Proprietary + Confidential

Tết Việt 2 24
Tết Việt 2 24 Proprietary + Confidential

Think Tet, Think Youtube

Hello!
AGENDA
Plan for Tet with Consumer Insights

Tet Creative with Google Inspiration

Own the Home of Tet with Youtube

Drive Brand ROI with AI

AGENDA

Plan for Tet with Consumer Insights

Tet Creative with Google Inspiration

Own the Home of Tet with Youtube

Drive Brand ROI with AI

 Did you know?

What is the top-of-mind topic

for Vietnamese people?

Confidential + Proprietary Confidential + Proprietary

 Plan for Tet with Consumer Insights
Proprietary + Confidential

The emerging top-of-mind topics

Source: Google Trends (Mar 2023, Last 5 years, VN)

 Plan for Tet with Consumer Insights
Proprietary + Confidential

Tet maintains its interest level among Vietnamese despite recession

Consumers start to plan their Tet shopping/gifting way earlier by leveraging D-day sales

Search Interest for Tet in VN, 2019-2023

Prep time 6 weeks 6 weeks 7 weeks 7 weeks 8 weeks

Resonance effect
from Year-end
sales, Christmas &
Tet 2024 will be 6 New Year in
weeks from 1 Jan, 2023-> people
similar to Tet 2021 start shopping
earlier for Tet

Time from 5 weeks from 3 weeks from 6 weeks from 4 weeks from 3 weeks from
1 Jan New Year New Year New Year New Year New Year

Source: Google Search data (2019 - 2023, VN)

 Proprietary + Confidential

Tet Trend 1
Towards Evergreen
Capture Peak season towards Tet high note
Plan for Tet with Consumer Insights
Proprietary + Confidential

The consumer mindsets for year-end season

Early Bird Evergreen Deal Seeker Last Minute

Oct - Nov Spread Out Days before D Day

Sale
 Plan for Tet with Consumer Insights
Proprietary + Confidential

Engage early on to stand out from the crowd and win share of mind
for later stage
VN Consumers Approach To Shopping Season
(referring to 11-11, 12-12, XMas, YE, Tet season)

64%
Get most of it done of consumers are open minded and
Early Bird
months in advance 17% willing to try new brands
Start Early and recruit new users

Start looking for deals 3-4

Evergreen
weeks prior and always on 42%

Deal Start few days before and

Seeker do most of it on the day 20%

68%
will consider shopping with same brands
they discover during the Peak Season

Last Leave most of it to

Minute the last minute 21%

Source: 1) Google Consumer Survey (July 2023, n = 500, Vietnam) 2) Kantar/ Google Shopper Pulse Core Survey, November 2022, VN
 NDA only
Plan for Tet with Consumer Insights
Proprietary + Confidential

Search interests spanning from November till end of Tet, with sales events
igniting interests throughout Post-Tet Oppty

11-11 Week - 12-12 New Week Tet Week Week

2023 search vol (indexed) week 9 Week -8 Week -7 week Week -5 Week -4 Year Week -2 -1 week 1 2
Travel & Tourism
Alcoholic Beverages
Non-alcoholic Beverages
Make-Up & Cosmetics
Skin Care
Food & Groceries
Gifts
Apparel
Hair Care
Dairy
Home Cleaning
Consumer Electronics
Fitness
Vitamin & Supplements

Source: Google Search data (13 weeks of Tet period, 2023, VN)
 Proprietary + Confidential

Tet Trend 2
Rebounce to Growth
Capture Category & Gifting recovery
 NDA only
Plan for Tet with Consumer Insights
Proprietary + Confidential

Search interest signals category value growth during Tet, with

Beverages, Beauty & Personal Care making a glory comeback
Category interest growth (Google Search) Category % value growth (Kantar)

NORMALIZE GROW
2022 Tet search vol growth (%)

Urban (4 key cities)

Rural

DECLINE REBOUNCE

2023 Tet search vol growth (%)

Source: Google Search data (9 weeks of Tet period, 2020-2023, VN); Worldpanel Division | Household Panel | Urban Vietnam 4 key cities and Rural | Total FMCG Including GIfts | Tet Survey 2023
 Plan for Tet with Consumer Insights
Proprietary + Confidential

Opportunities to influence spending level in Tet 2024

Expected spending level vs. Tet 23’ Top factors to choose Tet products to purchase
Healthy products Tet discounts / offers Familiar products
Cross-brand
Nice packaging for gifting Online purchase available
Resourceful promotion

32% consumers
Decrease looking for
good offers,
familiar brands
& cross-promo
22% offering
Maintain

Potential upsell
Unsure 31% oppty with
healthy factor
& nice Tet
packaging
Increase 15%

Source: Survey Ads Lab (Vietnam, Mar 2023, n = 446, 18-54 age group)
 Plan for Tet with Consumer Insights
Proprietary + Confidential

Upsell opportunities for brands as gifting recover, esp. mixed gift baskets &
alcoholic beverages

Category interest growth (Google Trend) Tet gifting planning (Kantar)

Source: Worldpanel Division | Household Panel | Urban Vietnam 4 key cities and Rural | Total FMCG Including GIfts | Google Trends
 Plan for Tet with Consumer Insights
Proprietary + Confidential

‘Gifting’ for senior family members & business partners is trending during
Tet 2023 vs Tet 2022
Search YoY Growth

Quà Tết Doanh Nghiệp 3.6X

Hop qua tet +369%

những mẫu giỏ quà tết đẹp +355%

quà tết cho bố mẹ chồng +214%

quà tết
quà tết giá rẻ +161%

quà tặng mẹ chồng +126%

quà cho người lớn tuổi +85%

quà tết cao cấp +51%

Source: Google Internal Data (27 Nov 2022 - 23 Jan 2023 vs 19 Dec 2021 vs 10 Feb 2022)
 Proprietary + Confidential

Tet Trend 3
The Say - Do Gap
Supercharge Tet brands for consideration
 While consumers
may say they “know"
“highly consider”
your brand at first…
MARKETERS’
CHALLENGE:
BRIDGING THE …up to 35%
“SAY-DO” GAP would switch to
another brand just
from showing up
during their research

Source: Google/The Behavioural Architects, “Untangling the Messy Middle Study Aug 2022
 Purchase Simulation Results across categories tested (VN)
UP TO Upon Mere Exposure (Reach) to 2nd Brand

