Professional Documents
Culture Documents
To cite this article: Ian Zapcic, Megan Fabbri & Sharvari Karandikar (05 Mar 2023): ‘How
Can I Love You if You Don’t Let Me Do this?’ Evaluating the Effects of the Red Pill Seduction
Community Experienced by Intimate Partners, Journal of Aggression, Maltreatment & Trauma,
DOI: 10.1080/10926771.2023.2186302
a
College of Social Work, The Ohio State University, Columbus, OH, USA; bSchool of Social Work, West
Virginia University, Morgantown, WV, USA
The “manosphere” is the term for a collection of websites, message boards, and
other online spaces associated with the men’s rights movement and similar
online-mediated antifeminist groups (Ging, 2019; Schmitz & Kazyak, 2016).
Manosphere discourse encompasses a range of topic areas including the
#Gamergate community, which garnered attention for harassment and threats
toward women involved in the video game industry, and the politically-
concerned alt-right, implicated in events such as the election of Donald
Trump for U.S. President and the Charlottesville “Unite The Right” rally
(Mamié et al., 2021; Massanari, 2017). Several manosphere groups are specific
CONTACT Ian Zapcic zapcic.1@osu.edu College of Social Work, The Ohio State University Stillman Hall, 1947
College Road, Columbus, OH 43210, USA
© 2023 The Author(s). Published with license by Taylor & Francis Group, LLC.
This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives
License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in
any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.
2 I. ZAPCIC ET AL.
in their efforts to teach men how to “pickup” or seduce women, such as the
Pickup Artistry community which focuses on confidence-building through
scripted attraction routines (Bratich & Banet-Weiser, 2019; Ging, 2019).
Another manosphere group, The Red Pill (TRP), teaches a different form of
seduction through espousing a specific type of hypermasculinity, reinforcing
stereotypical gender hierarchies, and encouraging men to manipulate women
to counteract feminism, which it refers to as women’s “sexual strategy” (Ging,
2019; Van Valkenburgh, 2021).
The phrases “taking the red pill” or “becoming red-pilled” are references to
the 1999 film The Matrix, in which the main character swallows a red pill after
being informed that doing so will allow him to see the world in its true form
(Silver & (Producer)&The Wachowskis (Directors), 1999). Concordantly, the
term has taken hold in the manosphere, which believes the truth that men
must “wake up” to is that feminism harms them and robs them of their
masculinity (Bratich & Banet-Weiser, 2019; Ging, 2019). The TRP community
takes this imagery further, telling men that if they swallow the red pill they will
be able to overcome the obstacles that feminism uses to prevent them from
having as many sexual partners as they desire (Bratich & Banet-Weiser, 2019;
Van Valkenburgh, 2021). TRP philosophy suggests that men must adopt an
“alpha” male persona, because women are inherently attracted to high-status,
traditionally masculine men and will only date lower-status men if they wish to
exploit them financially (Ging, 2019; Van Valkenburgh, 2021). As such,
scholars have observed that red-pilled ideologies and the manosphere at-
large may be radicalizing men who may go on to commit violence or harass
ment (Baele et al., 2019; Bratich & Banet-Weiser, 2019; Marwick & Lewis,
2015; Massanari, 2017).
TRP content can be found across a variety of online platforms, but it has
been largely organized on the message board site Reddit (Ging, 2019; Van
Valkenburgh, 2021). The main sub-forum, or “sub-reddit” for TRP currently
has over 1.7 million subscribed users (Reddit, n.d.b), and has been observed to
host several thousand unique posts and replies published per week (Copland,
2020). Notably, Reddit “quarantined” TRP, meaning that in order to try to
reduce further spread of its influence on their site they made TRP content only
viewable to users who were already subscribed or who actively searched it out
(Copland, 2020; Cousineau, 2020). Research has observed that such restric
tions can effectively curb the growth and spread of radical online communities
(Copland, 2020). However, this research has also suggested that these restric
tions limit the diversity of perspectives in discourse and can result in a greater
level of radicalization among the user base, which remains active. Indeed,
these subscribed Reddit users continue to actively use TRP to spread their
beliefs on masculinity and exchange their seduction techniques that treat
women as commodities to be controlled for sexual gain (Van Valkenburgh,
2021).
