Flashcards: PESTLE Analysis

​ Political Factors:
● Definition: Influence of government on the economy.
● Examples: Tax policies, labor laws, foreign trade policies.
​ Environmental Factors:
● Definition: Concerns related to raw materials, pollution, and
government-set carbon footprint limits.
● Examples: Scarcity of raw materials, rising atmospheric
temperature.
​ Social Factors:
● Definition: Demographics and cultural influences on
business operations.
● Example: Impact of societal health consciousness on sugary
product sales.
​ Technological Factors:
● Definition: Focus on research and development, innovation,
and changing technological paradigms.
● Example: Integration of new technologies in business
processes.
​ Economic Factors:
● Definition: Money-related factors impacting business
performance.
● Examples: Recession, stagflation, borrowing costs,
economic growth indicators.
​ Legal Factors:
● Definition: Rules affecting business operations and costs.
● Examples: Customer protection laws, employment laws,
safety regulations.
​ Ethical Factors:
● Definition: Principles and moral considerations in business.
● Examples: Fair trade, laws against slavery and child labor,
corporate social responsibility (CSR).
Flashcards: SWOT Analysis

​ Strengths:
● Definition: Advantages and unique resources that give a
brand a competitive edge.
● Example: Strong brand reputation, unique product features.
​ Weaknesses:
● Definition: Internal factors that may hinder a brand's
success.
● Example: Lack of innovation, poor supply chain
management.
​ Opportunities:
● Definition: External factors that can be leveraged for
business growth.
● Example: Emerging market trends, technological
advancements.
​ Threats:
● Definition: External factors that pose challenges to a brand.
● Examples: Competitors, changing regulations, economic
downturns.

Flashcards: Market Research

​ Emerging Trends:
● Definition: Current developments in the industry that impact
business strategies.
● Example: Adoption of sustainable practices in the fashion
industry.
​ Primary Research:
● Definition: Direct collection of information for specific
research goals.
● Methods: Online surveys, interviews, focus groups, field
research, user testing.
 ​ Secondary Research:
● Definition: Analysis of existing data from published sources.
● Process: Sourcing data from books or articles, comparing
and organizing for analysis.
​ Market Opportunities:
● Definition: Favorable conditions for business growth in the
market.
● Examples: Untapped market segments, potential customer
groups.
​ SWOT Analysis in Market Research:
● Definition: Analyzing internal strengths and weaknesses and
external opportunities and threats to inform business
strategies.
● Application: Assessing how strengths can be used to
capitalize on market opportunitie

PESTLE Analysis Questions:

​ Political Factors:
● Question: How can political stability or instability in
international markets affect businesses, and what role do
government policies play in this context?
​ Environmental Factors:
● Question: Explain how concerns about the scarcity of raw
materials and rising atmospheric temperatures impact
businesses. How do government-set carbon footprint limits
contribute to environmental considerations in business?
​ Social Factors:
● Question: Provide examples of how demographics and
cultural influences can significantly affect the operations of a
business. How might societal health consciousness impact
the sales of products like sugary beverages?
​ Technological Factors:
 ● Question: Describe the importance of focusing on research
and development, innovation, and changing technological
paradigms in businesses. Provide an example of how the
integration of new technologies can transform business
processes.
​ Economic Factors:
● Question: In what ways do money-related factors, such as
recession, stagflation, borrowing costs, and economic
growth indicators, impact the performance of businesses?
Provide examples to support your explanation.
​ Legal Factors:
● Question: Discuss the significance of rules affecting
business operations and costs. Provide specific examples of
legal factors, such as customer protection laws,
employment laws, and safety regulations, that businesses
must consider.
​ Ethical Factors:
● Question: Explain the importance of ethical principles and
moral considerations in business. How does corporate
social responsibility (CSR) contribute to ethical business
practices? Provide examples of CSR initiatives.

SWOT Analysis Questions:

​ Strengths:
● Question: Can you provide examples of advantages and
unique resources that can give a brand a competitive edge?
How does a strong brand reputation contribute to a
company's strengths?
​ Weaknesses:
● Question: Discuss internal factors that may hinder a brand's
success. How can poor supply chain management be
considered a weakness, and what impact does it have on
overall business operations?
​ Opportunities:
 ● Question: Explain how external factors, such as emerging
market trends and technological advancements, can be
leveraged for business growth. Provide examples of
businesses capitalizing on opportunities.
​ Threats:
● Question: Identify and discuss external factors that pose
challenges to a brand. How do competitors, changing
regulations, and economic downturns act as threats to
business success? Provide specific examples.

Market Research Questions:

​ Emerging Trends:
● Question: Why is it crucial for businesses to stay updated
on emerging trends in the industry? Provide an example of
how adopting sustainable practices is an emerging trend in
the fashion industry.
​ Primary Research:
● Question: Discuss the importance of direct collection of
information for specific research goals. What are the
methods involved in primary research, and how do they
contribute to a deeper understanding of customer behavior?
​ Secondary Research:
● Question: Explain the process of analyzing existing data
from published sources. Why is it valuable for businesses,
and how does comparing and organizing data contribute to
effective market analysis?