Every business desires an advertising strategy and a specific layout to increase smoothly.

This
is the overview of how we run our business, price our products, and assign different tasks to
different departments to increase sales and become reliable sellers in the market, creating loyal
customers. This requires not only planning but strategic execution of such tactics to maximize
the potential for our products to stand out in the global market. (Round, 2022)

Our product bamboo straws are eco-friendly and an alternative to plastic. The average price of
our bamboo straws ranges from RS 20 to RS 99. Depending on the consumer's needs, we can
offer our products in 10-packs, 1000- packs, or 1000-pack boxes. We can also provide our
customers with custom-made bamboo straws. We also distribute product specifications and
dynamics and notify customers about trendy qualities through promotion and marketing
channels. The marketing department participates in online and social media campaigns asking
the brand's representatives to rate the product. The younger generation will be our support in
this movement. Our efforts are based on the number of products we sell each year. The unique
selling points for our products are coffee shops, restaurants, weddings, etc.

We have set a goal of selling five thousand straws per month through social media marketing,
where we will target the people against climate change caused by plastic pollution. Instead of
opting for broader public marketing channels, our advertising will be highly targeted. Reusable
straws are focused on selling approximately 1 million products annually, with a 10% increase
every two years through its marketing strategy. The absence of growing competitors is also a
plus point for us. It also introduces unique selling points, and we will provide after-sales services
such as defective product returns. We will also implement a "buy 10, get one free" policy to
show our customers that we care and keep them loyal to our brand. It can only be achieved
through the quality control that we dramatically manage. These tactics and plans will only occur
if all work follows consistency in a set of departments. As mentioned above, tactics are only
good for a certain period. They may need to be changed if different needs suddenly arise in the
market. This means we can vary our tactics and channels depending on our marketing needs.