UN Women: Branding Guidelines and Identity Standards

UN Women
Branding Guidelines
and Identity Standards
Third Edition | June 2017
Contents
1 UN Women Logo 1 4 UN Women Fonts 32

1.1 About the UN Women Logo 2 4.1 UN Women Universal Font: Calibri
and Montserrat 33
1.2 UN Women Logo in Multiple
Languages 3 4.2 UN Women Designer Font: The Sans 34
1.3 UN Women Logo with Full-Name 4.3 UN Women Designer Fonts: Gotham 35
Tagline 4
1.4 Positioning the UN Women Logo 5
1.5 Proper Use of the UN Women Logo 6
5 UN Women Stationery 36
1.6 Improper Use of the UN Women Logo 7
5.1 UN Women Stationery 37
1.7 UN Women Social Media Logos 8
5.2 UN Women Letterhead for Regional,
1.8 Official Colours of the UN Women Multi-Country and Country Offices 38
Logo 9
1.9 UN Women Logo Colour Chart 10
1.10 Logo Usage for Partnerships 11
6 UN Women Photography Usage 39
1.11 UN Women Expanded Lockup 12
6.1 Use of Photography 40
1.12 Using the UN Women Expanded
Lockup 13
1.13 Using the Expanded Lockup without
the UN Women Logo 15 7 UN Women Publications
Templates 42
1.14 UN Women Logo File Formats 16
7.1 UN Women Publications Templates 43
7.2 Software and Font Usage 44
2 Policy on the Use of the 7.3 Technical Publications 45

UN Women Name and Logo 17 7.4 Information and Advocacy Products 46
2.1 Why Proper Use of the UN Women 7.5 Information and Advocacy Products
Name and Logo is Important 18 Interior Page Templates 47
2.2 Different Use of Logo for Different 7.6 Academic Papers 48
Purposes 18
7.7 Academic Papers Interior Page and
2.3 General Principles 19 Back Cover Templates 49
2.4 Use by External Partners 19 7.8 Briefs 51
2.5 Use by UN Women 21 7.9 Brochures 52
2.6 Use in Publications and Other 7.10 Focus Area Colours 53
Communication Materials 22 7.11 Regional Icons 54
3 Co-branding 23 8 Communication Resources 55

3.1 UN Women and Sub-entities 8.1 Communication Resources 56
Co-branding 24
Section 1:
UN Women Logo
UN WOMEN: BRANDING GUIDELINES 1

1.1 About the UN Women Logo
UN Women’s logo is the cornerstone of our visual representation. The logo’s
symbolism expresses our mission and communicates our identity as a UN
entity.
Elements of the UN Women logo

The official UN Women logo consists of the following
elements: the mark, the entity name, and the UN logo.
UN logo Mark
Entity name
Symbolism
The UN Women mark combines three recognizable symbols:
the globe, the women’s symbol, and the equal sign. The mark is
divided into two halves, represented by different shades of blue,
and connected by the equal sign. The symbolism of the mark
expresses our commitment to creating a world in which women
and men are equal.
Additionally, the United Nations logo is used within our logo, to
visually accent our role as a UN entity.
Using the UN Women logo

Using the UN Women logo correctly is key to a consistent
and positive brand presentation. Do not alter the logo in any
way. Only the authorized logos, illustrated in this manual, and
available on our website, should be used.

1.2 UN Women Logo in Multiple Languages
The UN Women logo is available in Arabic, Chinese, English, French, Russian
and Spanish.
Arabic Chinese
English French
Russian Spanish

1.3 UN Women Logo with Full-Name Tagline
The UN Women logo with full-name tagline can be used when it is beneficial
for the target audiences to have the UN Women name fully spelled out.
Arabic Chinese
English French
Russian Spanish

1.4 Positioning the UN Women Logo
he UN Women logo will have the greatest impact when it is surrounded
T
by sufficient white space.
A. White space
Measure the width of
the light blue half of the
logo. Allow for at least this
much white space on all
sides of the logo.

1.5 Proper Use of the UN Women Logo
The following examples illustrate approved uses of the UN Women logo.
Logo
White (reverse) logo on solid fields of colour
Logo with full-name tagline
Blue logo on a light field of colour
Black logo
White (reverse) logo on photographs.

The blue and black logos may also be used
over photographs, as long as the logo is
completely legible

1.6 Improper Use of the UN Women Logo
The following examples illustrate prohibited uses of the logo.
Do not outline the logo Do not stretch the logo
Do not lighten or darken the logo Do not condense the logo
Do not place type over

any part of the logo.
Do not alter the colour of any part Do not place text over any part
of the logo of the logo
Do not alter the arrangement

U n it ed N at ions Ent it y f or Gender Equalit y of the logo elements
and t he Empow er ment of W omen
Do not alter the tagline text or

introduce new typefaces

1.7 UN Women Social Media Logos
Social media logos are available in French, Spanish and English for use on
social media platforms only. This logo configuration should not be used
for any other print or web purposes.
English French
social media social media
logo logo
Spanish Arabic
logo logo
Portuguese Russian
logo logo

1.8 Official Colours of the UN Women Logo
The logo should be reproduced in blue whenever possible.
For black and white desktop printers, or for other applications

when colour representation is not available, use the black logo.
The logo may be used in white (reverse) only on photographs
and dark colours, when the blue and black logos are not
sufficiently legible. The logo should not be reproduced in any
other colours.
The colour logo

This is the official UN Women logo, with and without the tagline.
Use the logo whenever possible on white or a light background.
2-colour
Blue
Pantone 299C
Light Blue
65% Pantone 299C
Grey
70% Pantone Process Black
The black logo

For black-and-white printing, such as desktop printing of
documents.
1-colour
Black
Pantone
Process Black
Grey
65% Pantone
Process Black
Grey
70% Pantone Process Black

