Meta Blueprint Training Workshops

Emerging Markets | Jan – Mar 2024

Please login using your Facebook account To register for a training: Review each training’s
to get started. description and click “Enroll” to attend and
receive a confirmation email upon successful
enrollment.
 Meta New Starter Onboarding
Date Topic Description Time Enrollment Link

24 jan Meta New Starter Onboarding Meta's New Starter Onboarding 1pm – 3.30pm Enroll here
session is a compact live webinar built GMT+8
to onboard and educate individuals on
how to navigate the advertising
ecosystem across Meta’s family of
apps and services. This training is
relevant for individuals who are newly
on-boarded or looking for a refresher
on Meta’s advertising fundamentals.

Content is broken down into 7 core

areas:

- Business Manager Basics

- Platforms and Placements
- Mobile First Creative
- Business Integrity
- People-based Targeting
- Ways of Buying
- Measuring Success
 Trainings for Meta Certification

Date Topic Description Time Enrollment Link

TBD Media Planning This course is designed to equip TBD Enrollment

march attendee with the knowledge link coming
required to pass Meta Blueprint’s soon
Media Planning Certification Exam.

Topics include:

- Business goals to ad objectives

- Auction bid strategies
- Advertiser Controls
- Get started with data driven
marketing
- Meta advertising standards
- Use Meta Foresight to inform your
strategy
 Trainings for Marketing Science

Date Topic Description Time Enrollment Link

7 feb Introduction to Measurement
Methodologies: From Business
Goals to KPIs
In this course, you’ll learn the 1pm – 2.30pm Enrollment
fundamental relationship between a GMT+8 link coming
business goal, the KPIs for that goal soon
and the metrics to measure that KPI.
You’ll also learn about different types
of data you can expect to use in
marketing and the Facebook data
sources necessary to inform your
analysis or conduct experiments.
Last, you’ll learn about the difference
between observational and
experimental measurement
methodologies.

TBD Determine the Right In this course, you’ll learn how to 1pm – 2.30pm Enrollment
march Measurement Approach formulate a test hypothesis and GMT+8 link coming
choose the appropriate dependent soon
and independent variables for your
test. You’ll also learn about different
measurement approaches you can
use to prove or disprove your
hypothesis. Last, you’ll learn how to
design an A/B test, conversion lift
test and brand lift test.
 Trainings for Performance Advertising
Date Topic
11 jan Maximize your campaign
results with Performance 5
16 jan Shorten the Path from
Discovery to Purchase
Upgrade your advertising with
22 mar
Advantage+ catalog ads
Description Time Enrollment Link
This training will cover the five best 1pm – 2.30pm Enroll here
practices for maximizing GMT+8
performance of direct response
campaigns across Meta
technologies.
In this training, you’ll learn how to 1pm – 2pm GMT+8 Enroll here
design for a new generation of
consumers by leveraging tried and
true performance marketing
strategies mixed with new
approaches to unify your marketing
messaging and the user experience in
your advertising campaigns.
Learn what Advantage+ catalog ads 1pm – 2.30pm Enrollment
are and how they can help you GMT+8 link coming
achieve your business goals. Explore soon
different creative formats to deliver
relevant, personalized ads to your
audience. Additionally, you'll learn
best practices in setting up your
Advantage+ catalog ads campaign in
Meta Ads Manager
 Trainings for Stronger Signals to
Maximize Campaign Results

Date Topic Description Time Enrollment Link

22 feb Stronger Performance with This lesson covers how the 1pm – 2.30pm Enrollment
the Conversions API Conversions API helps advertisers GMT+8 link coming
establish a more reliable data soon
connection that leads to improved
marketing campaign performance.
Participants will explore the
considerations for determining which
integration option meets their needs
and learn best practices for sharing
data responsibly.

15 mar Stronger Performance with This lesson covers how the 1pm – 2.30pm Enrollment
the Conversions API Conversions API helps advertisers GMT+8 link coming
establish a more reliable data soon
connection that leads to improved
marketing campaign performance.
Participants will explore the
considerations for determining which
integration option meets their needs
and learn best practices for sharing
data responsibly.
 Other Trainings

Date Topic Description Time Enrollment Link

9 jan Facebook Advertising Policies In this course we will learn about 1pm – 2.30pm Enroll here
Facebook advertising policies and GMT+8
their purpose. We also explain our
review process and the common
reasons why ads may be rejected.
This includes an explanation of the
differences between restricted and
prohibited content, and includes
tools and resources you can use to
ensure your campaigns comply with
our policies.

22 jan Succeed with Meta This course is designed to advise 1pm – 2.30pm Enroll here
technologies during mega sale advertising professionals on how GMT+8
events they can reach people on our
platforms and increase sales during
these mega shopping seasons.

16 feb Turn a brief into effective ad Explore ways to write briefs that 1pm – 2.30pm Enrollment
creative inspire and guide agency teams to GMT+8 link coming
create successful campaigns. This soon
workshop takes you through writing
strong business and campaign
objectives, define a relevant
audience, choose metrics and select
appropriate deliverables.