35% 1st choice brand 2nd choice brand

ON AVERAGE WILL
SHIFT TO A
SECOND BRAND
UPON EXPOSURE
TO RIGHT AD AT
THE RIGHT TIME

Source: Google/The Behavioural Architects, “Untangling the Messy Middle”, Jul 2022, Vietnam, n=1000 per category, prospective online purchasers across 12 categories, ages 18-65 | Methodology:
Observation of hundreds of hours of shopping behavior,, analysed through the lense of behavioural science, extensive review of behavioural science to identify cognitive biases in consumer decision
making, thousands of simulated purchase scenarios to test and validate the role of those biases at scale The Behavioural Architects is an award winning, global insight, research & consultancy
business that specialises in understanding and influencing behaviour. Their approaches & methodologies are based on cutting edge behavioural science. Full 2020 Report
 Purchase Simulation Results across categories tested (VN)
UP TO Upon supercharging 2nd brand (Consideration)

60% 1st choice brand 2nd choice brand

WILL SHIFT
TO SECOND
‘SUPERCHARGED’
BRAND

Source: Google/The Behavioural Architects, “Untangling the Messy Middle”, Jul 2022, Vietnam, n=1000 per category, prospective online purchasers across 12 categories, ages 18-65 | Methodology:
Observation of hundreds of hours of shopping behavior,, analysed through the lense of behavioural science, extensive review of behavioural science to identify cognitive biases in consumer decision
making, thousands of simulated purchase scenarios to test and validate the role of those biases at scale The Behavioural Architects is an award winning, global insight, research & consultancy
business that specialises in understanding and influencing behaviour. Their approaches & methodologies are based on cutting edge behavioural science. Full 2020 Report
 Plan for Tet with Consumer Insights
Proprietary + Confidential

Online & Mini Stores topping the growths of trip frequency & spend per trip
respectively as convenience & availability factors become more important
% value share by channel (Kantar) Search trends for grocery retailers in Vietnam

3-5 Tet
weeks week
tết aeon có mở cửa không
big c nghỉ tết 2023
giờ mở cửa big c
vinmart mở cửa tết
lịch nghỉ tết vinmart

Source: Worldpanel Division | Household Panel | Urban Vietnam 4 key cities and Rural | Total FMCG excluding Gifts; Google Trends
EXPERTS’
Consideration is both
EVIDENCE SUPPORTS attitudinal and behavioral
THE OPPORTUNITY affected by in-market realities
(ex: price & convenience).1
IN THIS GAP
Loyalty is ephemeral,
with up to 87% of consumers
switching brands when
they decide to shop.2

The gap
Successful brands between
achieve the right balance branding &
activation!
between the brand-building
and sales activation.3

1. 2018 Kantar Millward Brown Study on relationship between survey results vs. sales
2. 2017 McKinsey & Company (Court, Elzinga, Finneman, Perrey)
3. Les Binet and Peter Field, The Long and Short of It; Effectiveness in Context
Plan for Tet with Consumer Insights
Proprietary + Confidential

Summary

01
Towards Evergreen | Plan early for your campaign to stand out
from the sea of promotions & capture evergreen shoppers

02
Rebounce to Growth | Capture category & gifting growing trends,
with upselling factors around health benefits, packaging & promotions

03 The Say-Do Gap | Bridge the gap by reaching the consumers &
supercharge consideration (price, convenience, availability, etc.)
AGENDA

Plan for Tet with Consumer Insights

Tet Creative with Google Inspiration

Own the Home of Tet with Youtube

Drive Brand ROI with AI

Tet Creative with Google Inspiration NDA

CREATIVE
50% OF ROI

CREATIVE
MEDIA
50% OF ROI

REACH FREQUENCY

TARGETING AD FORMAT MIX FLIGHTING

Tet Creative with Google Inspiration - Learning from 2023

We looked at TET Ads in 2022-2023

Tet Themes | Topics | Storytelling

Music | Tonality | Collabs

Confidential + Proprietary
Tet Creative with Google Inspiration - Learning from 2023

154
Tet creatives in 2023 analysed to find the most
popular attributes to drive high view rates

Confidential + Proprietary
 NDA only
Tet Creative with Google Inspiration - Learning from 2023
Proprietary + Confidential

1. In last year’s TET, advertisers echoed the most popular

activities with the Vietnamese: Celebrating Togetherness

Q: What are the most important Tet 2024

activities for you and your family?

Visiting friends & families 34%

Homecoming 33%
House cleaning 25%
Sending wishes to loved ones 24%
Cooking Tet meals 21%
Travelling 12%

Bubble size is relative share of # of creatives

Source: YouTube internal data (Dec 2022 - Feb 2023)

 Tet Creative with Google Inspiration - Learning from 2023
Proprietary + Confidential

When done well, these storylines can really punch through

the clutter and be a great Brand-Building success

NHẠC TẾT 2023 |

BẬT 7UP, MỞ TẾT XÔM! NHẠC TẾT 2023 | NĂM MỚI CÁT TƯỜNG, AN KHANG BỤNG KHOẺ
24M views ENTEROGERMINA ft BÙI CÔNG NAM
17M views

Source: Google internal data

 Tet Creative with Google Inspiration - Learning from 2023
Proprietary + Confidential

These ads follow a storyline that is made for YouTube Long

Form Content: Unskippable and Engaging Until the End

Audition (:06) :07-:15 seconds Showtime Finale

We dive right We build emotional After :15 we slow down and get new story beats unfolded according to reliable We’re rewarded for
into the action connection and hook in cycles of puzzle, performance and reward. our engagement with
with strong further. a big finish and clear
hooks. info on how we can
see more.

Source: Google internal data

 Tet Creative with Google Inspiration - Learning from 2023
Proprietary + Confidential

Ad length in :60-3:00 is the effective sweet spot to tell an

Engaging Story
MID FUNNEL (VIEWS) AD LENGTH BY MIDDLE FUNNEL2 METRIC
Distribution Visualization
Top #1
60 seconds

Top #2
Brand Lift Study
PERFORMANCE

145 seconds

:60s
AD LENGTH AD LENGTH AD LENGTH AD LENGTH AD LENGTH AD LENGTH 200
<7 7-15 16-30 31-60 61-180 180+
50 100 150
Consideration
Connected TVs Mobile Desktop & Tablet VIDEO DURATION IN SECS
Purchase Intent Favorability

Middle Funnel Dataset: 1,826 videos. BLS Objective: Consideration. Regions: Worldwide. Verticals: CPG, Retail, Tech, M&E, Auto
[2] Middle Funnel Dataset: Graph based on 90% of the data (removing outliers). Total dataset = 1,924 videos. BLS Objectives: Consideration, Favorability and Purchase Intent. Regions: Worldwide
Verticals: M&E, CPG, Retail, Tech, E&G, Finance, C&L, Auto. Visualizations made with Seaborn. Kernel Density Estimate (KDE) plot is a method for visualizing the distribution of observations in a dataset
 NDA only
Tet Creative with Google Inspiration - Learning from 2023
Proprietary + Confidential

2. Wishes and Gifts Represent a Highly-Engaging

Opportunity

Q: What are the most important Tet 2024

24%
activities for you and your family?