1.9 UN Women Logo Colour Chart
The following colour chart indicates specifications for
UN Women logo colours in various colour systems.
UN Women blue logo
Blue Light Blue Grey

(left side of mark) (full-name tagline)
pantone process
PANTONE 299C black or
Pantone PANTONE 299C pantone black
65%
70%
C 85 C 55 C0
CMYK M 19 M 12 M0
Y0 Y0 Y0
K0 K0 K 70
R0 R 103 R 109
RGB G 157 G 183 G 110
B 220 B 230 B 112
Hexadecimal 0397d6 8bc0e8 6d6e70
UN Women black logo
Black Grey 1 Grey 2

(left side of mark) (full-name tagline)
Pantone/ pantone process

pantone process pantone process
black or black or
CMYK black or black black
black
65% 70%
R0 R 119 R 109
RGB G0 G 120 G 110
B0 B 123 B 113
Hexadecimal 231f20 77787b 6d6e70

1.10 Logo Usage for Partnerships
Any use of the UN Women name and logo in the context of business sector
partnerships is limited to the “In support of UN Women” logo.
The partnership logo does not include the UN emblem.

“In support of” indicates that the partner supports UN Women,
and that there is no endorsement of the activities, products, and/
or services of the partner.

1.11 UN Women Expanded Lockup
The UN Women expanded lockup expresses UN Women’s focus on meeting the
Sustainable Development Goals (SDGs) and the centrality of Gender Equality
and Women’s Empowerment for all of the SDGs. It will be in use as long as the
campaign Planet 50-50 by 2030: Step it Up for Gender Equality runs.
Elements of the UN Women expanded lockup

The official UN Women Expanded Lockup consists of the
following elements: the UN Women logo, the SDG Woman Icon,
and the Campaign Motto.
UN Women logo SDG woman icon
Campaign motto
Symbolism
The UN Women mark combines three recognizable symbols:
the globe, the women’s symbol, and the equal sign. The mark is
divided into two halves, represented by different shades of blue,
and connected by the equal sign. The symbolism of the mark
expresses our commitment to creating a world in which women
and men are equal.
Additionally, the United Nations logo is used within our logo, to
visually accent our role as a UN entity.
The SDG woman icon depicts a woman holding up the 17 colours
that represent the full spectrum of the SDGs, to symbolize the
importance of women’s empowerment to achieving the SDGs.
The campaign motto expresses UN Women’s commitment to
create a world in which men and women are equal by 2030, the
deadline for the SDGs, and a call to action to generate participa-
tion and engagement.

1.12 Using the UN Women Expanded Lockup
Following are guidelines outlining when to use the UN Women expanded
lockup, and when to use the UN Women logo alone.
Using the UN Women logo without the expanded lockup

elements
The UN Women Logo is the primary brand logo. However,
UN Women is moving to use the Expanded Lockup as often as
possible to establish the link between our work and the SDGs.
It is still appropriate to use the UN Women logo in many cases,
such as:
– Front covers of official UN Women printed matter,
including annual reports, publications and brochures.
– Masthead of the UN Women website and web
features.
– Whenever the UN Women logo appears together with
other logos.
– In small applications, whenever the full lockup would
not be readable.
– In Step and Repeat banners, where multiple logos
appear.
UN Women logo
without the expanded
lockup elements on cover

Using the UN Women expanded lockup
It is desirable to use the expanded lockup whenever possible,
throughout the duration of the 15 year SDG campaign. Some
opportunities for usage:
– E-signatures (see Communications and Advocacy Intranet)
– Inside front covers or title pages of publications and
brochures
– Back covers of publications and brochures
– Letterhead and business card (See Communications and
Advocacy Intranet)
– At the bottom of the right column of the UN Women
websites
– End frames of UN Women exclusive video productions
– Promotional items, such as t-shirts, pins, mugs etc.
UN Women logo
with the expanded
lockup elements on
back cover
Your Name Here

Your Title
Tel: + 1 000-000-0000
Address line 1 Fax: + 1 000-000-0000
Address line 2 youremail@unwomen.org
Address line 3 www.unwomen.org

1.13 Using the Expanded Lockup without the
UN Women Logo
Individuals, NGOs and other entities who support UN Women’s
Planet 50-50 by 2030: Step it Up for Gender Equality campaign may use the
SDG woman icon/campaign motto, provided that its use is consistent with
the aims, principles and messages of the campaign.
SDG woman icon
Planet 50-50 by 2030

Step It Up for Gender Equality
Campaign motto
his logo, available in 7 languages, can be downloaded at:

T
http://www.unwomen.org/en/get-involved/step-it-up
upon agreeing to the Terms and Conditions for its usage.

1.14 UN Women Logo File Formats
The UN Women logo and UN Women National Committee logos are available in EPS and PNG format
options on our website (see page 55).
I n general, EPS files are best suited for offset or high-end on-demand printing, and PNG files are best
suited for on-screen viewing, online publishing, MS Office and desktop printing. If you are unsure
which file type is best suited for your particular need, please contact the Communications Team for
advice.
Note: Always download and save the logo files from the browser to your desktop before placing
logos in documents or email messages. Do not copy and paste logo files directly from the browser
into a document or a message.
EPS files are best suited for: Pantone (PMS)

• High-resolution professional printing, such as offset Use the Pantone files when the logo will be printed in
printing (e.g., publications, banners, etc.) Pantone colours on an offset press. Letterhead system,
Note: EPS files are vector-based, so the EPS logo files business documents and business cards are a typical
may be scaled larger without loss in quality. application for Pantone printing. Pantone files can
also be used for printing on demand, desktop printers,
postscript printers and image setters.
PNG files are best suited for:
• Web
• Screen display and desktop printing, for programs CMYK
such as MS Office Word, Excel and PowerPoint CMYK files should be used for offset four-colour
• E-mail signatures printing (CMYK), such as publications. CMYK files may
Note: PNG logos are available with a transparent also be used for printing on demand, desktop printers,
background and a white background. Use the white postscript printers and image setters.
background option for all cases, except when the logo
will be placed on a colour background. Black
Note: PNG files are NOT vector-based, so the PNG logo Use the black logos when four-colour (CMYK) printing
files must not be scaled to a larger size, as they will or Pantone printing is not an option, for example, for
pixellate. documents using a black-and-white printer.
Within the different file formats, the logos are
available in these colour choices:
White
White logos allow you to reverse the logo out of a solid
colour or a photograph.

