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1) Utility is the measurement of the consumer’s happiness and satisfaction when buying and

consuming a product
2) Total utility is the total happiness and satisfaction when a consumer’s buying and consuming a
number of products, formula: Marginal utility 1 + MU2 + MU3 + …
3) Marginal utility is the utility derive from the consumption of one more good
4) The marginal utility gain from the product will decrease as the number of consumption increase,
up to a point where it can be negative which can be refer as disutility or dissatisfaction
5) It’s the rule that the consumer will try to maximize their utility with the given level of income,
and they spend the money rationally.

1a) MU: 0, 20, 15, 10, 8, 5, -4, -6

B)

2) The utility might decrease, as the price double up from 1 to 2 dollars,


they can only consume one bottle instead of 2 with 2 dollars. Which
mean the total utility decrease from 35 to 20. Or the original utility
is 20 for 1 dollars, but now its 2 dollars so utility will decrease by half
which only 10 utility now.

3) im not very confident


6) As people have needs and wants ,they will have demand to purchase products.

7) The demand curve for it will shift to the right, as consumer need necessity product, they will buy a lot
of it. This will result to a increase in demand for the product.

1) B

2) Marginal utility is the utility derived after a consumption of one more good, the more a person
consume a good, the lesser the marginal utility the consumer gains for each good. For example, an apple
will give 10 utility for the first one, but the second one will give 8 utilities, third one will be 5 and goes on
and eventually negative. The marginal can represent a consumer demand curve

3) Equi-marginal principle is when then customer will choose their product in order to max out their
utility, consumer equilibrium is the point where consumer gets maximum satisfaction from the products

I don’t know.

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