Case Questions Name of Case SAVE as Case & Student name

SUKKUR INSTITUTE OF BUSINESS ADMINISTRATION

FACULTY OF BUSINESS ADMINISTRATION

Business Strategy
BBA VIII (A & B)
Fall 2021
Case Name e.g WHAT BUSINESS IS ZARA IN?

Case learning and Conceptual Questions

1. What is company’s vision statement

2. What is the company’s mission
3. Pastel Analysis and any identify key factors and counter strategies the Company
Pestel define Identify/ Reasons Actions/ Strategies
P
E
S
T
E
L

4. Analyze the changing industry structure in which the Company is operating by using
Porter’s Five Forces Model. How did Company counter the changes and challenges of the
industry competitive forces in which Company is operating by using Porter’s Five Forces
Model? `
Five Define Identify/ Reasons Level Actions Strategies
Forces
Are

5. You are also advised to conduct a strength, weaknesses, opportunities and threats
(SWOT) analysis for the Company and provide strategic suggestions based on analysis.
Identify Actions\Strategies
 Opportunities:
1
2
3,4…Add number
Threats:
1
2
3,4…Add number
Strength:
1
2
3,4…Add number
Weakness:
1
2
3,4…Add number

6. Competitive Advantage includes, what type of Resources when bundled to create

organizational capabilities
Tangible Resources

Financial Resources • The firm’s capacity to borrow • The firm’s ability to generate funds
through internal operations

Organizational Resources • Formal reporting structures

Physical Resources • The sophistication of a firm’s plant and equipment and the
attractiveness of its location • Distribution facilities • Product inventory

Technological Resources • Availability of technology-related resources such as copyrights,

patents, trademarks, and trade secrets ties

Intangible Resources
Human Resources • Knowledge • Trust • Skills • Abilities to collaborate with others

Innovation Resources • Ideas • Scientific capabilities • Capacity to innovate

Reputational Resources • Brand name • Perceptions of product quality, durability, and

reliability • Positive reputation with stakeholders such as suppliers and customers

7. Describe Company Business strategic positioning? (Quad)

8. What are the Four Criteria of Sustainable Competitive Advantage which the company uses
its resources and capabilities to get competitive advantage and why is it so successful in it?
The Four Criteria of Sustainable Competitive Advantage
Valuable Capabilities • Help a firm neutralize threats or exploit opportunities
Rare Capabilities • Are not possessed by many others
Costly-to-Imitate Capabilities • Historical: A unique and a valuable organizational culture or brand name
• Ambiguous cause: The causes and uses of a competence are unclear • Social complexity: Interpersonal
relationships, trust, and friendship among managers, suppliers, and customers
Nonsubstitutable Capabilities • No strategic equivalent

Table 3.5 Outcomes from Combinations of the Criteria for Sustainable Competitive Advantage
Is the Capability Valuable?
Is the Capability Rare?
Is the Capability Costly to Imitate?
Is the Capability Nonsubstitutable?
Competitive Consequences
Performance Implications
No No No No • Competitive disad- vantage
• Below-average returns
Yes No No Yes/no • Competitive parity • Average returns
Yes Yes No Yes/no • Temporary com- petitive advantage
• Average returns to above-average returns
Yes Yes Yes Yes/no • Sustainable com- petitive advantage
• Above-average returns

9. What are Company’s key Strategies?

10. Who are Company’s competitors?
11. How does competitive rivalry, competitive behavior, and competitive dynamics effect
Company?
12. What is the purpose of Company’s value chain? And identify the types of the value chain
activities of Company’s?
13. What is market commonality? What is resource similarity? With major competitors?
14. Develop a Competitive Profile Matrix (CPM)
Total Weight 1.00. Rating 1to 4
Company

Critical Success Factors Weight Rating Weighted Rating Weighted Rating Weighted
Score Score Score

Total
 15. Develop External Factor Evaluation (EFE) Matrix
Total Weight 1.00. Rating 1to 4

Key External Factors Weight Rating Weighted Score

Opportunities

1.

2.

3. ...6… add as needed

Threats

1.

2.

3. ...6… add as needed

TOTAL 1.00

16. Develop an Internal Factor Evaluation (IFE) Matrix

Total Weight 1.00. Rating 1to 4

Key Internal Factors Weight Rating Weighted

Score

Strengths

1.

2.

3. .......6… add as needed

Weaknesses

1.

2.

3. ...6… add as needed

TOTAL 1.00

17. Develop an Grand Strategy Quadrants Matrix for the Company

18. Develop an Internal-External (IE) Matrix

 The IFE Total Weighted Score

Strong Average Weak

3.0 to 4.0 2.0 to 2.99 1.0 to

1.99

High I II III

Medium IV V VI

Low VII VIII IX

19. Develop an Quantitative Strategic Planning Matrix (QSPM) and recommended option
Total Weight 1.00. Rating 1to 4

Strategic Alternatives

Strategy Option #1 Strategy Option #2

Key Internal Factors Weight

Strengths Rank (1-4) Total Rank (1-4) Total

Weighta Weight
Weight ge age

1.

2.

3. ....6… add as needed

Weaknesses

1.

2.

3. ....6… add as needed

SUBTOTAL 1.00

Strategy Option# 1 Strategy Option # 2

Key External Factors Weight

Opportunities Rank (1-4 Total Rank (1-4 Total

Weightag Weightag
Weight e e

1.

2.
3. ....6… add as needed

Threats

1.

2.

3. ....6… add as needed

SUBTOTAL 1.00

SUM TOTAL ATTRACTIVENESS SCORE

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