Section 2:
Policy on the
Use of the
UN Women Name
and Logo

2.1 W
hy Proper Use of the UN Women Name
and Logo is Important
UN Women’s name and logo are an extremely valuable asset for UN Women;
the encapsulation of our identity and the cornerstone of our visual represen-
tation. The logo’s symbolism expresses our mission and communicates our
identity as a UN entity, clearly indicating what we stand for: gender equality
and the empowerment of women.
Specifically, it combines three recognizable symbols: the As such, our logo is the one element that unifies and
globe, the women’s symbol, and the equal sign. The mark represents our organization. It is important to protect
is divided into two halves, represented by different shades its value by using it correctly and appropriately, hence
of blue, and connected by the equal sign, expressing our projecting a consistent and positive presentation.
commitment to creating a world in which women and For the same reasons the use and reproduction of the
men are equal. UN Women logo by external parties is restricted, as
outlined in this Policy.
2.2 Different Use of Logo for Different Purposes

2.2.1 Standard Logo 2.2.3 Partnerships Logo
Unless it is considered beneficial to use the Full Official In the case of certain partnerships, including with the
Logo, it is the general practice of UN Women to use the business sector, use of the logo will be determined on a
official logo, without the full name tagline, as follows: case-by-case basis (see section 2.4 below). However it is
the general practice of UN Women to use the official logo
without the United Nations emblem, and with additional
qualifying language to ensure that it is clear from the
context that the partner supports UN Women, and that
there is no endorsement of the activities, products, and/or
services of the partner, for example, as follows:
2.2.2 Full Official Logo
The official UN Women logo with the full name tagline is
as follows:
This version of the logo should be used when it is

considered beneficial, on a case-by-case basis, for the
target audiences to have the full UN Women name as
part of the logo (for example, if the target audience was 2.2.4 Expanded Logo Lockup
not familiar with UN Women’s mandate or work). The expanded lockup, created to support UN Women's
advocacy work to achieve Planet 50-50 and the 2030
Agenda, is for use by UN Women only, as illustrated on pp.
12-16 of these Guidelines.


2.3 General Principles
The basic principles governing the use of UN Women’s should refer to UN-Women, in line with the official
name and logo are as follows: UN terminology database, UNTERM (http://unterm.
un.org/). In all other cases, including in publications,
2.3.1 No use without permission. The UN Women websites, etc., UN Women should be written without
name and logo may not be used by an external party hyphen.
without expressed permission. Permission to use the
UN Women name and logo may only be granted in 2.3.3 No commercial use or endorsement. UN Women
writing and only on approved terms. If the UN Women may not under any circumstances endorse any products,
logo will be used with other images, these images goods, or services and no individual or entity may use the
must be appropriate visuals and not in any way reflect UN Women name or logo for the purposes of commercial
negatively on the Organization. advantage. The UN Women name and logo may not be
used to endorse or appear to endorse a company, group of
2.3.2 No modification. The UN Women name and logo companies, industry sector or other third party, its products
cannot be modified. Alternative UN Women “logos” or or services. As set out in section 1.1.3 above, in the case of
special “corporate fundraising emblems”, whether or not certain partnerships, including with the business sector,
they incorporate any part of the UN Women logo, may use of the logo will be determined on a case-by-case basis.
not be created. Official use of the UN Women logo is set See section 3.1.3 below.
out in the Branding Guidelines and Identity Standards
and, for National Committees, in the Recognition and 2.3.4 No exclusivity. UN Women does not grant
Co-operation Agreement. “exclusive” permission to reproduce the UN Women
name or logo. At no time may any UN Women office, staff
a. U
nder no circumstances can the name UN Women be member or National Committee grant exclusivity to any
abbreviated as UNW or in any other form. company, group of companies, industry sector or other
b. UN Women should always be spelt without third party. To do so could make UN Women vulnerable
hyphen in all documents and materials with the to allegations of partisan behaviour by companies or
notable exception of all documents submitted to their governments and is incompatible with its status.
intergovernmental bodies. For instance, a report of In addition, granting exclusive permission could be
the Secretary-General to the General Assembly or a misconstrued as endorsement.
report of the Executive Director to the Executive Board
2.4 Use by External Partners

2.4.1 General Principles 2.4.2 Grantees and Implementing Partners
•A
uthorization to use the UN Women name and logo • A Grantee or Implementing Partner of UN Women may
must be given in writing. This could be in the formal use the name or logo of UN Women only in direct con-
agreement with the external partner or granted on an nection with the Project and during the duration of the
ad hoc basis further to that agreement. same, subject to the prior written consent of UN Women.
• The purpose of the use of the UN Women name and Permissible use in this context is limited to recognizing
logo should be to show support for the mandate and association with UN Women in their outreach materials
activities of UN Women and should never be used for in the following format: “A Grantee of…” or “An Imple-
any political or sectarian cause or otherwise used in a menting Partner of UN Women”.
manner inconsistent with the status, reputation and • On all deliverables produced by a Grantee or Implement-
neutrality of UN Women. ing Partner as part of a UN Women-funded Project
• I n order to grant permission to use the name and logo, (publications, brochures, videos, knowledge products, CDs,
UN Women must be actively involved in, and have or other), the UN Women logo may be included in smaller
editorial control over the publication, video, event etc. size, preferably at the bottom, after the line “Funded by”
in question: it is not enough to fund a publication or an or “Supported by”. This distinction is very important in or-
event, or to provide technical advice, for the logo to be der to control our brand and the quality of our products.
included next to a partner logo. In case exceptions are • UN Women is under no circumstances obliged to include
sought HQ must be consulted. the logo of Implementing partners and Grantees on any
of UN Women’s materials. It is at the discretion of
UN Women to do so when it is considered beneficial to
UN Women.

