EXECUTIVE SUMMARY

Overview

E-business today has embodied an electronic transformation of our culture. This transformation has

emerged in the use of technology, which has become pervasive throughout our daily life. One of the

problems that this use of technology has brought to us is the user unfriendliness that is often its

byproduct. One of the latest trends has been to enable users to utilize technology more effectively, with

less hassle and to make technology transparent in its use.

Intrigued by the communication and language barriers that would prevent e-business from flourishing,

Poggle decided to invent a software technology to overcome the situation. There are over 6,000

languages spoken today in 288 countries. Poggle set out to build a software engine that could easily and

quickly facilitate the use of these languages in e-business environments. Poggle subsequently
introduced a product at an October 2000 international exhibition to enthusiastic crowds that waited in
long lines to see live demonstrations of their technology.

The result has been an overwhelming success. Poggle's new technology has resulted in several new

products that are destined to transform the degree to which international users utilize e-business.

Poggle's focus is to extend this technology beyond language and geographical boundaries, allowing

anyone to participate, be connected to, and effectively utilize the global e-business community.

Poggle has subsequently positioned itself as a dynamic, exciting, growth-oriented software company
that designs and develops software focused on making user environments easier and friendlier to use.
Today, Poggle's suite of products support the same functionality in multiple languages. Poggle's focus is
to make cross-language communication the defacto standard for the future of e-business.

Poggle's Vision—To Improve Information Retrieval

Poggle's vision is to develop software to improve information retrieval and in so doing to provide total

freedom and access to stored information, regardless of the language used to create or search for the

information. It is the company's vision to extend this capability beyond normal computing boundaries to

include text as well as voice recognition information usage.

Furthermore, the company's vision includes becoming an e-industry leader in designing communication

enhancement' products and services that facilitate e-business, Internet usage, and electronic

communication transactions.

Accurate and timely access to information has always been essential for companies and individuals to
make sound business decisions. One of the problems on the Internet today is that companies in general

have neglected to address the impediments users face when accessing required information in a

multilingual global economy. Additionally, Internet users are easily disconnected if they make a simple

typographical error or misspell the website names they want to connect with. Poggle's vision is to

address this information discontinuity with a solution designed specifically to enhance capability and

functionality while improving user friendliness.

