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The second edition of Think Marketing makes learning and teaching marketing more
effective, easier, and more enjoyable than ever. Its streamlined approach strikes a
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Keith has authored several uniquely Canadian textbooks, the first of their kind in the
Canadian marketplace. Among his titles are Canadian Advertising in Action (now
in its 10th edition), Canadian Marketing in Action (8 editions), and Integrated
Marketing Communications: Strategic Planning Perspectives (now in its 4th edition).
Marina Jaffey holds a masters degree in education from the University of Victoria
and a bachelor of commerce degree from Carleton University. She has an extensive
background in business planning, trade marketing and sales management with global
consumer goods firm Unilever. In her role as district sales manager with Unilever,
Marina was a three time recipient of the Sales Excellence Award. Marina has also
worked as a consultant for organizations including the National Gallery of Canada
and the BC government. She has served as board member for the Sales and
Marketing Executives Victoria and as program co-chair for the Canadian Public
Relations Society national conference. Her current position as Program Leader and
Instructor at Camosun College in Victoria, BC enables her to share her passion for
marketing with students. Marina develops and delivers a variety of courses in the
Bachelor of Business Administration - Marketing program, including Introduction
to Marketing, Marketing Communications, Communication Tools & Media,
Business-to-Business Marketing and Sales Management.
Sponsored
Product details
Language : English
ISBN-10 : 0134078403
ISBN-13 : 978-0134078403
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