Sending wishes to loved ones

Bubble size is relative share of # of creatives

Source: YouTube internal data (Dec 2022 - Feb 2023)

 Tet Creative with Google Inspiration - Learning from 2023
Proprietary + Confidential

Here are ideas for wishes brands can grant for TET

Top of Mind Topics in Vietnamese Ads

Health Wealth Happiness Preserving Tradition Standard TVC

Consumer Relevance

Source: YouTube internal data (Dec 2022 - Feb 2023)

 NDA only
Tet Creative with Google Inspiration - Learning from 2023
Proprietary + Confidential

3. Music is a Great Vehicle to Tell the Brand Story with High

VTRs

View rate score Share of # of Music video creatives

55%
creatives
Creative is a music video 18%

Creative is a mini film

(proper story)
41%

Standard TVC 41% Top 20 highest view

rate creatives

Source: YouTube internal data (Dec 2022 - Feb 2023);

 Tet Creative with Google Inspiration - Learning from 2023
Proprietary + Confidential

Amongst brand Music Video, Great Brand Integration is Key

Among top 20 music-based assets

100% 82% 55%

has prominent product Of music videos have Of creatives feature KOLs
placement brand name called out / artists / singers
early in lyrics

Source: YouTube internal data

 NDA only
Tet Creative with Google Inspiration - Learning from 2023
Proprietary + Confidential

Lyrics are Essential in Engaging Viewers, with

Hip hop / Rap & Dance being the most engaging genres
View rate score

SPRITE x MONO
STAY COOL MV
14M views
Share of # music genres in ads (%)
Bubble size is relative share of # of creatives

Source: YouTube internal data (Dec 2022 - Feb 2023)

 NDA only
Tet Creative with Google Inspiration - Learning from 2023
Proprietary + Confidential

4. Collaborations in facts present a final opportunity, getting

high engagement from artists big or small
View rate score

Bigger artists show higher impact on view rate, but rising

stars and KOLs are not too far off, given the creative
story is done right

TINH TÚY VỊ XUÂN, ẤM

NỒNG BẾP MẸ -
Đặc sắc ẩm thực Việt
11M views
Share of # of creatives (%)
Bubble size is relative share of # of creatives

Source: YouTube internal data (Dec 2022 - Feb 2023)

Tet Creative with Google Inspiration - Learning from 2023
Proprietary + Confidential

Some TET stories we can tell, and how to tell them greatly
Creator
Celebrate Granting Wishes &
Fun with Music Collaborations
Togetherness Gifts
Big & Small

Wishes & gifts are a

Considerations

The theme is popular for both not-so-common but Music videos are an Given how creators master
Creative

Vietnamese and ads. We can highly-engaging content. underutilized medium, with their audience, brands can
stand out by making a Brands can grant many types different possible genres like collaborate and support their
storyline fit for YouTube of wishes related to health, hip-hop, dance and pop TET activities & content
wealth & happiness.

1. Content Lineups with high 1. Content Lineups with high 1. Music Lineups 1. Creator Connect
co-viewing contents like TV co-viewing contents like TV
Contextual
Package

Plus, Entertainment, Family Plus, Entertainment, Family 2. Music Connect 2. Music Connect

2. Tet Blockbuster 2. Tet Blockbuster

Inspira-
tion
 UP
UP NEXT
How to maximize

UP NEXT
Creative for Long
& Shorts

UP NEXT
UP NEXT
EXT
Tet Creative with Google Inspiration - Creative for Long & Short

OPPORTUNITIES TO CONNECT
BETTER WITH CONSUMERS

TEASER / TRAILER PERSONALISED

“THE AD FOR AD VARIANTS
THE AD”
1–3 MINUTE SEQUENCED
LONG-FORM ADS

HARD-WORKING
SHORT FORM
CREATOR
SHORTS ORGANIC CONTENT
CONTENT
Tet Creative with Google Inspiration - Creative for Long & Short

Big Stories (Long) & Small Invitations (Short)

EXPAND the story with
Trailers Content Diversification Shorts : Cast Transformation

Behind the scenes

Shorts : Cast Interview on
Roller Coaster

Max’s Song Full Scene

Tet Creative with Google Inspiration - Creative for Long & Short

Big Stories (Long) & Small Invitations (Short)

3 min thematic
Vertical event coverage
‘Made for Vertical’ Product-Focus

Product-focused 15s Shorts Creator Collab

Customized 6s
Tet Creative with Google Inspiration - Creative for Long & Short

Shorts is built to give new experiences,

complement the Long stories.

But One Shorts does not fit all.

Tet Creative with Google Inspiration - Creative for Long & Short

DIFFERENT ASSETS FOR DIFFERENT NEEDS

Drive Awareness Drive Consideration Drive Action

1.28%
Awareness

2.46%
Consideration

698
Online
Sales

CONTROL: Brand 00:30 Celeb 00:15 Influencer 00:32

The Brand Ad The Celebrity Ad The Influencer Ad
Tet Creative with Google Inspiration - Creative for Long & Short

SHORTS FOR REACH = MEMORABLE

Hit the point fast Highlight from the Long Make it catchy
Tet Creative with Google Inspiration - Creative for Long & Short

SHORTS FOR VIEWS = RELATABLE

Cater to Audiences Lead to the Long Authentic Experiences
Tet Creative with Google Inspiration - Creative for Long & Short
Creativity

YouTube
creative
services

Repackage existing
horizontal assets into
new vertical video
ads
Core Red
#EA4335

