The impact of digital media on print media houses in Kenya is an important area of research that can

benefit from further investigations. Some suggested areas for further investigations in this research
study may include:

Economic Impact: Investigating the economic impact of digital media on print media houses in Kenya
can provide insights into how digital media has affected the revenue streams, profitability, and
sustainability of print media houses. This can involve analyzing data on advertising revenue, circulation
numbers, and overall financial performance of print media houses before and after the rise of digital
media, and exploring factors that may have contributed to changes in their economic status.

Audience Engagement: Examining how digital media has influenced audience engagement with print
media in Kenya can shed light on changing patterns of media consumption and preferences. This can
involve investigating factors such as readership trends, audience demographics, and consumption
patterns of print media in the digital age, as well as exploring how print media houses have adapted
their content, formats, and distribution strategies to remain relevant and engaging to audiences.

Content Strategies: Investigating the content strategies employed by print media houses in response to
the rise of digital media can provide insights into how print media organizations have adapted their
editorial policies, newsroom practices, and storytelling techniques to compete in the digital landscape.
This can involve analyzing changes in content types, formats, and styles, as well as exploring the use of
multimedia, interactive features, and social media integration in print media content.

Digital Transformation Strategies: Exploring the digital transformation strategies adopted by print media
houses in Kenya can provide insights into how these organizations have responded to the challenges
posed by digital media. This can involve investigating investments in digital technologies, organizational
changes, and business models adopted by print media houses to adapt to the digital era, as well as
exploring factors that may have facilitated or hindered their digital transformation efforts.

Journalistic Practices: Investigating how digital media has influenced journalistic practices in print media
houses in Kenya can provide insights into changes in news gathering, verification, and dissemination
processes. This can involve examining how print media journalists have adapted to the demands of
digital journalism, including real-time reporting, multimedia storytelling, and engagement with
audiences through social media, as well as exploring ethical considerations and challenges associated
with digital journalism in the print media context.

Industry Dynamics: Investigating the broader industry dynamics and competitive landscape of print
media in Kenya in the digital age can provide insights into how print media houses have navigated the
changing media landscape. This can involve analyzing industry trends, competitive pressures, and
regulatory frameworks affecting print media in the digital era, as well as exploring collaborations,
partnerships, and innovations adopted by print media organizations to survive and thrive in the digital
age.

These are some suggested areas for further investigations in the research study on the impact of digital
media on print media houses in Kenya. Conducting in-depth research in these areas can contribute to a
better understanding of the complex dynamics between digital and print media and provide valuable
insights for print media organizations, policymakers, and other stakeholders in Kenya and beyond.