Bachelor of Business Administration

[Online Mode]

Course Matrix and Syllabus

Batch: July 2022
Elective: Logistics and Supply Chain Management

* The University reserves its right to update / change any part of these regulations as approved
by the competent authority
Course Matrix:
Semester III

Course Course Course Course

Course Title
No. Type Code Credit
13 CC4 21VBB0C301 Managerial Economics 4
14 CE6 21VBB5E302 Logistics and Supply Chain Management 4

15 CE7 21VBB5E303 Risk Management for Supply Chain 4

16 CE8 21VBB5E304 Supply Chain Efficiency 4

17 AEC2 21VBX0A305 Environmental Science 4

Total Credit 20

* Project will be carried out between Sem 5 and Sem 6, but evaluation will reflect in Sem 6
Legend

CC Core Course

CE Core Elective Course

DSE Discipline Specific Elective Course

GE Generic Elective Course

SEC Skill Enhancement Courses

AEC Ability Enhancement Course

Language Language
Course: Managerial Economics Course Code: 21VBB0C301
Course Credits: 4 Learning Hours: 120

Course Outcomes
CO1: Describe the basic concepts of managerial economics & individual behaviour. CO2:
Explain the concepts of demand and supply analysis & demand forecasting in business
applications.
CO3: Assess market competition and structure for different products.
CO4: Summarize the production & cost concepts.
CO5: Apply various pricing techniques & theories related to objectives of a firm.

Unit 1: Introduction to Managerial Economics

Introduction, meaning & scope of managerial economics, Importance of study of
managerial economics. Basic economic problems. Difference between microeconomics
and macroeconomics. Applications of managerial economics
Learning Outcome: To understand basic economic principles & concepts.

Unit 2: Theory of Individual behavior

Consumer choice, Consumer behavior, Constraints, Consumer equilibrium, Indifference
Curve, Income Effect vs substitution effect
Learning Outcome: Interpret how consumers make decisions in the economic context.

Unit 3: Demand Analysis

Introduction, Meaning & Law of Demand, determinants of demand, exceptions to law of
demand. Elasticity of Demand. Supply- meaning, determinants, Law of Supply, Market
equilibrium & changes in market equilibrium
Learning Outcome: To describe how Demand & supply functions in an economy.

Unit 4: Demand Forecasting

Introduction, Meaning and Forecasting, Level of Demand Forecasting, Criteria for Good
Demand Forecasting, Methods or Techniques of Demand Forecasting-Quantitative and
qualitative Methods, Demand Forecasting for a New Products
Learning Outcome: To illustrate the methods of demand forecasting.
Unit 5: Production Function
Introduction, basic concepts- long run & Short run, production function, laws of
production-law of variable proportions and laws of returns to scale, isoquants, isocosts,
producer’s equilibrium, economies of scale
Learning Outcome: To discuss microeconomic theories of production & the concept of
economies of scale.
Unit 6: Cost Function
Introduction, basic cost concepts, types of cost, cost output relationship in short run &
cost output relationship in long run, breakeven analysis
Learning Outcome: To summarize types & nature of costs in production.

Unit 7: Price & Output decisions under Perfect Competition

Types of market structure & pricing decisions, Characteristics of perfect competition, short
run equilibrium of a firm, long run equilibrium of a firm
Learning Outcome: To evaluate theories of output and price determination under perfect
competition.

Unit 8: Price & Output decisions under Imperfect Competition

Introduction, Monopoly, types of price discrimination under monopoly, Sources of
monopoly, Monopolistic competition, product differentiation, short run equilibrium, long
run equilibrium in monopoly & monopolistic competition
Learning Outcome: To interpret concepts of output and price determination under
imperfect competition.

Unit 9: Pricing Methods

Objectives of pricing policy, Factors involved in pricing policy, Types of pricing- export
pricing, transfer pricing, multi-product pricing, predatory pricing, skimming pricing,
penetration pricing, product line pricing, loss leader pricing, premium pricing, optimal
product pricing, odd/even pricing
Learning Outcome: To classify various types of pricing used in business.

