Group 12

IEP551
New Product and Service Development
Professor. Pattarat

Zetron
OFFICE CHAIR BRAND

GOALS

Our project aims to :

update the standard of office chair
provide options, availabilities, and convenience to office workers while using our product
We also intend to increase the productivity of employees by making it comfortable for them to
remain sitting at their working desks for long periods of time.

BACKGROUND

Every office worker tends to meet a lot of problems regarding the office chair. Some chairs were not designed
properly for customers who have different body sizes and health issues. Some chair has been unsupported
people's back and neck which cause them to have some body aches using the chair. The softness of the chair
is probably the most important part of a quality office chair.
The other features have also been causing a lot of problems for users. The size of the office chair was not
made to fit every customer which lead to inconvenience while using. Some chairs couldn't be as flexible as
customers expect. The weight of the chair could be seen as a problem as office workers often complain about
how light or heavy the chair is.
With our new project, we want to capture the opportunity of improving every aspect of an office chair such as
the size, the softness, the weight, and the looks. We also plan to develop the current features of an office
chair by providing good deals to customers simultaneously.

SPECIFICATIONS

Zetron offers ergonomic office chairs with high quality and uniqueness. Our chair can be convertible
which allows office workers to use it as mini bed to rest after work. It is made from breathable mesh that
ensure airflow to make sure office worker sit comfortably. Every cushion included in the chair is soft and
it is designed in detail for users' neck and back. We also include some mini functions in the chair for
users' convenience such as a cup holder that the user can pull from the armrest. The most important
feature of our office chair is how we include technology in our chair. We allow users to use the
technology button to bend the chair smoothly and surprisingly, the user can have the option to move the
neck and back cushion to the position that fits with their height. These are all controlled by technology
which means the user only needs to click on just some simple buttons to do these amazing things. To
make it easier for our customers, we have also launched a personalized service where we will go and
customize the customers' office chairs at their place too.

What makes our product different from the other is that we include technology in our chair and make it
available for all customers' body sizes while making sure the users will experience another level of
convenience with our chair. Moreover, we even have the service to adjust and customize the users' chair
to make sure we provide what they have expected. With Zetron, we hope we can empower your working
day.