JOURNAL OF AGGRESSION, MALTREATMENT & TRAUMA 3
Method
Purpose and research questions
Given the substantial amount of TRP media and the large numbers of parti
cipants who consume it, it is necessary to reflect on and evaluate how partners
on the receiving end perceive those ideas and behaviors. Though large
amounts of research have examined various dimensions of intimate relation
ships, research that elevates the experiences of those in relationships with TRP
men has thus far not been undertaken. This qualitative research represents
a preliminary investigation into TRP and “red-pilled” relationships, and offers
key information that may be used to build future awareness of these relation
ship practices.
The research was performed in pursuit of these research questions:
RQ1) What are the experiences of having a current or former intimate partner
who is involved with The Red Pill?
RQ2) How does involvement with The Red Pill impact relationships and the
other partners?
Design
This study used interpretative phenomenological analysis (IPA) in an explora
tory research design. IPA positions itself as both an epistemology and
a research methodology, and supports the researcher’s ability to “make
sense” of the participants’ responses while the participants do the same with
their social experiences (Smith et al., 2009). In keeping with the IPA approach,
this study collected qualitative data from semi-structured interviews with
a small number of participants, inductively analyzing them and coding for
themes.
Purposive sampling was employed in order to collect responses from
a specific group of people with a shared particular experience (Padgett,
2016). Recruitment information was posted publicly in two subreddits,
which exist in reflection of TRP, The Blue Pill and Ex-Red Pill, with
moderator approval. These subreddits were selected in accordance with
prior guidance for Reddit recruitment which suggests that chosen subred
dits must have proper fit (i.e., connection to the phenomenon) and reach
(i.e., adequate size for recruitment) without being so large or broad as to
inundate the researchers with ineligible or interloping community observers
(Zapcic et al., 2023 in press; Shatz, 2017). The Blue Pill is a subreddit where
members discuss or satirize elements of TRP or posts from their forum, and
JOURNAL OF AGGRESSION, MALTREATMENT & TRAUMA 5
Results
Demographics
Six participants completed the in-depth interviews. All six participants identi
fied themselves as cisgender, heterosexual women. Participants ranged from
the ages of 20 to 38 at the time of the interviews, and were between the ages of
18 and 32 at the start of the TRP relationships. Median age was 27.5 at the time
of interviews and 23.5 at the start of the TRP relationships. Relationship
lengths ranged from approximately 5 months to over 6 years. Four partici
pants were located in the United States, one was located in the United
Kingdom, and one participant requested not to disclose her specific country
of residence but stated that it was in mainland Europe. Of the six participants,
all but one indicated during screening that their TRP partner had been
observed consuming TRP media during the relationship and/or had explicitly
introduced TRP topics into the relationship.
Themes
Four main themes emerged from the data analysis: 1) Technology use, 2)
Maltreatment, 3) Social beliefs, and 4) Long-term effects. Each of these themes
revealed several sub-themes and categories related to events, which occurred
during the relationships, and how the participants had processed them.
Technology use
This theme highlights the way in which internet use was fundamental to the
romantic relationships. Two categories fell into this theme, 1) formation and
sustainment of the relationship and 2) TRP/manosphere media consumption.
subjected them to. One participant described being overly preoccupied with
her smartphone because her partner had mandated she answer all of his texts
and calls immediately or else he would end the relationship, while another
stated that every time she attempted to talk about her concerns her partner
would ignore her by going on his phone. Other participants told of the ways in
which their partners would repeatedly show them articles, blogs, videos, or
other internet media that supported their antifeminist opinions. It was sug
gested that this content was being shown in order to demonstrate the alleged
rigor and legitimacy of TRP.
Maltreatment
All participants described ways in which they had been subjected to various
types of mistreatment by their partners. These descriptions formed primary
categories of 1) control, 2) manipulation, and 3) personal maltreatment.