Dark Red
#A50E0E
Tet Creative with Google Inspiration - Creative for Long & Short
Takeaways
AI-powered Solutions Role of The Long
VRC
Awareness
Drivers for Attention
● Brand/Product
recognition
● Rewarding experience
● Reinforcing what matters
Consideration
VVC
Drivers for Consideration
● Take time to be considered
● Engage with emotions
● Relevance drives connections
VAC/PMax/App
Drivers for Action
Action
● Set up context for offerings
● Reinforce product/service
● Urgency to drive action
Role of The Shorts Success Measures
Make it Memorable ● Better Awareness Brand
Impact (BLS)
● Hit the point fast
● Higher Reach
● Highlight from the Long
● Improved efficiency
● Make it catchy
Make it Relatable ● Better Consideration Impact
(BLS)
● Cater to audiences
● Higher Views
● Lead to the Long
● Improved efficiency
● Authentic experiences
Make it Relatable ● Search Lift/ Better Purchase
Intent Brand Impact (BLS)
● Bump up the promos
● More Conversion
● Lead/Highlight to the Long
● Improved efficiency
● Clear call to action
AGENDA

Plan for Tet with Consumer Insights

Tet Creative with Google Inspiration

Own the Home of Tet with Youtube

Drive Brand ROI with AI

 In a Tet where they can watch anything,

Vietnamese Watches YouTube

Home of Home of Tet Home of
Celebration Moments Connection
 In a Tet where they can watch anything,

Vietnamese Watches YouTube

Home of Home of Tet Home of
Celebration Moments Connection
 Home of Celebration
Proprietary + Confidential

YOUTUBE IS THE HOME OF CELEBRATION ACROSS GENERATIONS IN TET

Top platforms for watching music / entertainment videos

Source: Decision Labs (The Connected Consumer Q1 2023)

 NDA only
Home of Celebration

EXPLOSION OF CELEBRATION CHOICE

People stream YouTube on cTV Markets for YouTube Shorts watch time globally

THE LONG THE SHORT

EXPLOSION OF EXPLOSION OF
STREAMING/CTV SHORTS
Studio-produced Creator-produced
High production value Low production value
Big screen dominant Small screen only
Extremely long form Super short form
 NDA only
Home of Celebration

Tet celebration viewing behaviors varies across different categories / moments

YouTube daily viewing trends by viewing categories

Shopping Shopping

Sports Sports

Gaming Gaming

Music Music

Entertainment Entertainment

7am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 9pm 10pm 11pm 1am 2am

Beauty Beauty
Tech Tech
Food Food
Family Family
Finance Finance Finance

Source: YouTube internal data (Aggregated data from Nov'22 - Jan'23)

Multiply your
Tet Celebration
 NDA only

Proprietary + Confidential

CELEBRATE TET ON YOUTUBE WITH .YOUTUBE MASTHEAD.

VN users
(monthly logged-in users)
screens creative

Source: YouTube Internal Data, Vietnam, March 2023

 NDA only

Proprietary + Confidential

Introducing the all-new…

Secure your brand’s golden hours leading up to Tet

100% SOV Flexible

Takeover the top spot during Secure 1 or more hours across
your brand’s golden hour different hours that matter

Some cool use cases…

Takeover time belts Launch with a BANG!
Breakfast (6-9), Morning (9-12), Drive Shopping Moments,
Afternoon (12-4), Evening (4-9) Hourly Deals, Tet Promos

Key daily moments and more!

Make up, Snacking, Gaming, Gift Giving…

Tip! Works GREAT with the CPM Masthead

Maximize brand impact by pairing the hourly
masthead with our CPM offering for off hours to keep
the buzz alive post your golden hours.
 Home of Celebration

PepsiCo drives best-in-class

Brand impact in Tet with
Cost-per-hour Masthead

+10ppt +5ppt
Increase in Brand Increase in Brand
Purchase Intent* Awareness*

-43%
Lower CPR
-8%
Lower CPM
Compared to CPM Compared to CPM MH
MH benchmark benchmark
Multiply your
Music Celebration
 NDA only
Home of Connection - Music
Proprietary + Confidential

OVER

logged-in viewers in Vietnam watch a

music video each month on YouTube

Source: YouTube internal data (Dec 2022 - Feb 2023);

 Home of Connection - Music
Proprietary + Confidential

Recap to our learning from Tet 2023 creative analysis

Top 20 highest view

Music brings fun, especially
rate creatives are rap/hiphop and dance pop

55%Music video creatives

Creator Collaborations
Big or Small - both matter

Prominent and consistent brand

integration secure the win

Source: YouTube internal data (Dec 2022 - Feb 2023);

 Home of Celebration - Music

How Music MVs get amplified on YouTube

From the hottest MV in Kpop to a Vpop rendition to Fan content

1 2
Long & Shorts Trend Long & Short Trend
Discovery
Vietnamese Cover of Flower Dance covers & Parodies by VN Creators
Long Trend
“Flower” by Jisoo
 NEW

Customized Tet Song + Lifetime brand Select from 2-3 of Vietnam’s #Short Trend
Integration favorite local artists Hero Challenge
in a music video

Nano Creators #Short for buzz

Media buy via 100% SOV Channel Roadblock
Paid for by on artist/labels entertainment channels
Est. 30- 42 days

Why Music Artists?

> Original influencers & thought leaders
> Aspirational
> Strong Fanbase #Short from audiences
NDA CLIENTS ONLY
NEW
THI
S YE
AR!
[Branded Music Videos] Toyota Indonesia x NOAH

YouTube: Music x Brands Integration

Toyota ID featured their latest car in a new music video by NOAH including impactful shots of their new car & product features. The
music video " Khayalan Tingkat Tinggi" peaked at #2 on trending music charts in ID & has been in the Top 3 since its launch on 18th Nov
2022

++ ++ ++ 2.8M
views
18K
comments
126K
likes
Increase in Brand Increase in Increase in Noah
Awareness Consideration audience interest on
Toyota brand
 RELEASED MUSIC TOP VIETNAMESE ARTISTS TOP CHARTING ARTISTS GEN Z MUSIC

TRENDING MUSIC K-POP AMPLIFIED HIPHOP MUSIC LOFI & INDIE

BOLERO KARAOKE DANCE

Confidential & Proprietary

 Heineken drives Ad recall, Reach
& Watch Time with Music Lineups

+7% +31%
Higher ad recall lift* Unique reach*

-20% +41%
Cost per lifted users* Ad watch time*

© 2022 Google LLC. All rights reserved. Google and the Google logo are trademarks of Google LLC.
All other company and product names may be trademarks of the respective companies with which
they are associated. Non-binding, Google proprietary. Metrics obtained from and approved by client.
 In a Tet where they can watch anything,

Vietnamese Watches YouTube

Home of Home of Tet Home of
Celebration Moments Connection
 1

Home of Tet Moments 2

Proprietary + Confidential
3

Youtube will remain as the Home

of Tet Moments for Tet 2024
Q: Which platforms do you expect you and your family
to watch entertainment contents during Tet 2024 on?