EXECUTIVE SUMMARY
Overview
E-business today has embodied an
electronic transformation of our
culture. This transformation has
emerged in the use of technology,
which has become pervasive
throughout our daily life. One of
the
problems that this use of
technology has brought to us is the
user unfriendliness that is often its
byproduct. One of the latest trends
has been to enable users to utilize
technology more effectively, with
less hassle and to make technology
transparent in its use.
Intrigued by the communication
and language barriers that would
prevent e-business from
flourishing,
Poggle decided to invent a
software technology to overcome
the situation. There are over 6,000
languages spoken today in 288
countries. Poggle set out to build a
software engine that could easily
and
quickly facilitate the use of these
languages in e-business
environments. Poggle
subsequently introduced
a product at an October 2000
international exhibition to
enthusiastic crowds that waited in
long lines to
see live demonstrations of their
technology.
The result has been an
overwhelming success. Poggle's
new technology has resulted in
several new
products that are destined to
transform the degree to which
international users utilize e-
business.
Poggle's focus is to extend this
technology beyond language and
geographical boundaries, allowing
anyone to participate, be connected
to, and effectively utilize the
global e-business community.
Poggle has subsequently
positioned itself as a dynamic,
exciting, growth-oriented software
company that
designs and develops software
focused on making user
environments easier and friendlier
to use. Today,
Poggle's suite of products support
the same functionality in multiple
languages. Poggle's focus is to
make
cross-language communication the
defacto standard for the future of
e-business.
Poggle's Vision—To Improve
Information Retrieval
Poggle's vision is to develop
software to improve information
retrieval and in so doing to provide
total
freedom and access to stored
information, regardless of the
language used to create or search
for the
information. It is the company's
vision to extend this capability
beyond normal computing
boundaries to
include text as well as voice
recognition information usage.
Furthermore, the company's vision
includes becoming an e-industry
leader in designing communication
enhancement' products and
services that facilitate e-business,
Internet usage, and electronic
communication transactions.
Accurate and timely access to
information has always been
essential for companies and
individuals to
make sound business decisions.
One of the problems on the
Internet today is that companies in
general
have neglected to address the
impediments users face when
accessing required information in a
multilingual global economy.
Additionally, Internet users are
easily disconnected if they make a
simple
typographical error or misspell the
website names they want to
connect with. Poggle's vision is to
address this information
discontinuity with a solution
designed specifically to enhance
capability and
functionality while improving user
friendliness.
In this rapidly changing
information age, businesses have
been hindered by the "dead-ends"
prohibiting
the flow of accurate and timely
information. As the Internet
continues to grow, so does the
demand for a
more streamlined and time
efficient use of the web. Without
using the exact website address
format or
if the search entry contains foreign
characters or errors, Internet users
are not able to search and
retrieve the precise information
they are seeking. This is where
Poggle comes in.
Poggle's Mission
Poggle's mission is to enhance e-
business communication by
developing premium products and
services
utilizing Poggle's technology.
Initially, major goals are to provide
products that enhance the Internet
experience. The Internet itself does
not drive the entire world of e-
business, but it is a substantial
place
to start. Ultimately, the company
intends to develop products that
enhance non-Internet related e-
business transactions, and through
these to set the standard for the
next generation of e-business
software technologies.
Specifically in relation to the
Internet, Poggle plans to address
the difficulties that international e-
business customers currently face.
Poggle's mission includes:
Making Access to Information
Easier (Enterprise Business)
Improve Communication and Data
Exchange (Business to Business)
Connect People Worldwide
(Business to Consumer)
Help businesses reach worldwide
audiences (Business to Consumer,
Business to Business)
Enhance Internet communication
by developing premium products
and services
Poggle's Focus— Customer
Satisfaction
In e-business today, a loyal
customer is one that has had a
satisfying experience. Poggle
defines
satisfaction in this area as having
four components: Accuracy,
Availability, Advisory, and
Partnership.
Accuracy—The focus of Poggle's
products is to deliver accurate
information in a timely manner.
Availability—Poggle's products
are designed to facilitate
availability of information to
market sectors that
previously would have had
difficulty in accessing that
information.
Advisory—The company's
products deliver content that is
advisory in nature. In so doing, the
customer is
assured of a quality response to the
information they are seeking.
Partnership—Poggle remains
focused on collaborating with its
customers in order to assure that
those
customers receive the highest level
of service available.
Marketing & Growth Strategies
Poggle's strategic growth plan is
comprised of three components
that will enable the company to
obtain
its goal as a leading designer,
developer, and marketer of low
cost, high quality intelligent
software.
The first component is internal
new product development. Poggle
will develop software for its
competitive market ed
In this rapidly changing information age, businesses have been hindered by the "dead-ends" prohibiting

the flow of accurate and timely information. As the Internet continues to grow, so does the demand for
a more streamlined and time efficient use of the web. Without using the exact website address format
or if the search entry contains foreign characters or errors, Internet users are not able to search and

retrieve the precise information they are seeking. This is where Poggle comes in.

Poggle's Mission
Poggle's mission is to enhance e-business communication by developing premium products and services

utilizing Poggle's technology. Initially, major goals are to provide products that enhance the Internet

experience. The Internet itself does not drive the entire world of e-business, but it is a substantial place

to start. Ultimately, the company intends to develop products that enhance non-Internet related e-

business transactions, and through these to set the standard for the next generation of e-business

software technologies.

Specifically in relation to the Internet, Poggle plans to address the difficulties that international e-

business customers currently face. Poggle's mission includes:

Making Access to Information Easier (Enterprise Business)

Improve Communication and Data Exchange (Business to Business)

Connect People Worldwide (Business to Consumer)

Help businesses reach worldwide audiences (Business to Consumer, Business to Business)

Enhance Internet communication by developing premium products and services

Poggle's Focus— Customer Satisfaction
In e-business today, a loyal customer is one that has had a satisfying experience. Poggle defines

satisfaction in this area as having four components: Accuracy, Availability, Advisory, and Partnership.

Accuracy—The focus of Poggle's products is to deliver accurate information in a timely manner.

Availability—Poggle's products are designed to facilitate availability of information to market sectors

that

previously would have had difficulty in accessing that information.

Advisory—The company's products deliver content that is advisory in nature. In so doing, the customer
is

assured of a quality response to the information they are seeking.

Partnership—Poggle remains focused on collaborating with its customers in order to assure that those

customers receive the highest level of service available.

Marketing & Growth Strategies

Poggle's strategic growth plan is comprised of three components that will enable the company to obtain

its goal as a leading designer, developer, and marketer of low cost, high quality intelligent software.

The first component is internal new product development. Poggle will develop software for its

competitive market edg

The second component is external integration of Poggle products into potential strategic business

partners' browsers, e-mail systems, websites, wireless devices and applications, global telephone

systems and directories, home entertainment devices and database packages.