2.4.3 Government Partners policies and activities of UN Women; (ii) To assist in the
• Government Partners acknowledge that they are familiar raising of funds for UN Women and the generation of
with UN Women’s ideals and objectives and recognize profit by the Business Sector entity is only incidental; (iii)
that its name and logo may not be associated with any To assist in the raising of funds for entities that are not
political or sectarian cause or otherwise used in a manner part of UN Women, but which are established to achieve
inconsistent with the status, reputation and neutrality of the purposes and policies of UN Women.
UN Women. • The logo must be placed in such a manner that the
• Any use by Government Partners of the UN Women purpose is clear from the context and with additional
name or logo is subject to consultations between the qualifying language, such as “In Support of” to ensure
Parties and the prior written agreement of UN Women. that it is clear from the context that the Business Sector
entity supports UN Women.
2.4.4 Business Sector Partners
• The Name and Logo shall not be used in any manner
The Business Sector plays an active role in the work that suggests or implies that UN Women has endorsed
of UN Women. For these purposes, “Business Sector” or approved of the activities, products, and/or services
means: (a) For-profit, and commercial enterprises or of the Business Sector entity, or that UN Women is the
businesses; (b) Business associations and coalitions source of any such activities, products or services.
(cross-industry, multi-issue groups; cross industry, issue-
• The Name and Logo shall not be used in conjunction
specific initiatives; industry-focused initiative); including
or association with any individuals or entities engaged
but not limited to corporate philanthropic foundations.
in prohibited activities as per the UN Women Private
General Assembly resolution 92(I) restricts the use of the
Sector Guidelines.
United Nations name, including its acronym, and emblem
(the “UN Name and Emblem”) to official purposes. • Alternative UN Women logos or special corporate
Accordingly, no Business Sector Entity may be given a fundraising emblems, whether or not they incorporate
right to use the UN Name and Emblem and UN Women any part of the UN Women logo, must not be created.
has no authority to grant such right for any purpose. 2.4.5 Recognition of a pro bono contribution
Receipt of pro bono contributions must comply with
UN name (acronym) the Guidelines for the acceptance of pro bono goods
UN emblem
and services (ST/SGB/2006/5). Entities making a
pro bono contribution may be accorded appropriate
acknowledgement or recognition for the contribution,
however the UN Women name and logo shall not be used
without prior authorization.
Any acknowledgement or recognition of a donor’s pro

Any use of the UN Women name and logo in the context of
bono contribution, or any use of the UN Women name
Business Sector partnerships is therefore limited to the
and logo in connection with the contribution, must be
“Partnerships Logo”, that is, the official UN Women logo
stipulated in the agreement between the donor and
without the UN emblem, and with additional qualifying
UN Women, and accorded in a manner that ensures that
language, such as “In Support of” to ensure that it is clear
such acknowledgement or recognition does not imply the
from the context that the partner supports UN Women
endorsement by UN Women of the donor, nor preference
(See example in section 2.2.3).
for or promotion of the donor or its activities, goods or
A Business Sector entity may, on a case-by-case basis, services. The use of the names and logo for commercial
be exceptionally authorized to use the UN Women purposes, including advertisement, display on websites or
Partnerships Logo, on a non-exclusive basis, subject to the use in other promotional material, is generally prohibited.
following:
2.4.6 National Committees
• The minimum thresholds of financial support, as per the National Committees may only use their customized
UN Women Private Sector Guidelines, are met. logos strictly as authorized by UN Women further
• The use of the Name and Logo must be expressly to the relevant Recognition Agreement, to promote
approved in advance in writing, in consultation with the identification and public recognition of UN Women
Director of Communications, and upon such terms and subject to the following:
conditions as may be specified.
• The National Committee shall maintain in its relations,
• The use of the Name and Logo may be authorized for communications and activities a clear distinction
the following purposes: (i) To support the purposes, between its identity and the identity of UN Women.

• The National Committee shall not under any 2.4.7 Requests for Use of Name and Logo
circumstances grant to a third party any rights with
Requests should be submitted to UN Women HQ
respect to the UN Women name and logo unless
Communications (Print Production and Branding
authorized to do so by UN Women in writing.
Specialist) for use at Headquarters. For use in the field,
• The National Committee shall not enter into any they should be submitted to the Regional Directors
agreement or engage in any activity that might or to the Country Programme Directors for offices
prejudice the UN Women name and logo and/or the with delegation of authority; the Print Production and
reputation and credibility of UN Women. Branding Specialist at HQ should be copied. Requests
should specify the occasion, the role of UN Women and
information on the requesting partner.
2.5 Use by UN Women

