EMAIL MARKETING THEORY NOTE

Email means an Electronic Message

Marketing is the way of showing, presenting or
displaying our products or service to a targeted
audience in order to convince them to buy our
product or use our service.
Email Marketing is the means or way of
showcasing, advertise or displaying our products
or service to people through the use of Email in
order to convince them to buy our products or use
our services.
*It is also the means of sending commercial
message with the aim of turning prospect into a
loyal customers using email.

HOW EMAIL MARKETING WORKS

You can market your products or service through
email by sending campaign, newsletter or auto
responder which automatically sent message to
subscriber.

EMAIL MARKETING TERMINOLOGIES

SUBSCRIBER: A subscriber is someone who
choose to optin for your mailing list that is to say
someone that is interested in your business and
drop their requirement so as to reach them.
CAMPAIGN: is a one time message about our
products or services sent to a targeted audience in
order to convince them to buy our products or use
our service.
SOLO ADS: are advertisements on other people's
email lists in which you're the only thing being
advertised in that email
*It is also the advertisement that take place where a
person with a list allows another person to rent
their list to promote their own business.
ANALYTICS: It is the statistical behaviour of the
campaign you sent however, it is the number of
clicks, open rate, bounce rate and spam rate of the
sent out campaign.

THINGS NEEDED TO SET UP EMAIL MARKETING.

To setup a complete enail marketing the following
are required:
Email List / leads
Email marketing Platform (CRM platform)
Offer Link (website, products,service e.t.c)
Multimedia Content
LIST: are email in excel file document formats and
it always contain one field which is email.
LEADS: It is also email in excel file doc but contain
more than emails, they contain various fields apart
from emails like name, gender, address, mobile
numbere.t.c.

HOW TO GENERATE LEADS OR LIST.

1. Web Scrapping
2.You can buy it.
3.You can use email generator
4. You can use email extractor
5. You can use any other software for generating
email.
6. Through Form page/Squeeze page (landing page
with a form page)
NOTE: But the best and the most quality list or
leads are the one you generate through form page
or squeeze page because the people you got there
information already knows what your business is
all about before dropping their details.
BENEFITS/USES OF EMAIL MARKETING.
*It helps to convince people easily.
*It increase brand awareness.
*It increase web traffic.
*It is retargeting.
*It is easy to track and its measurable.
*It is flexible and cost effective.
*It helps in driving more conversion.
*It aids better communication.

EMAIL MARKETING FEATURES.

The features in email marketing includes but not
limited to:
Form Page
Landing Page
List Building
Leads Verification
List Segmentation
Subscribers Management
Custom HTML Editor
Marketing Automation/ Workflow
Content Writting
Campaign
Newsletter
Autoresponder
RSS
A/B split Message or text
Analytics
Solo Ads
Contact Importing and Exporting
Webinar
Survey
Integration

EMAIL MARKETING PLATFORM or CRM

PLATFORM
We have a lot of CRM platform with different key
features and functionalities but to mention few:
*Mailchimp
*Getresponse
*Mailkitchen
*Icontact
*Constant Contact
*Aweber
*Mailer lite
*Sales Force
*Campaign Monitor
*Leadspage
*Instapage
*Clickfunnel
*Zoho
*Mailjet
*Sendgrid

FORM PAGE
A form page is a web page or HTML form on a web
page that allows user to enter their information, It
is design in order to get people information with
the aim of marketing to them, we can as well
design form page and integrate it to our website.
IMPORTANCE OF FORM PAGE.
*It is use to generate people's information.
*It makes us to get more sales through the people
we get there information.
SYNONYMS OF FORM PAGE.
Opt in page
Sign up form
Capture Page
Signature File

LANDING PAGE.
It is any important marketing tools bringing
awareness to specific content and prompting
visitors through call to action to provide data in
exchange for information, and this can
significantly increase conversions.
This is a page set up to explain about our product
or service to new customer and existing customer.

HOW DOES LANDING PAGE WORKS.

