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  • Klein. No Logo. Chapter 1. New Branded World

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    Global brands have come to dominate culture and politics through massive marketing campaigns and the outsourcing of production to developing nations with lower labor costs. Brands seek to colonize public space and everyday life through advertising, sponsorship of sports and arts events, and the branding of public institutions. As brand value has replaced production as the primary focus of corporations, workers have faced declining wages and job security as brand owners prioritize shareholder value over all other concerns.

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    Klein. No Logo. Chapter 1. New branded world

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    Global brands have come to dominate culture and politics through massive marketing campaigns and the outsourcing of production to developing nations with lower labor costs. Brands seek to colonize public space and everyday life through advertising, sponsorship of sports and arts events, and the branding of public institutions. As brand value has replaced production as the primary focus of corporations, workers have faced declining wages and job security as brand owners prioritize shareholder value over all other concerns.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    46 views13 pages

    Klein. No Logo. Chapter 1. New Branded World

    Uploaded by

    sallynhupham
    Global brands have come to dominate culture and politics through massive marketing campaigns and the outsourcing of production to developing nations with lower labor costs. Brands seek to colonize public space and everyday life through advertising, sponsorship of sports and arts events, and the branding of public institutions. As brand value has replaced production as the primary focus of corporations, workers have faced declining wages and job security as brand owners prioritize shareholder value over all other concerns.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Klein, N. (2000). No logo: Taking aim at the brand bullies.

    New
    York: Picador. (Chapter 1: New branded world)

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