Starbucks Coffee Academy 100 | latest

When was Starbucks founded, and by who? - 1971, Storefront in Pike Place Market
Zev Siegl, Jerry Baldwin, & Gordon Bowker
Where did Starbucks get its name? - The name was inspired by Moby Dick, which
evoked the seafaring tradition of early coffee traders
Why is the Starbucks logo a siren? - The Siren is symbolic of coffee being shipped
across seas, with the tantalizing aroma and taste of Starbucks coffee alluring customers
like sailors to the sea.
What did the first Starbucks offer? - Starbucks originally offered exclusively whole bean
coffee. Starbucks did not initially brew by the cup
How did Howard Schultz fix Starbucks? - 1982- Marketing Manager

Schultz offered the "third place" approach, modeled after Italian coffee shops to
promote conversation and community.

In 1984, created the first Italian style espresso bar, introducting the cafe latte to
America.
Pike Place Market - First Starbucks store
What kind of coffee bean does Starbucks use? - 100% Arabica
Coffee Trees - Coffee beans are the seeds of the fruit (coffee cherries) produced by the
tree.

Each tree grows 5/6lbs of cherries per year

The Coffee Belt - Falls between the Tropic of Cancer and Capricorn

Three main growing regions:

Latin America
Africa
Asia/Pacific
Latin America - Flavors of nuts, cocoa, and soft spice
Africa - Flavors of citrus, berry, and spice with floral aromas
Asia/Pacific - Full-bodied and syrupy smooth with herbal, earthy flavors
Which region does Starbucks buy most of its coffee from? - Latin America, due to
consistent taste and quality

Area rich with Volcanic soils

What are some coffee growing countries in Latin America? - Brazil, Mexico,
Guatemala, Costa Rica, Puerto Rico, and Colombia
Where is the birthplace of coffee? - Ethiopia
Where are coffee beans grown in Africa? - Ethiopia, KEnya, Rwanda, and Tanzania
Where are coffee beans grown in the Asia/Pacific? - Indonesia, China, Papua New
Guinea, Vietnam, Thailand, and India
What is sustainability? - development that ensures that future generations will have
equal access to the resources that our planet offers
 Ethical Sourcing - Starbucks Coffee is 99% ethically sourced.
What is the C.A.F.E approach? - Coffee and Farmer Equity (C.A.F.E.)

One of the coffee Industries first set of sustainability standards, verified by third party
experts.
Blonde Roast - Lightly roasted coffee that's soft, mellow and flavorful. Easy-drinking
with a light body.
Medium Roast - Medium-roasted coffees are balanced with smooth and rich flavors.
Dark Roast - Dark-roasted coffees feature a fuller body and robust, bold flavors.
Single origin coffee - Highlight the distinct flavors of the countries where they were
grown. Tend to have "pointed" flavors.
When did Starbucks begin blending coffees? - 1971
Caffe Verona - Created for a restaurant looking for a coffee to pair with rich chocolate
cake.
Christmas Blend - Inspired by the flavors of the holiday season, such as cinnamon,
nutmeg, ginger, and orange.
Pike Place Roast - a smooth balanced brew from a specialty roast of blended coffees,
created in parnership with our customers.
Breakfast Blend - Core Coffee

Created in 1998

Medium Roast

Latin American

High Acidity, light bodied

Bright and tangy

Pairs with: Blueberry muffin, butter croissant

Caffe Verona - Core Coffee

Medium Roast

Multi-Region

Low acidity, full bodied

Roasty Sweet & Dark Cocoa

Pairs with: Chocolate croissant, chocolate chip cookie

Anniversary Blend - Seasonal Coffee

Created in 1996, for Starbucks 25th anniversary

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