1. Landing page makes people to know about us.
2. Landing page makes us to achieve more
customer.
3. It create awareness for our products or service.
4. It allow us to know more people who are ready to
be of us.
5. It creates more relationship with our new email
sign up.
6. It tells people about our products level or stage.
7.To generate more sales even with our existing
customer.
8. It create smooth communication and business
interest with new customer.
9. It makes negotiation work out early e.g price,
quality etc.
USES OF LANDING PAGE.
1. It is use to display a products or service.
2. It is use to generate list or leads.
3.It helps us to give information about our
business more than form page.
ADVANTAGES OF LANDING PAGE.
*It direct your website visitors to take a given
action.
*It converts visitors into list.
*It enable you to qualify a leads.
SYNONYMS OF LANDING PAGE
*Squeeze Page: Landing page with form page
*Sales Page: Landing page use to create
awareness about product
*Lead magnet Page: Landing page use to attract
people's info
*Lander: Landing page which you land on
*Single Web Page: Landing page with only one
page
*Product Page: Landing page with that give details
about product
*Upsell Page: Landing page that talk about
increasing of price
*Down sell: Landing Page that talk about reducing
of price
*Mini Web Page: Landing page that talk a little
about the main website
*Free Offer Page: Landing Page for bonaza or
promo.

TYPES OR CATEGORY OF LANDING PAGE.

CLICK THROUGH LANDING PAGE: This type of
landing page persuade visitors to click through to
another page.
LEADS GENERATION LANDING PAGE: The main
purpose of this page is to generate or capture
people information.
others include:
Standard alone landing page
Viral Landing Page
Mini website landing page.

BENEFITS.
1.It increases conversion.
2.It generate data and insight.
3.It helps to grow your email list or leads.
4.It increases creadibility.
5.It increases brand awareness.

EMAIL CAMPAIGN.
Email campaign is amn eletronic message send
out to people in order to advertise or promote our
products and service. Email campaign helps to
know unknown people.
TYPES OF CAMPAIGN.
1. ONLINE CAMPAIGN: This campaign can be send
out by using email marketing platform like
getresponse, mailchimp etc to send online
campaign which require a connection.
2. OFFLINE CAMPAIN: This can be sent out using
email software to send message to the email list
generated e.g AB bulk mailer, Sendbox.
DIFFERENCES BETWEEN ONLINE AND OFFLINE
CAMPAIGN.
1. Online campaign uses website while offline
campaign uses software.
2. Online campagn generate slow and steady
results while offline campaign is fast.
3. We cannot download the online campagin but
we can download the offline campaign.
4. Online campaign requires interenet connection
while offline campaign doesnt require.
IMPORTANCE OF EMAIL MARKETING CAMPAIGN.
*Email campaign makes it easier to promote our
products to many people at a time.
*It enable us to get more visitors.
*It makes us to get more sales.
*It makes our products to be more popular.
*It makes us to know unknown people.
*It increase web traffic.

NEWSLETTER.
Newsletter is a continous message sent to our
subscriber which describes the benefits of our
products or services so that they have intention to
buy. This is sometimes known as SALES LETTER.
It is to give subscriber regular update of our store.

TYPES OF NEWSLETTER
1. INFORMATIVE NEWSLETTER
2. SALES / PITCH NEWSLETTER
3. RSS SALES / PITCH NEWSLETTER
1. INFORMATIVE NEWSLETTER: This newsletter is
sent to your subscribers in order to boost
relationship with them.
2. SALES / PITCH NEWSLETTER: This newsletter is
sent to subscriber with the intention of making
sales by showing the benefits and features of your
offers.
3. RSS SALES / PITCH NEWSLETTER: This is the
type of newsletter sent to your subscriber who
sign up for your newsletter through your blog and
this is after you have integrated your email service
provider with your website.
This is the automatic message sent to our
subscribers whenever we make a blog post
(administration make a blog post)

TOP BLOG WEBSITE

Lindaikejiblog.com
Ogbongeblog.com
360nat.com
bellanaija.com
notjustok.com

IMPORTANCE OF NEWSLETTER
To create awareness of our product or services.
To help you to increase the courage of your target
customer.
To helps to maintain contact of our subscribers
and new email list.
To get new email of people that visits the website.
It makes promotion and advertising easy for both
subscribers & new email.
To get new email by asking visitor to subscribe.
To build realtionship with subscriber before the
next sale opportunity.
It educates prospect.

