99% of architecture firms misuse social media. And miss out on an entire revenue pipeline. Here’s what they’re doing wrong: TYLERTACTICS.COMSharing images of every completed project. Celebrating their own accomplishments. Fishing for follows and compliments. It may help to stroke your ego, but those followers aren’t very valuable if they’re only following you for pretty pictures and renderings. TYLERTACTICS.COMWould you rather have: - 20,000 followers outside of your ICP - Or 1k followers within your ICP You should be using social media to find clients, not followers. “How do | do that?” Stop talking about yourself. Start talking about your client. TYLERTACTICS.COMInstead of: “Redwood Tower is a 100k sq. ft. mixed use built to accommodate X companies and Y families...” Say, “When [client] came to us, they weren't sure of what they wanted to accomplish. We worked alongside them to establish priorities, discover a vision, and execute their project on budget...” As a client, which are you more likely to follow up on? TYLERTACTICS.COMChange the perspective of your language. Write to your next client rather than yourself. Watch a new pipeline develop. TYLERTACTICS.COMWhat do you think? Lane alo) ROLLA NT 1a) 10) 0Us Join hundreds of architects learning how to Cee TT a rol RLU