2.5.1 General Principles 2.5.4 Electronic Signature
•O
ur logo is the one element that unifies and represents • All staff should adhere to the How to create an e-mail
our organization; therefore it is important to use it in signature for Outlook instructions, available on the
a unified way. This means that, with the exceptions Communications Intranet page under Corporate Identity,
stipulated in 2.5.3, 2.5.4 and 2.5.5, Country, Multi-Country for email signature set-up.
and Regional Offices should not place the name of
• The electronic signature should include links to the
the individual country or region under the logo nor
corporate social media accounts, as per email signature
otherwise alter the logo, which would dilute the
instructions. Country Offices and Regional Offices may
branding of UN Women and its efforts to position itself
replace the links with their official regional Twitter and
in the international arena globally.
Facebook pages, if available.
•U
N Women Staff is permitted to use the UN Women
• Because the use of any other logo or tagline would
name and logo (or the UN Women expanded lockup) on
dilute the UN Women brand, multiple logos attached
their business cards, electronic signatures, professional
to the email signature are not permissible, with
correspondence etc. as long as they are associated with
the exception of the logos of UN Women’ signature
UN Women. Former staff is not allowed to associate
campaigns, HeForShe, and the UNTF logo. No other
herself/himself to UN Women by using its name or logo
exceptions are permitted. Nor is it permitted to add any
after their association with UN Women has ended.
other motto to the electronic signature.
2.5.2 Branding Guidelines
2.5.5 Stationery
Staff should adhere to UN Women’s Branding Guidelines
• On UN Women letterhead, the UN Women expanded
when using the UN Women logo and the UN Women
lockup must always be on the right hand side of the
expanded lockup. The UN Women logo and expanded
page.
lockup are available in all official UN Languages (Arabic,
Chinese, English, French, Russian, Spanish). In each • The name of the relevant UN Women Regional, Multi-
language version, the UN Women logo should be used in Country and Country Office is spelled out in full and
blue whenever possible. placed on the top left-hand side under the name of the
organization, in the appropriate language.
2.5.3 Use by Country, Multi-Country and Regional
Offices • While Calibri is the UN Women default branding font
for all communications and information material, for
•E
ach UN Women Office will determine which language official correspondence on the UN Women letterhead,
version of the logo to use, based on the country-specific the typeface Times New Roman should be followed.
circumstance. The related templates can be downloaded from the
•U
se of the name of the individual country or region is the Communications Intranet page, under Corporate
permitted for use of the UN Women logo in regional Identity.
and country office websites, as per the UN Women
Website Policy, as well as for social media purposes,
when official regional or country Twitter and Facebook
accounts are available.

2.6 Use in Publications, Other Communication
Materials, and Videos
• The UN Women logo should always be used on all “Produced with the [generous] support of …”. Such
official documents and publications, that is official attribution should appear on the reverse of the front
documents produced by UN Women, as specified in cover.
these Branding Guidelines (pp. 2-16). This does not
• All logo guidelines apply equally to video content. In no
usually include reports of seminars and meetings.
way should a logo be distorted, coloured or transformed
Similarly, the UN Women logo should always appear on
in videos. Video content produced exclusively by UN
UN Women's video productions.
Women should end with the UN Women Expanded
• When producing a publication or other communication Lockup (see p. 14 of these Guidelines)—centered on the
material with partners, all logos must be placed on the final screen against a white background—and visible for
same line either at the bottom or at the top of the front no less than 3 seconds. It is not necessary to display the
cover of the publication. All logos should be visually UN Women logo at the start of videos, unless desired by
equal; no one logo should take precedence over the your office.
other logos of partnering agencies or organizations.
• In commercially published publications, the logos of
When it’s two partners, as far as possible, the UN
publishing houses should be placed discreetly on the
Women logo should appear on the right hand side.
back cover of a publication, on the spine or on the
When it’s more than two partners, logos should be
inside pages of the publication. The use of commercial
placed alphabetically from left
publishing houses usually only applies to publications
to right. If a Government supports a publication,
for sale.
attribution should normally be given in the form:
• For more guidance on publications, see UN Women’s
How to produce a publication document.

Section 3:
Co-branding

3.1 UN Women and Sub-entities Co-branding
This section presents the visual system that connects the UN Women
“mothership” brand with its existing sub-entities:
• the UN Women logo and horizontal rule work as the visual connectors;
• the Planet 50-50 campaign motto works as the language connector,
conveying the common purpose of the mothership brand and the
sub-entities.
We will call this combination of logos, motto and rule the connecting
line lockup. Sub-entities should integrate the connecting line lockup
as an integral part of their visual identity, with the sub-entity logo
leading the hierarchy.
A new branding system to guide the visual identities for new initia-
tives is under way. Until then, no new logos should be developed.
The connecting line lockup for sub-entities
When combining the UN Women logo and the campaign motto with
sub-entity logos, the SDG woman icon should not be used. Only the
campaign motto and the connecting line should be used, as in the
examples below.
Sub-entity logo
Campaign motto Planet 50-50 by 2030

Connecting line
UN Women logo
Whenever possible, the horizontal version of the connecting

line Lockup should be used; in small-size and/or vertical-layout
applications, the stacked version shall be used.

When the sub-brand has a
tagline that competes with
the Planet 50-50 motto, use
the connecting line lockup
without the tagline to make the
connection with the UN Women
mothership brand.
In selected applications, such

as the e-signature, where
emphasis is placed equally on
the mothership brand and the
sub-brand, use the UN Women/
FirstName LastName
sub-entity lockup.
Title
UN Women
Address
Address
Tel:
Email: firstname.lastname@unwomen.org
Twitter: @YourTwitterHandle
To use the Connecting Line Lockup across a horizontal area as shown above, open the
Connecting Line .EPS file in Illustrator. Extend the connecting line to the length of the
desired horizontal measure. Move the logo to flush right with the end of the line; move the
motto to flush left with the start of the line. If you do not have access to Adobe Illustrator,
use the vertical configuration of the lockup as found in the communication resources library.

In all applications where private sector partners logos are
featured, the UN Women logo shall be replaced by the “In
Support of UN Women” logo as part of the Connecting Line
Lockup, (below).
Note: HeForShe has its own “In Support of HeForShe” logo

and policy.



