Republic of the Philippines

PALAWAN STATE UNIVERSITY

Puerto Princesa City
Palawan State University – Narra Campus
1ST Semester, School Year 2023-2024

NAME: JENELYN A. GALVE

COURSE: BEED I-A
SUBJECT: BUILDING AND ENHANCING NEW LITERACIES ACROSS THE
CURRICULUM
TOPIC: MEDIA LITERACY
INSTRUCTOR: JENNIFER E. AGUSTIN

CONCEPT EXPLORATION

Today, information comes through an interwoven system of media technologies. The ability to read
many types of media has become an essential skill in the 21st Century. Thus, schools are greatly confronted
with this challenge.

Media Literacy

Lynch (2018) coined the term "media" that refers to all electronic or digital means and print or artistic
visuals used to transmit messages through reading (print media), seeing (visual media), hearing (audio media),
or changing and playing with (interactive media), or some combinations of each.

Media can be a component of active learning strategies, such as group discussions or case studies (Mater
and Ghent, n.d.).

Media literacy is the ability to access, analyze, evaluate, and create media (Firestone, 1993).

The Ontario Ministry of Education (1989) stressed that media literacy means helping students develop
an informed and critical understanding of the nature of mass media, the techniques used and their impact.

Media literacy therefore, is the ability to identify different types of media from wide array of sources
and understand the messages they bring (Hobbs, 1997).

Media Literacy Concepts

1. It is the ability to critically assess the accuracy and validity of information transmitted by the mass media
and produce information through various forms.

2. Also known as Media Education, it is the ability to realize that all kinds of media show a representation of
reality.

3. it is the process of accessing, decoding, evaluating, analyzing and creating both print and electronic media
(Aufderheide, 1993).

4. It depicts experience of reading texts and designing hypertexts made possible through technology (Hobbs,
2007).

5. It pertains to understanding how to use today's technology, how to operate equipment, use various
softwares and explore the Internet.

6. As a 21st Century approach to education, media literacy builds understanding of the role of media in
society, as well as the essential skills of inquiry and self-expression necessary for democratic citizens.
APC-PSU-Narra: The Teaching Professional===============================================================
 7. It represents response to the complexity of the ever-changing electronic environment and communication
channels.

8. Critical evaluation of media requires the ability to analyze and disseminate various features to others.

9. It is about teaching critical media management strategies, including ICTs in schools and learning centers.

10. It includes the ability to perform effective Internet searches, awareness and respect of intellectual property
and copyright law and the ability to identify truth from fake news.

Roles of Media Literacy

It becomes easy to create media, however, it is difficult to know the creator of this, his/her reason, and
its credibility. Specifically, it helps individuals to:

1. Learn to think critically.

When people evaluate media, they decide If the messages make sense, including the key ideas before
being convinced on the information that they get from it.

2. Become a smart consumer of products and information.

Media literacy helps individuals learn how to determine whether something is credible, especially the
advertising before they can be persuaded with the products on sale.

3. Recognize point of view.

Identifying an author’s perspective helps individuals appreciate different ideas in the context of what
they already know.

4. Create media responsibly.

Recognizing one's ideas and appropriately expressing one's thoughts lead to effective communication.

5. Identify the role of media in our culture.

Media conveys something, shapes understanding of the world, and makes an individual to act or think in
certain ways.

6. Understand the author's goal.

Understanding and recognizing the type of influence something has, people can make better choices.

APC-PSU-Narra: The Teaching Professional===============================================================