Azerbaijan State Economic University

UNEC Business School

Final exam
Semester: Fall, 2023/2024
Lecturer: Vafa Isgandarova
Subject: University and Public Relations
Group: E 29-22
Lecturer's comment on student's answers to exam questions The point of each question
1st:
2nd:
3th:
4th:
5th:
Total:
Lecturer’s Signature:

№1

1. How can you organize the PR work as a manager under the RACE scheme at the university
providing economics education?
2. Realize a case study analysis of the difference between an in-house PR department and a PR
company with various samples and give feedback
3. As a PR manager determine the major goals of PR in a higher educational institution pro-
viding medical education and write down several tactics
4. Find out a basic PR strategy that can be implemented in a University that provides arts edu-
cation and explain with sample.
5. A PR manager needs to find out differences in the application of PR and similar activities in
the university (PR, advertising and marketing). Put yourself into the position and write your
answer in the practice way.

Note:
• 5 questions will be answered;
• Answers should be written in a concise and understandable;
• Total Final exam score is 50.
"Business management"
Program Supervisor Ph.D. M.Kh.Gazanfarli

"Business management"
head of the department Assoc. Prof. S.M. Mammadova
Protocol № 4, 8.12.2023

Azerbaijan State Economic University

UNEC Business School
Final exam
Semester: Fall, 2023/2024
Lecturer: Vafa Isgandarova
Subject: University and Public Relations
Group: E 29-22
Lecturer's comment on student's answers to exam questions The point of each question
1st:
2nd:
3th:
4th:
5th:
Total:
Lecturer’s Signature:

№2
1. How can you organize the PR work under the RACE scheme at the university providing
pedagogical education. Give practical samples.
2. A formation of internal target audience in a university that provides sports and physical ed-
ucation is vital. Explain with samples and give feedback.
3. Which kind of main principles of PR would you be able to determine in a higher educational
institution providing medical education as a PR manager?
4. A basic PR tactics that can be implemented in a University that provides public administra-
tion education. Give feedback with samples
5. A PR manager needs to find out differences in the application of PR and similar activities in
the University of Languages (PR, campaign and promotion). Put yourself into the position
and write your answer in the practice way.
Note:
• 5 questions will be answered;
• Answers should be written in a concise and understandable;
• Total Final exam score is 50.

"Business management"
Program Supervisor Ph.D. M.Kh.Gazanfarli

"Business management"
head of the department Assoc. Prof. S.M. Mammadova
Protocol № 4, 8.12.2023

Azerbaijan State Economic University

UNEC Business School
Final exam
Semester: Fall, 2023/2024
Lecturer: Vafa Isgandarova
Subject: University and Public Relations
Group: E 29-22
Lecturer's comment on student's answers to exam questions The point of each question
1st:
2nd:
3th:
4th:
5th:
Total:
Lecturer’s Signature:

№3
1. How to start the functions of the PR manager of the University engaged in teaching
technical fields? Write down the main of them with samples as one of the PR team member.
2. A formation of external target audience in a university that provides foreign languages edu-
cation is significant. Explain with samples and give feedback.
3. How can you determine the main tactics and principles of PR in a higher educational institu-
tion providing physical education? Please give appropriate samples.
4. As a head of PR department realize the implementation of RACE scheme in a University
that provides architecture and construction education. How would you be able to start and
complete your activity?
5. A PR manager needs to find out differences in the application of PR and similar activities in
ED (PR, advertisement and marketing). Put yourself into the position and write your answer
in the practice way.

Note:
• 5 questions will be answered;
• Answers should be written in a concise and understandable;
• Total Final exam score is 50.

"Business management"
Program Supervisor Ph.D. M.Kh.Gazanfarli

"Business management"
head of the department Assoc. Prof. S.M. Mammadova
Protocol № 4, 8.12.2023
 Azerbaijan State Economic University
UNEC Business School
Final exam
Semester: Fall, 2023/2024
Lecturer: Vafa Isgandarova
Subject: University and Public Relations
Group: E 29-22
Lecturer's comment on student's answers to exam questions The point of each question
1st:
2nd:
3th:
4th:
5th:
Total:
Lecturer’s Signature:

№4
1. The knowledges and skills about the differences and similarities between "Internal" and
"External" audiences at the University of Languages can help PR manager to start the
activity. Identify vital points in this case and what will be your steps here?
2. As a PR manager identify the main functions of the PR department workers of the
University engaged in teaching IT fields and orginize your work with samples.
3. The main tactics and media relations could you implement as a team member of PR depart-
ment during crisis situations at your UNI? What campaign can you run to recover the situa-
tion?
4. Promotion activity of institution providing business education in traditional media is essen-
tial. What campaign can you run to build your university's brand to be recognized in tradi-
tional media outlets? Give samples.
5. Preparing Press release for media outlets after the rebranding of the university is the main
point. Write down one of them with inverted pyramid style.

Note:
• 5 questions will be answered;
• Answers should be written in a concise and understandable;
• Total Final exam score is 50.
"Business management"
Program Supervisor Ph.D. M.Kh.Gazanfarli

"Business management"
head of the department Assoc. Prof. S.M. Mammadova
Protocol № 4, 8.12.2023

Azerbaijan State Economic University

UNEC Business School
Final exam
Semester: Fall, 2023/2024
Lecturer: Vafa Isgandarova
Subject: University and Public Relations
Group: E 29-22
Lecturer's comment on student's answers to exam questions The point of each question
1st:
2nd:
3th:
4th:
5th:
Total:
Lecturer’s Signature:

№5
1. Application of media and information literacy skills for internal audience by PR
department is significant. How can you develop MIL skills in your UNI. Give samples.
2. Put yourself into the place of head at PR department and write down your main
functions in the University engaged in teaching IT fields and explain your future plan.
3. The main proactive strategies implemented by PR department before the crisis situations
in ED are more significant than reactive. How can you help your PR team to realize the
strategy of your UNI?
4. Branding strategy of new local university in medical sphere and promotion it in both tra-
ditional and social media is extremely important issue. Explain your points based on ex-
amples.
 5. Preparing Press release according to inverted pyramid for media outlets is essential.
Write down one sample for Medical University about international conference which will
be held there.

Note:
• 5 questions will be answered;
• Answers should be written in a concise and understandable;
• Total Final exam score is 50.

"Business management"
Program Supervisor Ph.D. M.Kh.Gazanfarli

"Business management"
head of the department Assoc. Prof. S.M. Mammadova
Protocol № 4, 8.12.2023