18-54 (Gen-Z)

YouTube & YouTube Shorts 36% (45%)

Traditional TV 36% (39%)

Tiktok 27% (39%)

Facebook / Instagram 22% (41%)

Source: The Connect Consumers (MMA - Decision Lab; Q4 2022); Survey Ads Lab (Vietnam, Mar 2023, n = 446, 18-54 age group)
 NDA only
Home of Tet Moments

Tet-related searches
on YouTube grew at

~35% during the months of

Tet 2023 vs 2022

Source: YouTube internal data (Aggregated data from Nov'22 - Jan'23 vs Dec'21 - Feb'22 )
 NDA only
Home of Tet Moments Proprietary + Confidential

Beauty & Fashion | The YouTube lookbook is stronger than ever

YouTube Watchtime Growth
(Tet 2023 vs. Tet 2022)

+18% +38%
Makeup Tips Hair Care

+28% +123%
Lipsticks Fashion

Source: YouTube internal data (Jan & Feb 2023, YoY)

 NDA only
Home of Tet Moments Proprietary + Confidential

Food | Eater-tainment is the new Tet recipe, on top of the ever

trusted Search cook book!
Search Trends (Jan-Feb 2023) YouTube Watchtime Growth (Jan-Feb 23’, YoY)

+28% YoY
+55%
quán ăn gần đây
nhà hàng ngon gần đây
Cooking & Recipes
pizza 4Ps
jollibee
+7% YoY kichi kichi

công thức nấu bánh chưng

luộc gà ngon
công thức làm mứt dừa
cách nấu thịt đông +204%
Food challenge

Source: Google search data (Jan - Feb 2023, YoY); YouTube internal data (Jan - Feb 2023, YoY)
Multiplying your
Tet Moment Takeover
Home of Tet Moments

Premium and Trending: Year of the Dragon Mastheads

Bespoke access to Top TET content & channel 100% SOV Exclusive hours on key dates
Sponsor priority

Tet Blockbuster Takeover

High SOV Top Tet Channel Takeover
[NEW] YouTube Tet Hub Channel Branding
[NEW] First position on Trending Tet playlist
2024 Tet Content Lineup
Vietnam’s most loved content channels on YouTube

Amplify with
AI-powered solutions
Use AI to scale across Audiences and
Inventories (now with YouTube
Shorts) to drive better efficiency
 #Tết Blockbuster Success Stories: Driving REACH & RESULT

TẾT 2021 TẾT 2022

“Our Tet campaign reached 43% of 18+ Vietnam proving we can rapidly build
reach using digital. The ability to engage our audience through blockbuster Tet
content gave us the ability to make the best of YouTube ours. Our campaign
results prove our strong belief in premium content drives effectiveness at an
efficient cost.”
— Rohit Talwar, CMO, Castrol Vietnam
GrowPLUS+ used Tet Blockbuster to access the top quality Tet 2022 content -
which are high index on co-viewing opportunities - to further the brand
coverage to Dads and kids. The brand also run on premium lineups like Food,
TV PLus, Well-being and Entertainment to capture all scattered Tet content on
Youtube. Finally, GrowPLUS+ made sure to be presence at the face of Youtube
via Masthead on key Tet dates (New Years’ Eve, Weekend Countdown to mùng
1, Mung 1 - 1st date of the lunar year) to complete their dominance on home of

560M Tet entertainment - Youtube.

#1
Impressions

Trending Video #9 in SOV for GUM category in Q1 '22

38.5%
Reached 30.5M uplift across Ad recall

+21pts +17pts
33%
Sales growth in Q1 '22

82%
lift in ad recall lift in purchase intent

+33pts Reach for FE 25-34 for Tet period

lift in brand awareness
 Home of Tet Moments

BRANDED YOUTUBE TET HUB

WITH TET TRENDING PLAYLIST Mo
ck-up

Brought to you by

Sponsor priority: Spotlight your brand’s ad in first

position in Tet’s trending playlist on YouTube

WHY IT MATTERS
Bolster a moment on YouTube that aligns with your brand
objectives - Tet 2024 - to further amplify your media
initiatives to make an impact.

WHAT’S INCLUDED

● YouTube Tet Hub will feature videos from the Moment as

well as surrounding content (i.e Tết related videos) with
branding element in the top banner
● Tet trending playlist: Videos featured on the page can be
SOV’d with guaranteed first position
 Home of Tet Moments

BEAUTY & FASHION FOOD & DRINK TECHNOLOGY AUTOS & VEHICLES FITNESS & WELLNESS

TV PLUS GAMING SPORTS ENTERTAINMENT TOP CREATORS

SOCCER FAMILY & PARENTING MOVIES ESPORTS TRAVEL

Confidential & Proprietary

 EXTERNAL
CASE STUDY
Home of Tet Moments

7up leverages Google insights and creative expertise to excel with

personalized creatives, achieving best-in-class brand lift

Day parts Travel Food Pairing

5.9% x2.3
Lift in Consideration Higher lift vs. benchmark
 In a Tet where they can watch anything,

Vietnamese Watches YouTube

Home of Home of Tet Home of
Celebration Moments Connection
 Home of Connection - Creator Voice

Shoppers love & trust YouTube’s creators

1.1K
Gold channels
88%
of YouTube viewers agree that YouTube creators give
them the best information about products/brands

13.2K
Silver channels
82%
of YouTube viewers agree that YouTube creators help them
feel confident they can find something just right for them

Source: Google/Talk Shoppe, Vietnam, Shopping at the Speed of Culture 2021 study, n=2,000 A18-64 GenPop video users, August 2021; YouTube internal data (June 2022)
Home of Connection - Creator Voice

