DHL SERVICE POINT

Submitted by:

Sophia Lorreine Habal

BSBA-MM/3-3

November 30, 2023

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 HISTORY
Susumi Philippines Logistics Incorporation, known as SPLI, is a transportation and logistics
company that has a rich and interesting history. The company was established in 1995 with
the vision of providing reliable and efficient logistics solutions to businesses in the
Philippines.

The early years of SPLI were characterized by rapid growth and expansion. The company
quickly gained a reputation for its commitment to customer satisfaction and its ability to
handle complex logistics operations. As a result, SPLI was able to secure contracts with
several major corporations in the country, solidifying its position in the industry.

In the late 1990s, SPLI faced a significant challenge as the Asian financial crisis hit the
region. The economic downturn resulted in a decrease in demand for logistics services,
leading to a decline in SPLI's revenue. However, the company remained resilient and adapted
its operations to survive during this difficult period.

As the economy recovered in the early 2000s, SPLI seized the opportunity to expand its
services beyond traditional logistics. The company recognized the growing need for
integrated supply chain solutions and began offering value-added services such as
warehousing, distribution, and inventory management. This strategic move allowed SPLI to
differentiate itself from competitors and attract a wider range of clients.

Over the years, SPLI continued to invest in technology and infrastructure to improve its
operational efficiency and service quality. The company implemented state-of-the-art
tracking systems, automated processes, and modern warehouses to streamline its operations.
These investments proved to be fruitful as SPLI was able to enhance its competitive
advantage and maintain its position as a leading logistics provider in the Philippines.

In recent years, SPLI has also focused on sustainability and environmental responsibility. The
company implemented green initiatives such as adopting fuel-efficient vehicles, utilizing
renewable energy sources, and implementing waste reduction programs. These efforts have
not only contributed to environmental conservation but have also strengthened SPLI's
reputation as a socially responsible organization.

Today, SPLI continues to thrive in the highly competitive logistics industry in the
Philippines. With a diverse range of services, a commitment to customer satisfaction, and a

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focus on sustainability, the company remains a preferred choice for businesses seeking
reliable and efficient logistics solutions.

In conclusion, the detailed history of SPLI showcases its journey from humble beginnings to
becoming a prominent player in the logistics sector. Through strategic decision-making,
adaptability, and a customer-centric approach, SPLI has weathered challenges, expanded its
services, and maintained its position as a trusted logistics provider in the Philippines.

COMPONENTS OF SERVICES
The components of services for Susumi Philippine Logistics Incorporation can be categorized
as follows:

Freight Forwarding Services:

 Documentation and customs clearance: This component involves preparing and

processing the necessary documents for import and export shipments, as well as handling
customs clearance procedures.
 Transportation and delivery: This component includes arranging the transportation of
goods from the point of origin to the final destination, ensuring timely and secure
delivery.
 Freight consolidation: Susumi Philippine Logistics Incorporation can offer consolidation
services, where multiple smaller shipments are combined into a single larger shipment,
optimizing cost-efficiency.
 Warehousing and distribution: This component involves providing storage facilities for
goods and managing their distribution to the desired locations.
Supply Chain Management:

 Inventory management: Susumi Philippine Logistics Incorporation can assist in

managing and optimizing inventory levels, ensuring that there is sufficient stock to meet
customer demands without excess.

 Demand forecasting: This component involves analyzing historical data and market
trends to predict future demand for products or services. It helps in planning production
and ensuring efficient supply chain operations.

 Supplier management: Susumi Philippine Logistics Incorporation can handle the

coordination and management of suppliers, ensuring timely delivery of raw materials or
finished goods.

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 Order fulfillment: This component involves managing the entire order fulfillment
process, from receiving orders to processing, packaging, and shipping them to customers.

Customized Logistics Solutions:

 Project cargo handling: Susumi Philippine Logistics Incorporation can provide

specialized services for handling oversized or heavy cargo, such as machinery,
equipment, or construction materials.

 Temperature-controlled logistics: This component involves managing the transportation

and storage of goods that require specific temperature conditions, such as perishable food
items or pharmaceutical products.

 E-commerce logistics: Susumi Philippine Logistics Incorporation can offer tailored

logistics solutions for online businesses, including order processing, packaging, and last-
mile delivery services.

 Reverse logistics: This component involves handling the return and disposal of goods,
managing product recalls, or handling customer returns efficiently

Value-Added Services:

 Packaging and labeling: Susumi Philippine Logistics Incorporation can provide

professional packaging and labeling services to ensure safe and attractive presentation of
goods.

 Quality control and inspection: This component involves conducting quality control
checks and inspections to ensure that goods meet the required standards before they are
shipped or delivered.

