BUSS313-06 INTERNATIONAL BUSINESS

Korea University Business School

2023 Fall Semester

Professor: Nam Kim

Schedule: Tuesday, Thursday 15:30~16:45 PM (Offline)
E-mail: sweetlanders@korea.ac.kr
Office hour: TBA
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1.
The course focuses on the dynamic nature of international business, highlighting opportunities
and challenges in global markets. It examines the business implications of market
internationalization and analyzes how economic, political, legal, cultural, and ethical factors
impact multinational corporations (MNCs), governments, and financial markets. Additionally,
this course aims to differentiate between general international business operations and
domestic business management, facilitating a deeper understanding of their divergent
principles and practices. Through discussions and case studies, students develop skills in
analyzing strategic choices for internationalization and assessing their effectiveness.
Ultimately, the course equips students with a comprehensive understanding of the global
economy and essential skills for successful management in a global context.
By completing this course, students will:

• Evaluate the impact of globalization on countries, businesses, and individuals.

• Demonstrate a comprehensive understanding of the role of international institutions in

shaping the global business environment, including regional trade agreements, the World
Bank, the World Trade Organization (WTO), and the International Monetary Fund (IMF).

• Assess the influence of economic, political, legal, and cultural factors on international
business activities, and leverage this knowledge to develop effective competitive strategies
within the global marketplace.

• Evaluate the impact of MNCs on corporate strategy and entry mode selection.

• Analyze the advantages and challenges associated with multinational operations,

exploring the strategic considerations involved in expanding businesses across borders,
such as market entry modes, standardization-localization strategies, and global value chain
management.

• Evaluate the application of diverse management techniques in different cultural contexts

by understanding and appreciating the cultural values and norms that shape managerial
practices worldwide.

• Acquire a foundational understanding of international finance and apply it to formulate

effective international marketing strategies.
2.
Global Business Today
by Charles W. Hill and G. Thomas M. Hult, McGraw-Hill

CH 1: Globalization
CH 2: National Differences in Political, Economic, and Legal Systems
CH 3: National Differences in Economic Development
CH 4: Differences in Culture
CH 6: International Trade Theory
CH 8: Foreign Direct Investment
CH 12: The Strategy of International Business
CH 13: Entering Developed and Emerging Markets
CH 15: Global Production and Supply Chain Management
CH 16: Global Marketing and Business Analytics
CH 17: Global Human Resource Management

• Lectures: The lectures will offer a foundational introduction to key concepts in

international management. Students will acquire a solid theoretical framework and gain
insights into the complexities of managing in the global business environment.

• Discussions: Students will be expected to actively participate in the discussions with

international management concepts and issues to enhance their critical thinking skills and
deepening comprehension of the challenges and opportunities in the field.

• Group Project (data research & analysis): Students should apply the theories and
concepts to practical international business scenarios by analyzing real-world case studies
and data to develop problem-solving skills and informed decision-making in international
contexts.

4.
* Midterm Exam 30%
* Final Exam 30%
* Group Project (data research & analysis) 30%
* Class Participation & Attendance 10%
100%
Please note that midterm and final exam will be closed-book, in-class, and consist of multiple-
choice and small essay questions.

• Group Project (data research & analysis)

In the group project, students will form teams to complete a comprehensive case analysis
report and deliver a presentation. The project assesses the teamwork, task management, and
outcomes of the team. Each team member will receive Team Allocation Points based on their
contribution rating, determined through peer evaluation. The final grade for each member is
calculated by multiplying the team's score with the peer review score1. Students will act as
international management consultants, conducting a business and industry analysis report and
delivering persuasive presentations to CEOs of MNEs. The project aims to apply theoretical
knowledge to practical situations.

• Class Participation & Attendance

In each lesson, students must thoroughly read assigned chapters and examples to prepare for
engaging in discussions on concepts and case materials. Active participation in these
discussions contributes to the participation score.
Category Evaluation Criteria Weight
* The student attends most classes, actively participates in all classes, and
Excellent 100%
consistently makes 1-2 meaningful contributions to each class.
* The student attends most classes, actively participates in all classes, and makes
Very Good 90%
a meaningful contribution to the majority of classes.
* The student attends most classes, participates in most classes, and makes a
Good 80%
meaningful contribution to a substantial number of classes.
* The student attends most classes, participates in most classes, and makes a
Fair 60%
meaningful contribution to a few classes.
* The student participates in a few classes and rarely makes meaningful
Poor 40%
contributions.
* The student has participated in some classes, but the level of engagement and
Very Poor 20%
contribution is insufficient.
It is strongly discouraged for any student to fall into this category. Active
Failing 0%
participation is a fundamental requirement of the course.