YOUTUBE CREATORS
SHAPE THE WAY WE SHOP IN TET

Unboxing How-To Tutorials Product Reviews Shopping hauls

/ Ha Linh Official / Luna Đào Official / Vật Vờ Studio / DUNG ARIES

1.89M SUBSCRIBERS 494K SUBSCRIBERS 2.28M SUBSCRIBERS 38.9K SUBSCRIBERS

Unboxing Tutorials Product Reviews Shopping hauls

Shopee haul
Đập hộp hàng Shopee Tip trang điểm tiết kiệm Đánh giá điện thoại
Sắm đồ Tết | Lì Xì mua gì
Đập hộp tiền tỷ Bí quyết nấu nước lèo Review đồ ăn
1 triệu mua được gì
Đập hộp trên tay điện thoại Cách dùng nồi chiên không dầu Review sản phẩm bán chạy

Google Confidential & Proprietary

Multiplying your
Creator Connection
 Home of Connection - Creator Voice

LEAN ON CREATORS TO MAXIMIZE IMPACT

Current Status: Need an integrated Creators Solution

YES NO

CREATOR-TO-CART CREATOR PROMOTION

One-stop-service, from creator within
list, creative asset to media Lineup, VRC, VVC, VAC
amplification plan
Boost visibility of existing
creator content with Google
PRODUCTION COST IN
FORM OF PREMIUM CPM
AI-Powered Solutions
Home of Connection - Creator Voice

HOW DOES CREATOR-TO-CART WORK?

One-stop-service for brands who are interested in influencer marketing

1 PRODUCE 2 PROMOTE Drive consideration & action by

running creator assets as ads

Beauty & Mom & FLEXIBLE BY YOUR PLAN (MIN COMMITMENT)

MANDATORY (MIN 50K)
Lifestyle Parenting

Gaming Technology ROADBLOCK

Masthead
Food &
Block 100% SOV of Creators’ Lineup
Video Ads
Beverage
Beer channels within 30 days.
VRC, VVC, VAC
Pmax
App campaign

Added Value

App Promo Shelf #ShortCut +

(Game & App only) Micro-Creators Seeding

Influencer Lift

Google Consumer Survey

[Exclusive] Drive results via
Creator-to-Cart + App Promo Shelf

Hone in to the ‘ROI moments’ and

supercharge clicks to site for app
downloads
Renee Amberg Recommends :

TurboTax Tax Return App

● 30 Days on watch page while watching Snap a photo of your W-2, answer simple questions, then
e-file taxes securely.

creator’s video
● Mobile only : iOS and Android

Confidential & Proprietary

Home of Connection - Creator Voice

[Exclusive] Double Power with Creator ShortCuts

Advertiser made

Opting in
Creator2Cart
Special C2C Tết
Creator2Cart made

Video Ads
VRC
Let Short creators VVC
spread your Tết VAC
campaign Shorts made Demand Gen
Popular Shorts Creators message
 Home of Connection - Creator Voice

SUCCESS FROM
CREATOR-TO-CART
86.2%
Uplift in Brand Recall among
One-stop-service for brands creator-to-cart viewers after watching
creator branded video
who are interested in
influencer marketing
60.5%
Uplift in Brand Favorability among
creator-to-cart viewers after watching
creator branded video
54.4%
Uplift in Purchase Intent among
creator-to-cart viewers after
watching creator branded video
5X CTR
From campaign target by using
creator ads creative for the
campaigns that have CTR as target
and customize asset to drive CTR

C2C USED SHOPPING MOMENT

CULTURAL MOMENT
IN KEY Driving brand love and
Driving consideration
relevance during Tet
CONSUMER during big shopping
period through creator
day like 11.11 and 12.12
MOMENTS content within Tet
BY BRANDS theme
 Tresemme successfully encouraged Filipinas to add Tresemme to their hair
External
regimen by tapping the voices of credible creators in the PH beauty space

Challenge
Tresemme partnered with Google to pilot the Creator-2-Cart program in the Philippines to
explore how Youtube Creators can influence their target audience to add Tresemme to their
hair regimen. 4 branded videos 6.43M
Views
+ 4 branded shorts

Approach
+ 4 cut-down videos
3.54M
Unique Viewers
The team worked with creators to develop creative asset as ads that were boosted across
the creators’ channels, relevant topics (lineups) and the home feed/in-feed. The creators
developed a full review video, a Shorts asset and a 30s cutdown.
24%
Ad Recall Lift

164%
Search lift in hero product “Tresemme Blonde Brilliance”.
Overall Branding keywords lift at 76.97% by watching
branded videos.

69%
Insights & Results Intent after watching branded videos.
Tresemme matched their product variants with relevant creators and let each creator

2.4x
present their product in their own style to better integrate the product as part of the
creator’s daily life.

ROAS of 1PD audience leading to 12.12

*EVC comprised 90% of total conversions

Confidential & Proprietary

 Home of Connection - Creator Voice

LEAN ON CREATORS TO MAXIMIZE IMPACT

Current Status: Already have creator content in hands?

NO YES

CREATOR-TO-CART CREATOR PROMOTION

One-stop-service, from creator within
list, creative asset to media Lineup, VRC, VVC, VAC
amplification plan
Boost visibility of existing
creator content with Google
PRODUCTION COST IN
FORM OF PREMIUM CPM
AI-Powered Solutions
Home of Connection - Creator Voice

CREATOR PROMOTIONS FEATURE

Sponsored Content

Google Ad Campaign
(e.g. VAC, VVC, VRC, Lineup) Creator Promotions Campaign
CREATOR PROMOTIONS

Creator assets drive

results for OPPO VN

+37%
More conversions
-31%
Lower CPA
compared to compared to
Brand assets Brand assets
AGENDA
Plan for Tet with Consumer Insights

Tet Creative with Google Inspiration

Own the Home of Tet with Youtube

Drive Brand ROI with AI

 Confidential and proprietary
Orchestrate Tet with Google AI

YouTube outperforms TV in driving ROI & Effectiveness

ROI is “Retail ROI,” defined as total incremental Effectiveness is defined as total incremental sales
sales divided by total media spend. per 1,000 impressions (in USD).

Source: Commissioned Nielsen MMM Meta-Analysis, "[2018-2021]". Base: a list of studies selected and compiled by Nielsen, consisting of all available {CPG} studies completed in "[2018-2021] in Vietnam" that contain YouTube,
Other Digital, TV {and Other OLV} results. This list includes {23} studies across all CPG categories.} {Incremental offline retail sales measured for TV represents average across all TV broadcasters.} .ROI is “Retail ROI,” defined as
total incremental sales divided by total media spend. The ROI numbers in the claim are spend-weighted averages across all studies for each channel.
 Confidential and proprietary
Orchestrate Tet with Google AI

YouTube represents the best of Digital!

