Idea: A company in Nepal sells adult sex toys, condoms, and

offers sexual health consultation services to adults aged 18-

50 who are sexually active and seeking sexual pleasure.
There is a demand for these products and services.
⚖️Validate your business
Business viability

Based on the limited information provided, I believe that this company could be viable. Here are
three pieces of data to support my opinion:

1. According to a report by Zion Market Research, the global sex toys market size was valued at
USD 23.7 billion in 2019 and is expected to reach USD 52.7 billion by 2026, growing at a
CAGR of 11.9% from 2020 to 2026. This indicates a growing demand for sex toys worldwide,
which could translate to demand in Nepal as well.

2. In the US, a survey by the National Center for Health Statistics found that condom use among
sexually active adults aged 18-44 increased from 52% in 2002 to 59% in 2015. This suggests
that there is a significant market for condoms, both for contraception and for protection against
sexually transmitted infections.

3. There are several successful companies in the sexual health industry that offer similar products
and services. For example, the online retailer Lovehoney has a global revenue of over £100
million and offers a wide range of sex toys and sexual health products. In addition, companies
like Planned Parenthood offer sexual health consultation services and have a significant presence
in the US.

This is just an opinion, not business advice. More analysis is available in the other reports on this
page.

Business overview

Problem: In Nepal, there is a lack of access to sexual health products and services, which can
lead to unsafe sexual practices and negative health outcomes. Many adults are also hesitant to
seek out sexual health information and products due to cultural taboos and stigmas.

Solution: Our eureka moment came when we realized that there was a significant need for a
company that could provide access to sexual health products and services in a safe and
confidential manner. Our value proposition is unique because we offer a wide range of high-
quality products and services, including adult sex toys, condoms, and sexual health
consultations, all in one convenient location. We believe that our commitment to customer
privacy and education will set us apart from other providers in the market.
 Market potential: Our target market is sexually active adults aged 18-50 in Nepal. While there
are some existing providers of sexual health products and services in the country, we believe that
there is significant room for growth and innovation in this market. We also believe that our focus
on education and customer privacy will appeal to a wide range of customers.

Competition/alternatives: Our direct competitors include other providers of sexual health

products and services in Nepal, as well as online retailers that ship to the country. However, we
believe that our focus on education and customer privacy will set us apart from these
competitors. Our indirect competitors include cultural taboos and stigmas around sex and sexual
health, which can make it difficult for some customers to seek out these products and services.

Business model: We plan to generate revenue through the sale of sexual health products and
services, including adult sex toys, condoms, and sexual health consultations. We will also
explore partnerships with other providers of sexual health products and services in Nepal.

Team: Our founding team includes experienced entrepreneurs with a passion for sexual health
and education. We have also assembled a team of sexual health experts and educators to provide
high-quality consultations and educational resources to our customers.

Financials: We project strong revenue growth in the first few years of operation, with a focus on
expanding our product and service offerings and building partnerships with other providers in
the market.

Vision: In five years, we hope to have established ourselves as the leading provider of sexual
health products and services in Nepal, with a reputation for high-quality products, exceptional
customer service, and a commitment to education and privacy. We also hope to have expanded
our offerings to include additional sexual health products and services, such as STI testing and
treatment.

Monetization strategies

Safe ways to monetize:

 Selling the sex toys and condoms directly to customers through an online store or physical
location
 Offering sexual health consultation services for a fee
 Partnering with other adult stores or sex shops to sell a curated selection of products on their
platform for a commission

Novel ways to monetize:

 Subscription service: Offering a monthly subscription package that includes a selection of

curated sex toys and condoms, along with online or in-person consultation
 Affiliate marketing: Partnering with sex-positive influencers and offering them a commission on
sales made through their unique affiliate link
 Customization services: Offering customers the option to personalize their sex toys with unique
designs or engravings for an additional fee.