E-COMMERCE

Search Engines are the New Phone Books and

97% of internet users search for local products, Classified Ads
services, and businesses.
Then: Checked phone books and classifieds
In managing a business, your KEY GOALS are: Now: Go to search engines

 Get new customers Email is the New Direct Mail

 Keep existing customers coming back
 Keep a strong balance between cost and
benefits
 Use techniques and strategies that will work
long-term
Then: Checked the mail for special offers
Now: Check our email for special offers
Social Media is the New Word-of-Mouth

The first step is to learn… Then: Personally talked to people we knew

Now: Spread the word on social media
Marketing methods that are effective NOW vs.
YESTERDAY Online Reviews are the New Personal
Recommendations
Traditional Marketing Methods
Then: Asked people we knew for referrals
Expensive and losing their effectiveness Now: Check online review sites for reputation

 Yellow pages Online Content is the New Local Newspaper

 Newspapers
Then: Read about businesses in the paper
 Paper coupons
Now: Read content online
 TV commercials
Online Videos are the New TV Commercials
As of July 2023, there were 5.19 billion internet
users worldwide, which amounted to 64.6%of the
Then: Watched TV for advertising
global population. Of this total, 4.88 billion, or
Now: Watch online videos
59.9% of the world’s population, were social media
users.
Online Coupons are the New Paper Coupons

What are we doing online?

Then: Clipped paper coupons
Now: Online coupon sites and email
 Using search engines to find information
 Sending or reading email
 Searching for a map or driving directions
 Doing online banking
 Researching a product or service
 Watching online videos or movies
 Engaging in social media

Websites are the New Flyers and Brochures

Then: Called the company for details

Now: Visit their website for details