Unit 10: Objectives of Firm

Introduction, Profit Maximization Model, Economist Theory of the Firm, Cyert and March’s
Behavior Theory, Marris’ Growth Maximization Model, Baumol’s Static and Dynamic
Models, Williamson’s Managerial Discretionary Theory
Learning Outcome: To summarize the various theories relating to objectives of firm.
Course: Logistics and Supply Chain Management Course Code: 21VBB5E302
Course Credits: 4 Learning Hours: 120

Course Outcomes
CO1: Explain the understanding of the role that supply chain management plays in
creating competitive advantage.
CO2: Distinguish about managing relationships across the complex networks that today's
supply chains have develop
CO3: Examine the primarily tactical with a concern for optimising costs, strategic with the
emphasis on value creation and delivery.
CO4: Develop the framework that seeks to create a single plan for the flow of products
and information through a business
CO5: Recommend the strategical managing of the procurement, movement and storage
of materials, parts and finished inventory (and the related information flows)
through the organisation and its marketing channels in such a way that current and
future profitability are maximised through the cost-effective fulfilment of order

Unit 1: Logistics, The supply chain and Competitive

Supply chain management is a wider concept than logistics, Competitive advantage, The
supply chain becomes the value chain, The mission of logistics management, The supply
chain and competitive performance, The changing competitive environment
Learning Outcome: Study the principles underpinning the effective flow of materials and
information to meet the requirements of customers have changed slight

Unit 2: Logistics and customer value

The marketing and logistics interface, Delivering customer value, What is customer
service?, The impact of out-of-stock, Customer service and customer retention, Market-
driven supply chains, Defining customer service objectives, Setting customer service
priorities, Setting service standards, Going to market, Distribution channels are value
delivery system, Innovation in the distribution channel, The omni-channel revolution,
Omni-channel retailing
Learning Outcome: Understand about to establish a chain of customers that links people
at all levels in the organisation directly or indirectly to the marketplace

Unit 3: Measuring logistics costs and performance.

Logistics and the bottom line, Logistics and shareholder value, Logistics cost analysis, The
concept of total cost analysis, Principles of logistics costing, Customer profitability
analysis, Direct product profitability, Cost drivers and activity-based costing
Learning Outcome: Understand the profit impact of logistics and supply chain decisions.
Unit 4: Matching supply and demand
The lead-time gap, Improving the visibility of demand, The supply chain fulcrum, Forecast
for capacity, execute against demand, Demand management and planning, Collaborative
planning, forecasting and replenishment
Learning Outcome: Understand the basic essence, to match supply and demand.

Unit 5: Creating the responsive supply chain

Using the volume/variability matrix, Product 'push' versus demand 'pull', The Japanese
philosophy, The agile supply chain, The foundations of agility, A routemap to
responsiveness
Learning outcome: Study the challenge of the organisation which needs to focus its efforts
upon achieving greater agility such that it can respond in shorter time-frames both in terms
of volume change and variety change

Unit 6: Strategic lead-time management

Time-based competition, The concept of lead-time, Logistics pipeline management,
Reducing logistics lead-time
Learning Outcome: Understand the importance of delivery speed in today’s internationally
competitive environment, this combination of high costs and lack of responsiveness
provides a recipe for decline and decay.

Unit 7: The synchronous supply chain

The extended enterprise and the virtual supply chain, The role of information in the virtual
supply chain, Laying the foundations for synchronisation, Quick response' logistics,
Production strategies for quick response, Logistics systems dynamics
Learning Outcome: Study about to enable the degree of visibility and transparency,
synchronisation requires a high level of process alignment, which itself demands a higher
level of collaborative working.

Unit 8: Complexity and the supply chain

The sources of supply chain complexity, The cost of complexity, Product design and
supply chain complexity, Mastering complexity, Managing the global pipeline, The trend
towards globalisation in the supply chain, Gaining visibility in the global pipeline,
Organising for global logistics, Thinking global, acting local, The future of global sourcing,
Managing risk in the supply chain
Learning Outcome: Describes a condition of interconnectedness and interdependency
across a network and Understand the complex logistics of managing global supply chains
which result in higher costs and extended lead times.
Unit 9: Service logistics & The era of network competition
What is a service?, Buying performance, The service dominant logic, The trend to
‘servitisation’, Implications of servitisation for logistics, The critical role of capacity, Service
supply chain processes, Managing the service supply chain, The new organisational
paradigm, Collaboration and trust in the supply chain, Reducing costs through
collaborative working, Co-opetition – co-operating with competitors, Managing the
supply chain as a network, , The implications for tomorrow's logistics managers, Supply
chain orchestration, From 3PL to 4PL™, The last word, Overcoming the barriers to supply
chain integration
Learning Outcome: Understand what constitutes the key drivers of supply chain excellence

