University of Saint Anthony

(Dr. Santiago G. Ortega Memorial)

City of Iriga

COLLEGE OF LIBERAL ARTS

SOCIAL MEDIA AND MOBILE TECHNOLOGY

FOR COMMUNICATION CAMPAIGN
COMM ELECT 2

WEEK 1

Topic : ORIENTATION
Objectives:
Activity
Output

Week 2-3

Topic : SOCIAL MEDIA OVERVIEW

 What is Social Media?
 Key principles for Social Media Managers
 Popular Social Media Tools and Platforms
 Social Media Policies
 General Social Media Practices


Week 4-5

Topic : MARKETING COMMUNICATIONS & ADVERTISING- BASIC CONCEPTS

 Marketing Communication in Marketing
 Communication Key Concepts
 Philippine Media Scene

Week 6-9

Topic : ADVERTISING CAMPAIGN PLANNING AND EXECUTION

 Planning Communication Strategy
 Advertising Campaign Planning – Strategic consideration, Creative Consideration
 Advertising Creativity: Campaign Planning and Execution
 Advertising Research- Roles and Trends
 Measuring Ad Effectiveness – Definitions and techniques
 Week 10-11

Topic : MEDIA PLANNING CONCEPTS

 Media Concepts, Characteristics and Issues in Media Planning
 Media Selection, Planning and Scheduling
 Internet as an Emerging Advertising Media

Week 12-13

Topic : MARKETING COMMUNICATION FORM

 Managing Sale Promotion
 Direct Marketing
 Publicity and Public Relation
 Social Marketing Communication

Week 14-15

Topic STRATEGIES FOR ADVERTISING AGENCIES

 Function and Structure of Ad Agencies
 Managing Client Agency Relationship
 Strategies for Account Management
 Legal and Ethical Issues in Advertising