Control
Every participant described varied ways in which their partners had exerted
control over their lives in ways that they disliked or found harmful. Several of
these elements of control were related to the participant’s ability to grow
personally as an adult. For example, TRP partners attempted to control living
situations within the relationships, with multiple participants explaining that
their partners had pressured them into living together very early on. In doing
so, one participant strained her relationship with her family while another
ended up in a financial situation, which caused her to be further reliant on her
TRP partner for stability. The latter participant elaborated “I think he kind of
almost wanted to, like he wanted to financially dominate me. But I never liked
that. I never wanted him to do that.” Similarly, multiple participants enumer
ated ways in which their partners discouraged, derided, or actively tried to
8 I. ZAPCIC ET AL.
Manipulation
Every participant described the specific methods their TRP partners had used
to manipulate their behaviors, which participants identified as related to these
men’s TRP involvement. One participant described how her partner would
create messes throughout the house in order to prompt her to clean, and
would intentionally leave his clothes on the floor next to the hamper so that
she would have to pick them up and put them where they belonged. Another
participant described how her partner would insist that she reply to his text
messages as soon as he sent them, regardless of whether she was at work,
school, or otherwise indisposed. A third participant described that, on vaca
tions, her partner would walk in on her in the shower or hide all of her clothes
so that she was forced to be nude. This type of manipulation was suggested to
be a reinforcement of TRP ideas about women’s roles as caregivers and sex
objects, as well as denying them autonomy.
Partners were described as leveraging these tactics to manipulate parti
cipants’ emotions as well. Multiple participants stated that they were
“gaslit,” or made to doubt their own experiences and perceptions, by their
TRP partners (American Psychological Association, n.d..). One participant
articulated that her partner would frequently use “Dread Game,” a TRP
tactic in which a TRP man instills fear in his partner that he will leave her,
causing her to acquiesce to his whims to prevent him from doing so. She
elaborated that TRP men seem believe that this will strengthen a woman’s
connection to her partner, but “they seem to be absolutely oblivious that
this will annihilate any trust, connection, [and] intimacy in my
JOURNAL OF AGGRESSION, MALTREATMENT & TRAUMA 9
Personal maltreatment
Beyond control and manipulation, all participants articulated a variety of
instances where their partners had generally disrespected or otherwise
mistreated them. Several participants described being personally insulted
by their partners. These insults included comments about their intelligence,
their appearance, or their age. One participant explained that her partner
would make comments about her crow’s feet and, when she stated she
would be open to having another child in her late 30’s, he said she was
going to be a “grandma-mom.” Another participant conveyed that she and
her partner typically had a relationship where they would make playful
jokes at each other’s expense, but that on multiple occasions her partner
became irate about the jokes and ceased communication for several hours.
The TRP partner to “maintain frame” and emphasize that TRP opinions
about how women should behave were the correct ones identified both
incidents as attempts.
Multiple participants also identified carelessness demonstrated by their
partners, such as agreeing to meet the participants for dinner or promising
to call at a certain time and then choosing not to do so. Two participants also
described harassing messages they received after their relationships ended,
with one adding that her ex-partner began playing TRP videos loudly anytime
he saw her after the breakup in order to antagonize her. Whereas the control
and manipulation efforts were identified by participants as related to their
partners’ involvement with TRP, participants expressed mixed feelings toward
whether or not these careless behaviors were part of their partners’ TRP
strategies.
Social beliefs
The next theme that emerged from participant data related to the social beliefs
of the TRP partners. This theme was comprised of categories including 1)
gender roles, 2) contradictions/double standards, and 3) connections to other
extreme beliefs.
10 I. ZAPCIC ET AL.
Gender roles
Every participant enumerated the wide array of ways in which their partners
had communicated certain rigid beliefs about women. These particular beliefs
seemed to be rooted in TRP ideology surrounding Evolutionary Psychology
and women’s capabilities. Frequently, these beliefs were centered on the
alleged intellectual inferiority of women. One participant described her part
ner expressing surprise that she was smart and funny, because he believed
women to be incapable of those qualities. Another participant elaborated her
partner’s beliefs as “Basically, women aren’t capable of thinking, that you’re
almost not human even, that women are not capable of forming thoughts.”
Multiple participants mentioned either being requested to take IQ tests or
having been shown sources which suggest that women have inherently lower
IQs than men. Participants who identified being academically inclined
asserted the opposition they received from their partners; in one case the
participant said her partner “thought that after I took a couple classes
I would get this ambition out of my system” and “he kept telling me ‘your
college degree is a waste of time.’”