Unit 10: Creating a sustainable supply chain & the future

The triple bottom line, Greenhouse gases and the supply chain, Reducing the transport-
intensity of supply chains, Peak oil, Beyond the carbon footprint, Reduce, reuse, recycle,
The impact of congestion, The supply chain of the future, Emerging mega-trends, Shifting
centres of gravity, The multi-channel revolution, Seeking structural flexibility, Latest
vision, Waste in the Supply chain, The New Industrial Revolution, Seven major business
transformations, The implications for tomorrow’s logistics managers

Learning Outcome: Understand the major trend to globalised supply chains, with activities
that were once performed in-house now outsourced, accompanied by a dramatic increase
in volatility in the business environment creating ever higher levels of uncertainty in both
demand and supply.
Course: Risk Management for Supply Chain Course Code: 21VBB5E303
Course Credits: 4 Learning Hours: 120

Course Outcomes
CO1: Understand the nature of risk affecting supply chain.
CO2: Explain the process involved in managing risk in supply chain.
CO3: Application of probabilities and impact assessments in managing risks.
CO4: Describing various risk mitigation process.
CO5: Comparing various strategic plans of mitigating risk.

Unit 1: Risks in supply chain

Definition of risk, hazards, exposures and risk appetite, positive and negative consequences
of risk, Direct and Indirect losses, Internal and external sources of risk, categories of risk,
financial, strategic, operational and hazard, Risks from wider environment, the nature of
fraud in organizations supply chains
Learning Outcome: Understanding and assessing risks in supply chain.

Unit 2: Eliminating bribery, corruption, and fraud in supply chain

Contract failure, financial risks, Quality failure, Security of Supply, Technology, Logistics
complexity, Risks in outsourcing and offshoring
Learning Outcome: Understanding the concepts of bribery, corruption and fraud in supply
chain and methods to eliminate them from supply chain.

Unit 3: Corporate social responsibility & sustainability

Define bribery, corruption and frauds in organizations and supply chains, The different
types of corruption, The different types of fraud, Legislation affecting bribery and
corruption, The use of ethical codes using CIPS ethical Code, Corporate governance
including corporate accountability stakeholders., The Sarbanes-Oxley regulations
Learning Outcome: Learning the importance of CSR, sustainability standards & impact of
risk on them.

Unit 4: Contractual remedies for managing risks in supply chain

Defining social responsibility and sustainability, assessing corporate and risks associated
with brand, Standards for sustainability Procurement Standard, Indemnities and liabilities,
Ownership of IPR (Intellectual property rights, the use of majeure clauses, Clauses for
testing inspection and acceptance, Global sourcing considerations, and ensuring
compliances to standards, Model form contracts such as NEC (National Engineering
Contract) and FIDIC (The International Federation of Consulting Engineers), Provisions for
the use of risks registers, notices, and compensation events
Learning Outcome: Learning different types of contracts and their application in supply
chain.

Unit 5: Outsourced third parties in supply chain

The use of outsourced third-party providers for credit ratings and other business services.
The use of third-party providers for auditing risks in supply chains, The use of third-party
providers for disaster recovery services
Learning Outcome: Learning where outsourced third parties can be beneficial in risk
assessment.

Unit 6: Insurance in supply chain

The use of insurance in hedging against risks, The categories of insurance: employers,
public liability, professional indemnity, product liability and trade credit, Legal credits
Learning Outcome: Understanding insurance and its use in managing risks.

Unit 7: Contingency plans in supply chains

The implications of the contingency plan, The components of a business continuity plan
and disaster recovery plan
Learning Outcome: Learning the importance of contingency plans to overcome risks in
supply chains and understanding the components of various contingency plans.

