Pyramid of Minto

Create awareness of the quality of the MBA program to

increase the number of national applicants and maintain
international ones.

How has the level of awareness Why is the level of awareness of

What is the level of awareness for
of Gies College of Business Gies College of Business critical to
Gies College of Business today?
changed over time? your choice?

Few high better

google personal word of increase in
searches ranking position
trend references mouth national and
school marketing international
search methods requests

 REGLAS:

No. 1.- Although it is true, the director has a clear objective of being able to increase
the request of national students as well as maintain the number of international
students, therefore, the approach of creating awareness about the quality to provide
aligned university services.

No. 2.- For this to be achieved, it is necessary to know the what, how and why of what
we need, this is due to the fact that awareness of the university was gradually being
lost since before it had more applications for admissions and as this during the time
was affected in a way and how this generates criticality for the university by not
meeting the expected flow of applications.

Nº3.- Knowing the time of which the level of consciousness for the university was
reduced is fundamental since, the level of magnitude that this can cause can be fatal,
this will not be possible if we collect from the necessary sources that help us
encompass and a solution can be given to achieve the objective and this helps the
different areas to focus on the weak points of the university.