The third component is aggressive sales and marketing. Poggle intends to develop a sales and marketing

campaign focused primarily on the U.S. Fortune 1000, as well as the top 1,000 international companies,

end users of those companies, and their affiliates.

Competitive Summary
Poggle's products are unique in the capabilities they bring to market. There is no direct competition for

the company's products. Poggle's products are focused on the globalization of information distribution

and access, while competitor's products are more niche focused.

Business Model
Poggle's business model is comprised of three components, Participate, Connect, and Utilize.

Participate—Poggle's products allow users from any geographic location or verbal language to

participate fully in the global e-business community.

Connect—Poggle's products facilitate international users' connection to e-business, for these users will

no longer face a language or spelling barrier.

Utilize—Poggle's products allow any user to effectively utilize e-business by making it user-friendlier.

Being able to communicate in your natural language without worrying about misspelling will greatly

enhance users' experience of e-business.

Operations
An in-house staff of individuals with extensive experience in all related industries will comprise the

operational team. These individuals will have, at a minimum, the following expertise:

Product Development—focused on the ability to develop and package software products and bring
those

products to market.
Marketing—extensive knowledge of merchandising, promotions, advertising, sales, operations, and

planning.

Sales—strong administration and order processing capabilities coupled with day-today sales

management expertise.

Accounting—extensive capabilities in cash flow management, budgeting, and managing receivables in

addition to forecasting.

Each of these operational divisions will share a focus on success, achievement, and the creation and

maintenance of value and customer satisfaction.

Management Team
The company's management team consists of three highly skilled individuals who together founded the

company in September 2000. These individuals have extensive knowledge and expertise in the

technology behind Poggle's

applications. Furthermore, they
share a vision for Poggle's future
and they
excel at keeping the company on
track to achieving that vision.
As the company grows, the three
founders intend to bring on an
executive team skilled in the daily
operations as well as the strategic
and tactical management and
oversight of the organization. The
founders intend to then divide their
talents to areas best served by
them.
Financial Requirement and Use
The company is seeking pre-IPO
equity/debt funding of $1.6 million
in order to launch and promote the
company's products and services.
The company is projecting net
profit of $944,000 on $3.4 million
gross,
or approximately 29% of sales,
over the course of the first 12
months of operation.
Summary
Today's e-business landscape is
one that is painted with many
companies in many geographies
worldwide. In this environment,
there is no real solution to the
language barriers that exist to
totally
effective use of e-business.
Poggle's vision is to facilitate
global e-business by providing
applications and tools that will
dissolve the
barriers created by the multi-
lingual global economy. No
company ever has taken on this
challenge and
presented a solution that is both
affordable and easy to access and
use. This is what differentiates
Poggle's approach and is what
generates the value that Poggle
intends to bring to market.
Confidentiality and Risk
Statements
The information, data, and
drawings embodied in this
business plan are strictly
confidential and are
supplied on the understanding that
they will be held confidentially
and will not be disclosed to third
parties without the prior written
consent of Poggle.
This business plan represents
management's best current
estimate of the potential of the
business. It
must be recognized that no
business is free of major risks and
few business plans are free of
errors of
omission or commission
technology behind Poggle's applications. Furthermore, they share a vision for Poggle's future and they

excel at keeping the company on track to achieving that vision.

As the company grows, the three founders intend to bring on an executive team skilled in the daily

operations as well as the strategic and tactical management and oversight of the organization. The

founders intend to then divide their talents to areas best served by them.

Financial Requirement and Use

The company is seeking pre-IPO equity/debt funding of $1.6 million in order to launch and promote the

company's products and services. The company is projecting net profit of $944,000 on $3.4 million gross,

or approximately 29% of sales, over the course of the first 12 months of operation.

Summary
Today's e-business landscape is one that is painted with many companies in many geographies

worldwide. In this environment, there is no real solution to the language barriers that exist to totally

effective use of e-business.

Poggle's vision is to facilitate global e-business by providing applications and tools that will dissolve the

barriers created by the multi-lingual global economy. No company ever has taken on this challenge and

presented a solution that is both affordable and easy to access and use. This is what differentiates

Poggle's approach and is what generates the value that Poggle intends to bring to market.

Confidentiality and Risk Statements

The information, data, and drawings embodied in this business plan are strictly confidential and are

supplied on the understanding that they will be held confidentially and will not be disclosed to third

parties without the prior written consent of Poggle.

This business plan represents management's best current estimate of the potential of the business. It

must be recognized that no business is free of major risks and few business plans are free of errors of

omission or commission