's, the most well-known fast food chain
worldwide. They have the best supply chain since they have multiple logistical
partners to serve their franchisees in any area where there is a McDonald's
restaurant. (T1 2016 MPK732 Marketing Management (Cluster B), 2018)

Conclusion comments

 In conclusion, Kentucky Fried Chicken's human resource management team

had significant difficulties in attracting, keeping, and hiring workers. An
effective HRM strategy that prioritizes employee engagement, growth, and
happiness must be prioritized by the companies to address these issues. KFC
may boost business performance by increasing employee retention, lowering
hiring expenses, and providing a good and supportive work environment.

 Additionally, KFC should leverage contemporary technology and collaborate

with nearby colleges and universities to increase staff training and generate
talented workers since it is essential to the company's growth. To recruit and
keep great personnel, KFC must also handle employee turnover, performance
management, and business difficulties. KFC may construct a culture that
encourages employee engagement, motivation, and great performance by
offering competitive benefits, professional development opportunities, and a
good work environment.

 There are several problems that need to be fixed as a result of the fast food
company's operating difficulties. Therefore, KFC has to make a number of
 improvements, such as keeping a reliable logistics provider with the expertise
to ensure that fresh chicken is delivered on schedule to every KFC location in
the UK. This study also found that KFC management has to work on
enhancing their reputation among consumers by demonstrating to them that
KFC is devoted to giving them better service in order to make up for the
weeks’ worth of upset patrons.

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