Impact of Social

Media on Consumer
Purchasing Behavior

BY-Abhishek Bajpai
{YTS Marketing Internship}
CONTENTS OVERVIEW

❑ What is social media ?

❑ List of social networking sites.
❑ Importance of social media.
❑ Positive effects of social Media.
❑ Negative effects of social media.
❑ To use social media, what we will
do?
 Introduction
❑ Social media is an online platform
where we can share ideas, thoughts,
information, picture and videos
among the communities.
❑ "Social"-Refers to "Relating to
society“
❑ "Media"-Refers to "Make connection
with other
❑ "Social media"-"Media use for social
interaction"
List of social networking
sites.

➤FACEBOOK
►WHATSAPP
➤SNAPCHAT
►INSTAGRAM
►TWITTER
►GOOGLE
►YOUTUBE
►TELEGRAM
►LINKEDIN
IMPORTANCE of social
media
❑ To stay connected with friends and
family
❑ To stay updated with current news
and events.
❑ To find entertaining content
❑ To build brand awareness and
differentiation.
❑ To boast about achievement.
❑ To generate lead.
❑ To reach the masses inexpensively.
❑ To create content as a marketing tool
 Positive effects of
social Media
❑ Communication made easy.
❑ Lot of entertainment.
❑ Help in seeking new job offers.
❑ Develop communication skills and
improve knowledge.
❑ Online (Education, Shopping,
Booking and Money transaction,
etc).
Negative effects of
social media

❑ Addiction.
❑ Health issues.
❑ Diverting the goals.
❑ Increase in cyber crime.
❑ Lack of sleep.
❑ Reducing learning capability
To use social media,
what we will do?

❑ Discover new ideas and

trends.
❑ Continue education through
online class.
❑ Make good friends and
learn something new.
❑ Share student work.
❑ Connect with experts.
Thanks You !