Participants also frequently stated their partners’ strong beliefs about
women’s relationship and sexual behaviors. Partners were stated to have
informed participants of their beliefs that women are unfaithful or incapable
of authentic love, often portrayed with derogatory terminology such as “chea
ters” or “sluts.” Instead of forming relationship bonds for love, then, partici
pants outlined their partners’ beliefs that women seek out men based on high
social and economic statuses. One participant specified it as her partner telling
her “how all women are hypergamic or what’s the word, that we just want the
high achievers . . . that we just want to sleep around with the richest man we
can find.” Participants similarly pointed to their partners’ use of generaliza
tions about these characteristics being endemic to women. As one participant
expressed:
For them, it’s very, it’s very all-or-nothing . . . all women are bad. There’s no in-between,
there’s no couple-of-okay ones, it’s they’re all bad. They’re all horrible. They’re all
cheaters.
Most participants also communicated ways in which their TRP partners had
oriented their relationships to be in line with stereotypically western relation
ship gender roles, which are endemic to TRP ideology. Participants intimated
that, as women, they had pressures placed on them to be mothers, house
keepers, and caretakers. Additionally, several participants mentioned their
partners’ belief that women and men could not be platonic friends, and that
friendship between women and men was merely pretense for romantic over
tures. Any deviation from these sets of beliefs was entirely rejected or treated
hostilely. Regarding family construction, one participant indicated “his sister
was actually married and her and her husband, I don’t think they wanted kids
JOURNAL OF AGGRESSION, MALTREATMENT & TRAUMA 11
because the husband was planning on having a vasectomy. And so, I think that
that was one thing my ex was very sensitive about.” Regarding friendship
between sexes, another participant elucidated “he said something along the
lines of, ‘men and women can’t be friends.’ And I was like, ‘we were friends.’
And he was like ‘yeah, but now we’re dating.’” Participants frequently
expressed that the repetition of these narratives reinforced their own beliefs
that these conditions could be true.
Contradictions/Double standards
Participants universally conveyed ways in which their partners held beliefs or
engaged in behaviors related to TRP which contradicted themselves or estab
lished a double standard. For example, multiple participants were subjected to
their partners’ belief that all women were inherently unfaithful while later
discovering that these same men were using dating and chat applications to
attempt to seduce other women. Further, one participant also explained that
her partner would frequently decry men who physically abused women
because that demonstrated their lack of control, and TRP dictates that men
control their emotional displays at all times. Nevertheless, on multiple occa
sions her partner became physically violent with her. Yet another participant
noted that, in her viewing of TRP spaces online, moderators and adminis
trators would stifle any conversations which brought light to these contra
dictions and often mute the users.
Descriptions of contradictions and double standards often related to part
ners’ sexuality. Partners were stated to have portrayed themselves publicly as
“normal” people, though they often fixated excessively on sex, watched exces
sive pornography, or behaved sexually inappropriately with women. One
participant remarked that her partner had outwardly maintained an image
of being a “nice guy, like kind of a scout leader, took his kids to church,” while
he also wanted to hire a much younger secretary to flirt with and had posted
sexually explicit comments on women’s online fitness photos. Another parti
cipant conveyed that her partner portrayed himself as a “dream husband”
while maintaining a borderline addiction to pornography and pressuring her
to engage in fetish-related sex acts, which made her uncomfortable. Multiple
participants also communicated that, despite their partners’ stated beliefs that
women were untrustworthy and inherently unfaithful; these men were in fact
engaging or attempting to engage in sexual behaviors with other women.
Participants specified a number of explanations their partners offered for
these behaviors, including acknowledging the double standard while implying
that as men they were naturally bound to philandering behaviors.
extreme beliefs. This was often political, with all of these participants referring
to their partners as being conservative or holding conservative beliefs.
Although having conservative beliefs is not necessarily fringe or extreme,
participants identified specific elements or figures within conservatism that
they felt were particularly radical. For example, one participant stated that in
addition to TRP media, her partner would watch videos from prominent
conspiracy theorist Alex Jones or white nationalists, and would engage in anti-
Semitic hate speech. Another participant explained that her partner was an
avid fan of President Trump and would wear a “Make America Great Again”
hat, despite the fact that he was from a European country where such behavior
was far outside the norm.
These participants universally conveyed their belief that there is strong
feedback and member-sharing between TRP and other extreme or conspir
atorial ideologies, particularly because TRP itself can be considered
a conspiracy ideology. These participants noted their beliefs that part of the
allure of TRP and other extreme groups is that they allow vulnerable or
frustrated men to feel empowered. Participants all shared examples of their
partners’ past traumas or disenfranchisements, ranging from examples of
having been ignored or abused by women to having experienced systematic
bullying throughout their lives. One participant stated her perception that the
tension of feeling like an outsider can push men into these groups, referring to
the manosphere and other associated fringe communities as “like, the White
supremacy area of nerds.”
