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  • DJEUTSOP DANIELLE BCG MATRIX Period2

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    DãníellãKevìñë
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    The document compares the market share of two competitors, Tone and Tops. Tone has a market share of 56% and the largest competitor has 24%, giving Tone a relative market share of 2.33. Tops has a market share of 32% and the largest competitor has 20%, giving Tops a relative market share of 1.60.

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    ANALYSE MArketing

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    The document compares the market share of two competitors, Tone and Tops. Tone has a market share of 56% and the largest competitor has 24%, giving Tone a relative market share of 2.33. Tops has a market share of 32% and the largest competitor has 20%, giving Tops a relative market share of 1.60.

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    4 views6 pages

    DJEUTSOP DANIELLE BCG MATRIX Period2

    Uploaded by

    DãníellãKevìñë
    The document compares the market share of two competitors, Tone and Tops. Tone has a market share of 56% and the largest competitor has 24%, giving Tone a relative market share of 2.33. Tops has a market share of 32% and the largest competitor has 20%, giving Tops a relative market share of 1.60.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Market share Market share of largest competitor Relative market share

    Tone 56% 24% 2.33


    Tops 32% 20% 1.60

    Relative market Share = our market share divided by first concurrent's market share
    Market Growth = the growth of the target segment fot the next period
    Revenue= goods sold*Selling prices
    Market Growth = the growth of the market for the next period

    ?
    BCG Matrix
    20.00%

    1.50
    15.00% 1.60 1.70 Relative
    1.80 Market
    1.90 Share
    2.00

    10.00%

    5.00%

    Growth Rate
    0.00%

    -5.00%

    Dog

    Annexes: Schéma et graphiques utilisés pour dessiner la matrice:


    Segment growth Revenue Market growth Area k
    18.50% 74496000.00 23712.8333 1
    -2.20% 22844000.00 16.20% 7271.47718 1

    BCG Matrix Star

    1.70 Relative
    1.80 Market
    1.90 Share
    2.00 2.10 2.20 2.30 2.40

    Tone
    Tops
    Growth Rate

    Cow

    dessiner la matrice:

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