Unit 8: Probability and impact assessments in supply chain

Methodologies of assessing the probability and impact risk, Vulnerability assessments,
collating statistical evidence of risks, the use of probability theory, Assessing the
probability of events, using the normal distribution, the binomial and poisons distribution
Learning Outcome: Applying the concepts of probabilities and impact assessments in
managing risks in supply chains.

Unit 9: Risk assessment, risk mitigation & risk management culture

The use of templates for risks assessments and registers, Engaging stakeholders in the
development of risk assessments and registers. International standards of risk
management such as ISO31000and ISO 28000, The risk management process, the external
reporting of risks, in corporate accounts, Resources required to achieve improved risk
management in supply chains
Learning Outcome: Learning the process to assess and mitigate risk to develop a risk
management culture & strategy to improve the overall supply chain process.
Unit 10: Comparison of strategic approaches in supply chains
Developing risks management strategies to mitigate risks, preparing a contingency plan,
and preparing a business contingency plan and disaster recovery plan
Learning Outcome: Understanding various strategic approaches, and learning to prepare
contingency, BCP and disaster recovery plans.
Course: Supply Chain Efficiency Course Code: 21VBB5E304
Course Credits: 4 Learning Hours: 120

Course Outcomes
CO1: Understanding the supply chain network and management.
CO2: Providing the knowledge of organizational infrastructure and approaches to
improve supply chain.
CO3: Application of statistical methods in supply chain.
CO4: Evaluation of process appraisal.
CO5: Analysing competitive advantage in supply chain.

Unit 1: Supply chains – chain, network & management

Defining supply chains, supply networks and supply, the use of supplier tiering and
network sourcing
Learning Outcome: Learning the basic concepts of supply chain, network and
management and evaluating the uses of these concepts.

Unit 2: Added value from effective supply chain

Improving quality, reducing prices and total costs, reducing time to market and achieving
deliveries to required timescales, creating innovation, reducing risk and supply chain
vulnerability
Learning Outcome: Understanding the effects of quantitative and qualitative aspects that
add value to effective supply chain, in turn reducing risks.

Unit 3: Organizational infrastructure & process management

Theoretical perspectives on added value, aspects of organizational infrastructure: culture,
organizational structure and systems, process management: the sourcing process in
procurement and managing stages of the process, process-mapping techniques, value
chain analysis
Learning Outcome: Learn concepts that enable analyzing organizational infrastructure &
process management. Evaluate the relationship between the two.

Unit 4: Approaches to improving supply chains

The spectrum of relationships in a supply chain, the collaborative model of supply chain
management: partnering and strategic relationship management, the competitive model
of supply chain management, the outsourcing of work of services, offshoring, global
procurement, and low-cost country sourcing
Learning Outcome: Learning & comparing different approaches, their implications on
improvement in supply chains.
Unit 5: Total Quality Management in supply chain
Defining quality and total quality management, approaches to quality, quality inspection,
quality assurance and total quality, quality versus risk, the importance of relationships in
quality management
Learning Outcome: Understanding quality management and application of total quality
management towards improvement in supply chain.

Unit 6: Statistical methods in supply chain management

Collating data for performance measurement, developing key performance indicators
(KPIs) on aspects of supply performance, analyzing data and an introduction to statistics,
the use of the normal distribution, developing statistical process control, the six-sigma
improvement methodology, creating continuous improvement
Learning Outcome: Learning different statistical methods and their applications in supply
chain improvement.

Unit 7: Process appraisals in supply chain

Just in time (JIT) supply processes, the application of JIT in the service sector, the
development of lean thinking and learn supply, lean thinking compared with agile, the 5S
methodology
Learning Outcome: Learn and evaluate different process and their importance in
improving current supply chain systems.

Unit 8: Business process re-engineering (BPR) and benchmarking

The development of business process re-engineering (BPR), BPR in contrast to total
quality, the use of benchmarking in supply chains
Learning Outcome: Learn the applications of BPR and benchmarking towards
improvement in supply chain processes.