05.4
E DITOR IAL
Publications
In publications with back cover and front cover, the sub-brand
will appear on the cover page, and the connecting line lockup
will appear on the back cover.
Plan
Step It Planet 50-50
Step Up foret 50-5 by
It Up Gender0 by 203
for Gen 2030
der Equ
Equality
0
ality
HeForShe Guidelines v2.0 01.15.2016
In smaller publications, and for all applications where the

layout is vertical, use the stacked connecting line lockup.

Signage
For large signage and displays, use the horizontal connecting
line lockup.
For step-and-repeat banners, use the UN Women logo and the

sub-entity logo in the same size or visual weight.

Visibility Items
Follow previous guidelines when co-branding products.


Social Media
Because of space constraints, use the sub-entity logo as the
profile picture on social media platforms. The UN Women logo
must be added in the cover image, as shown in these examples.

UN Women Sub-entity Websites
The UN Women logo must appear on the homepage top fold of
sub-entity websites.
Use the connecting line lockup on the website footer.


Section 4:
UN Women Fonts
This section illustrates UN Women corporate fonts, both the universal fonts
for use with Microsoft Office, Calibri and Montserrat, and the designer fonts,
The Sans and Gotham, for professionally produced products.
To be able to use them, all fonts must be installed on the user's computer, and
must be used in accordance with the font’s license agreement.
While Calibri and Montserrat are free fonts, The Sans and Gotham fonts need
to be purchased and licensed.

4.1 UN Women Universal Fonts: Calibri and
Montserrat
The official internal typefaces for UN Women is Calibri. Montserrat may also be
used as a headline font. All print materials produced in-house, including publica-
tions, flyers, fact sheets, leaflets, correspondence, etc., should appear in this font.
For official correspondences on the UN Women letterhead, UN style should be followed;
e.g., Times New Roman.
ody text, Calibri

B Calibri Regular
Regular, Bold, Italic
and Bold Italic: abcdefghijklmnopqrstuvwxyz
“Now we can work ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
and earn an income.
This has increased our Calibri Italic
ambition for a better
future for our families abcdefghijklmnopqrstuvwxyz
and the whole village.”
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Wissal, Participant
of the UN Women–
supported SABAYA
Calibri Bold
Programme for the abcdefghijklmnopqrstuvwxyz
Empowerment of
Women in Kharas ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Calibri Bold Italic
abcdefghijklmnopqrstuvwxyz
Montserrat should Montserrat Light

be used only as a
headline font. It is
not available in Italic. ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Montserrat Regular
Montserrat Bold

4.2 UN Women Designer Font: The Sans
Whenever possible, professional designers should use The Sans font family for
brochures, publications, signage, banners, etc. If the font is not available, the
universal font Calibri should be used.
ody text, The Sans

B The Sans Light
Light, Bold, Light Italic
and Bold Italic: abcdefghijklmnopqrstuvwxyz
“Now we can work and ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
earn an income. This has
increased our ambition
for a better future for
The Sans Light Italic
our families and the abcdefghijklmnopqrstuvwxyz
whole village.”
Wissal, Participant
of the UN Women–
supported SABAYA The Sans Plain
Programme for the abcdefghijklmnopqrstuvwxyz
Empowerment of
Women in Kharas, oPt ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
The Sans Italic

The Sans Bold

The Sans Bold Italic


4.3 UN Women Designer Font: Gotham
Whenever possible, professional designers should use the Gotham font family
for headlines and as a display font.
Gotham Light
Gotham Light Italic

Gotham Medium
Gotham Medium Italic

Gotham Bold
Gotham Bold Italic


Section 5:
UN Women
Stationery

5.1 UN Women Stationery
Files are provided for the UN Women letterhead, envelope and business card.
Files are provided in InDesign for professional printing, and in Microsoft Word
for desktop printing. The stationery system is available in English, French and
Spanish; in US and European standard sizes.
Letterhead
Envelope
Return Address Line 1

Return Address Line 2
City + State + Zip Code
Your Name Here

Your Title
Tel: + 1 000-000-0000
Business Card, Address line 1 Fax: + 1 000-000-0000
Front
Address line 2 youremail@unwomen.org
Address line 3 www.unwomen.org
Business Card,
Back Address Line (on one line only)
T: + 1 000-000-0000 F: + 1 000-000-0000 www.unwomen.org

5.2 UN Women Letterhead for Regional,
Multi-country and Country Offices
The name of the UN Women regional, multi-country or country office, and its
location, is spelled out in full, in the appropriate language, and placed as shown
in the sample below.
Templates are provided in Word, English only, in US and European (A4) standard sizes.
Name of Field Office Goes Here
Name of Regional,
Multi-Country
or Country Office
Address Line (on one line only)

T: + 1 000-000-0000 F: + 1 000-000-0000 www.unwomen.org

Section 6:
UN Women
Photography Usage

6.1 Use of Photography
Choose photos of UN Women programmes, initiatives and relief efforts that show
people who are directly benefitting from our work. Our photographs should convey
the human rights and dignity of the people they portray. They should aim to show
active, empowered women and girls in simple, bold, optimistic images.
A compelling photo tells a story, shows an action and evokes an emotion. Images should be well
composed, in focus and in proper resolution (at desired size, 300 dpi for print, 72 dpi for web). Below are
examples of photographs that evoke our mission. Any use of photos must be authentic and appropriate.
Inappropriate or inauthentic use of photos puts the organization at legal risk. Inappropriate use includes:
misrepresentation of the subject’s identity or circumstances, use in a false or fictional context, digital
manipulation of image content that changes its meaning, and unauthorized use in a commercial context.
All photos used in any way by UN Women must include a photo credit. This is true in cases where the
photo is credited to UN Women and in cases where we purchase a photo from an agency or obtain
photos from a partner organization.
For more details, the UN Women Photo Policy and Guidelines can be found in the UN Women Communications
and Advocacy Intranet.
6.2 Geographic Balance in Photo Editing

When choosing multiple photos for print publications or online products (such
as photo essays or editorial packages) on global issues, it is necessary to strive for
geographic balance of representation in imagery and storytelling. Consider the
edited product as a whole and how each region is represented. Be mindful, too,
of how both global North and South are portrayed. Does the selection of images
convey stereotypes? Is it appropriate for a global audience?
See the following page for sample images.