Long-term effects
The interview guide elicited participant responses regarding the continued
impacts of their relationships with TRP men. Two categories emerged from
this theme: 1) lingering mistrust and 2) current and future relationships.
Lingering mistrust
All participants told of the ways in which their TRP relationships had caused
ongoing mistrust that they were still working on healing. This mistrust was
often directed inwardly, with a number of participants expressing that they felt
the need to evaluate themselves more cautiously as they had been unaware of
the warning signs, which their TRP partners had demonstrated, allowed
themselves to be influenced by these behaviors, or simply “didn’t take it
seriously enough.” One participant stated:
I now kind of am more aware of red flags and setting boundaries, whereas before
I wasn’t. I feel like if I had been the way I am now when I met him, we wouldn’t have
dated.
JOURNAL OF AGGRESSION, MALTREATMENT & TRAUMA 13
hurt, going so far as to say “I just want to peel off my skin, I want to – ugh. Just
to remove all traces of ever being touched by any man.”
Discussion
This research represents the first known exploration into TRP/red pill rela
tionships as experienced by partners on the receiving end of these tactics. The
study sought to identify common characteristics, beliefs, and behaviors
observed in TRP men, as well as to evaluate the impacts that these beliefs
and behaviors had on the participants and their relationships. Because numer
ous studies have noted the harmful sexism displayed within TRP systems, and
TRP acknowledges that their system employs manipulation (Bratich & Banet-
Weiser, 2019; Ging, 2019; Van Valkenburgh, 2021), it is particularly important
to view how these systems have been implemented in the physical, offline
world. Further, the popularity of TRP’s online spread suggests that this is
a novel form of intimate partner violence, which is likely under-detected,
underreported, and warranting further investigation.
Descriptions of partners were in alignment with prior analyses of content
and discourse in TRP and other manosphere communities. First, descriptions
of partners’ online behaviors supported prior research identifying TRP beliefs
spreading through participation in manosphere channels on sites like Reddit
and YouTube (Ging, 2019; Van Valkenburgh, 2021). Copland (2020) has
demonstrated the vast amount of content generated on some of these chan
nels, and participants in this study offered support with their accounts of
partners spending overwhelming amounts of time engaging in this informa
tion. TRP partners similarly exhibited stereotypically gendered ideas about the
role of women as wives and mothers with little personal, financial, or sexual
autonomy. Participants had their careers, social lives, and finances controlled
by their partners, consistent with observations that TRP requires men to
maintain “alpha” status (Ging, 2019). Partners’ negative beliefs toward
women transcended their relationship, substantiating analyses that TRP is
an ideology about retaining masculine power more than a seduction technique
(Bratich & Banet-Weiser, 2019; Ging, 2019; Van Valkenburgh, 2021).
Additionally, multiple participants indicated their partners’ participation in
other groups with extreme social or political viewpoints, corroborating stu
dies, which have suggested a pipeline between manosphere groups and other
radical online communities (Baele et al., 2019; Bratich & Banet-Weiser, 2019;
Marwick & Lewis, 2015; Massanari, 2017).
Participant accounts of TRP relationships were also consistently negative
across ages and geographic locations. For example, both the youngest partici
pant and the oldest participant similarly described TRP beliefs dominating
conversations about the role of women as mothers and caregivers and the role
of men as providers who are naturally promiscuous. Similarly, participants in
JOURNAL OF AGGRESSION, MALTREATMENT & TRAUMA 15
Conclusion
This study discusses the existence, implementation, and impact of a highly
specific type of manipulative seduction, which is being spread via men’s
communities on the internet. Though these experiences of women with TRP
partners may not necessarily be unique among survivors of various forms of
coercion, exploitation, or control, they are unique in the way that their
partners have gained, shared, and implemented these strategies. Findings
highlight the fact that specific manosphere ideologies such as TRP should
not be considered internet-only phenomena, and members of these
JOURNAL OF AGGRESSION, MALTREATMENT & TRAUMA 17
Disclosure statement
No potential conflict of interest was reported by the authors.
ORCID
Ian Zapcic http://orcid.org/0000-0001-8505-1023
Sharvari Karandikar http://orcid.org/0000-0002-4010-618X
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