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Full Download Test Bank For Strategic Marketing 10th Edition David Cravens Download PDF Full Chapter
Full Download Test Bank For Strategic Marketing 10th Edition David Cravens Download PDF Full Chapter
7. Superior customer value results from a very favorable use experience of the customer
compared to expectations of the customer and the value offerings of competitors.
Answer: True
Difficulty: Easy
Page: 9
8. Corporate objectives are concerned with resolving questions about the business the firm
should be in, where it should focus, and its enduring strategic purpose.
Answer: False
Difficulty: Moderate
Page: 12
9. Synergies highlight competencies, resources, and capabilities that drive efficiency and
effectiveness in the business.
Answer: True
Difficulty: Easy
Page: 12
10. The purpose of strategic positioning is to locate the people (or organizations) that
management wishes to serve in the product-market.
Answer: False
Difficulty: Easy
Page: 17
11. _____ is a business perspective that makes the customer the focal point of a company’s
total operations.
A. Market orientation
B. Competitive parity
C. Value chain integration
D. Business scaffolding
Answer: A
Difficulty: Easy
Page: 4
12. Getting all business functions working together to provide superior customer value is
referred to as _____.
A. customer relationship management
B. competitor intelligence
C. cross-functional coordination
D. centralization
Answer: C
Difficulty: Easy
Page: 6
1-2
© 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in
any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Chapter 01 – New Challenges for Market-Driven Strategy
13. _____ are complex bundles of skills and accumulated knowledge, excised through
organizational processes, that enables firms to coordinate activities and make use of their
assets.
A. Business clusters
B. Competitor faculties
C. Cross functions
D. Distinctive capabilities
Answer: D
Difficulty: Easy
Page: 6
14. _____ consist(s) of the benefits and costs resulting from the purchase and use of products
as perceived by the buyer.
A. Customer value
B. Distinctive capabilities
C. Spanning process
D. Market sensing
Answer: A
Difficulty: Easy
Page: 8
15. _____ consist(s) of deciding the scope and purpose of the business, the objectives, and the
resources necessary to achieve the objectives.
A. Marketing strategy
B. Corporate strategy
C. Market sensing
D. Channel bonding
Answer: B
Difficulty: Easy
Page: 11
Page: 12
16. With regard to corporate strategy, _____ is/are concerned with resolving questions about
the business the firm should be in, where it should focus, and its enduring strategic purpose.
A. corporate objectives
B. synergies
C. scope
D. resource allocation
Answer: C
Difficulty: Easy
Page: 12
17. With regard to a corporate strategy framework, _____ define(s) what the corporation is
and what it does and provides important guidelines for managing and improving the
corporation.
1-3
© 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in
any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Chapter 01 – New Challenges for Market-Driven Strategy
A. resource allocation
B. synergies
C. objectives
D. management’s vision
Answer: D
Difficulty: Easy
Page: 12
18. In a corporate strategy, _____ indicate(s) the dimensions of performance upon which to
focus and the levels of achievement required.
A. corporate objectives
B. synergies
C. vision
D. scope
Answer: A
Difficulty: Easy
Page: 12
19. Which of the following is the final component of the corporate strategy?
A. Scope
B. Synergy
C. Corporate objective
D. benchmarking
Answer: B
Difficulty: Easy
Page: 12
20. A _____ is a single product or brand, a line of products, or a mix of related products that
meets a common or a group of related market needs, and its management is responsible for
the basic unctions.
A. market section
B. strategic business unit
C. business segment
D. marginal piece
Answer: B
Difficulty: Easy
Page: 14
21. Which of the following is the first step in a marketing strategy process?
A. Market-driven program development
B. Designing market-driven strategy
C. Identifying and evaluating markets, segments, and customer value
D. Implementing and managing market-driven strategy
Answer: C
Difficulty: Easy
Page: 16
1-4
© 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in
any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Chapter 01 – New Challenges for Market-Driven Strategy
22. Which of the following stages of marketing strategy process consists of brand, value-
chain, pricing, and promotion and selling strategies designed and implemented to meet the
value requirements of targeted buyers?
A. Implementing and managing market-driven strategy
B. Designing market-driven strategy
C. Identifying and evaluating markets, segments, and customer value
D. Market-driven program development
Answer: D
Difficulty: Easy
Page: 16
23. Which of the following stages of marketing strategy process considers organizational
design and marketing strategy implementation and control?
A. Implementing and managing market-driven strategy
B. Designing market-driven strategy
C. Identifying and evaluating markets, segments, and customer value
D. Market-driven program development
Answer: A
Difficulty: Easy
Page: 16
24. _____ offer(s) a company the opportunity to focus its business on the requirements of one
or more groups of buyers.
A. Corporate resources
B. Market segmentation
C. Business composition
D. Distinctive capabilities
Answer: B
Difficulty: Easy
Page: 16
25. _____ are described by different characteristics of customers, the reasons that they buy or
use certain products, and their preferences for certain brands of products.