ROI is “Retail ROI,” defined as total incremental Effectiveness is defined as total incremental sales
sales divided by total media spend. per 1,000 impressions (in USD).

Source: Commissioned Nielsen MMM Meta-Analysis, "[2018-2021]". Base: a list of studies selected and compiled by Nielsen, consisting of all available {CPG} studies completed in "[2018-2021] in Vietnam" that contain YouTube,
Other Digital, TV {and Other OLV} results. This list includes {23} studies across all CPG categories.} {Incremental offline retail sales measured for TV represents average across all TV broadcasters.} .ROI is “Retail ROI,” defined as
total incremental sales divided by total media spend. The ROI numbers in the claim are spend-weighted averages across all studies for each channel.
 Orchestrate Tet with Google AI NDA NDA

REACH & FREQUENCY drive the most ROI among the

media levers
50-80%

Creative
25-60%

Minimum & maximum ranges Reach

5-10%
of campaign element Frequency
contribution to ROI 20-50%

Targeting
1-3%

Content
5-15%

Other

Source: ARF Annual Conference 2017; Leslie Wood, Nielsen Catalina Solutions presentation (based on 80+ mostly TV campaigns across networks)
 NDA
Orchestrate Tet with Google AI
Confidential and proprietary

Sunsilk delivered higher sales lift with

heavy-up reach and frequency
Brands can increase Sales Lift & ROAS

monthly reach on YouTube 16.4%

12.6%
from 40% to 55% to drive
ROAS: ROAS:
incremental sales lift. 1.78 1.38

Heavy Up Reach & BAU Reach &

Frequency vs Dark Frequency vs Dark

Source: Google-commissioned case study, Analytic Partners, Commercial Mix Analytics, US, 2018-2020; Hair Care Brand Vietnam Market Lift by Nielsen 2022
 NDA
Orchestrate Tet with Google AI

YouTube Ad Effectiveness and ROI

Effectiveness = incremental sales per impression

Effectiveness ROI

Brands can increase average 178

175

weekly frequency on YouTube 149

from 1 to 3 with consistent ROI.

1 2-3 4+
Avg Weekly Frequency

Source: Nielsen MMM Meta-Analysis commissioned by Google in 2021 Base: a list of 14 US studies selected and compiled by Nielsen, consisting
of all available CPG advertisers using data that contain YouTube, Other Digital and TV results
 Orchestrate Tet with Google AI

TH MILK drove best-in-class

consideration lift with boosted
weekly frequency on YouTube

2-3x
Higher frequency per
+10%
Best-in-class
week vs non-Target consideration lift
Frequency* campaigns

*Target Frequency allows advertisers to optimize reach with a

weekly frequency target (2, 3, or 4 per week).

Source: TH Milk Vietnam

 Plan Buy
1
Digital-first* Google AI
planning Unlock the Get efficient reach & frequency
with AI-powered video campaigns
2 power of
55% @ 3 YouTube
Minimum 55% reach per month @
1-3 frequency per week

Measure Flighting

Unboxed: ROI Plan Equal

Know where your brands stand Weeks on-air as TV
to maximize the ROI levers
Your video and creative
expertise, multiplied
by Google AI
Orchestrate Tet with Google AI

On YouTube, Google AI can multiply your:

 Orchestrate Tet with Google AI

Achieve your reach and frequency goals

with Video Reach Campaigns

1. In-stream 2. In-feed 3. Shorts

Google AI powers:

higher ROAS than manually

optimized campaigns

Source: NCS Sales Lift Meta Analysis (2022 campaigns), n=280 Google Campaigns, n= 13 Overall YouTube Campaigns including AI-powered Video Reach Campaign mix component, n=267 YouTube Channel Baseline
Orchestrate Tet with Google AI

AI-powered solutions: Video Reach Campaign

Video Reach Campaign brings lower CPM and efficient

reach using AI optimization across screens & formats
CASE STUDY Vietnam

CHALLENGE
With the aim of raising awareness for their new Ecobubble washing
machine, Samsung Vietnam was looking for a solution that could
deliver even more unique reach while maintaining media efficiency
for their launch blast.
APPROACH
+34%
more unique reach

Samsung leveraged VRC 2.0 to drive their brand metrics with

-54%
enhanced Video Reach Campaign with in-feed and Shorts

INSIGHTS
• Enhanced VRC with In-feed Videos and Shorts is an impactful format lower CPMs
for product launches/blast campaigns by reaching more users at
higher frequency and lower CPM

*With the efficient reach VRC mix versus TrueView for reach only
 Orchestrate Tet with Google AI

Maximize views efficiently

with Video View Campaigns (Beta)

1. In-stream 2. In-feed 3. Shorts

Google AI powers:

more views at
30% lower CPVs*

*vs TrueView in-stream on its own

Orchestrate Tet with Google AI

AI-powered solutions: Video View Campaign

Video View Campaign brings more views at lower cost

using AI optimization across screens & formats
CASE STUDY Vietnam

CHALLENGE
LaVie had the objective of driving views of their 30 year anniversary

+29%
creative across Youtube’s surfaces including Shorts as a new source
of inventory, while improving cost efficiency.

APPROACH
A head-to-head experiment has been designed to determine how more views
VVC (Video View Campaign) including in-feed and Shorts performs

-19%
against TrueView In-Stream.

RESULTS
• VVC successfully drove incremental views with better efficiency +29%
more views with 22% lower CPV. cheaper CPV
• VVC also generated completed views at -30% lower cost. BLS applied in
VVC campaign generate best-in-class lift for Ad Recall.
 Orchestrate Tet with Google AI

Inspire audiences to take action

with Video action campaigns

Google AI powers:
1. In-stream 2. In-feed 3. Shorts

boost in conversions vs. those

without Optimized Targeting

*vs TrueView in-stream on its own

Orchestrate Tet with Google AI

AI-powered solutions: Video Action Campaign

Video Action Campaign boosts conversions at efficient

CPA using AI optimization & ABCD-optimized creatives
ABCD-optimized
Horizontal Ad Horizontal & Vertical Ad
Vertical Ad

VS VS

Higher total conversions &

better CPA
(In comparison to running only horizontal asset in VAC)

+29% Conversions 7X Conversions

-22% CPA -78% CPA
Orchestrate Tet with Google AI

Generate demand and increase action

with Demand Gen (Beta)
1. Shorts 2. In-stream 3. Feeds 4. Discover 5. Gmail

Furnish your home for less in our

Summer Clearout
Furnish your home for less in our Summer
Clearout

Oak Furniture Land

Demand Gen campaigns uses Google AI to engage and drive action with consumers with immersive,
relevant and visual creatives that grab attention, and drive results, at the right moment.
Orchestrate Tet with Google AI