Unit 9: Competitive advantage in supply chain

Competitive advantage based on lowest cost of supply, competitive advantage achieved
through sources of differential advantage, the use of fixed pricing, variable pricing and
cost-plus arrangements, the use of open- book costing and cost transparency, the use of
incentivization in pricing and gain share (risk/reward) mechanisms, supplier
rationalization and aggregation of requirement, the risk and benefits associated with
single- sourcing arrangements, negotiating reductions in prices and costs, collaborative
models of supply, value analysis and value engineering
Learning Outcome: Learn to evaluate and Analyse sources, pricing arrangements and cost
reduction techniques leading to improvement in supply chain processes.
Unit 10: Collaboration in supply chain
Strategic versus operational suppliers, creating partnership sourcing arrangements,
building trust with suppliers, the relationship life cycle
Learning Outcome: Learn the importance of collaboration. Learn the methods to enable
greater collaboration for improved supply chain.
Course: Environmental Science Course Code: 21VBX0A305
Course Credits: 4 Learning Hours: 120

Course Outcomes
CO1: Understand and apply the techniques for conserving natural resources.
CO2: Identify each component of the ecosystem and its function.
CO3: Analyse the importance of biodiversity and conserving it.
CO4: Explain practical measures to reduce the pollution levels.
CO5: Discuss the legal provisions in place for combating environmental issues in the
society.

Unit 1: Introduction to environmental studies

Multidisciplinary nature of environmental studies, Scope and importance, need for
environmental education, Concept of sustainability and sustainable development
Learning Outcome: Realize the need for environmental education.

Unit 2: Natural Resources

Renewable and non-renewable resources, Role of an individual in conservation of natural
resources, Equitable use of resources for sustainable lifestyles
Learning Outcome: Discuss the techniques to conserve different types of natural resources.

Unit 3: Ecosystems
Concept of an ecosystem, Structure and function of an ecosystem, Producers, consumers
and decomposers, Energy flow in the ecosystem, Ecological succession, Food chains, food
webs and ecological pyramids, Types and functions of ecosystem
Learning Outcome: Analyse the functions of various components of an ecosystem.

Unit 4: Biodiversity
Introduction – Definition : genetic, species and ecosystem diversity, Biogeographical
classification of India, Value of biodiversity : consumptive use, productive use, social,
ethical, aesthetic and option values, Biodiversity at global, national and local levels, India
as a mega-diversity nation, Hot-spots of biodiversity
Learning Outcome: Discuss the importance and value of biodiversity.

Unit 5: Conservation of Biodiversity

Threats to biodiversity: habitat loss, poaching of wildlife, man-wildlife conflicts,
Endangered and endemic species of India, Conservation of biodiversity: In-situ and Ex-
situ conservation of biodiversity
Learning Outcome: List the measures that can be taken to conserve the biodiversity from
threats.
Unit 6: Environmental Pollution
Air pollution, its cause and effects, Water pollution, its cause and effects, Land pollution,
its cause and effects, Solid waste Management: Causes, effects and control measures of
urban and industrial wastes
Learning Outcome: Examine the cause, effect and measures to control different types of
pollution.

Unit 7: Disaster management

Types and Impact of Disaster: Natural and Manmade, Floods, Earthquake, Cyclones,
Landslides, Manmade disasters (Oil spills, Gas leaks, etc.), DM Forces and organisations,
Government Rescue and Relief Provisions
Learning Outcome: Study the impact of various natural and man-made disasters.

Unit 8: Social Issues and the Environment

From Unsustainable to Sustainable development, Urban problems related to energy,
Water conservation, rain water harvesting, watershed management, Resettlement and
rehabilitation of people; its problems and concerns
Learning Outcome: Identify and discuss solutions for problems leading to unsustainability.

Unit 9: Environmental ethics

Issues and possible solutions, Role of an individual in prevention of pollution, Climate
change, global warming, acid rain, ozone layer depletion, nuclear accidents and holocaust,
Wasteland reclamation, Consumerism and waste products
Learning Outcome: Recognise the role of an individual in solving various environmental
issues.

Unit 10: Acts protecting the environment

Environment Protection Act, Air (Prevention and Control of Pollution) Act. , Water
(Prevention and Control of Pollution) Act, Wildlife Protection Act, Forest Conservation Act,
Issues involved in the enforcement of environmental legislation, Public awareness,
Summits and Forums for Environment
Learning Outcome: Discuss the Acts enforced to protect the environment.