A. Market shares
B. Strategic marketing objectives
C. Market segments
D. Corporate capabilities
Answer: C
Difficulty: Moderate
Page: 16
26. _____ examines customer targeting and positioning strategies, marketing relationship
strategies, and innovation and new product strategy.
A. Identifying markets, segments, and customer value
1-5
© 2013 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in
any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
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reports, or accounts of criminal deeds, or pictures, or stories of
deeds of bloodshed, lust or crime; or who,
3. In any manner, hires, employs, uses or permits any minor or
child to do or assist in doing any act or thing mentioned in this
section, or any of them,
Is guilty of a misdemeanor, and, upon conviction, shall be
sentenced to not less than ten days nor more than one year
imprisonment or be fined not less than fifty dollars nor more than one
thousand dollars or both fine and imprisonment for each offense.
Sec. 1143. Mailing or carrying obscene prints and articles. A
person who deposits, or causes to be deposited, in any post-office
within the state, or places in charge of an express company, or of a
common carrier, or other person, for transportation, any of the
articles or things specified in the last two sections, or any circular,
book, pamphlet, advertisement, or notice relating thereto, with the
intent of having the same conveyed by mail or express, or in any
other manner, or who knowingly or wilfully receives the same, with
intent to carry or convey, or knowingly or wilfully carries or conveys
the same, by express, or in any other manner except in the United
States mail, is guilty of a misdemeanor.
Footnotes
[1] “James Branch Cabell is making a clean getaway with Jurgen,
quite the naughtiest book since George Moore began ogling
maidservants in Mayo. How come? Dreiser had the law hot after
him for The Genius and Hager Revelly came close to landing
Daniel Carson Goodman in Leavenworth, yet these volumes are
innocent compared with Jurgen, which deftly and knowingly treats
in thinly veiled episodes of all the perversities, abnormalities and
damn-foolishness of sex. There is an undercurrent of extreme
sensuality throughout the book, and once the trick of transposing
the key is mastered one can dip into this tepid stream on every
page. Cabell has cleansed his bosom of much perilous stuff—a
little too much, in fact, for Jurgen grows tiresome toward the end
—but he has said everything about the mechanics of passion and
said it prettily. He has a gift of dulcet English prose, but I like
better the men who say things straight out and use gruff Anglo-
Saxon monosyllables for the big facts of nature that we are
supposed to ignore.
“It is curious how the non-reading public discovered Jurgen. A few
days after it appeared on the newsstands a male vampire of the
films who once bought Stevenson’s Underwoods in the belief that
it was a book of verses hymning a typewriter, began saying up
and down Broadway: ‘Say, kid, get a book called Jurgen. It gets
away with murder.’
“This sold the first edition quickly. How do they discover these
things?”
Walter J. Kingsley.
[2] See page 77.
[3] “John S. Sumner, Agent New York Society for the Suppression
of Vice, being duly sworn, says: That on the 6th day of January,
1920, and prior, and sworn thereto at the city and county
aforesaid Robert M. McBride & Company, a corporation, and Guy
Holt, manager of said corporation, Book Department, did at No.
31 East 17th Street in the city and county aforesaid, unlawfully
print, utter, publish, manufacture and prepare, and did unlawfully
sell and offer to sell and have in their possession with intent to sell
a certain offensive, lewd, lascivious and indecent book, in
violation of Section 1141 of Penal Code of the State of New York.
At the time and place aforesaid, the said Robert M. McBride &
Company by and through its officers, agents and employees did
print, publish, sell and distribute and on information and belief the
said Guy Holt did prepare for publication and cause to be printed,
published, sold and distributed a certain book entitled Jurgen by
one James Branch Cabell, which said book represents and is
descriptive of scenes of lewdness and obscenity, and particularly
upon pages 56, 57, 58, 59, 61, 63, 64, 67, 80, 84, 86, 89, 92, 93,
98, 99, 100, 102, 104, 105, 106, 107, 108, 114, 120, 124, 125,
127, 128, 134, 135, 142, 144, 148, 149, 150, 152, 153, 154, 155,
156, 157, 158, 161, 162, 163, 164, 165, 166, 167, 168, 170, 171,
174, 175, 176, 177, 186, 196, 197, 198, 199, 200, 203, 206, 207,
211, 228, 229, 236, 237, 238, 239, 241, 242, 271, 272, 275, 286,
321, 340, 342, 343, thereof, and which said book is so obscene,
lewd, lascivious and indecent that a minute description of the
same would be offensive to the Court and improper to be placed
upon the records thereof. Wherefore a fuller description of the
same is not set forth in this complaint....”
[4] COURT OF GENERAL SESSIONS OF THE PEACE IN AND
FOR THE COUNTY OF NEW YORK
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