Photo credits, left to right: UN Women/Gustavo Stephan; UN Women/Niels den Hollander; UN Women/Ryan Brown; UN Women/Joe Saad;
UN Women/Shaista Chishty; UN Women/Joe Saad; UN Women/Winston Daryoue; UN Women/Winston Daryoue;

Section 7:
UN Women
Publications
Templates

7.1 UN Women Publications Templates
The UN Women Publications Templates have been designed to create a harmo-
nized visual identity for UN Women’s print products and publications. The tem-
plates provide a framework for UN Women’s Technical Publications (Policy Briefs,
Guidance Notes, Manuals etc.), Information and Advocacy Products, Academic
Papers, Briefs and Brochures.
Templates use a color-coding system to visually classify UN Women’s products by
thematic area: Economic Empowerment, Ending Violence against Women; Leadership and
Governance; Peace and Security; Data and Research; Evaluation.
Geographic icons have been developed for display on the cover of all products, to classify
UN Women’s products by geographic area.
See page 56 to download files.
Information and Advocacy

Technical Publications Products Academic Papers
Briefs Brochure

7.2 Software and Font Usage
All templates are provided in Adobe InDesign. Working knowledge of Adobe
InDesign is necessary for successful implementation. The Brief and the
Technical Publication templates are also provided in MS Word for in-house use.
Chart and graph samples are designed in Adobe Illustrator.
UN Women templates utilize UN Women's designer font family, The Sans, and
UN Women's logo and headline font family, Gotham. The MS Word Brief template uses
the UN Women Universal Fonts are Calibri, and Montserrat for headers.
Product Software, File Format Font Familes

Information and Adobe InDesign Gotham:
Advocacy Product .IDML Light, Light Italic
Medium, Medium Italic
Bold, Bold Italic
The Sans:
Sans Light, Light Italic
Sans, San Italic
Sans Bold, Bold Italic
Academic Paper Adobe InDesign Gotham:

.IDML Light, Light Italic
Adobe Illustrator Book, Book Italic
(to create charts Medium, Medium Italic
and graphs) Bold, Bold Italic
.EPS The Sans:
Sans, San Italic
Brochure Adobe InDesign Gotham:

.IDML Light, Light Italic
Medium, Medium Italic
Bold, Bold Italic
The Sans:
Sans, San Italic
Technical Publication; Adobe Indesign Gotham:

Brief .IDML Medium, Medium Italic
The Sans:
Sans, San Italic
Microsoft Word Calibri:
.DOCX Calibri, Calibri Italic
Calibri Bold, Bold Italic
Montserrat:
Regular (only for main
header)

7.3 Technical Publications
Technical publications templates should be used for Policy Notes, Guidance
Notes, Corporate Policies, Manuals, etc. Substantially prescriptive in content,
they are intended for a restricted expert audience and/or for internal
audiences.
Peace & Security Data& Research
Economic Ending Violence

Empowerment Against Women
Leadership &
Governance Evaluation Generic Cross-Thematic

7.4 Information and Advocacy Products
Information and Advocacy Products templates should be used for publications
that intend to solicit support, such as a global policy agenda and/or a call to
action, or for resource mobilization. Information and Advocacy Products target
non-technical, wider audiences. These reports should be at least 20 pages.
Peace & Security Data & Research

Leadership &

7.5 Technical Publication and Information
and Advocacy Product Interior Page Templates
UN Women Technical Publications and Information and Advocacy Products
templates offer unique cover designs for each product, but share the same
interior page templates.
If additional templates are needed for complex content or data, the Technical Publications
and Information and Advocacy Products templates may be augmented with interior page
templates from the Academic Research Reports, which offer an extensive selection of
templates for various types of content.
Title Page Table of Contents Chapter Divider With Photo
Chapter First Page Interior Pages Photography Pages

7.6 Academic Papers
Academic Papers templates should be used for papers commissioned by
UN Women to advance women’s economic empowerment and gender equality.
These reports should be at least 20 pages plus cover.
Peace & Security Data& Research

Leadership &

7.7 A
cademic Papers Interior Page and
Back Cover Templates
Interior page layouts for Academic Papers include templates for running text,
simple and multi-level tables of contents, chapter dividers, call-out story box
and figure modules, tables, photography and endnotes.
Title Page Acknowledgements Table of Contents
Chapter Divider Chapter 1st page Interior Page with Section Header

Interior Page with Box Tables Pie, Bar and Line Graph Figures
Endnotes Bibliography Back Cover

7.8 Briefs
Briefs templates are similar to the Information and Advocacy Products in
terms of intent and audience, but shorter and flexible in format. They can span
from a 1- or 2- single page brief to a maximum length of 16 pages.
Briefs templates are available in InDesign, using UN Women designer fonts, and in
MS Word, using UN Women universal fonts.
Brief page, front Brief page, back

7.9 Brochures
Brochure templates should be used for public information purposes. A
brochure should always target a large general, non-expert audience through
simple, clear language that describes UN Women’s work in broad strokes.
The Brochure should ideally be 4 pages, and can be expanded to 8 pages, saddle-stitched.
Front cover Back cover Spread
Spread Spread

