DUTIES AND ROLES OF MEDIA MANAGER

ASSIGNMENT

NAMES: NIMRA AKRAM

COURSE:
INSTRUCTOR:
DEPARMTENT:
DATE:
DAY: SATURDAY
INTRODUCTION
Media management is a business administration discipline that identifies and describes strategic
and operational phenomena and problems in the leadership of media enterprises. Marketing
experiences along with building effective promotional strategies are required for successful
media manager additionally, familiarity with different media types such as advertising, digital
channels, magazines and billboards and so forth.

DUTIES OF MEDIA MANAGER

 Establish and monitor performance benchmarks and media cost with agencies.
 Evaluate media efforts results and prepare measures of success.
 Ensure program outcomes receive best possible business benefit levels.
 Recommend marketing management on media policies development for maximum
effectiveness.
 Perform with Market Research, agencies as well as brand teams to optimize
investment return for advertising management and media planning.
 Supervise media marketplace to remain updated on latest media trends.
 Identify opportunities and evolving issues and interpret new technologies along with
consumer reaction.
ROLES OF MEDIA MANAGER

 Develop detailed understanding of media measurement as well as evaluation

standards.
 Compile third party data sources information such as MRI, Nielsen, and Simmons
etc.
 Analyse media research as well as translate into strategy.
 Manage and maintain media budgets along with implement authorized plans, media
payments and purchase orders.
 Ensure approve payment invoices and advertising billing.
 Interact with agencies plus outside suppliers for billing issues plus dispute resolution.
 Manage entire media budge activities.
 Maintain precise spending estimates and upgrade as required.
 Negotiate with media channels to close competitive deals
 Prepare additional promotional projects to support new product launches
 Create new campaigns to reach a broader audience
 Ensure a cohesive advertising message across campaigns
 Build long-term relationships with media influencers to promote our brand
SUMMING UP
The responsibilities of media manager are really huge as he/she is responsible for the
marketing and for handling the bottom level management. The strategies and planning for

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profit maximization responsibilities are being issued to media manager. Hence, media
manager roles and duties decide how company would be getting profits via showing their
work perfectly.

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