AUTO RESPONDER.
Auto means something that can start itself
automatically without been monitored or touch
after planning.
Responder means giving reply to message or
conversion.
Autoresponder simply means series of message
sent to our subscriber which has already been
schedule and can start itself without been
monitored or been controlled after planned.
This is quite different from a scheduled newsletter
because whenever anyone opt in, It starts from the
beginning for the new subscriber.
IMPORTANCE OF AUTORESPONDER
1. It also known as marketing automation.
2. It is easy way to send message without using a
figure.
3. It makes marketing easy when the subscriber are
many.
4. It helps to schedule message series by series.
5. It makes subscriber get general up date about
us.
6. It makes our subscriber to know more about our
product state.
DIFFERENT BETWEEN AUTORESPONDER AND
RSS TO EMAIL.
* Autoresponder have only a month interval while
RSS to email is whether administrator make post.
*Autoresponder is a message send to our website
subscriber while RSS to email is a message sent to
our blog subscriber.
*Autoresponder is a series by series message
while RSS is a blog and blog administrator can
schedule it due to the post made.

HOW AUTORESPONDER WORKS.

DAY 0 DAY 1 DAY 2 DAY 3 DAY 4
MSG 1 MSG 2 MSG 3 MSG 4 MSG5
Welcome Info Sales Promo Appreciation

IMPORTANCE/BENEFITS OF AUTORESPONDER.
*It turn prospect into loyal customers.
*It helps to build long time relationship with little
effort.
*It enable continous marketing without hiring
people.
*It aid follow up flawlessly without missing a single
customer.
*It help to generate repeat sales due to constant
communication.
*It ensaures better email delivery.
*It allow duplication of effort to be easy.
*It obtain measurable result.
*It is easy way to send message without using a
figure.
*It makes marketing easy when the subscriber are
many.
*It makes subscriber get general update about us.
*It makes our subscriber to know more than our
products.
*It helps to schedule message series by series.

SURVEY
A survey is a method of gathering information from
a number of individual known as a sample in order
to learn something about the largest population
from which the sample is drown.
It is one of the method use in generating
information from individual. Survey have variety of
purpose and can be conducted in different ways
just as questionaire and electron.
THE REASON OF RUNNING A SURVEY.
1.Have a clear purpose.
2.Are easy to administrate.
3.Are easy to take.
4.Produce accurate data.
5.Let you confidently make informed decision.

WHY DO YOU REALLY WANT TO RUN A SURVEY.

When deciding to run a survey, you need to
understand its goal and objectives. Sure you want
to ask some specific people some question, what
do you plan to do with their answer.
PURPOSE OF SURVEY.
The survey is used to gain information or data of
customer, the called data helps in business
decision making.

IMPORTANCE OF SURVEY.
It is use to gather information.
It is use for decision making.
It is use to measure and establish the performance
of an existing organization.
It helps to know people's opinion.
WEBINAR
It is also known as web based seminar, it is a
presentation lecture or seminar transmitted over
the web using video conference software, a key
feature of a webinar is an interactive element. It is
similar to a chatting platform like skype.
WHY IS WEBINAR SO POWERFUL TO OUR
BUSINESS?
It provide upfront value calling because people buy
from the company they knows and have trust
because you are providing them valueable services
and doing it consistently. It boost relationship &
 Trust.
CONTENT MARKETING
Content marketing is a form of marketing focused
on creating, publishing, and distributing content
for a targeted audience online. It is often used by
businesses in order to: Attract attention and
convince audience to buy our products or usee our
services.

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