Demand Gen (Discovery + VAC) supercharged sales efficiency

with immersive, relevant and visual creatives

CASE STUDY Vietnam

CHALLENGE
Lunar New Year (or Tet) is a big festive season in Vietnam, and FPT

+131%
Shop team were looking for innovative approaches to further
optimizing their media effort, especially for Lower Funnel objectives.
APPROACH
Experiment combining Discovery & VAC as Mid-Funnel Consideration Conversion rate
channel could drive not only quality traffic to the website but also
help to assist in Final Conversion (Complete Order) comparing to

-32%
PMax standalone.
RESULTS
• +131% higher Conversion rate from Pmax with Discovery & VAC
achieved vs Pmax standalone Cost Per Conversion
• -32% lower CPA from Pmax with Discovery & VAC achieved vs Pmax
standalone
Orchestrate Tet with Google AI

Capture demand and increase action

with Performance Max

1. Shorts 2. In-stream 3. Feeds 4. Discover 5. Gmail 6. Display 7. Search

Furnish your home for less

in our Summer Clearout
Furnish your home for less in our
Summer Clearout

Oak Furniture Land

Performance Max is empowered by the best of Google Machine Learning with proven impact of +13%
conversion at the same CPA
Orchestrate Tet with Google AI

ACCELERATE TET 2024 WITH

DV360 AI POWER
BLENDED IN-GAME ADS DIGITAL OUT OF HOME

BLENDED IN-GAME ADS DIGITAL OUT OF HOME

Purchase digital out of home inventory through
Accelerate reach to young audiences on in-game DV360 programmatic pipes - now in General
inventories Availability!
NEW NEW

OPTIMISE TARGETING AUDIENCE EXPANSION

OPTIMISE TARGETING AUDIENCE EXPANSION

Find new and relevant customers likely to Makes it easier for advertisers to reach more of
convert within their campaign goals. the people that matter to their business NEW
NEW

Google Confidential & Proprietary

Orchestrate Tet with Google AI
Proprietary + Confidential

Measure of Success
● Reach
● Brand Lift

Reach out to your audiences on in-game inventory

Immersive Ads Seamless Activation Activation Efficiencies

Drive brand recall and Run multiple gaming networks Manage reach & frequency
engagement with immersive seamlessly as programmatic deals efficiently using cross-channel
ads on in-game inventory alongside other digital buys on DV3 frequency management on DV3

Display creative specs -

● Recommend formats: PNG, JPEG

● Supported formats: PNG, JPEG, DDS, GNF, KTX, GIF, TIFF, BMP, TGA
● Recommended aspect ratios: 4:3, 3:4, 3:2, 2:3, 6.4:1, 16:9, 6:5, 8.09:1
Orchestrate Tet with Google AI
Measure of Success
● # Impressions
● # QR code scans
● # Lands
● # Promo code redemptions
Proprietary + Confidential
Feature Description
Purchase digital out of home inventory through DV360
programmatic pipes - now in General Availability!
DV360 has access to the premier OOH suppliers and
exchanges globally, including Place Exchange, Vistar,
Hivestack, Magnite, VIOOH, Ströer, and many more.
Leverage DV360’s streamlined workflows for DOOH PG
& PD deal negotiation, display & video creative hosting,
real-time execution, and unified billing & reporting.
Feature Benefit
Complement cross-channel DV360 campaigns to reach
users with digital media in the physical world.
2500+ Screens across convenience stores
(e.g. Winmart+) and restaurants
Orchestrate Tet with Google AI
Proprietary + Confidential

Measure of Success

● Clicks
● Click-through Rate (CTR)
Optimized targeting helps advertisers find new and ●
●
Conversions
Conversion rate
relevant customers likely to convert within their
campaign goals.

Optimized targeting uses Google's AI & machine learning to look

beyond optional manually selected audiences (signals) in order to
improve a campaign’s performance and acquire customers an
advertiser may have missed with only manual audiences.
Orchestrate Tet with Google AI
Proprietary + Confidential

Makes it easier for advertisers to reach more of the

people that matter to their business and achieve
more of their marketing goals with Google

Determine varying levels of audience expansion with

expanded reach forecast

Measure of Success
● Reach
● CPM
● View-through Rate
*versus 1P audience list targeting alone
Tết Việt 2 24 Recap
 TET Media Framework
YouTube Ad Solutions Tet Packages
MARKETING OBJECTIVE
CORE (AI-powered solutions) AMPLIFY

Masthead

AWARENESS Video Reach Campaigns (VRC) Connected TV Tet Blockbuster

Roadblock

CONSIDERATION Video View Campaigns (VVC) Lineups Creator 2 Cart

Demand Gen Music Connect

ENGAGEMENT (Discovery + VAC)

Performance Max
LEADS OR SALES ACi

NDA
 “THINK TET, THINK YOUTUBE"

(1) CREATOR CONNECT (2) TET BLOCKBUSTER (3) MUSIC CONNECT

Dominate of top notch Tet 2024 content with most In partnership with rising music singer-songwriter from
Drive Sales & Brand Love with top Creators during top Vietnam music network to own Music this Tet
Festive moments loved Vietnamese creators. Be the face of Home of Tet

Nov to Feb Dec - Feb Dec - Feb

CREATOR 2 CART TOP TET MOMENTS MUSIC CONNECT

(10 packs) (4 packs) (3 packs)

Beauty & Lifestyle Food & Beverage [NEW] Branded Music

Diamond Gold Video
Gaming Beer Sponsors Sponsors (3X)
(2X) (2X)

Mom & Parenting Technology 50% SOV on 50% SOV on [NEW] #Shorts Music Challenge
Diamond channels Gold channels

[NEW] App Promo Shelf [NEW] Branded

(Game & App only) Priority on key [NEW] Nano creators promo
YouTube Tet
Masthead dates
Spotlight Hub

Influencer Lift [NEW] Tet trending

playlist + First
position + title card
#ShortCut +
[NEW[ Nano creators promo Priority on key
Masthead dates
Added Value

Stay tuned! Detailed packages will be available by end August 2023.

Tết Việt 2 24 Q&A
 Proprietary + Confidential

Tết Việt 2 24

Thank you