 Insurance and risk management: Susumi Philippine Logistics Incorporation can assist
clients in obtaining appropriate insurance coverage for their shipments, mitigating
potential risk

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 SWOT ANALYSIS
Strengths:
 Strong Market Presence: Susumi Philippines Logistics Incorporation has established a
strong market presence in the logistics industry. With a wide network of branches and
warehouses strategically located across the country, the company has a competitive
advantage in terms of accessibility and reach.
 Diverse Service Offerings: The company offers a diverse range of logistics services,
including freight forwarding, warehousing, distribution, and transportation. This
diversification allows Susumi to cater to a wide range of customer needs and capture
various market segments effectively.
 Technological Advancements: Susumi Philippines Logistics Incorporation has embraced
technological advancements in its operations, which has greatly enhanced its efficiency
and effectiveness. The company utilizes advanced tracking systems, fleet management
software, and automated warehousing solutions to optimize its processes and provide
real-time visibility to customers.
 Experienced Workforce: The company boasts a highly skilled and experienced
workforce that is well-versed in the logistics industry. The employees possess in-depth
knowledge of local regulations, customs procedures, and best practices, enabling them to
provide excellent service to clients and navigate potential challenges effectively.
 Strong Customer Relationships: Susumi Philippines Logistics Incorporation has
cultivated strong relationships with its customers over the years. By providing reliable
and customer-centric solutions, the company has gained a reputation for delivering on its
promises and building trust among its clientele.
 Financial Stability: The company demonstrates strong financial stability, which is
reflected in its consistent revenue growth and profitability. This financial strength allows
Susumi to invest in infrastructure, technology upgrades, and employee training, ensuring
a strong foundation for future growth and expansion.

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 Sustainable Practices: Susumi Philippines Logistics Incorporation is committed to
sustainable practices and environmental responsibility. The company actively seeks ways
to reduce its carbon footprint by utilizing eco-friendly vehicles, optimizing routes, and
implementing waste management strategies.
Weaknesses
 Lack of technological integration: Susumi Philippines Logistics Incorporation lacks
effective technological integration in its operations. The company still heavily relies on
manual processes, which can be time-consuming and prone to errors. This creates
inefficiencies and hampers the company's ability to compete in the fast-paced logistics
industry.

 Limited geographical coverage: Another weakness of Susumi Philippines Logistics

Incorporation is its limited geographical coverage. The company primarily operates
within certain regions or specific areas, which restricts its ability to reach a wider
customer base. This limits its market share and growth potential compared to competitors
with a broader network.

 Insufficient infrastructure: Susumi Philippines Logistics Incorporation faces challenges

due to its insufficient infrastructure. The company lacks adequate warehousing and
distribution facilities, which can result in delays and difficulties in managing inventory.
This may lead to customer dissatisfaction and lost opportunities for business expansion.

 Inadequate fleet management: The company's fleet management is another weakness that
needs attention. Susumi Philippines Logistics Incorporation may struggle with
maintaining and updating its fleet of vehicles, resulting in higher maintenance costs and
potential breakdowns. This can lead to service disruptions and negatively impact
customer satisfaction.

 Limited service offerings: Susumi Philippines Logistics Incorporation has a limited range
of service offerings, which inhibits its competitiveness in the market. The company may
not be able to cater to all customer needs or provide specialized services that some
competitors offer. This restricts its ability to attract and retain a diverse customer base.

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Opportunities
 Growing E-commerce Industry: The rapid growth of the e-commerce industry presents a
significant opportunity for Susumi Philippines Logistics Incorporation. With more
consumers shifting towards online shopping, there is an increasing demand for efficient
logistics and shipping services. By leveraging this trend, Susumi can expand its customer
base and increase its market share.

 Expansion of International Trade: The globalization of businesses has opened up

opportunities for Susumi to expand its operations in international markets. With the
Philippines being a strategic location for trade, the company can take advantage of the
increasing import and export activities. By establishing partnerships and alliances with
international shipping companies, Susumi can tap into this growing market and enhance
its global presence.

 Infrastructure Development: The ongoing infrastructure development projects in the

Philippines, such as the construction of new ports and airports, present opportunities for
Susumi to improve its logistics capabilities. By leveraging these improved infrastructure
facilities, the company can enhance its efficiency and delivery speed, thereby gaining a
competitive edge in the market.

Threats
 Intense Competition: The logistics industry in the Philippines is highly competitive, with
numerous local and international players vying for market share. This poses a threat to
Susumi as it needs to constantly differentiate itself and offer superior services to attract
and retain customers. Failure to do so may result in losing market share to competitors.

 Changing Regulatory Environment: The logistics industry is subject to various

regulations and policies imposed by the government. Any changes in these regulations,
such as increased taxes or stricter compliance requirements, can impact the operations
and profitability of Susumi. It is essential for the company to closely monitor and adapt
to any changes in the regulatory environment to mitigate the associated risks.

