Name of the Business: Broiler Farm

Owner:

Registered date:

Business Address:

Contacts details
 1. Executive Summary:
Vision:
MZ Broiler Farm envisions becoming a leading provider of high-quality poultry products,
committed to sustainable and ethical farming practices while meeting the evolving needs of
consumers.
Mission:
Our mission at MZ Broiler Farm is to raise healthy, top-quality broiler chickens through
advanced farming techniques, prioritizing animal welfare, environmental sustainability, and
delivering nutritious products to our customers.
Objectives:
Quality Assurance: Maintain stringent standards in poultry care, health, and feed to ensure the
production of premium-grade broiler chickens.
Sustainability: Implement eco-friendly practices, minimizing our environmental footprint
through responsible resource management and waste reduction strategies.
Innovation and Technology: Continuously integrate cutting-edge technologies to enhance
farming efficiency, improve processes, and uphold animal welfare standards.
Customer Satisfaction: Meet and exceed customer expectations by consistently providing safe,
nutritious, and ethically sourced poultry products.
Goals:
Increase Production Efficiency: Achieve a 20% increase in production efficiency by optimizing
processes and adopting innovative technologies within the next two years.
Sustainable Practices: Attain a 30% reduction in carbon emissions and implement at least three
new sustainable farming practices by the end of the fiscal year.
Certifications and Standards: Obtain industry-leading certifications for animal welfare and
sustainable farming practices within the next 18 months.
Market Expansion: Expand market reach by 25% through targeted marketing strategies and
product diversification in new regions within the coming year.
This business plan deals with the implementation of a poultry farm near Ghotki region in DARRI
chachar village. The poultry farm is being started to solve the problem of the lack of industries
dedicated to the production specially to meet the supply meat that is not up to mark as compare
to its demand and marketing of that in the region, unemployment, among as well.
We are targeting the local market in that main heads are main Dealers of Ghotki and northern
Punjab besides, local brokers of Ghotki district that are being linked to other cities as well. But
with the intention of expanding our market abroad as the company grows. The company will
employ about 10 people. Even so, it will be a new source of domestic income; as this sector is
virtually untapped.
The initial capital for implementation and initial production is. From which are personal savings
and the remaining money is obtained from external sources, mainly bank credits.
Objectives of this business plan are:
General Objective:
To formulate a business plan to assess the feasibility of creating a broiler farm in Ghotki.
Specific Objectives:
 To study and define the existing market and its projection around the production and
marketing of broiler.
 To define the requirements of design, assembly and investment of the producing farm, the
production capacity, marketing, costs and finally the technical and financial viability of
the implementation of the farm.
MZ Broiler Farm is committed to fulfilling these objectives and goals while upholding our core
values of integrity, excellence, and responsibility in all facets of our operations. Feel free to tailor
these components further based on specific details or additional aspirations of MZ Broiler Farm.

2. Products and services

The business intends to produce various products for its customers:
 Broilers
 Manure
It also intends to provide various services to customers
 Transportation
 After sales services

3. Market Analysis