introduction growth maturity slope

characteristics - low level of - rapid increase - Great efforts - there is a

sales, practically in sales. are made in decrease in
non-existent - The first buyers order to sales, profits
profits like the product, develop a and market
- existence of then others better share.
impulse sales, begin to advertising - can be caused
who only want purchase it. message by a variety of
to try the - New - dedicates a factors, such
product competitors large part of as the
- there is no direct appear the budget to introduction of
competition attracted by consumer and new products,
- Prices are opportunities, commercial changes in
usually high at introducing new deals consumer
this stage, due features to the - excess preferences,
to low supply product and inventory or aging
- Marketing increasing - encourages technology
expenses are distribution. users of other - Sales begin to
high (promotion, - Sales increase brands to try decline as
advertising and rapidly. this brand consumers
distribution) - average cost - increases the become
- The duration of per customer. visibility of the saturated with
the phase will - rising profits. brand or the the product or
depend on the - early adopter space choose newer
complexity and customers. allocated for it alternatives.
innovation of the - growing
product competitors.
goals - product launch - maximize - presents new The best strategy for
under a market share uses of the the decline phase is
production and product to replace the
marketing - new values product, modify it to
 program and refinement refocus it on the
- A lot of nt of the same market or even
resources and - greater market consider a
efforts are segmentation rebranding strategy
dedicated to - Innovation is that changes the way
creating a key to staying the brand is
recognizable relevant. perceived by
product and Examples of consumers.
brand identity. innovative
- the company strategies
produces basic include the
versions of the introduction of
product to focus healthy
on buyers who ingredients,
are best eco-friendly
prepared to buy packaging or
cutting- edge
technology in
production.
marketing mix - Product quality, - offer product, - It refers to the - understand
ensuring service and modification of causes
product quality warranty price, identification
increases extensions. distribution of internal and
durability, - raises the and promotion external
reliability and quality of the strategies and factors
safety of product, adding to providing a - prolong
consumption. new features new product life
- Product and combination increase
differentiation, improvements. that allows the sales / recall
innovation - adds new product to re- - effective and
generates models or emerge. efficient
 product similar products - emphasize implementatio
differentiation, (of different quality, n of strategies
consequently sizes, nutritional - It should allow
we enter an presentations, value and you to identify
unsaturated etc.) to protect sustainability areas for
market. the main improvement.
- product product.
presentation, - price to enter
designing an the market.
innovative label, - create intensive
presentation or distribution and
packaging new channels.
improves the - reduces prices
attractiveness of to attract buyers
the product more sensitive
to that factor.
- create
awareness and
interest in the
mass market
(advertising
Example 1 When they launched During the growth During the maturity Finally, when demand
the iPhone , Apple stage, Apple invested stage, Apple began to decline,
invested in advertising in positioning launched the iPad to Apple reduced prices
and promotion to make strategies to ensure increase its revenue. and increased
sure the product was that the iPhone was advertising efforts to
known to consumers. seen as an attractive maintain revenue
product. levels.
example 2 When Coca Cola was During the growth During the maturity Finally, when demand
first launched on the stage, Coca Cola ran stage, Coca Cola began to decrease,
market, the company several promotions to launched new flavors Coca Cola made
invested in advertising increase demand. to maintain the discounts to increase
to ensure that the revenue level. the level of sales.
product was known to
consumers.