 Technological Disruptions: The rapid advancement of technology poses both

opportunities and threats to Susumi. While technological innovations can enhance
operational efficiency and customer experience, they can also disrupt traditional logistics

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 practices. To stay competitive, Susumi needs to invest in technology upgrades and adapt
to emerging trends such as automation, artificial intelligence, and data analytics.

DIMENSIONS OF SERVICES

The dimensions of service provided by Susumi Philippines Logistics Incorporation are as

follows:

Reliability: Susumi Philippines Logistics Incorporation ensures that their services are
dependable and consistent. They strive to deliver goods and packages in a timely manner,
keeping their promises and meeting customer expectations.

Flexibility: The company offers flexible services to cater to the unique needs of their
customers. They are willing to adapt and adjust their operations to accommodate specific
requirements, such as customized packaging, special handling instructions, or unique delivery
schedules.

Communication: Susumi Philippines Logistics Incorporation emphasizes effective

communication throughout their service process. They provide regular updates to customers
regarding the status of their shipments, ensuring transparency and keeping them informed
about any changes or delays.

Customer Service: The company places a strong emphasis on delivering excellent customer
service. They have a dedicated support team that is available to assist customers with any
inquiries, concerns, or issues they may have. They strive to provide prompt and satisfactory
solutions, maintaining a positive relationship with their clients.

Efficiency: Susumi Philippines Logistics Incorporation focuses on optimizing their

operations to provide efficient services. They utilize advanced technology and logistics
systems to streamline processes, minimize errors, and enhance overall productivity. This
allows them to deliver goods promptly and effectively.

Safety and Security: The company prioritizes the safety and security of the shipments they
handle. They have robust security measures in place to ensure the protection of goods during
transportation and storage. They also adhere to strict safety protocols and guidelines to
mitigate any potential risks or damages.

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Value-added Services: Susumi Philippines Logistics Incorporation goes beyond basic
transportation and delivery services by offering additional value-added services. These may
include inventory management, order fulfillment, reverse logistics, and other tailored
solutions to meet specific customer requirements.

RECOMMENDATIONS
Improve Warehouse Management:

 Implement a robust inventory management system to accurately track stock levels,

monitor demand patterns, and optimize stock replenishment.

 Utilize barcode scanning or RFID technology for efficient tracking and tracing of goods
within the warehouse.

 Conduct regular audits and cycle counts to minimize inventory discrepancies and ensure
accurate stock levels.

 Train and empower warehouse staff to enhance their productivity and ensure adherence
to standard operating procedures.

Enhance Transportation Efficiency:

 Conduct a thorough assessment of the current transportation network to identify areas of

improvement in terms of route optimization, load planning, and delivery schedules.

 Explore partnerships with reliable logistics service providers to leverage their expertise
and extend the reach of the company's transportation capabilities.

 Invest in GPS tracking systems to monitor the real-time location and movement of
vehicles, enabling efficient routing and timely deliveries.

 Implement a fuel management program to reduce fuel consumption and costs, including
the use of fuel-efficient vehicles and driver training on eco-driving techniques.

Streamline Documentation Processes:

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 Digitize and automate document creation, processing, and archiving to minimize manual
errors, reduce paperwork, and improve overall efficiency.

 Implement a centralized document management system to ensure easy access, retrieval,

and sharing of critical documents among different stakeholders.

 Ensure compliance with relevant customs and trade regulations by regularly updating and
communicating the necessary documentation requirements to all employees involved in
the logistics process.

Optimize Supply Chain Visibility:

 Implement a robust supply chain management system that provides real-time visibility
into inventory levels, order status, and shipment tracking.

 Foster stronger collaboration and information sharing with suppliers, customers, and
other stakeholders through the use of technology platforms or portals.

 Utilize data analytics and predictive modeling to anticipate demand fluctuations,

optimize inventory levels, and minimize stockouts or excess inventory.

Enhance Employee Training and Development:

 Conduct regular training programs to enhance the technical skills and knowledge of
employees involved in logistics operations.

 Provide cross-functional training opportunities to promote a better understanding of

different aspects of the supply chain and foster a collaborative work environment.

 Encourage continuous learning by providing access to industry-specific certifications and

workshops to stay updated with the latest trends and best practices in logistics
management.

Implement Key Performance Indicators (KPIs) and Performance Measurement:

 Define and track relevant KPIs, such as on-time delivery, order accuracy,

REFERENCES
https://www.gbibp.com/company/susumi-philippine-logistics-inc

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https://www.spli.ph/

https://www.philippinestradedata.com/en/susumi-philippine-logistics-inc-importer-of-
philippines

https://www.goodfirms.co/company/susumi-philippine-logistics

https://www.linkedin.com/advice/1/what-best-practices-improving-logistics-performance

https://www.dispatchtrack.com/blog/logistics-optimization

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