Students should have name tags and maintain consistent seating arrangements to facilitate
professors in identifying students for fair assessment. Attendance is crucial, and any
unavoidable absence requires acquiring missed content from team members to catch up. It is
crucial to note that absences or lateness will adversely affect the student's participation score.

• Guidelines for Written Case Report

The report should be concise and focused, limited to a maximum of 5 pages for the main
content (excluding references and appendix). Use double-spacing, Times New Roman font
size 12, and maintain consistent page style with 1-inch margins. Incorporate relevant
references, such as charts, tables, or strategic planning tools from textbooks, selectively. Avoid
excessive use of visuals that may distract from the main content. Conduct thorough research
using library and online resources, with a minimum of 10 sources Relying solely on
information obtained from a company's website or superficial internet sources is insufficient.
Quantitative analysis, including financial and industry evaluations, is recommended. Submit
the report on the Blackboard Assignment & Test(Report) by 5:00 pm the day before the
presentation session. Late submissions after 5:00 pm will incur a 10% penalty.

• Guidelines for Presentation

Each team will have a 20-30 minute time slot for their presentation and should use visual aids
like PowerPoint slides. Presentations should provide a comprehensive overview of the
countries, industries, and companies in the case study, addressing the relevant case discussion
questions. Emphasize professionalism and effective communication to engage the audience.
1
For instance, if a team project receives a score of 90 out of 100, and the peer review score is 3 out of 5, the student's actual
grade will be 90 * 0.6 = 54/100, rather than 90/100. Please refer to page 4 of the course materials for a detailed explanation
of the evaluation methods.
Each team member is responsible for presenting their assigned section, and the presentation
title page should include important information such as the case title, date, team member
names, and specific roles. Use citations from external sources, giving proper attribution by
citing the sources of industry averages, demographic data, or any other relevant information.
Submit presentation slide files via Blackboard Assignment & Test (Presentation) by 5:00
pm the day before the scheduled session. Late submissions after 5:00 pm will incur a 10%
penalty.

After the presentation, Other students should adequately prepare to address inquiries about
their case analysis, data, reasoning, conclusions, and recommendations. It is expected that
other students express differing viewpoints and engage in constructive debate. It is mandatory
for all team members to actively participate in the Q&A session, and all students are
encouraged to contribute their opinions, regardless of their presentation involvement.
Evaluation criteria is as follows:

Category Evaluation Criteria Weight

* Demonstration of a comprehensive understanding and application of relevant
20%
concepts, theories, and tools.
Content * Thoroughness and effectiveness of external information research and
20%
Items incorporation.
* Evaluation of alternatives with a reasonable and comprehensive analysis,
20%
considering advantages and disadvantages.
* Effective delivery of oral presentation, including the use of PowerPoint slides,
maintaining eye contact with the audience rather than simply reading scripts, and 20%
providing well-articulated responses to questions.
Process Items * Quality of the narrative report, including readability, logical flow, organization,
use of supporting materials (e.g., graphs, tables, calculations), absence of
20%
grammatical errors, appropriate text structure, headings, and inclusion of proper
references.

• All students are required to adhere to the University's policy on academic honesty, which
applies to all aspects of this course. Any allegations of academic dishonesty will be
reported to the appropriate department for investigation, and if found guilty, disciplinary
procedures will be initiated.

• Students are advised not to request a grade change unless there is a legitimate flaw in the
grading process. It is important to note that solicitation and graft in any form for academic
matters are strictly prohibited by the Anti-graft Law.

• Copyright Law: The materials and lectures presented in this course are protected by
Copyright Law. It is strictly prohibited to post or submit lecture slides to any online
services or sharing portals. These materials are intended for personal use only and should
not be shared, distributed, or sold in print or digital form outside the scope of this course
without explicit permission. Electronic video and/or audio recording during class sessions
is strictly prohibited, unless a student has obtained prior permission from the instructor.
Even with permission, any distribution of such recordings is strictly prohibited.
Group No. ________________________
Name __________________________
Student No. _______________________

Team Member Name

Peer Review Score (1-5)2

Reason

1 (very dissatisfied) - 2 (somewhat dissatisfied) - 3 (dissatisfied) - 3.5 (average) - 4 (satisfied) - 4.5 (somewhat
satisfied) - 5 (very satisfied)

Note: When evaluating team members, it is important to maintain a neutral attitude. The evaluation should be
based on persuasive arguments supported by peer-reviewed evidence.

2
Team Allocation Points
Peer Review Score 1 2 3 3.5 4 4.5 5
Team Allocation 0.2 0.4 0.6 0.7 0.8 0.9 1
Weight