7.10 Focus Area Colours
The following colour chart indicates specifications for UN Women
Focus Area colours in Pantone, CMYK and RGB colour systems. Each
product uses four colours: a Focus Area colour, UN Women Blue, Black
and Warm Grey.
Pantone CMYK RGB Hexadecimal
Economic
GREEN C 59, M 0, Y 100, K 7 R 108, G 179, B 63 6cb33e
Empowerment PANTONE 369C
Ending Violence
ORANGE C 0, M 79, Y 100, K 0 R 241, G 93, B 34 f15c22
Against Women
PANTONE 179C
Leadership and
TURQUOISE C 56, M 0, Y 26, K 0 R 104, G 200, B 198 67c7c5
Governance PANTONE 325C
Peace and
YELLOW GOLD C 0, M 18, Y 100, K 15 R 222, G 180, B 8 ddb307
Security PANTONE 117C
Data and
PURPLE C 63, M 100, Y 0, K 3 R 120, G 39, B 139 77278b
Research
PANTONE 2602C
Evaluation
RED C 0, M 100, Y 63, K 12 R 211, G 18, B 69 d31145
PANTONE 200C
Generic and
BLUE C 100, M 34, Y 0, K2 R 0, G 129, B 198 0081c6
Cross-Thematic
PANTONE 3005C
Accent Colour for Tables and Figures
PANTONE C 0, M 14, Y 28, K 55 R 138, G 121, B 103 897966

WARM GREY 10C
UN Women Blue
PANTONE C 85, M 19, Y 0, K 0 R 0, G 157, B 220 0397d6

299C

7.11 Regional Icons
UN Women regional icons may be used to specify the product’s regional focus.
For multi-regional products, use the “global” icon.
Asia and Europe Americas and

Global Africa the Pacific Arab States and the CIS the Caribbean
Economic
Empowerment
Ending Violence
against Women
Leadership and
Governance
Peace and
Security
Data and
Research
Evaluation
Generic and
Cross-Thematic

Section 8:
Communication
Resources

8.1 Communication Resources
All Communication Resources mentioned in these Guidelines are available on
the UN Women Communications and Advocacy Intranet.
o provide easy access to external vendors, external links to key resources are also
T
provided below. If you have questions regarding communication resources, please contact
the Communications Team for advice.
UN Women logo (includes all logo versions, Communications and Advocacy contact info:
in all official languages and different formats):
http://bit.ly/logosunwomen Carlotta Aiello
Print Production Specialist
UN Women Stationery (includes e-signatures, carlotta.aiello@unwomen.org
letterheads, envelopes, business cards and press
release templates): Nanette Braun
http://bit.ly/stationeryunwomen Chief, Communications & Advocacy
nanette.braun@unwomen.org
UN Women National Committees logos (includes
all NatCom logos in horizontal and stacked
versions):
http://bit.ly/nclogosunwomen
UN Women Publications Templates (includes

all templates for publications and links; User
Guidelines; Branding Guidelines):
http://bit.ly/pubtemplatesunwomen

UN Women: Branding Guidelines and Identity Standards

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UN Women

1 UN Women Logo 1 4 UN Women Fonts 32

2 Policy on the Use of the 7.3 Technical Publications 45

3 Co-branding 23 8 Communication Resources 55

UN WOMEN: BRANDING GUIDELINES 1

Elements of the UN Women logo

Using the UN Women logo

UN WOMEN: BRANDING GUIDELINES 2

UN WOMEN: BRANDING GUIDELINES 3

UN WOMEN: BRANDING GUIDELINES 4

UN WOMEN: BRANDING GUIDELINES 5

White (reverse) logo on solid fields of colour

Logo with full-name tagline

Blue logo on a light field of colour

White (reverse) logo on photographs.

UN WOMEN: BRANDING GUIDELINES 6

Do not outline the logo Do not stretch the logo

Do not lighten or darken the logo Do not condense the logo

Do not place type over

Do not alter the arrangement

Do not alter the tagline text or

UN WOMEN: BRANDING GUIDELINES 7

UN WOMEN: BRANDING GUIDELINES 8

For black and white desktop printers, or for other applications

The colour logo

The black logo

UN WOMEN: BRANDING GUIDELINES 9

UN Women blue logo

Blue Light Blue Grey

Hexadecimal 0397d6 8bc0e8 6d6e70

UN Women black logo

Black Grey 1 Grey 2

Pantone/ pantone process

Hexadecimal 231f20 77787b 6d6e70

UN WOMEN: BRANDING GUIDELINES 10

The partnership logo does not include the UN emblem.

UN WOMEN: BRANDING GUIDELINES 11

Elements of the UN Women expanded lockup

UN Women logo SDG woman icon

UN WOMEN: BRANDING GUIDELINES 12

Using the UN Women logo without the expanded lockup

UN WOMEN: BRANDING GUIDELINES 13

Your Name Here

UN WOMEN: BRANDING GUIDELINES 14

SDG woman icon

Planet 50-50 by 2030

 his logo, available in 7 languages, can be downloaded at:

UN WOMEN: BRANDING GUIDELINES 15

EPS files are best suited for: Pantone (PMS)

UN WOMEN: BRANDING GUIDELINES 16

UN WOMEN: BRANDING GUIDELINES 17

2.2 Different Use of Logo for Different Purposes

This version of the logo should be used when it is

Planet 50-50 by 2030

UN WOMEN: BRANDING GUIDELINES 18

2.4 Use by External Partners

UN WOMEN: BRANDING GUIDELINES 19

Any acknowledgement or recognition of a donor’s pro

UN WOMEN: BRANDING GUIDELINES 20

2.5 Use by UN Women

UN WOMEN: BRANDING GUIDELINES 21

UN WOMEN: BRANDING GUIDELINES 22

UN WOMEN: BRANDING GUIDELINES 23

his logo, available in 7 languages, can be downloaded at:

ody text, Calibri

ody text, The Sans