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Success Model To Fast Track Career

Growth...
Raj Gupta - Lift Others to Get Lifted Follow
📚 Author 🎗 Award Winning HR… 4,070 198 0

Is Performance Just Enough To Build A Successful Career?

"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in
getting noticed naturally, without screaming or without tricks." Leo Burnett
You all would have heard about “Lux”, the Soap. It has had multiple brand ambassador including
Hema Malini, Sridevi Aishwarya Rai, Priyanka Chopra etc. In India Shahrukh Khan was the first male
in a Lux advertisement. If you think through, does anything significantly change apart from few
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aesthetics like wrapper/colour/fragrance or the contemporary popular cine star. You will be
surprised that nothing much changes with the changes of stars to an extent that we can call it a
turnaround. So what has Lux done differently that it is still a popular soap in the market? It has over
the period, while maintaining its quality and upgrading, positioned itself again and again in the
market and has never gone out of sight to have a permanent mark in the minds of people.
At times you would have wondered why you are not being noticed or appreciated while you are
focusing on your deliverable, slogging yourselves, putting those extra hours. You need to reflect,
how many times you have projected yourself, tried managing perception about you, or have been
vocal about value add you have done. If you are thinking this is not your job, your Manager should
be taking care of it, you need be cognizant that people around you would be more interested in
themselves and it is you who has the onus of appropriately showcasing your performance
without wearing it on your sleeves. Consistent performance with right projection will lead to a
perception and requisite perception shall help you get the exposure which will help you create your
brand and hence equity (value of your words).
Success is a function of : P (Performance) X P (Projection) X P Perception = Exposure = Image
(Brand) = Equity. Let us understand this in detail.

Performance : There is no substitute for Performance. You have to consistently deliver over and
beyond, do everything with a sense of urgency and drive to win, challenge status quo, make
excellence a habit. LUCK (Labor Under Correct Knowledge) is the key. I was told by one of my senior
in GE early in my life that never let your performance dip, treat this as a hygiene and remember my
words, your worst of bosses will not be able to impact your career much, the worst that they can
do to you is to give you a moderate rating and I have found this so true.
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Projection : Somebody asked me in a larger gathering, "I have done what I should have, now
projecting my work is not my job. This is the job of my Senior". I asked, "your Manager is interested
more in whose career? his or yours? Pat came the reply, "of course, his own at first".Hence, it is
imperative that we learn the art of managing the operations information flow (projection).

Perception : When we will manage the operations information flow (Projection) in correct manner,
this will help create the desired perception about ourselves. It is also vital that you keep yourselves
visible within the group you want to influence. You should invite yourself to parties - make you
known, develop mentors, supporters, role models

Exposure : Correct perception about ourselves / our work will enable us to get the right
opportunities. I have seen multiple times, particularly in IT & ITES Industry context that Leaders
would look forward to figure out excellent people managers for assignments where stack are very
high. Now what matters most here beyond available facts and numbers is whether you are known
to larger audience over and beyond your teams and also how you are perceived by the associates,
your managers and your peers.
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Brand (Image) : Brand is built over a period of time which requires consistent performance and
ability to market yourselves which leads to a perception about you thereby creating an image. It is a
studiously crafted personality profile of an individual. You need to nurture your network, emulating
right leaders is a key to success. Click Here to read more.
(Views expressed are personal)
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Raj Gupta - Lift Others to Get Lifted

📚 Author 🎗 Award Winning HR… Follow

198 comments

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Dr.Devanshi Verma 2w
PhD, FMS Univ of Delhi (HRM),Head HR JSR Solution LLP Visiting Faculty at B-schools@ IBS Gurugram,RICS
Noida,JIMS Delhi

Key question is what leads to self motivation... !

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Raj Raj Gupta - Lift Others to Get Lifted 2w

Gupta - 📚 Author 🎗 Award Winning HR Leader ⭐ 25Y of Exp with exposure to US, UK, Europe & Indian
MNC's⭐10Y each at TCS & GE
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