15-ELEMENTS

TO MAKE YOUR
WEBSITE MORE
HIGHLY
CONVERTING
Mostly For Home Page

➢ Attractive and clear headline with a

subtitle that reinforces it
➢ Credibility/authority: education, and
work experience
➢ Social proof: Real client case studies
client testimonials
➢ Contact information and calls to
action above the fold and below
➢ Team with accomplishments
Continued...

➢ Awards

➢ Publicity

➢ Social channels, especially

established ones
➢ Customer qualification (who it is
ideally best for and who it isn’t for)
➢ How exactly your business works
Continued...

➢ Sales and SEO copywriting

➢ Nice videos (well-scripted and

filmed)
➢ Nice inspiring photos making
people imagine how their life will be
like after they engage with your
business